Record every step of the journey
SegMetrics records how each visitor went from curious to customer. That includes website interactions, email clicks, webinars or calls.
You see the full details on which actions helped them convert, and which aren’t worth repeating.
Not having the visibility in the business that we get through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table. We doubled our business since last year.
— Ian Chew — Founding Executive, Seminal