ROBUST LEAD TRACKING

Attribute Every Sale Not Just a Fraction.

Facebook and Google can only show you where a small chunk of your sales come from. But now with SegMetrics you can attribute every dollar.

Just a few of the companies improving their marketing with SegMetrics

Ad Blockers
Ad blockers can block analytics

43% of people use ad blockers, which can stop analytics tools or tracking pixels from loading.

Tracking stops after a week

Want to take the time to build a relationship with your prospects? Well, other tools don’t care about that

iOS plays havoc with pixels
Reduce timely report-building with email reports, custom dashboards & more — right to your client’s inbox.
Switching from mobile to desktop

If your leads join your list when on your mobile then make a purchase on their desktop…best of luck

All the way you're losing data

TRACK YOUR TRUE ROI

A single source of truth for every ad click

Measuring ad performance is a mess. Facebook has greedy attribution and data issues from iOS. Meanwhile, Google Analytics can be stopped by ad blockers and can’t handle long funnels.

 

That’s why advertisers are switching to SegMetrics. Our Pixel has no issues from privacy tools, plus we measure revenue, not just leads. That way you can see the truth of whether your ads are profitable.

Ian Chew

Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table.

We doubled our business since last year.

— Ian Chew — Founding Executive, Seminal

IOS14+ COMPLIANT AS STANDARD

No issues from iOS shenanigans

All of SegMetrics’s tracking follows the best practices set by Apple’s ATT. That means you can track your Facebook at clicks from iPhone users and whether they became customers.

I was ready to give up on Facebook ads, it wasn’t adding up with the reality of how many leads I was getting. But, then I found you guys and it changed everything. Facebook said one of my ads got 10 calls booked and another got zero. SegMetrics actually the first only got two and the second actually got five. I don’t get how people don’t use you, I’m now getting almost a 1000% return on my ads.

Jason Gracia, Swyft Sites CEO

OVERZEALOUS AD BLOCKERS

Ad blockers can interrupt other pixels

Ad blockers cause major tracking blindspots. Many will allow Google search ads or Facebook ads to show, but then block tracking pixels. But, our Self-Hosted Pixel dresses like part of your website to get approved.

We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.

— Michelle Warner — Strategy Consultant

Segmetrics robust lead tracking

How SegMetrics' Self-Hosted Pixel works

Our methods follow best practices from all major privacy protections such as Apple’s ATT. 1st party cookies and optional server-side tracking let our Pixel load on any device.

SegMetrics then associates each ad click and purchase with the contacts in your CRM or email system. That creates a single source of truth, that stays consistent over months and years.

How much data are you missing?
Segmetrics full funnel attribution
UNLIMITED ATTRIBUTION WINDOWS

Track the results from your nurture sequence

Facebook only gives you a week to convert a visitor before it stops paying attention. Our unlimited attributed windows gives you unlimited time to nurture your leads, so you can measure success with the things that matters most, actual revenue.

Santo Cozzolino

SegMetrics is the tracking and analytics software we didn’t know we needed. It has helped us make data-driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!

— Santo Cozzolino, Santo & Joe A Wellness Podcast

CROSS-DEVICE TRACKING​

Link purchases to meaningful customer data

Other tools base their data around vulnerable cookies. SegMetrics instead builds the data around real customer info, so every purchase is associated with them even if they switch devices.

We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.

— Michelle Warner — Strategy Consultant

Track yor customer journey

Want Robust Tracking for Your Account?

Start tracking all of your revenue today, with a free 14-day trial.

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