SegMetrics is a multi-touch marketing attribution platform that ties conversions to actual revenue & LTV across ads, email, funnels, & AI search engines.https://segmetrics.io/https://segmetrics.io/articles/introducing-user-agent-tracking/https://segmetrics.io/articles/introducing-user-agent-tracking/More than half of all web traffic today is bots. How does your site compare? See how much of yours is actually human, not padding.Tue, 11 Aug 2026 16:58:19 GMThttps://segmetrics.io/articles/adrian-savage-inside-the-future-of-email-deliverability-episode-14/https://segmetrics.io/articles/adrian-savage-inside-the-future-of-email-deliverability-episode-14/Is your list ruining your email deliverability? In this episode of Data Beats Opinion, learn how to make sure new leads actually see your emails.Tue, 28 Jul 2026 16:54:49 GMThttps://segmetrics.io/articles/why-use-marketing-attribution-software-when-ai-can-just-pull-my-data/https://segmetrics.io/articles/why-use-marketing-attribution-software-when-ai-can-just-pull-my-data/Short answer: AI can reason about marketing data. It cannot record it. So will AI marketing attribution work for me?…Mon, 27 Jul 2026 18:46:27 GMThttps://segmetrics.io/articles/weavely-integration/https://segmetrics.io/articles/weavely-integration/Most lead-gen forms are great at one thing: counting responses. You get a number, a spreadsheet fills up, and everyone…Thu, 16 Jul 2026 19:05:44 GMThttps://segmetrics.io/articles/ai-marketing-prompts-for-attribution-analytics-174-prompts/https://segmetrics.io/articles/ai-marketing-prompts-for-attribution-analytics-174-prompts/174 plug-and-play prompts for more effective AI marketing analytics. Explore your ROAS, LTV, conversion rates, churn trends, tracking issues, funnel performance and more.Tue, 07 Jul 2026 18:33:02 GMThttps://segmetrics.io/articles/introducing-metric-snapshots/https://segmetrics.io/articles/introducing-metric-snapshots/Deliver your SegMetrics dashboards straight to any inbox or Slack channel — on time. Your reporting is now automated.Wed, 01 Jul 2026 22:49:10 GMThttps://segmetrics.io/articles/introducing-conversion-feeder-new/https://segmetrics.io/articles/introducing-conversion-feeder-new/Stop training your ads on the wrong customers. Conversion Feeder sends filtered conversion data to Facebook, Google, TikTok, and Bing — every day, automatically — so your ad targeting gets sharper without you touching a spreadsheet.Thu, 11 Jun 2026 21:51:30 GMThttps://segmetrics.io/articles/ishita-agarwal-the-new-retention-playbook-episode-13/https://segmetrics.io/articles/ishita-agarwal-the-new-retention-playbook-episode-13/Is your retention making or breaking your lifetime revenue? In this episode of Data Beats Opinion, we demystify the new retention playbook.Wed, 03 Jun 2026 21:00:22 GMThttps://segmetrics.io/articles/introducing-segmetrics-mcp-server/https://segmetrics.io/articles/introducing-segmetrics-mcp-server/The accuracy and insight of SegMetrics is now available inside your AI tool of choice. It’s like having an advanced data analyst on call, 24/7.Wed, 27 May 2026 23:50:29 GMThttps://segmetrics.io/articles/what-is-an-alternative-to-segmetrics/https://segmetrics.io/articles/what-is-an-alternative-to-segmetrics/What is an Alternative to SegMetrics? A Practical Guide You’re looking for a marketing analytics tool and considering your options. That’s a smart move. The…Tue, 19 May 2026 19:49:28 GMThttps://segmetrics.io/articles/recommended-marketing-attribution-software/https://segmetrics.io/articles/recommended-marketing-attribution-software/Beyond Google Analytics: How to Choose the Right Marketing Analytics Platform You’re running ads, sending emails, and posting on social media. Your dashboar…Tue, 19 May 2026 18:58:05 GMThttps://segmetrics.io/articles/analytics-visualization-tools/https://segmetrics.io/articles/analytics-visualization-tools/A Marketer’s Guide to the Best Analytics Visualization Tools You’ve got the data. It’s in your CRM, your ad platforms, your email service provider, and a do…Tue, 19 May 2026 17:52:56 GMThttps://segmetrics.io/articles/which-are-the-top-performing-marketing-tools/https://segmetrics.io/articles/which-are-the-top-performing-marketing-tools/Which Marketing Tools Actually Perform? A Data-First Guide You’re asking one of the most common questions in marketing: “Which are the top-performing market…Wed, 29 Apr 2026 15:13:08 GMThttps://segmetrics.io/articles/your-ad-platforms-are-guessing-heres-how-to-track-real-revenue/https://segmetrics.io/articles/your-ad-platforms-are-guessing-heres-how-to-track-real-revenue/You’re running ads on Google, Facebook, TikTok, and LinkedIn. Each platform shows strong ROAS. But your bank account tells a…Wed, 22 Apr 2026 20:26:04 GMThttps://segmetrics.io/articles/the-best-marketing-attribution-tools-for-2026-and-how-to-choose-the-right-one/https://segmetrics.io/articles/the-best-marketing-attribution-tools-for-2026-and-how-to-choose-the-right-one/Why Attribution Matters More Than Ever If you’re running paid ads, email campaigns, webinars, or funnels, you already know one…Mon, 13 Apr 2026 20:49:36 GMThttps://segmetrics.io/articles/best-marketing-attribution-software-2026/https://segmetrics.io/articles/best-marketing-attribution-software-2026/Compare the Top Tools That Actually Track Revenue Marketing attribution is broken for most businesses. You run ads. Send emails.…Mon, 06 Apr 2026 21:12:55 GMThttps://segmetrics.io/articles/content-marketing-reporting-metrics-tools-best-practices-for-tracking-performance/https://segmetrics.io/articles/content-marketing-reporting-metrics-tools-best-practices-for-tracking-performance/Many modern marketers have one rather comical problem: too much data. And it’s hardly surprising. Social media platforms, SEO tools,…Thu, 19 Mar 2026 17:15:30 GMThttps://segmetrics.io/articles/greg-digneo-you-need-to-own-your-distribution-episode-12/https://segmetrics.io/articles/greg-digneo-you-need-to-own-your-distribution-episode-12/Paid ads, SEO, and cold outreach are breaking down. But there’s one old school channel that is still working: Owned Distribution. Find out how to leverage it for your business.Wed, 18 Mar 2026 20:52:33 GMThttps://segmetrics.io/articles/5-signs-your-marketing-data-is-actively-hurting-your-business/https://segmetrics.io/articles/5-signs-your-marketing-data-is-actively-hurting-your-business/Is bad marketing data sabotaging your growth? Here’s how to find out if your tracking and reporting is costing you real revenue.Fri, 13 Mar 2026 20:02:01 GMThttps://segmetrics.io/articles/introducing-shareable-agency-dashboard-templates/https://segmetrics.io/articles/introducing-shareable-agency-dashboard-templates/Agencies: Stop rebuilding the same dashboards for every client. Discover how SegMetrics’ helps you systematize and scale your agency dashboards.Fri, 27 Feb 2026 20:12:44 GMThttps://segmetrics.io/articles/introducing-ai-search-tracking/https://segmetrics.io/articles/introducing-ai-search-tracking/AI traffic is already shaping buyer behavior — but most analytics tools bury it in referral data. SegMetrics’ AI Search Tracking identifies AI-driven traffic and measures its true impact on leads, revenue, and lifetime value so you can make smarter, data-driven decisions.Mon, 23 Feb 2026 16:12:35 GMThttps://segmetrics.io/articles/chris-orzechowski-theres-so-much-money-in-your-list-episode-11/https://segmetrics.io/articles/chris-orzechowski-theres-so-much-money-in-your-list-episode-11/Want to make more money with your email list? In this episode, email automation expert Chris Orzechowski breaks down how to find the hidden buyers on your list, advanced automation tricks to earn more, plus his “future of email’ predictions.Tue, 03 Feb 2026 18:46:48 GMThttps://segmetrics.io/articles/8-influencer-marketing-tips-to-scale-your-business/https://segmetrics.io/articles/8-influencer-marketing-tips-to-scale-your-business/Influencer