Uncover Your Hidden Profits
With People-Based Attribution

Plug the hole in your marketing funnel by focusing on people to convert more contacts into customers, over every step of your funnel — even months or years later.

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Advanced segmentation

Optimize your marketing for your ideal customers

Build segments, cohorts and funnels from any customer attributes or touchpoint with a few clicks. Meaningful lead attributes gives you endless options to optimize your funnels for each cohort.

We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.

— Michelle Warner — Strategy Consultant

Meaningful Optimization

Stop sending weak leads into a leaky funnel

The value of your marketing is in your customers’ lifetime value. But most analytics tools have limited attribution windows, so you’re flying blind.

That’s why smart marketers use SegMetrics to optimize their funnels. Uncover the lifetime value of each cohort and where they exited your nurture funnel.

Top of Funnel

Robust tracking without iOS interference or short timeframes with transparent details on the source of each lead

Bottom of Funnel

Attribute purchases and upsells back to the source with processed payments that match your bank account

Middle of Funnel

Track how each channel performs in your funnel and Segment data using tagged lead attributes

Funnel Retention

Find the lifetime value of each of your lead sources, or any customer segment in your funnel. Optimize for the true value of your customers.

Questions that only
SegMetrics can answer

Market to Humans...
Not Numbers

Go beyond the faceless top level metrics and see how your
best customers respond to your funnel.

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Trusted by 3,000+ Digital Marketers

SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.

Joanna Wiebe — Founder, Copyhackers

Best-In-Class Attribution

Track every customers without the blocked pixels

Combine native tagging with 1st party pixels, server-side tracking and advanced fingerprinting to get an unparalleled look at what causes your users to convert. Go beyond privacy settings and short attribution windows that ruin your marketing.

Transparent, Traceable Data

Transparent data about every step in your customer journey

Trusting data relies on transparency, not black-box analytics. Easily drill down into the contacts, events, purchases and underlying datasets that make up any report.

Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table.

We doubled our business since last year.
— Ian Chew — Founding Executive, Seminal

deciphers the data
so you don’t have to

Since 2015, SegMetrics has been the leading solution for full-funnel marketing optimization.

We've helped 3,000+ digital marketers and agencies make better decisions from their marketing analytics.


Revenue Analyzed


Events per Hour


Contacts Tracked
Lifetime customer value

Lifetime customers deserve lifetime attribution

Connect every purchase and upsell back through your customer’s entire marketing journey, getting a true lifetime value from every lead source, even months or years later.

SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.

If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.

— Evan Tardy — President of Axe Wellness

Accurate to the Dollar

Native integrations means revenue matches your bank account

Bring together all your sales into a single source of truth. Import data natively from your marketing tools — not flaky pixel events — so you can attribute every dollar in your bank account, even historical data.

Thanks to SegMetrics, I can give my clients real-time understanding of their audience, and the major metrics that drive their growth. What used to take hours of merging spreadsheets is instantly available in my SegMetrics reports.

— Marcus Blankenship — Executive Coach

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

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