Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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ad platform, automations
Article
Apple-Proof Your Attributions (While Cutting Your CPA)

Ad platform automations are great…so long as they're receiving good data. Facebook and Google can currently measure basic goals in…

 
Article
Google and iOS14.5 – What it means for advertisers

Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking…

 
Article
The comprehensive guide to planning out and optimizing your marketing funnels

Weak marketing funnels can drag down a business.  So of course, there are countless articles about elements such as improving…

 
Article
A fairly awesome guide to finding your 80/20 customers

Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of…

 
Article
Building Marketing Funnels that Convert – in 90 Minutes

We know every business owner wants to know the secret to getting conversions out of your marketing funnels. But not…