The Essential Agency

Master funnel optimization and amaze your clients

Demystify the workings of any funnel, to optimize every step and measure the revenue you’re generating

Become a master funnel whisperer

Stop your funnels from being a mystery box

Does this sound familiar?


You work with various clients, and you spend weeks crafting a fantastic funnel, perfecting every email, video and upsell…


…you set it live and watch the leads flow in from various sources. 

…you watch email stats measure click rates and other indicators across multiple channels

…you prepare your reporting, piecing together stats to present to your client from various programs, trying to match up sales attribution, which ads were the most profitable.


But, then you’re left with a range of unanswerable questions. 


It can be impossible to figure out what’s going on inside the funnel because of conflicting reports and different attribution models of different programs…


How do you decide which attribution models and reports are actually giving you the correct data?


Sometimes it feels like a criminal trial.  This batch of data confesses to one thing, while another batch of data shows an entirely different picture.


How do you KNOW what numbers are correct?

How can you get the TRUTH from your data?

The good news is, it doesn’t have to be that way...

What if I told you it was possible to uncover details like…

Torture the data, and it will confess to anything.

                                    -Ronald Coase

Crafted to help top agencies
with their clients

The Essential Agency teaches agencies the advanced skills for optimizing their clients’ funnels. It is ideal if your clients:

It is a 6-week course, showing you a full approach to optimizing marketing funnels. We will go through one of your clients funnels, showing you how to analyze every step and identify easy optimization wins.

Funnel whispering: tease the secrets out of complex funnels

The three pillars of funnel optimization are:

Customer Journeys

Keeping valued customers as real people, seeing how individuals move through each funnel step and personalizing their journey to create the best user experience and the most profit for your client.

Insightful segments

Group your data using segments that reflect meaningful attributes such as experience level, not tech details like their device.  Segmentation through your customer experience will lead to higher satisfaction, better ROI and huge wins for your funnel.

Accurate attribution

Every dollar of revenue should be attributed back to the traffic source and funnel steps that lead to the purchase.  This includes on and offline conversion, as well as multi-channel attribution that gives you the true lead source hours, days, weeks or even months later.

When put together, you are able to get huge insights from your data. It becomes possible to answer questions such as “where are inexperienced vs experienced prospects leaking out of my funnel?”

Introducing the Essential Agency Program

Full tracking setup

Viewing customer journeys

Finding funnel leaks

Building ideal dashboards

Revenue reporting

Team training

And get these valuable bonuses:

When you register today, you will also get these FREE bonuses.

Bonus #1

6 Week Subscription To
Segmetrics  (VALUE $597)

As part of The Essential Agency, you will get 6 weeks of SegMetrics for FREE. 

Our normal trial period is 14 days, but we have extended that to 6 weeks for The Essential Agency, giving you time to get all the way through the course and get your SegMetrics account set up exactly the way you need it to be with our team of experts helping you along the way.

Bonus #2

Flex Your Funnel: The 3 Week Guide To Marketing Funnels That Convert
(VALUE $997)

We want all of your team to be experts in optimizing funnels.

You will receive as many logins as you need to our Flex Your Funnel course. Each team member can watch it at their own pace, learning all the details needed to succeed with SegMetrics.

Bonus #3

Lifetime Business Support
(VALUE $2497)

You will be connected to our team of experts who will guide you through every step of seting up your account, getting your integrations connected, setting up client accounts and getting your dashboards and reporting running smoothly. 

Our Business Level support team will guide you through any questions you may have.

Bonus #4

Custom Agency SOPS  (VALUE $2485)

Your fourth bonus in The Essential Agency is Custom Agency SOPs.  Our team will provide you with custom written SOPs for running your agency account. 

These materials will provide you with a blueprint running your Agency account, giving you an easy to follow guide for getting the most out of your account and wowing your clients.

Bonus #5

Free Access To The Agency Console  (VALUE $147)

Your Agency Console will be your Wizard of Oz dashboard from which you will be able to access all your client accounts and reports. 

You will get free access to the console and our team will train you on how to use it to create stunning, click of a button reports you can share directly with your clients, team or partners. 

Bonus #6

Expert Marketing Consultation 
(VALUE $1250)

As a bonus, you will also get a free call with Keith. He’s worked with everyone from Ramit Sethi and Eben Pagan to Dr. Axe and Jim Kwik, and is the founder of SegMetrics.

You will have 45 minutes to ask him anything about the art of funnel optimization and info product marketing.

Bonus #7

Commission On Every Client Account (INVALUABLE)

You will also get commission for every single client account you bring in as an Agency.  you will receive a commission on the sale of any Flex your Funnel product, commission on the sale of any Essential Agency product, as well as commission on any Segmetrics subscription your client purchases.  

Get Started Now With The Essential Agency

$597 BONUS
$997 BONUS
$2497 BONUS
$2485 BONUS
$147 BONUS
$1250 BONUS

Today’s Special Only

You Get Everything for only
3 Payments of $1,975

Our Promise

You also receive a 30 day money back guarantee

We want you to get heaps of value out of the Essential Agency bundle. If by the end of the course you feel it hasn’t helped you improve your funnel, then we will give you a full refund.

Joanna Weibe

SegMetrics is perfect for digital training businesses like ours. What we love most is the variety of native integrations — SegMetrics is the only reporting dashboard that features connections to SamCart, Facebook, MemberPress and ActiveCampaign (among others!). Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’. As an added bonus: their webinars are better than most paid training.

— Joanna Wiebe — Founder, Copyhackers

I was ready to quit because I was only using Facebook tracking, and their numbers were not matching up to reality. And then I found you guys, and I was able to change everything and turn it all around. It’s changed my business — it’s changed everything, our whole family, our life. It still doesn’t seem real.

— Jason Gracia — CEO, Swyft Sites

Attribution could be, easily, the most challenging (tedious) part of my job, but SegMetrics is making it more manageable.

The way you have helped us to keep figure which campaigns are having an impact on our revenue is something we were missing with the other tools we were using.  As a marketing person, I’m thankful.

— Gustavo Paniagua  — Head of Marketing, Slidebean

Ian Chew

Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table.

We doubled our business since last year.

— Ian Chew — Founding Executive, Seminal

No one understands marketing and analytics like Keith and the SegMetrics team; it makes total sense that they created SegMetrics.

We had answers to lifetime value questions within seconds that we’ve wanted to know from Infusionsoft for YEARS. And now we finally can.

— Michael Danner  — Director of Marketing Technology at Axe Wellness

SegMetrics solves the attribution problem of AdWords, Facebook and others and gives us the ability to build FLEXIBLE reporting dashboards that reflect leads, web clicks, calendar bookings, sales, customers and so much more — and tie it all together visually in a way that you can tailor to your needs.

We have moved over one client from WickedReports to SegMetrics and setup new clients now on day one with SegMetrics account.

— Jason Pulliam  — Founder, Vitality Marketing Firm

Come kick ass for your clients

Come let us help you amaze your clients. We want to help as many agencies as possible unlock their funnels and take their business to new levels.