Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Every marketer knows how important it is to constantly improve a website and track the results of your work. If you have a conversion funnel that isn’t as strong as you’d like it to be, there’s no room for hesitation. You’ve got to start working on improving it, and you’ve got to do it now. Working on your conversion rate optimization (CRO) is, therefore, a must. Luckily, anyone can do it with the right tools.
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We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.