marketing tips fill the internet. Most of them are garbage. They tell you to “be authentic” and “find the…Tue, 27 Jan 2026 22:12:00 GMThttps://segmetrics.io/articles/12-proven-strategies-to-improve-roi-on-digital-marketing-campaigns-using-data-from-multiple-tools/https://segmetrics.io/articles/12-proven-strategies-to-improve-roi-on-digital-marketing-campaigns-using-data-from-multiple-tools/Digital marketing success isn’t just about running campaigns…it’s about knowing which campaigns actually drive revenue. When you’re juggling data from…Tue, 27 Jan 2026 19:46:52 GMThttps://segmetrics.io/articles/cross-device-tracking-how-multi-device-attribution-transforms-marketing-roi-in-2026/https://segmetrics.io/articles/cross-device-tracking-how-multi-device-attribution-transforms-marketing-roi-in-2026/When it comes to marketing, the analysis of each touchpoint leading up to a purchase is essential. Funnel attribution, which,…Tue, 20 Jan 2026 23:02:53 GMThttps://segmetrics.io/articles/metric-alerts/https://segmetrics.io/articles/metric-alerts/No more manually checking all of your marketing dashboards to ensure everything is on track. Metric Alerts watch your KPIs 24/7 and ping you if there’s a problem.Wed, 14 Jan 2026 22:24:41 GMThttps://segmetrics.io/articles/kurt-elster-navigate-ais-hidden-e-com-tricks-and-risks-episode-10/https://segmetrics.io/articles/kurt-elster-navigate-ais-hidden-e-com-tricks-and-risks-episode-10/AI is changing the game for e-commerce sites…but not necessarily in the ways you expect. How can you navigate the tricks and risks in this new era?Thu, 08 Jan 2026 17:15:20 GMThttps://segmetrics.io/articles/ad-platforms-are-lying-about-your-real-cost-per-lead/https://segmetrics.io/articles/ad-platforms-are-lying-about-your-real-cost-per-lead/Don’t just take the ad platforms word for how well your ads are doing. They don’t have access to all your data — including the lifetime value of your ad leads. In this video, we show you a better way to find lead value.Fri, 02 Jan 2026 23:13:24 GMThttps://segmetrics.io/articles/8-tips-on-how-to-scale-your-marketing-agency-business-a-complete-growth-guide/https://segmetrics.io/articles/8-tips-on-how-to-scale-your-marketing-agency-business-a-complete-growth-guide/You run a marketing agency. It works. Clients pay you but you’re stuck doing everything yourself. You want to grow…Thu, 18 Dec 2025 20:51:44 GMThttps://segmetrics.io/articles/neville-medhora-will-your-business-survive-ai-episode-09/https://segmetrics.io/articles/neville-medhora-will-your-business-survive-ai-episode-09/AI hasn’t just sped up business. It’s also rewritten the rules for whole industries. How will your business survive now that expertise is free?Thu, 18 Dec 2025 00:32:09 GMThttps://segmetrics.io/articles/15-customer-touchpoints/https://segmetrics.io/articles/15-customer-touchpoints/How many businesses can genuinely say they monitor their buyers across each customer touchpoint—from the first time they come across…Mon, 08 Dec 2025 20:40:48 GMThttps://segmetrics.io/articles/how-to-write-an-effective-case-study-for-your-website/https://segmetrics.io/articles/how-to-write-an-effective-case-study-for-your-website/In the past couple of weeks, we’ve talked about how to write testimonials and all of the places you should…Mon, 08 Dec 2025 20:05:43 GMThttps://segmetrics.io/articles/jake-ruzi-what-makes-your-online-course-better-than-ai-episode-08/https://segmetrics.io/articles/jake-ruzi-what-makes-your-online-course-better-than-ai-episode-08/Host Keith Perhac, founder of SegMetrics, joins Jake Ruzi, the Notebook Guy, to talk about how to stand out and stay relevant when AI supercharges the competition for online courses.Fri, 28 Nov 2025 20:00:02 GMThttps://segmetrics.io/articles/multi-report-tables/https://segmetrics.io/articles/multi-report-tables/Stop hopping between spreadsheets! SegMetrics’ new Multi-Report Tables allow you to combine data from different reports into a single-clean table.Thu, 20 Nov 2025 00:33:29 GMThttps://segmetrics.io/articles/abi-prendergast-inside-the-new-evergreen-webinar-playbook-episode-07/https://segmetrics.io/articles/abi-prendergast-inside-the-new-evergreen-webinar-playbook-episode-07/Host Keith Perhac, founder of SegMetrics, joins Abi Prendergast, founder of Apt Content, to how to grow your business with evergreen webinar funnels. Learn the new webinar playbook.Tue, 18 Nov 2025 21:18:09 GMThttps://segmetrics.io/articles/colleen-schnettler-systematize-your-marketing-like-an-engineer-episode-06/https://segmetrics.io/articles/colleen-schnettler-systematize-your-marketing-like-an-engineer-episode-06/Host Keith Perhac, founder of SegMetrics, joins Colleen Schnettler of SaaS Marketing Gym and Simple File Upload to talk about how technical founders can build sustainable marketing systems.Tue, 04 Nov 2025 21:52:10 GMThttps://segmetrics.io/articles/video-how-to-build-custom-dashboards/https://segmetrics.io/articles/video-how-to-build-custom-dashboards/Learn how to show your boss marketing ROI without boring slides. Inside custom dashboards from SegMetrics.Thu, 30 Oct 2025 03:23:11 GMThttps://segmetrics.io/articles/brennan-dunn-meet-the-future-of-website-personalization/https://segmetrics.io/articles/brennan-dunn-meet-the-future-of-website-personalization/Host Keith Perhac, founder of SegMetrics, joins Brennan Dunn of RightMessage to talk about the power and profits of building a segmentation engine in your businessWed, 22 Oct 2025 23:12:33 GMThttps://segmetrics.io/articles/marketing-attribution-for-miva-ecommerce-track-your-customer-journey-with-segmetrics/https://segmetrics.io/articles/marketing-attribution-for-miva-ecommerce-track-your-customer-journey-with-segmetrics/Miva ecommerce, marketing attributionThu, 16 Oct 2025 20:50:42 GMThttps://segmetrics.io/articles/olly-richards-how-to-grow-your-education-business-without-working-more/https://segmetrics.io/articles/olly-richards-how-to-grow-your-education-business-without-working-more/Host Keith Perhac, founder of SegMetrics, joins business coach Olly Richards to talk about how to scale an education business without burning out.Thu, 02 Oct 2025 18:12:43 GMThttps://segmetrics.io/articles/how-to-run-a-winning-black-friday-promo/https://segmetrics.io/articles/how-to-run-a-winning-black-friday-promo/If you’re ready to build a Black Friday campaign that sells, we’ve got everything you need. All the strategy, tactics, psychology and analytics behind winning BFCM promos. Free.Thu, 25 Sep 2025 15:04:24 GMThttps://segmetrics.io/articles/5-common-saas-pricing-models-and-which-one-works-best-for-your-business/https://segmetrics.io/articles/5-common-saas-pricing-models-and-which-one-works-best-for-your-business/The wrong pricing model can kill your SaaS business before it even starts. You spend months building the perfect product…Thu, 11 Sep 2025 16:25:08 GMThttps://segmetrics.io/articles/jason-resnick-how-to-build-funnels-like-an-email-automation-expert-episode-03/https://segmetrics.io/articles/jason-resnick-how-to-build-funnels-like-an-email-automation-expert-episode-03/Host Keith Perhac, founder of SegMetrics, joins email expert Jason Resnick to explore the strategies, psychology and tricks behind advanced automation.Thu, 04 Sep 2025 21:18:28 GMThttps://segmetrics.io/articles/the-gohighlevel-agency-secret-why-smart-agencies-never-show-clients-these-reports/https://segmetrics.io/articles/the-gohighlevel-agency-secret-why-smart-agencies-never-show-clients-these-reports/Most GoHighLevel agency owners lie to themselves about their reporting. Not intentionally. But they tell themselves that their current setup is good enough. That they can make sense of the scattered data across platforms. That clients will understand the complexity.Mon, 18 Aug 