As a marketer, you have a bucket list of tactics to try — things that you’ll get to one day. The challenge is which tactics will be the most effective, with the least effort. The proverbial “low-hanging fruit.” You know that in order for a business to thrive, it needs to sell more than one […]
So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have spent money on advertising with Google, Facebook, and Twitter. You worked hard to create a smashing opt in — an assessment that’s tailored carefully to your dream audience. But… something isn’t working. People are coming to […]
My uncle Ben always told me: “With great power comes great responsibility.” Or maybe that was someone else. Oh well. This month we introduced a huge slew of new features, that we hope you enjoy, and a sneak peek at some cool stuff that’s coming down the pipeline. So let’s get started! Introducing Snippet 2.0 […]
SUMMARY The Client John Lee Dumas of EOFire sold over $2,137,739 in online courses this year. He’s a great example of how being generous with free stuff can be extremely profitable, giving away a steady stream of content to bring in leads and drive sales. The problem isーhe had no idea which content impacted revenue […]
SUMMARY The Client Axe Wellness (draxe.com) is one of the most successful health blogs around. They offer a ton of actionable advice. They have well-tested and high-converting lead magnets that deliver their users high-impact content on fitness, natural remedies, diet and overall health. The problem is their team had no way to measure lead value… […]
If you’re a longtime reader, you know the power of a good email nurture sequence and you even know how to create one using the hero’s journey to build a highly effective marketing funnel. Those articles have lots of detail about how you can take a cold lead, who hasn’t heard of you before, and […]
URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby tap-danced with Danny Kaye. URL Shorteners gave us a ton of benefits. In one simple URL we could: Track how many people clicked Where it was shared from Append UTM values and easily manage all […]
Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with all their friends. This new tool goes way beyond the classic lead form — prospects aren’t just willing to share a name and email address, they happily tell you what they ate for breakfast, their […]
Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used papyrus to make sales messages and wall posters; the ruins of Pompeii feature political campaign ads. Yet the industry today looks much different than it did in the pre-modern era… and it continues to evolve. […]
Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this cornerstone of ad tracking has been in a serious case of on-again-off-again over the last few months. So, can you use Dynamic URL Parameters, and are they going to help you make better ads? The […]