Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money.
Want to go deeper? Click on a category below for more from Data Beats Opinion.
Ad platform automations are great…so long as they're receiving good data. Facebook and Google can currently measure basic goals in…
Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking…
Weak marketing funnels can drag down a business. So of course, there are countless articles about elements such as improving…
Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of…
We know every business owner wants to know the secret to getting conversions out of your marketing funnels. But not…
We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.