2025 14:38:53 GMThttps://segmetrics.io/articles/lianna-patch-the-marketing-strategy-your-competitors-are-too-scared-to-try-episode-02/https://segmetrics.io/articles/lianna-patch-the-marketing-strategy-your-competitors-are-too-scared-to-try-episode-02/In this episode of Data Beats Opinion, Keith Perhac sits down with Lianna Patch to explore how brands can use humor and personality to stand out in an increasingly competitive market.Mon, 04 Aug 2025 21:14:23 GMThttps://segmetrics.io/articles/rank-google-ai-overview/https://segmetrics.io/articles/rank-google-ai-overview/Google changed everything. Their AI Overview now sits at the top of search results. It answers questions before users click…Thu, 31 Jul 2025 19:41:25 GMThttps://segmetrics.io/articles/video-how-to-boost-ltv-with-data-driven-marketing/https://segmetrics.io/articles/video-how-to-boost-ltv-with-data-driven-marketing/Learn how to unlock the DNA of your best customers — and use that data to boost your lifetime customer value.Tue, 29 Jul 2025 00:02:38 GMThttps://segmetrics.io/articles/hospitality-marketing-analytics-how-mews-and-segmetrics-transform-hotel-revenue/https://segmetrics.io/articles/hospitality-marketing-analytics-how-mews-and-segmetrics-transform-hotel-revenue/Hotels throw money at marketing. Most don’t know where it goes. There has never been a direct connection between hospitality…Thu, 17 Jul 2025 20:45:22 GMThttps://segmetrics.io/articles/harris-kenny-why-outbound-sales-just-got-interesting-again-episode-01/https://segmetrics.io/articles/harris-kenny-why-outbound-sales-just-got-interesting-again-episode-01/In this episode of Data Beats Opinion, Keith Perhac sits down with Harris Kenny to explore how AI, programmatic outbound sales, and precision targeting are revolutionizing cold outreach.Tue, 01 Jul 2025 00:19:14 GMThttps://segmetrics.io/articles/how-to-generate-leads-with-pdf-lead-magnets/https://segmetrics.io/articles/how-to-generate-leads-with-pdf-lead-magnets/If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.Tue, 10 Jun 2025 23:10:25 GMThttps://segmetrics.io/articles/best-shopify-alternatives-in-2025/https://segmetrics.io/articles/best-shopify-alternatives-in-2025/If you’re searching for the best Shopify alternative, you’re not alone. While Shopify is a powerful and popular eCommerce platform,…Tue, 10 Jun 2025 22:27:04 GMThttps://segmetrics.io/articles/what-are-the-4-types-of-marketing-attribution-models-and-why-you-should-use-each-one/https://segmetrics.io/articles/what-are-the-4-types-of-marketing-attribution-models-and-why-you-should-use-each-one/In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…Thu, 05 Jun 2025 20:28:39 GMThttps://segmetrics.io/articles/looker-studio-api-segmetrics-the-ultimate-duo-for-marketing-data-analysis/https://segmetrics.io/articles/looker-studio-api-segmetrics-the-ultimate-duo-for-marketing-data-analysis/Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracyWed, 28 May 2025 19:59:57 GMThttps://segmetrics.io/articles/stop-wasting-money-on-the-wrong-ads/https://segmetrics.io/articles/stop-wasting-money-on-the-wrong-ads/Learn how SegMetrics can help you get REAL names and REAL email addresses for ACTUAL sales from your paid ads. No more mystery Google Ads sales.Mon, 26 May 2025 22:20:56 GMThttps://segmetrics.io/articles/scaling-a-saas-software-as-a-service-business-model/https://segmetrics.io/articles/scaling-a-saas-software-as-a-service-business-model/Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…Thu, 15 May 2025 19:22:29 GMThttps://segmetrics.io/articles/cash-conversion-cycle-marketing/https://segmetrics.io/articles/cash-conversion-cycle-marketing/Learn how to rapidly scale your lifetime customer value in this deep-dive tactical interview with Keith Perhac (CEO of SegMetrics) and Paul Ace (CEO of Amplify C-Com).Sat, 03 May 2025 00:31:34 GMThttps://segmetrics.io/articles/how-to-choose-a-cheap-web-hosting-solution-without-hurting-your-conversion-funnel/https://segmetrics.io/articles/how-to-choose-a-cheap-web-hosting-solution-without-hurting-your-conversion-funnel/These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…Thu, 01 May 2025 19:39:19 GMThttps://segmetrics.io/articles/google-abandons-plans-to-phase-out-third-party-cookies-in-chrome/https://segmetrics.io/articles/google-abandons-plans-to-phase-out-third-party-cookies-in-chrome/Google finally throws in the towel on their plans for a one-click prompt to disable tracking cookies. What does it mean for you?Thu, 24 Apr 2025 17:18:42 GMThttps://segmetrics.io/articles/5-marketing-analytics-softwares-that-fuel-your-growth/https://segmetrics.io/articles/5-marketing-analytics-softwares-that-fuel-your-growth/Data is gold, yet raw stats alone don’t reveal what moves the needle. The right marketing analytics software translates those…Fri, 04 Apr 2025 20:21:37 GMThttps://segmetrics.io/articles/digital-marketing-analytics/https://segmetrics.io/articles/digital-marketing-analytics/When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…Thu, 03 Apr 2025 21:33:56 GMThttps://segmetrics.io/articles/how-to-improve-your-roas/https://segmetrics.io/articles/how-to-improve-your-roas/Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.Thu, 03 Apr 2025 20:20:07 GMThttps://segmetrics.io/articles/validate-your-ad-tracking/https://segmetrics.io/articles/validate-your-ad-tracking/Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.Fri, 28 Mar 2025 00:15:30 GMThttps://segmetrics.io/articles/video-find-your-best-content/https://segmetrics.io/articles/video-find-your-best-content/Learn how to find out if your content marketing is driving engagement and sales for your business. SegMetrics makes it easy to track and optimize your content.Fri, 21 Mar 2025 23:50:21 GMThttps://segmetrics.io/articles/8-tips-for-scaling-your-content-creator-business/https://segmetrics.io/articles/8-tips-for-scaling-your-content-creator-business/As a content creator, growing from a side hustle to a sustainable business is no small feat. You need more…Fri, 21 Mar 2025 23:22:32 GMThttps://segmetrics.io/articles/video-track-and-scale-your-paid-ads/https://segmetrics.io/articles/video-track-and-scale-your-paid-ads/Learn how to find out if your paid ads are working, exactly what metrics you should be watching, and how to use those metrics to GROW your business.Fri, 14 Mar 2025 21:25:11 GMThttps://segmetrics.io/articles/8-tips-for-scaling-your-coaching-business/https://segmetrics.io/articles/8-tips-for-scaling-your-coaching-business/Scaling a coaching business requires a blend of strategic planning, innovative marketing, and smart analytics. Coaches who are serious about…Thu, 13 Mar 2025 16:20:28 GMThttps://segmetrics.io/articles/the-5-best-crms-for-lead-tracking-roi/https://segmetrics.io/articles/the-5-best-crms-for-lead-tracking-roi/When it comes to growing your business, a solid CRM isn’t just a fancy address book as it’s the heartbeat…Fri, 07 Mar 2025 13:52:33 GMThttps://segmetrics.io/articles/data-explorer/https://segmetrics.io/articles/data-explorer/What if you had ONE place where you could dive into ALL of your marketing data? That’s exactly what SegMetrics’ new Data Explorer does. Learn more in this deep dive!Mon, 03 Mar 2025 22:01:51 GMThttps://segmetrics.io/articles/introducing-segmetrics-4-hubble/https://segmetrics.io/articles/introducing-segmetrics-4-hubble/Get data-backed answers to your trickiest marketing questions — instantly — with the latest version of SegMetrics!Fri, 21 Feb 2025 03:28:52 GMThttps://segmetrics.io/articles/evolution-of-marketing-analytics/https://segmetrics.io/articles/evolution-of-marketing-analytics/To celebrate our 10 year anniversary, we took a look at the evolution of marketing analytics — including AI, what’s coming next, and what most marketers get wrong about their data.Wed, 19 Feb 2025 00:06:36 GMThttps://segmetrics.io/articles/credit-card-scammers/https://segmetrics.io/articles/credit-card-scammers/Learn how SegMetrics can help you catch credit card scammers and fix your targeting.Fri, 31 Jan 2025 21:29:20 GMThttps://segmetrics.io/articles/how-to-build-a-data-driven-culture/https://segmetrics.io/articles/how-to-build-a-data-driven-culture/Is your business driven by data or hunches? Discover the secrets to building a data-driven team culture in our latest Happy Hour Analytics deep dive video!Fri, 17 Jan 2025 18:30:50 GMThttps://segmetrics.io/articles/segmetrics-chrome-extension/https://segmetrics.io/articles/segmetrics-chrome-extension/Want to see how accurate Google and Facebook’s ad data really is? With the SegMetrics Chrome extension, you can get accurate ad data for your ads, campaigns, and ad groups — right inside your Google and Facebook dashboards.Fri, 10 Jan 2025 21:35:31 GMThttps://segmetrics.io/articles/just-ask-ian-find-your-best-traffic-sources-with-segmetrics/https://segmetrics.io/articles/just-ask-ian-find-your-best-traffic-sources-with-segmetrics/Learn how SegMetrics can help you find your most profitable traffic sources.Tue, 12 Nov 2024 02:35:31 GMThttps://segmetrics.io/articles/top-5-black-friday-ad-mistakes/https://segmetrics.io/articles/top-5-black-friday-ad-mistakes/If you want to score big on Black Friday, avoid these common BF/CM ad mistakes.Wed, 30 Oct 2024 17:20:33 GMThttps://segmetrics.io/articles/black-friday-secrets-from-19-experts/https://segmetrics.io/articles/black-friday-secrets-from-19-experts/Smash your Black Friday goals with this collection of BF/CM advice from 19 strategy, marketing, ads, email, and data experts.Fri, 25 Oct 2024 20:10:17 GMThttps://segmetrics.io/articles/black-friday-preparation/https://segmetrics.io/articles/black-friday-preparation/Are you ready for Black Friday? Double-check your Black Friday preparation with with these advanced analytics recommendations.Tue, 22 Oct 2024 16:00:07 GMThttps://segmetrics.io/articles/5-data-driven-takeaways-from-black-friday-2023/https://segmetrics.io/articles/5-data-driven-takeaways-from-black-friday-2023/To help you prepare for Black Friday 2024, we analyzed last year’s results and pulled out our 5 favorite BF/CM insights to help sharpen your strategy.Fri, 18 Oct 2024 15:28:11 GMThttps://segmetrics.io/articles/black-friday-analytics-in-action/https://segmetrics.io/articles/black-friday-analytics-in-action/FREE Black Friday analytics masterclass. Discover how to leverage data-driven insights to uplevel and optimize your BF/CM revenue.Thu, 17 Oct 2024 18:42:50 GMThttps://segmetrics.io/articles/black-friday-readiness-checklist/https://segmetrics.io/articles/black-friday-readiness-checklist/Streamline and uplevel your Black Friday promotion with this no-fluff, just-tell-me-what-I-gotta-do guide from the experts at SegMetrics.Wed, 16 Oct 2024 15:47:37 GMThttps://segmetrics.io/articles/find-your-best-landing-pages/https://segmetrics.io/articles/find-your-best-landing-pages/Learn how SegMetrics can help you find which landing pages drive the most revenue.Fri, 27 Sep 2024 17:44:51 GMThttps://segmetrics.io/articles/best-attribution-models/https://segmetrics.io/articles/best-attribution-models/In this premier episode of Happy Hour Analytics, Keith and Scott break down the good, bad and ugly of the most popular attribution modelsFri, 20 Sep 2024 18:55:47 GMThttps://segmetrics.io/articles/optimize-any-lead-magnet/https://segmetrics.io/articles/optimize-any-lead-magnet/Boost the ROI on your lead magnets with this no-fluff guide that distills over 20 years of lead magnet experience from CRO experts.Fri, 13 Sep 2024 16:54:06 GMThttps://segmetrics.io/articles/data-for-the-people/https://segmetrics.io/articles/data-for-the-people/Big News: We just dropped the price of SegMetrics Essentials in half!Fri, 30 Aug 2024 21:12:29 GMThttps://segmetrics.io/articles/finding-your-hot-leads/https://segmetrics.io/articles/finding-your-hot-leads/Learn how SegMetrics can help you find the hidden pockets of hot leads already on your list.Fri, 23 Aug 2024 19:16:36 GMThttps://segmetrics.io/articles/what-is-a-conversion-rate/https://segmetrics.io/articles/what-is-a-conversion-rate/Learn the fundamentals behind calculating conversion rates — and how to improve themThu, 08 Aug 2024 18:33:09 GMThttps://segmetrics.io/articles/optimizing-google-ads-12-key-levers/https://segmetrics.io/articles/optimizing-google-ads-12-key-levers/Learn the most powerful levers for optimizing your Google Ads and improving your return on ad spend.Fri, 26 Jul 2024 15:20:35 GMThttps://segmetrics.io/articles/increasing-upsells/https://segmetrics.io/articles/increasing-upsells/Learn how SegMetrics can help you leverage sales data to increase your upsells — without being pushy.Mon, 22 Jul 2024 18:02:23 GMThttps://segmetrics.io/articles/optimizing-ad-conversions/https://segmetrics.io/articles/optimizing-ad-conversions/Learn how SegMetrics can help you optimize your ad ROAS — and fine-tune your advertising strategy.Wed, 26 Jun 2024 00:16:03 GMThttps://segmetrics.io/articles/dashboard-3-0/https://segmetrics.io/articles/dashboard-3-0/Announcing the launch of the biggest upgrade ever to SegMetrics’ analytics platform: Dashboard 3.0.Mon, 03 Jun 2024 17:50:19 GMThttps://segmetrics.io/articles/long-term-first-touch-attribution/https://segmetrics.io/articles/long-term-first-touch-attribution/Learn how SegMetrics can help you track first touch attribution even months or years after leads enter your funnel.Wed, 22 May 2024 22:42:32 GMThttps://segmetrics.io/articles/announcing-insights-a-new-collaboration-between-segmetrics-and-convertkit/https://segmetrics.io/articles/announcing-insights-a-new-collaboration-between-segmetrics-and-convertkit/Today, in partnership with ConvertKit, SegMetrics is launching Insights – a new analytics tool that will clarify and amplify how creators grow their businesses.Tue, 14 May 2024 14:30:10 GMThttps://segmetrics.io/articles/check-this-out-tracking-ad-spend-roi-with-segmetrics/https://segmetrics.io/articles/check-this-out-tracking-ad-spend-roi-with-segmetrics/How long does it take you to earn back what you’re spending on paid ads? In this week’s Check This…Fri, 26 Apr 2024 19:41:42 GMThttps://segmetrics.io/articles/check-this-out-uncovering-profitable-traffic-with-segmetrics/https://segmetrics.io/articles/check-this-out-uncovering-profitable-traffic-with-segmetrics/In this week’s Check This Out video, you’ll see how SegMetrics helps you unveil the power of your traffic data…Wed, 27 Mar 2024 19:44:55 GMThttps://segmetrics.io/articles/simplify-your-reporting-multi-currency-conversion/https://segmetrics.io/articles/simplify-your-reporting-multi-currency-conversion/If you’ve ever found yourself juggling currencies, trying to make sense of your ad spend, RoAS, and sales across boarders,…Wed, 28 Feb 2024 23:37:16 GMThttps://segmetrics.io/articles/how-to-build-a-powerful-marketing-kpi-dashboard-in-5-simple-steps/https://segmetrics.io/articles/how-to-build-a-powerful-marketing-kpi-dashboard-in-5-simple-steps/Marketers need more than just a collection of numbers – they need actionable insights. A Marketing KPI Dashboard is a…Tue, 27 Feb 2024 22:51:04 GMThttps://segmetrics.io/articles/7-must-know-marketing-metrics-to-track-for-higher-roi/https://segmetrics.io/articles/7-must-know-marketing-metrics-to-track-for-higher-roi/A well-structured marketing KPI dashboard is essential for tracking and optimizing your marketing efforts. In today’s competitive online environment, businesses…Mon, 26 Feb 2024 22:15:26 GMThttps://segmetrics.io/articles/check-this-out-uncovering-common-marketing-problems-with-segmetrics/https://segmetrics.io/articles/check-this-out-uncovering-common-marketing-problems-with-segmetrics/In this week’s Check This Out video, we delve into how SegMetrics addresses and resolves common yet critical analytics issues that marketers face.Mon, 26 Feb 2024 19:11:59 GMThttps://segmetrics.io/articles/utm-essentials/https://segmetrics.io/articles/utm-essentials/What are UTMs? UTM parameters — or UTM tags — are a free, simple, and easy way to track where…Tue, 13 Feb 2024 00:58:25 GMThttps://segmetrics.io/articles/check-this-out-customer-journey-mapping-with-segmetrics/https://segmetrics.io/articles/check-this-out-customer-journey-mapping-with-segmetrics/In this week’s Check This Out video, we explore the world of customer journey mapping with SegMetrics. Dive into how…Thu, 01 Feb 2024 23:49:46 GMThttps://segmetrics.io/articles/explore-partner-directory/https://segmetrics.io/articles/explore-partner-directory/Hey Marketers, Welcome to 2024! If you’re looking for fresh marketing support to help your campaigns succeed and get you…Fri, 26 Jan 2024 18:01:23 GMThttps://segmetrics.io/articles/announcing-partner-directory/https://segmetrics.io/articles/announcing-partner-directory/Hey Ad Agencies & Marketers, Welcome to 2024! As the new year unfolds, it’s the perfect time to boost your…Fri, 26 Jan 2024 18:00:23 GMThttps://segmetrics.io/articles/cto-how-can-i-create-a-custom-dashboard-for-my-clients/https://segmetrics.io/articles/cto-how-can-i-create-a-custom-dashboard-for-my-clients/In this week’s Check This Out video, we explore how to create custom dashboards in SegMetrics that highlight your client’s…Thu, 25 Jan 2024 22:49:43 GMThttps://segmetrics.io/articles/impact-on-agency-metrics/https://segmetrics.io/articles/impact-on-agency-metrics/Are you ready to transform your advertising and marketing? At SegMetrics, we focus on understanding our impact on our clients’…Thu, 18 Jan 2024 23:39:32 GMThttps://segmetrics.io/articles/custom-agency-branding/https://segmetrics.io/articles/custom-agency-branding/For digital agencies, marketing agencies, and ad agencies, maintaining a consistent and recognizable brand image is key. Customizing the look…Mon, 15 Jan 2024 22:40:49 GMThttps://segmetrics.io/articles/how-can-i-report-across-all-my-different-marketing-tools-to-get-actual-customer-value/https://segmetrics.io/articles/how-can-i-report-across-all-my-different-marketing-tools-to-get-actual-customer-value/Are you struggling with data fragmentation? In the evolving world of digital marketing, piecing together the data from your marketing…Wed, 10 Jan 2024 20:43:22 GMThttps://segmetrics.io/articles/introducing-ai-insights/https://segmetrics.io/articles/introducing-ai-insights/Our new AI Insights feature is designed to help you turn your, your client’s, or your agency’s marketing and advertising…Thu, 14 Dec 2023 20:51:09 GMThttps://segmetrics.io/articles/studiocart-meet-segmetrics-upgrade-your-data-analysis/https://segmetrics.io/articles/studiocart-meet-segmetrics-upgrade-your-data-analysis/Using Studiocart for your orders and subscriptions? Take your analytics to the next level by integrating directly with SegMetrics. Whether…Thu, 14 Dec 2023 00:27:11 GMThttps://segmetrics.io/articles/share-your-experience-as-a-creator/https://segmetrics.io/articles/share-your-experience-as-a-creator/Fill out ConvertKit’s survey for their annual State of the Creator Economy Report.Wed, 06 Dec 2023 21:52:50 GMThttps://segmetrics.io/articles/bfcm-2023/https://segmetrics.io/articles/bfcm-2023/Black Friday is gearing up — it’s less than a week away and it can either be the biggest headache…Mon, 20 Nov 2023 12:00:50 GMThttps://segmetrics.io/articles/share-connection-requests/https://segmetrics.io/articles/share-connection-requests/Maybe you’ve run into this particular challenge before. You’re an agency or a consultant working with different clients You’re setting…Tue, 07 Nov 2023 16:00:34 GMThttps://segmetrics.io/articles/hyros-pricing-compared/https://segmetrics.io/articles/hyros-pricing-compared/Discover how much you could be saving each month if you use SegMetrics’ attribution software instead of Hyros. (And see how SegMetrics provides better tracking and a more complete view of your full customer journey.)Wed, 01 Nov 2023 01:07:26 GMThttps://segmetrics.io/articles/why-were-betting-on-spiffy/https://segmetrics.io/articles/why-were-betting-on-spiffy/We’re always on the hunt for tools that make your life easier, especially when it comes to solving those pesky…Wed, 18 Oct 2023 18:01:00 GMThttps://segmetrics.io/articles/spiffy-segmetrics-data-beats-opinion/https://segmetrics.io/articles/spiffy-segmetrics-data-beats-opinion/Michael Hunter is the co-founder of Spiffy Checkouts, a best-in-class checkout solution for online businesses. With over a billion data…Wed, 18 Oct 2023 18:00:56 GMThttps://segmetrics.io/articles/whats-new-sep-2023/https://segmetrics.io/articles/whats-new-sep-2023/Fall is in full swing here in the PNW—rainy days are back, and leaves are turning vibrant colors. With under…Mon, 16 Oct 2023 17:00:00 GMThttps://segmetrics.io/articles/introducing-audit-trail/https://segmetrics.io/articles/introducing-audit-trail/Have you ever found yourself puzzled by unexpected changes to your SegMetrics dashboards, widgets, or reports? We’ve all been there.…Fri, 13 Oct 2023 18:00:17 GMThttps://segmetrics.io/articles/segmetrics-ai-insights/https://segmetrics.io/articles/segmetrics-ai-insights/Your new tool for clear, actionable marketing insights Our new AI Insights feature is designed to help you turn your,…Fri, 22 Sep 2023 13:00:00 GMThttps://segmetrics.io/articles/whats-new-with-segmetrics-august-23-edition/https://segmetrics.io/articles/whats-new-with-segmetrics-august-23-edition/It’s time for a fresh round of SegMetrics updates. In the PNW, Summer is turning into Fall, the kids are…Tue, 05 Sep 2023 16:57:12 GMThttps://segmetrics.io/articles/sick-of-ga4/https://segmetrics.io/articles/sick-of-ga4/Google Analytics (specifically Universal Analytics) will always have a special place in my heart as a marketer. Universal Analytics was…Mon, 28 Aug 2023 17:07:29 GMThttps://segmetrics.io/articles/summer-sale/https://segmetrics.io/articles/summer-sale/Save big on SegMetrics Intelligence (Get up to 4 months free)Wed, 02 Aug 2023 00:12:20 GMThttps://segmetrics.io/articles/ios-17-link-tracking-protection/https://segmetrics.io/articles/ios-17-link-tracking-protection/iOS 17 and macOS Sonoma are bringing changes to how Apple treats URL tracking parameters and user-level tracking. Read on for our overview of the changes →Tue, 20 Jun 2023 23:02:32 GMThttps://segmetrics.io/articles/segmetrics-essentials/https://segmetrics.io/articles/segmetrics-essentials/As marketers, we’re constantly slammed with a mile-long to-do list. And the popular marketing tools we all use and love…Mon, 15 May 2023 22:10:42 GMThttps://segmetrics.io/articles/why-customers-are-like-cats-that-see-cucumbers/https://segmetrics.io/articles/why-customers-are-like-cats-that-see-cucumbers/If you’ve ever had a cat, you know that they can be skittish creatures. Maybe even a little insane. One…Thu, 06 Apr 2023 14:28:10 GMThttps://segmetrics.io/articles/introducing-the-clarity-analytics-engine/https://segmetrics.io/articles/introducing-the-clarity-analytics-engine/We’re excited to announce the private release of SegMetrics’ new analytics engine, Clarity, based on Hammerstone’s Refine builder. The SegMetrics…Thu, 17 Nov 2022 15:31:59 GMThttps://segmetrics.io/articles/where-most-people-go-wrong-when-split-testing/https://segmetrics.io/articles/where-most-people-go-wrong-when-split-testing/There’s a lot of information out there about split testing; after all, if there’s one thing marketers like to do,…Thu, 13 Oct 2022 15:13:22 GMThttps://segmetrics.io/articles/5-saas-payment-providers/https://segmetrics.io/articles/5-saas-payment-providers/If you are looking for a Saas payment provider, it can be overwhelming when faced with the vast array of…Fri, 12 Aug 2022 14:57:00 GMThttps://segmetrics.io/articles/4-general-sales-tools-for-business/https://segmetrics.io/articles/4-general-sales-tools-for-business/Sales and the technology tools to assist those sales are a vital part of any business -using the right general…Sat, 06 Aug 2022 15:33:00 GMThttps://segmetrics.io/articles/5-tools-for-saas-ads/https://segmetrics.io/articles/5-tools-for-saas-ads/There is no secret recipe for choosing the right online advertising platform for your SaaS company, but it can pay…Fri, 22 Jul 2022 17:25:00 GMThttps://segmetrics.io/articles/advanced-tagging-strategy/https://segmetrics.io/articles/advanced-tagging-strategy/Very few people realize just how powerful an advanced tagging strategy can be. Sure, you can use them to define…Tue, 19 Jul 2022 13:45:44 GMThttps://segmetrics.io/articles/info-product-ads/https://segmetrics.io/articles/info-product-ads/Creating Info product ads and promoting your info product online is a great way to get it in front of…Tue, 19 Jul 2022 13:00:00 GMThttps://segmetrics.io/articles/general_tools_for_creating_an_online_informational_product/https://segmetrics.io/articles/general_tools_for_creating_an_online_informational_product/Debuting a successful online product is all about having a plan and the right info product general tools to create…Fri, 15 Jul 2022 13:19:41 GMThttps://segmetrics.io/articles/4-ecomm-general-tools/https://segmetrics.io/articles/4-ecomm-general-tools/In 2022, ecommerce sales this year are expected to reach nearly $5.5 trillion dollars(1). That’s an unprecedented number, with many…Tue, 12 Jul 2022 19:11:00 GMThttps://segmetrics.io/articles/5-ecomm-ads-platforms/https://segmetrics.io/articles/5-ecomm-ads-platforms/In Ecommerce there are two rules. The first rule of successful ecommerce is to provide a product or products that…Fri, 08 Jul 2022 19:08:00 GMThttps://segmetrics.io/articles/5-sales-email-providers-that-help-you-reach-more-customers/https://segmetrics.io/articles/5-sales-email-providers-that-help-you-reach-more-customers/Reaching your client base is a top concern for many businesses – as email rules change, ESPs make it increasingly…Sun, 03 Jul 2022 14:59:00 GMThttps://segmetrics.io/articles/coaching-general-tools-5-software-tools-you-need-to-create-a-successful-online-coaching-business/https://segmetrics.io/articles/coaching-general-tools-5-software-tools-you-need-to-create-a-successful-online-coaching-business/Creating a successful online coaching business is difficult, but there are certainly many coahing general tools that you can use…Tue, 28 Jun 2022 18:42:02 GMThttps://segmetrics.io/articles/5-payment-providers-for-infoproducts/https://segmetrics.io/articles/5-payment-providers-for-infoproducts/Payment providers for infoproducts are vitally important to your business if you want to succeed. You need to be able…Sat, 25 Jun 2022 16:11:00 GMThttps://segmetrics.io/articles/revenue-attribution-and-b2b-sales-with-steffen-hedelbrandt-data-beats-opinion/https://segmetrics.io/articles/revenue-attribution-and-b2b-sales-with-steffen-hedelbrandt-data-beats-opinion/I am here today with Steffen Hildebrandt, the co-founder and CMO at Dreamdata, and we’re going to talk about digital marketing, we’re going to talk about revenue attribution, and everything in between.Wed, 22 Jun 2022 13:00:12 GMThttps://segmetrics.io/articles/5-general-agency-tools/https://segmetrics.io/articles/5-general-agency-tools/As an agency, your business health depends on your ability to bring in high paying clients and to keep those…Fri, 17 Jun 2022 14:23:00 GMThttps://segmetrics.io/articles/7-ad-platforms-to-promote-your-coaching-ads/https://segmetrics.io/articles/7-ad-platforms-to-promote-your-coaching-ads/The best thing about coaching ads is that they have so much potential to help people feel like they know…Mon, 13 Jun 2022 15:49:22 GMThttps://segmetrics.io/articles/5-best-coaching-payment-providers/https://segmetrics.io/articles/5-best-coaching-payment-providers/When looking for a coaching payment provider for your business, be sure to choose a platform that’s easy to use…Fri, 10 Jun 2022 15:00:00 GMThttps://segmetrics.io/articles/4-sales-payment-providers-for-business/https://segmetrics.io/articles/4-sales-payment-providers-for-business/If you are running a sales business, your sales payment processor can make or break your business. The last thing…Thu, 09 Jun 2022 18:26:00 GMThttps://segmetrics.io/articles/8-best-coaching-email-providers/https://segmetrics.io/articles/8-best-coaching-email-providers/If you are trying to grow your coaching business or online course, setting up a winning coaching email provider is…Wed, 08 Jun 2022 14:49:33 GMThttps://segmetrics.io/articles/seo-and-content-promotion-with-alan-silvestri/https://segmetrics.io/articles/seo-and-content-promotion-with-alan-silvestri/Alan Silvestri is the founder and director of strategy at Growth Gorilla. Growth Gorilla is a no B.S. content promotion…Wed, 08 Jun 2022 13:54:52 GMThttps://segmetrics.io/articles/17-tips-for-improving-your-shopify-product-pages-and-getting-more-purchases/https://segmetrics.io/articles/17-tips-for-improving-your-shopify-product-pages-and-getting-more-purchases/There are a lot of things to think about when it comes to creating an online store. You need to…Fri, 03 Jun 2022 20:14:17 GMThttps://segmetrics.io/articles/5-infoproduct-email-providers/https://segmetrics.io/articles/5-infoproduct-email-providers/When you are selling infoproducts, your email service provider is a critical component of your business. In this article, we…Fri, 27 May 2022 14:33:00 GMThttps://segmetrics.io/articles/5-agency-ads-platforms/https://segmetrics.io/articles/5-agency-ads-platforms/With the right ad strategy, a digital agency can gain exposure and drive business growth – but how do you…Tue, 24 May 2022 13:57:00 GMThttps://segmetrics.io/articles/4-ecomm-payment-providers/https://segmetrics.io/articles/4-ecomm-payment-providers/Ecommerce is a highly competitive and growing business model in 2022. For many ecommerce businesses, choosing an ecomm payment provider…Thu, 19 May 2022 16:23:00 GMThttps://segmetrics.io/articles/ecomm-email-provider/https://segmetrics.io/articles/ecomm-email-provider/Ecomm email provider services are the foundational platform for many ecommerce businesses. Without an audience, ecomm simply won’t work. Many…Sat, 14 May 2022 15:34:00 GMThttps://segmetrics.io/articles/5-agency-payment-providers/https://segmetrics.io/articles/5-agency-payment-providers/As an agency, you need to be able to accept payments from customers online smoothly and easily, and if you…Wed, 11 May 2022 21:13:00 GMThttps://segmetrics.io/articles/5-sales-ads-platforms/https://segmetrics.io/articles/5-sales-ads-platforms/There is no secret recipe for choosing the right sales ads platform for your sales business, but it can pay…Fri, 06 May 2022 15:30:00 GMThttps://segmetrics.io/articles/5-saas-email-providers/https://segmetrics.io/articles/5-saas-email-providers/Sending emails today sounds simple, but really, it isn’t. There is a lot to consider – new rules and regulations…Tue, 03 May 2022 15:26:00 GMThttps://segmetrics.io/articles/5-email-providers-for-agencies/https://segmetrics.io/articles/5-email-providers-for-agencies/Email providers for agencies are a hot topic today – especially as deliverability becomes an increasingly difficult beast to manage,…Fri, 29 Apr 2022 20:11:00 GMThttps://segmetrics.io/articles/5-saas-general-tools/https://segmetrics.io/articles/5-saas-general-tools/The best SaaS companies on the market today combine a plethora of tools and techniques to bring their offered service…Sat, 23 Apr 2022 14:40:00 GMThttps://segmetrics.io/articles/lead-gen-quizzes-101-aka-the-interactive-path-to-enthusiastic-leads/https://segmetrics.io/articles/lead-gen-quizzes-101-aka-the-interactive-path-to-enthusiastic-leads/Are you getting lost in a market flooded with free ebooks? Or frustrated at having to give out blanket advice?…Thu, 24 Feb 2022 11:21:38 GMThttps://segmetrics.io/articles/why-facebooks-attribution-data-is-mostly-guesswork/https://segmetrics.io/articles/why-facebooks-attribution-data-is-mostly-guesswork/One of the biggest challenges when running ads is measuring accurate attribution data. This is difficult for a number of…Wed, 12 Jan 2022 21:08:04 GMThttps://segmetrics.io/articles/dont-let-adblockers-disrupt-your-data-with-the-new-self-hosted-pixel/https://segmetrics.io/articles/dont-let-adblockers-disrupt-your-data-with-the-new-self-hosted-pixel/In an age where some websites shove in more ads than halftime at the Superbowl, it’s understandable that 43% of…Mon, 20 Dec 2021 21:41:22 GMThttps://segmetrics.io/articles/key_metrics_how-to-track-frank-kerns-hardcore-scaling-method-with-segmetrics/https://segmetrics.io/articles/key_metrics_how-to-track-frank-kerns-hardcore-scaling-method-with-segmetrics/Want to take your funnels to the next level? Well, we would highly recommend you check out Fran Kern’s Hardcore…Wed, 08 Dec 2021 13:00:00 GMThttps://segmetrics.io/articles/tripwires-101-stop-with-the-free-stuff/https://segmetrics.io/articles/tripwires-101-stop-with-the-free-stuff/Getting lots of leads but few sales? Or people who are getting sticker shock at your prices? Well, a tripwire…Thu, 18 Nov 2021 21:39:50 GMThttps://segmetrics.io/articles/great-news-open-rates-are-dead/https://segmetrics.io/articles/great-news-open-rates-are-dead/We’re very excited here at SegMetrics to hear that open rates are the next victim of iOS updates. It’s a…Wed, 10 Nov 2021 15:27:11 GMThttps://segmetrics.io/articles/looking-past-the-purchase-how-to-test-the-best-ways-for-increasing-customer-value/https://segmetrics.io/articles/looking-past-the-purchase-how-to-test-the-best-ways-for-increasing-customer-value/It’s a simple calculation really, number of customers × spend per customer = revenue Yet it can still lead us…Wed, 13 Oct 2021 23:00:00 GMThttps://segmetrics.io/articles/turning-a-college-hustle-into-a-successful-business-with-thomas-smale/https://segmetrics.io/articles/turning-a-college-hustle-into-a-successful-business-with-thomas-smale/This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS,…Mon, 16 Aug 2021 19:53:52 GMThttps://segmetrics.io/articles/how-to-cut-your-cpa-by-24-using-advanced-ai-training/https://segmetrics.io/articles/how-to-cut-your-cpa-by-24-using-advanced-ai-training/Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There…Wed, 04 Aug 2021 16:26:07 GMThttps://segmetrics.io/articles/5-advanced-ways-to-maximize-your-roas/https://segmetrics.io/articles/5-advanced-ways-to-maximize-your-roas/Once you have followed the generic advice around match types and automated bidding, it’s easy to feel lost about how…Wed, 30 Jun 2021 16:07:57 GMThttps://segmetrics.io/articles/apple-proof-your-attributions/https://segmetrics.io/articles/apple-proof-your-attributions/Ad platform automations are great…so long as they’re receiving good data. Facebook and Google can currently measure basic goals in…Thu, 03 Jun 2021 16:00:42 GMThttps://segmetrics.io/articles/google-and-ios14-5-what-it-means-for-advertisers/https://segmetrics.io/articles/google-and-ios14-5-what-it-means-for-advertisers/Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking…Thu, 27 May 2021 18:30:23 GMThttps://segmetrics.io/articles/stop-training-your-ad-campaigns-with-second-rate-data/https://segmetrics.io/articles/stop-training-your-ad-campaigns-with-second-rate-data/Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the…Tue, 27 Apr 2021 23:34:14 GMThttps://segmetrics.io/articles/how-ecommerce-marketers-restore-their-profit-margins-with-segmetrics/https://segmetrics.io/articles/how-ecommerce-marketers-restore-their-profit-margins-with-segmetrics/Ecommerce is brutal. Between climbing ad costs and narrowing profit margins, it keeps getting harder to turn a profit. Facebook…Wed, 21 Apr 2021 16:57:14 GMThttps://segmetrics.io/articles/seg-vs-ga-comparing-funnel-and-website-analytics/https://segmetrics.io/articles/seg-vs-ga-comparing-funnel-and-website-analytics/As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to…Wed, 24 Mar 2021 19:04:49 GMThttps://segmetrics.io/articles/how-an-online-course-entrepreneur-found-her-funnels-flaws-with-segmetrics/https://segmetrics.io/articles/how-an-online-course-entrepreneur-found-her-funnels-flaws-with-segmetrics/Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded,…Tue, 09 Mar 2021 16:57:10 GMThttps://segmetrics.io/articles/the-ios14-update-what-it-means-for-digital-marketers/https://segmetrics.io/articles/the-ios14-update-what-it-means-for-digital-marketers/As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework…Tue, 05 Jan 2021 13:00:00 GMThttps://segmetrics.io/articles/multi-touch-attribution-models-with-dan-mcgaw/https://segmetrics.io/articles/multi-touch-attribution-models-with-dan-mcgaw/Recently Keith chatted with Dan McGaw, the founder and CEO of McGaw.io, formerly known as Effin Amazing, a marketing technology…Tue, 01 Dec 2020 12:00:00 GMThttps://segmetrics.io/articles/9-must-have-cro-tools-to-use-and-track-results-in-2020/https://segmetrics.io/articles/9-must-have-cro-tools-to-use-and-track-results-in-2020/Every marketer knows how important it is to constantly improve a website and track the results of your work. If…Tue, 20 Oct 2020 20:04:44 GMThttps://segmetrics.io/articles/the-comprehensive-guide-to-planning-out-and-optimizing-your-marketing-funnels/https://segmetrics.io/articles/the-comprehensive-guide-to-planning-out-and-optimizing-your-marketing-funnels/Weak marketing funnels can drag down a business. So of course, there are countless articles about elements such as improving…Tue, 20 Oct 2020 18:05:04 GMThttps://segmetrics.io/articles/a-fairly-awesome-guide-to-finding-your-80-20-customers/https://segmetrics.io/articles/a-fairly-awesome-guide-to-finding-your-80-20-customers/Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of…Tue, 20 Oct 2020 18:04:06 GMThttps://segmetrics.io/articles/creating-more-efficient-sops-with-say-gabriel/https://segmetrics.io/articles/creating-more-efficient-sops-with-say-gabriel/We’re back with another episode of DBO with Keith Perhac. This week, Keith chats with Anansi’s Say Gabriel. Say’s main…Tue, 15 Sep 2020 13:00:00 GMThttps://segmetrics.io/articles/building-marketing-funnels-that-convert-in-90-minutes/https://segmetrics.io/articles/building-marketing-funnels-that-convert-in-90-minutes/We know every business owner wants to know the secret to getting conversions out of your marketing funnels. But not…Tue, 01 Sep 2020 11:00:00 GMThttps://segmetrics.io/articles/modifying-the-typical-sales-funnel-with-claire-suellentrop/https://segmetrics.io/articles/modifying-the-typical-sales-funnel-with-claire-suellentrop/Claire Suellentrop is an up-and-comer in the marketing world. She dabbled in journalism and entertainment marketing before she began helping…Tue, 09 Jun 2020 04:00:43 GMThttps://segmetrics.io/articles/descriptive-content-authentic-marketing-with-matt-giovanisci/https://segmetrics.io/articles/descriptive-content-authentic-marketing-with-matt-giovanisci/Matt Giovanisci is a jack of all trades with a broad knowledge of all aspects of marketing. He founded Swim…Wed, 15 Apr 2020 01:45:00 GMThttps://segmetrics.io/articles/data-driven-lead-generation-sales-funnels-with-brent-weaver/https://segmetrics.io/articles/data-driven-lead-generation-sales-funnels-with-brent-weaver/Brent Weaver built his first website at 15, and created his first web-design business at 17. That company grew into…Wed, 01 Apr 2020 01:42:00 