Looking for a Hyros alternative?

Go beyond comparing lead sources and see the impact of every touch point in your marketing funnel.

Marketers like you upgrade to SegMetrics to get 100% clarity on where their leads come from, how they act, and how much their marketing is really worth. Get a handle on the KPIs that matter most for your marketing funnels.

Just a few of the companies improving their marketing with SegMetrics

More than just roas

How does SegMetrics
Compare to Hyros?

Why are so many sharp marketers tracking their leads and sales with SegMetrics as opposed to Hyros?

For starters, Hyros is an invite-only platform. Any marketer or business owner that wants to try the platform will need to apply. SegMetrics on the other hand is open to anyone and has a totally transparent pricing model.

Deeper LTV Attribution

Both Hyros and SegMetrics track lifetime value over months or years.. This gives you a true LTV, showing you exactly how profitable your ads were. 

However, SegMetrics doesn’t just track your ad campaigns and sales. It tracks every action a brand-new lead takes, i.e. the entire customer journey. This includes tracking your email campaigns, letting you see exactly which sequences perform best. 

Compare Lead Groups

Not only that, with SegMetrics you can quickly compare different segments, marketing funnels, products, and more.

This lets you identify the health of your business and see what areas need optimizing.

Hyros is specifically focused on the lead-attribution, which is good but doesn’t give you the complete picture.

Complete Funnel Metrics

And if you run a subscription-based business model, SegMetrics can also help you identify your churn rate, subscriber lifetime value, monthly recurring revenue per segment, and more.

That’s why if you want a complete marketing funnel ROI tool that also allows you to quickly check the health of your business across all the most important areas, then SegMetrics is the way to go over Hyros.

Why segmetrics?

You should choose SegMetrics if:

You want the confidence and clarity you need to make better decisions across your entire business – not just on your ad campaigns and top-level metrics.

You run a subscription-based business model, as SegMetrics can also help you measure key metrics. That includes churn rate, subscriber lifetime value, monthly recurring revenue per segment, and more. 

You want to optimize touchpoints other than ads, such as webinars or nurture sequences. With SegMetrics you can measure how each activity affects revenue and split test new ideas.

You want to avoid hassle from ad blockers, which can block the Hyros tracking snippet. SegMetrics combines information from your email and CRM integrations, plus you can upgrade to our self-hosted pixel..

Why segmetrics?

SegMetrics Advantages

Native Marketing Connection

Combine your existing links together with native tagging in your email and CRM integrations to track all the touchpoints in your funnel — online and offline.

VS Hyros

Link-Based Tagging

Categorize leads and clicks based on proprietary tags you add to your links.

Create Your Ideal Dashboard

Create a performance overview that’s perfect for you and even set it up to email out each week or month.

VS Hyros

Pre-Defined Reports

Hyros has fixed column sets and groupings, with pre-defined metrics.

Improve Both Sales and Retention

See how each touchpoint affects repeat purchases, subscriber churn, lifetime value or monthly revenue per segment. Identify high and low-performing cohorts to understand what you need to do next to improve your marketing.

VS Hyros

Focused on Sales & Calls

Hyros helps you see your upfront and LTV sales performance from paid ads.

Robust Tracking

SegMetrics combines information from your email and CRM integrations with a first-party cookie solution to track page views and links.

VS Hyros

Web-based lead tracking

Hyros’ lead tracking is based on pixel data, which may be interrupted by ad blockers.

Compare Top, Middle and Bottom Funnel Touchpoints

SegMetrics lets you see how any step in your marketing funnel affects your bottom line, such as whether the webinar increased sales or how each upsell option affected revenue.

VS Hyros

Compare Top Of Funnel Touchpoints

Hyros can let you see how the different sources and campaigns contributed to your revenue.

Create Your Own Cohorts to See the Data How You Want

Segment the data to find your best customers. Group Segments into where they come from and what they do. Maybe you want to group data based on products or whether they watched the webinar? Anything is possible.

VS Hyros

Group by Ad, Source, Campaign or Goal

Hyros allows you to see data grouped by campaign, source or goal.

Dig Through Your Past Data Today

SegMetrics imports all the past data from any integration, so you can start making decisions today — no waiting.

VS Hyros

Start on Day One

Hyros’ click and data tracking starts the day you install the tracking pixel.

Work at Your Pace

SegMetrics offers both DFY & DIY services. We’ll even train you and your team and assist with the set up. After that you can use SegMetrics how you wish, knowing we’re there for extra support if needed.

VS Hyros

Get on a Demo

Hyros is invite only, and only works with business of a certain size and in certain industries.

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Its easy to bet on the winners when you know who they are

Fine Tune Every Touchpoint

Getting someone’s email or opt-in is only the start of the process. With SegMetrics you can see how each touchpoint within your funnel affects the final revenue.

Maybe you’ve wondered if webinar attendees are any more likely to buy? Well SegMetrics can analyse your CRM to show you the full breakdown. You’ll have the power to analyse the full flower from ad campaign to post-purchase sequence.


Quickly Report on Specific Cohorts

Configure a Custom Segment based on the Tags people have (or don’t have) such as Lead Source, Webinar Viewed or Products Purchased. Now you’ll get critical metrics — New Leads, Revenue, Lead Value and more — for just the people in the Segment you’ve created.

It’s never been easier to get valuable performance data for different types of leads! See who clicks an email link or opt in for a specific offer – and how those actions lead to revenue.

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Its easy to bet on the winners when you know who they are

Real Lifetime Lead Values

Know the value of your leads based on who they are and what they do.
No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.

Powerful List Segmentation

Create reports and segments based on tags, campaign, lead source, and much more. It’s never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

The Metrics that Matter

SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.
And since we work with your existing data, you can start getting real value in as little as 5 minutes.

SegMetrics deciphers the data so you don’t have to.

We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.

— Michelle Warner — Strategy Consultant

Lead insights

See Why Leads Become Customers

sales velocity

Track ROI Over Customer Lifetime

visitor journey tracking

Follow Every Step Your Leads Take

For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren’t there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.

— Chris Mason — Automation Marketer at Titans of Direct Response


Calculating any of your important metrics in crm is tough.

We mean really tough.

And how confident are you that the numbers you’re getting are accurate?


Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.
SegMetrics takes the guesswork out. Accurately track the number of contacts added to your crm account every day, week, month and year.

SegMetrics is your complete marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.

rolling reports

Quickly Identify Trends & Growth

Custom Dashboards

Create a Marketing Control Panel

Touchpoint filtering

Filter Leads by Every Action

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Its easy to bet on the winners when you know who they are