Multi-Report Tables

Stop hopping between reports

Multi-Report Tables combine metrics from multiple reports into one table. No more switching tabs, exporting to spreadsheets, or mentally connecting the dots yourself. Add calculated columns for custom metrics and watch it all update automatically.
Multi-Report Tables - SegMetrics
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Explore your data at any level — always within the same tool
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Control the cause, effect and data chronology in your reporting
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One table. Everything you need.

Multi-Report Tables pull metrics from several reports into one unified table. No exporting, no tab-hopping, no rebuilding. Each column can come from its own report, with its own filters, as long as they share a common thread like date or funnel step. You can even add a calculated column for custom metrics.

And it all updates automatically, of course.

The power of multi-report tables

AD FUNNELS

Every ad metric, together

Normally, seeing the full-funnel impact of your ads means pulling multiple reports — one for TOFU, one for revenue, and one for nurture if you have a long funnel. Multi-Report Tables puts them all in one table, broken down by ad source, so you see the whole picture at a glance.

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TREND SPOTTING

Then and now, side by side

Put this month next to last month. Or this launch next to your last one. Multi-Report Tables lets you line up any two time periods side by side so you can see growth, seasonality, or campaign impact at a glance — without rebuilding the same report every time you want to check.

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SPLIT-TESTING

Every variant on one scoreboard

Testing two price points, bundles, or funnel variants at once? Multi-Report Tables lines them up with identical metrics side by side so you see which one is actually winning, instead of eyeballing separate reports and hoping you did the math right.

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ADVANCED ANALYTICS

Build the metric you really need

This one’s for the spreadsheet nerds. Add a calculated column using any formula built from the metrics already in your table. Tease out the hidden relationships between your KPIs.

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More Powerful Features

Discover other ways that SegMetrics can help you take the guesswork out of your growth.
See the proof behind every metric
Want to know exactly where your numbers come from? Activity Ledgers give you a line-by-line view of the raw data behind every metric in your reports.
Stop double counting your leads
Your customers don’t buy in a straight line. They click an ad on their phone, read an email on their laptop, and convert on a tablet two months later. Most analytics tools see that as three different people. SegMetrics sees one — and connects every touchpoint back to them.
Zoom in. Zoom out. Know it all.
See every level of your marketing in perfect clarity — from the big picture down to the smallest details. Finally, one tool to explore all your data with ease.

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Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

brandan dubbel

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

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Frequently Asked Questions

What are Multi-Report Tables?

Multi-Report Tables let you combine metrics from multiple separate reports into a single table. Instead of switching between reports or exporting data to compare them, each column can pull from its own report — with its own filters, sources, or funnels — as long as everything lines up on a shared dimension like date or funnel step.

No. Each report can use different metrics and filters of its own. Using similar metrics across reports often makes the comparison easier to read, but it’s not required.

That cell is simply left empty. It doesn’t affect the other reports or metrics in the table.

Yes. Once saved, it can be reopened and edited just like any other report in SegMetrics,

There’s no hard limit, but tables with too many combined reports can get hard to read. For the clearest results, include only the reports you actually need for the comparison.

Yes! To access them, open a report, switch it to Multi-Report Table view, then add additional reports from there.

Customer and Community Voices

Join 3000+ happy marketers
and advertising agencies

Barry Hott
Barry Hott@binghott
“I don’t care what people use, but think everyone should use something more than basic GA data.”
Michelle Araiza
Michelle Araiza@mktg_mindset
“What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!”
Wynne Pirini
Wynne Pirini
“Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.“
Neil Shap
Neil ShapFounder, Linx Digital
“SegMetrics is the best tool to track your ads performance”
Kasim Aslam, CEO, Solutions_8
Kasim Aslam, CEO, Solutions_8@kasimaslam
“Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.”
Gustavo Paniagua
Gustavo Paniagua Head of Marketing, Slidebean
"Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful"
Zach Moreno
Zach Moreno@ZachInSpace
"With SegMetrics we were able to reduce our cost per acquisition by over 90%!"
Brennan Dunn
Brennan Dunn@brennandunn
"Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers."
Christian Lovrecich
Christian Lovrecich@clovrecich
“One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.”
Liana Ling
Liana Ling@theleadgenqueen
“Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.”
ConvertKit
ConvertKit
"Check out SegMetrics."
Edward Haskins
Edward Haskins
“I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.”
Troy Buckhold
Troy Buckhold
“Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.”
Reuben Gamez
Reuben Gamez
“SegMetrics is good”
Robby Miles
Robby Miles@RobbyMiles
"Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from."
˗ˏˋ Jesse Hanley ˎˊ˗
˗ˏˋ Jesse Hanley ˎˊ˗@jessethanley
"We integrate with SegMetrics now for those who want more advanced data. Team there is boss."
Jim Hamilton
Jim Hamilton@realjimhamilton
“Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle”
Stephen Hutson
Stephen Hutson@stephen_hutson
"My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff."
Aaron Parkinson
Aaron ParkinsonAgency Owner & CEO, 7 Mile Media
"Our team in Seven Mile uses SegMetrics extensively with our clients. We’ve got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales."