Article

How to optimize any lead magnet

Ryan Johnson
Marketer @ SegMetrics
How to Optimize Any Lead Magnet

Ready to boost the ROI on your lead magnets?

Just like most products, lead magnets don’t come into the world perfect. They require tweaks and improvements to achieve their full lead-generating and revenue-driving potential. A few targeted optimizations can mean the difference between a modest impact and a massive success.

👉 Do you know how to squeeze all of the value out of your lead magnets?

👉 Or how to troubleshoot problems in your lead magnet flow?

👉 Are your optimizations based on data-driven strategies or guesswork?

We’re here to help!

SegMetrics just released a brand new guide: How to Optimize Any Lead Magnet.

We distilled over 20 years of experience from CRO experts into this free guide that rips out the fluff and shows you how to quickly and effectively optimize your lead magnets for conversions.

You’ll learn:

  • How to identify gaps in your lead magnet flow and data
  • Benchmarks for successful lead magnets
  • The optimization checklist we use to help companies optimize their lead magnets
  • Recommendations for improving landing pages, lead magnet funnels, and your lead magnet analytics
  • The exact metrics you should track (and which you can ignore)
  • Advanced optimization tips for sophisticated marketers

Download your copy for free.


Ryan Johnson

Marketer @ SegMetrics

Ryan Johnson is a content strategist and product marketing manager with over 15 years experience bringing brands and products to life with integrated editorial and sales collateral, value-based messaging, and GTM strategies.


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