How to Get Customer Testimonials that Crush Skepticism and Increase Sales

Every product needs quality testimonials. Whether you’re selling an e-book, an online course, or consulting services, a testimonial is a must-have on your website.

That’s because:

  • A testimonial is a sales tool that doesn’t feel salesy.
  • A testimonial builds trust without you saying a word.
  • A testimonial is the most effective way to overcome any objections or skepticism your potential customers might have about buying your product.

Think of a testimonial as a customer-multiplying machine. Put one happy customer’s story on your website, and it can turn into ten, a hundred or a thousand more happy customers. But not any old testimonial can work that kind of magic.

Here’s our formula for soliciting testimonials that get results.

Continue reading “How to Get Customer Testimonials that Crush Skepticism and Increase Sales”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

Lead the Way! Using Online Summits to Build Authority

When you buy something, WHO you buy it from is just as important as WHAT you’re buying.

No one wants to buy a used car from a shady, sleazy car salesman, right? You want to buy a car from someone helpful and knowledgeable. Someone you can trust.

Your customers face the same issue when they go in search of online products. They want to make sure that the person behind the product is helpful and knowledgeable. They want to connect with an authority who has lots of valuable information to share.

That’s why it’s incredibly important that you position yourself as a trusted expert. You can’t be a “nobody” and expect people to give you their time and money. You have to prove to the world that you’re the real deal.

How do you quickly establish authority?

One of the best ways to do this is hosting an online summit. It’s an online conference. There is material presented by experts who teach and share their experience. Anyone can attend as long as they have a connection to the internet.

Summits are the perfect venue to show your authority.

Continue reading “Lead the Way! Using Online Summits to Build Authority”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

Are you looking for product promotion in all the wrong places?

Let’s do a little mental exercise. Picture in your mind the vision of a successful CEO, entrepreneur, or business owner. What do you see? What words would you use to describe him or her?

If you’re like most people, you’ll probably think of some words like these:

  • Powerful
  • Tough
  • Smart
  • Calculating
  • Rich
  • Innovative
  • Leader
  • Donald Trump-ish
  • Financially savvy
  • Experienced
  • Driven
  • Fearless
  • A little crazy

Continue reading “Are you looking for product promotion in all the wrong places?”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

The #1 Way to Create a Product Idea that Sells

Today, we’re going to show you how to create the perfect product to complement your main offer – a product that excites your customer base and expands your revenue stream.

But first, let’s take a little trip down Imagination Lane.

Imagine, if you will, a world where burgers don’t come with fries. Insane, right? We think of a burger and fries as an inseparable pair. But it wasn’t always that way.

In the days before fast food chains struck it big, most burger joints served up lots of different side dishes. It wasn’t a given that your burger would come with fries. Then McDonalds came on the scene, and took a different approach. They wanted to focus on a single side that was tasty, affordable and portable (these being the glory days of drive-thrus). It also needed to be something special that customers couldn’t make for themselves at home.

Continue reading “The #1 Way to Create a Product Idea that Sells”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

How to Sell More Stuff – Eight Email Conversion Tips

We’ve arrived to the most exciting part of our discussion – how to improve your conversion rate, that is, how to transition your subscribers into paying customers. It’s time to watch your efforts translate to hard-earned profits.

Here are eight tips for increasing your conversion rate:

1. Maintain Multiple Lists

Depending on what mailing list or autoresponder service you use, you may be able to maintain multiple mailing lists. Utilizing different lists allows you to target subscribers with specific emails that are likely of greatest interest to them. You can build these different lists either by asking individuals directly to sign up for specific lists, or by segmenting your existing list depending on each individual’s prior activity on your site. Personalizing delivery in this way increases the relevancy of your content to each individual, and can help transition your subscribers into customers.

Continue reading “How to Sell More Stuff – Eight Email Conversion Tips”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

Email Marketing Success – Work at It and Learn from It

If one thing’s become clear, it’s that email marketing takes work, but it’s very much worth the effort. Your email list is an invaluable asset to your business that allows you to interact with your target market, promote your business, and cultivate a loyal relationship with your customers. Your list is also a protected asset that you own in its entirety. Unlike a Facebook or Twitter following – which can be revoked at a moment’s notice – an email list is 100% yours.

If you’re new to email marketing, hopefully you’ve gained the knowledge needed to take the plunge! From the technology to the techniques, we’ve discussed all the nuts and bolts. Everyone’s business is different, so you may have some hesitations about getting started – but, the best way to learn, is to do. You’ll likely hit a few bumps in the road, but these serve as tremendous learning experiences that will help you expand and improve your skillset along the way.

Continue reading “Email Marketing Success – Work at It and Learn from It”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

How To Deal With Competitors In Your Space – Your Perspective Matters

Imagine that you are walking down a busy street in a big city. It’s all lined with restaurants. Every restaurant is jam-packed.

You see a vacant space with a “For Rent” sign in the window. You think, “It would be fun to open a business here, but what kind of a business should I open?” While it’s very natural to think, “I can’t open a restaurant, there are tons of other restaurants!” Chances are you are not going to be serving the same thing on the menu as the other restaurants in the area.

While you may be fulfilling the ultimate same need, people are hungry, you’re going to do it differently.

Continue reading “How To Deal With Competitors In Your Space – Your Perspective Matters”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

Are You Wearing Too Many Hats?

Think of some of the big-name online personalities you know and follow. They seem like they can do just about anything, right? They have great ideas, they are marketing wizards, and they have the technical know-how to design and code anything they can dream up. They run million dollar businesses single-handedly, or with the help of an assistant or two. From the outside, they look like one-man bands, handling every aspect of their business like a boss.

But that’s not necessarily the case.

The truth is, the big Internet success stories are rarely the result of one all-knowing, all-powerful, all-capable genius doing everything him or herself. These businesses become successful because their creator has the smarts to realize they can’t do everything. They hire consultants and freelancers. They outsource tasks. Eventually, they build up a team of full-timers, each with their own niche skills to bring to the table.

Continue reading “Are You Wearing Too Many Hats?”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

What To Get Started With Today?

Welcome to the SegMetrics Authority Interview Series!

This recurring interview series invites experienced product and course creators to share their advice and hard-won experience with you, along with tips and tricks to identify, launch, and grow your course! We’re always looking for advice and resources to make your courses better and help your students succeed.

For this episode, we invited these authorities to answer a question that we see experienced, intermediate, and beginning course creators run into:

For someone who is looking to get a jumpstart on launching or marketing a product or course, what’s something you’d recommend they get started with today?

Let’s take a look at what these authorities had to say!

Continue reading “What To Get Started With Today?”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.