Find Your Best Leads
and Plug Your Funnel Leaks

Track the traffic source and marketing journey
of your best customers

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Stop sending weak leads into a leaky funnel

Other tools will tell you where your leads came from, but not if they became customers.

SegMetrics goes beyond that. It shows you the lifetime value of each lead group and where they exited your nurture funnel.

We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.

— Michelle Warner — Strategy Consultant

Optimize Every Step With Our Unique Features

Top of Funnel

Robust tracking without iOS interference or short timeframes with transparent details on the source of each lead

Bottom of Funnel

Attribute purchases and upsells back to the source with processed payments that match your bank account

Middle of Funnel

Track how each channel performs in your funnel and Segment data using tagged lead attributes

Funnel Retention

Find the lifetime value of each of your lead sources, or any customer segment in your funnel. Optimize for the true value of your customers.

Questions that only
SegMetrics can answer

Trusted by 3,000+ Digital Marketers

SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.

Joanna Wiebe — Founder, Copyhackers


Track every visitor without any blocked pixels

The SegMetrics Pixel uses 1st party cookies and optional server-side tracking to disguise your pixel.

See every visitor from your ads, social, organic and affiliate traffic, with tracking that gets past any iOS or ad blocker limitations.

Transparent, Traceable Data

Transparent data about each lead’s journey

SegMetrics gives you access to every individual lead and their marketing journey.

You are able to verify exactly who is entering your funnel, where they came from and how they move towards the purchase.

Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table.

We doubled our business since last year.
— Ian Chew — Founding Executive, Seminal


Find where each group of leads is leaking out of your funnel

Tools such as email platforms throw every lead into one big pile and tell you how the group performs on average.

SegMetrics instead treats leads as individuals all the way through your funnel. You can measure how leads from each traffic source or campaign move through your nurture sequence.


Filter your data using meaningful lead attributes

Use any contact tag to filter your reports. For example, if you ask their experience level when they sign up ten use those tags to see how each group responds to your emails.

Enriching your tags gives you endless options to optimize your activities for each lead group.

deciphers the data
so you don’t have to

Since 2015, SegMetrics has been the leading solution for full-funnel marketing optimization.

We've helped 3,000+ digital marketers and agencies make better decisions from their marketing analytics.


Revenue Analyzed


Events per Hour


Contacts Tracked

Measure every purchase, even after long nurture sequences

Your success is measured in dollars, not leads, so your marketing performance should be the same.

SegMetrics connects every purchase and upsell back to their marketing journey, even if it happened weeks or months after they became a lead.

SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.

If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.

— Evan Tardy — President of Axe Wellness

Accurate to the Dollar

Revenue metrics that match your bank account

SegMetrics measures processed payments, not button clicks, so each sale is counted once and only once.

You no longer have to wonder where the rest of your revenue is coming from and have mystery sales appearing as if from nowhere.

Thanks to SegMetrics, I can give my clients real-time understanding of their audience, and the major metrics that drive their growth. What used to take hours of merging spreadsheets is instantly available in my SegMetrics reports.

— Marcus Blankenship — Executive Coach

Market to Humans...
Not Numbers

Go beyond the faceless top level metrics and see how your
best customers respond to your funnel.

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