Claire Suellentrop is an up-and-comer in the marketing world. She dabbled in journalism and entertainment marketing before she began helping SaaS companies like Wistia, FullStory, Edgar, Death to the Stock Photo, and many others get inside their customers’ heads. She then became the co-founder of two companies: Userlist.io and Forget the Funnel which we discuss with her in this enlightening conversation with Keith on Data Beats Opinion.
During the interview we talk about:
- Modifying the typical sales funnel with Forget the Funnel
- “Aha” moments and how to find them for yourself and your customer
- How successful companies like AutoBooks and ProfitWell look at their sales funnel from the bottom instead of the top
- The value of the customers you already have vs. potential new customers
Find Claire at:
On Twitter @ClaireSuellen