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5 Advanced Ways to Maximize your RoAS

Once you have followed the generic advice around match types and automated bidding, it's easy to feel lost about how…

 
ad platform, automations
Article
Stop Training Your Ad Campaigns With Second Rate Data

Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the…

 
Article
How eCommerce Marketers Restore Their Profit Margins with SegMetrics

Ecommerce is brutal. Between climbing ad costs and narrowing profit margins, it keeps getting harder to turn a profit. Facebook…

 
Article
Seg vs GA: Comparing funnel and website analytics

As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to…