GMThttps://segmetrics.io/articles/warm-audiences-fresh-content-current-data-the-recipe-for-successful-facebook-ads-with-ryan-stewart/https://segmetrics.io/articles/warm-audiences-fresh-content-current-data-the-recipe-for-successful-facebook-ads-with-ryan-stewart/Ryan Stewart started his career working for large consulting companies with clients like Target, Best Buy and Bayer, before branching…Thu, 19 Mar 2020 01:45:00 GMThttps://segmetrics.io/articles/reducing-churn-increasing-customer-happiness-with-val-geisler/https://segmetrics.io/articles/reducing-churn-increasing-customer-happiness-with-val-geisler/Val Geisler helps SaaS and subscription-based e-Commerce brands use email to strategically convert leads, retain customers long term, and close…Wed, 04 Mar 2020 01:19:00 GMThttps://segmetrics.io/articles/building-talented-and-engaged-remote-teams-with-jevin-maltais/https://segmetrics.io/articles/building-talented-and-engaged-remote-teams-with-jevin-maltais/Jevin Maltais is a software engineer who has hired and managed over 50 remote people over the past decade. He…Wed, 19 Feb 2020 01:56:00 GMThttps://segmetrics.io/articles/the-importance-of-personalization-in-online-marketing/https://segmetrics.io/articles/the-importance-of-personalization-in-online-marketing/Jason Resnick helps freelancers get more leads, find better clients and build recurring revenue. Jason started working in eCommerce back…Wed, 05 Feb 2020 03:30:00 GMThttps://segmetrics.io/articles/how-zach-goldie-boosted-email-conversion-by-87/https://segmetrics.io/articles/how-zach-goldie-boosted-email-conversion-by-87/Marketing to marketers is always a tricky proposition. As marketers, we get hundreds of emails from various lists a day,…Wed, 22 Jan 2020 05:00:15 GMThttps://segmetrics.io/articles/building-community-leveraging-novelty-creating-urgency-with-kurt-elster/https://segmetrics.io/articles/building-community-leveraging-novelty-creating-urgency-with-kurt-elster/Kurt Elster is the CEO & Co-Founder of Ethercyle, an ecommerce consultancy for Shopify Merchants, as well as the host…Tue, 07 Jan 2020 23:38:00 GMThttps://segmetrics.io/articles/leadshield-io-a-necessity-for-marketers/https://segmetrics.io/articles/leadshield-io-a-necessity-for-marketers/LeadShield is Brandon Shelton’s 3rd SaaS. He has a proven track record as far as the marketing and growth of…Wed, 11 Dec 2019 03:17:00 GMThttps://segmetrics.io/articles/funnel-optimization-strategies-josh-doody/https://segmetrics.io/articles/funnel-optimization-strategies-josh-doody/Josh Doody is a salary negotiation coach who helps experienced software developers negotiate job offers from big tech companies. He…Wed, 27 Nov 2019 07:36:00 GMThttps://segmetrics.io/articles/planning-the-perfect-saas-launch-userlist-io/https://segmetrics.io/articles/planning-the-perfect-saas-launch-userlist-io/Jane and Benedikt are long-time members of the SaaS bootstrapping community, and most recently the founders of UserList – which…Mon, 11 Nov 2019 22:59:34 GMThttps://segmetrics.io/articles/outsourcing-work-costs-more-than-you-imagine/https://segmetrics.io/articles/outsourcing-work-costs-more-than-you-imagine/So, you’re thinking about offshoring your talent or outsourcing work. You’ve read all the books and articles about how it…Mon, 16 Sep 2019 21:40:16 GMThttps://segmetrics.io/articles/how-to-transform-any-product-into-a-premium-product/https://segmetrics.io/articles/how-to-transform-any-product-into-a-premium-product/Imagine if there was no difference in the quality of products you purchased. You wouldn’t have the fun of buying…Mon, 09 Sep 2019 21:40:04 GMThttps://segmetrics.io/articles/how-to-turn-your-book-into-a-course/https://segmetrics.io/articles/how-to-turn-your-book-into-a-course/You published your book?! Congratulations! Take a minute to let this sink in: People are paying to read the things…Mon, 02 Sep 2019 21:40:39 GMThttps://segmetrics.io/articles/19-places-you-should-be-using-customer-testimonials-and-case-studies/https://segmetrics.io/articles/19-places-you-should-be-using-customer-testimonials-and-case-studies/People talk a lot about the value of customer testimonials and product case studies. But they don’t often talk about…Mon, 26 Aug 2019 21:40:25 GMThttps://segmetrics.io/articles/give-yourself-a-head-start-with-a-mastermind-beta-launch/https://segmetrics.io/articles/give-yourself-a-head-start-with-a-mastermind-beta-launch/One of the biggest issues when you’re making a new product is “the unknown.” Until you launch, you have absolutely…Mon, 19 Aug 2019 21:40:13 GMThttps://segmetrics.io/articles/how-to-get-customer-testimonials-that-crush-skepticism-and-increase-sales/https://segmetrics.io/articles/how-to-get-customer-testimonials-that-crush-skepticism-and-increase-sales/Every product needs quality testimonials. Whether you’re selling an e-book, an online course, or consulting services, a testimonial is a…Mon, 12 Aug 2019 21:40:25 GMThttps://segmetrics.io/articles/lead-the-way-using-online-summits-to-build-authority/https://segmetrics.io/articles/lead-the-way-using-online-summits-to-build-authority/When you buy something, WHO you buy it from is just as important as WHAT you’re buying. No one wants…Mon, 05 Aug 2019 21:40:13 GMThttps://segmetrics.io/articles/are-you-looking-for-product-promotion-in-all-the-wrong-places/https://segmetrics.io/articles/are-you-looking-for-product-promotion-in-all-the-wrong-places/Let’s do a little mental exercise. Picture in your mind the vision of a successful CEO, entrepreneur, or business owner.…Mon, 29 Jul 2019 21:40:04 GMThttps://segmetrics.io/articles/the-1-way-to-create-a-product-idea-that-sells/https://segmetrics.io/articles/the-1-way-to-create-a-product-idea-that-sells/Today, we’re going to show you how to create the perfect product to complement your main offer – a product…Mon, 22 Jul 2019 21:40:13 GMThttps://segmetrics.io/articles/how-eofires-free-email-courses-actually-drive-revenue/https://segmetrics.io/articles/how-eofires-free-email-courses-actually-drive-revenue/John Lee Dumas is a master at Lead Magnets and Infusionsoft marketing automation. A Lead Magnet is free content that…Mon, 15 Jul 2019 22:38:23 GMThttps://segmetrics.io/articles/how-to-sell-more-stuff-eight-email-conversion-tips/https://segmetrics.io/articles/how-to-sell-more-stuff-eight-email-conversion-tips/We’ve arrived to the most exciting part of our discussion – how to improve your conversion rate, that is, how…Mon, 08 Jul 2019 21:40:04 GMThttps://segmetrics.io/articles/email-marketing-success-work-at-it-and-learn-from-it/https://segmetrics.io/articles/email-marketing-success-work-at-it-and-learn-from-it/If one thing’s become clear, it’s that email marketing takes work, but it’s very much worth the effort. Your email…Mon, 01 Jul 2019 21:40:04 GMThttps://segmetrics.io/articles/how-to-deal-with-competitors-in-your-space-your-perspective-matters/https://segmetrics.io/articles/how-to-deal-with-competitors-in-your-space-your-perspective-matters/Imagine that you are walking down a busy street in a big city. It’s all lined with restaurants. Every restaurant…Mon, 24 Jun 2019 21:40:38 GMThttps://segmetrics.io/articles/are-you-wearing-too-many-hats/https://segmetrics.io/articles/are-you-wearing-too-many-hats/Think of some of the big-name online personalities you know and follow. They seem like they can do just about…Mon, 17 Jun 2019 21:40:13 GMThttps://segmetrics.io/articles/what-to-get-started-with-today/https://segmetrics.io/articles/what-to-get-started-with-today/Welcome to the SegMetrics Authority Interview Series! This recurring interview series invites experienced product and course creators to share their…Mon, 10 Jun 2019 21:40:04 GMThttps://segmetrics.io/articles/does-last-touch-attribution-hold-up/https://segmetrics.io/articles/does-last-touch-attribution-hold-up/Marketing your product to consumers is a process that goes through several steps and avenues. However, many of us will…Fri, 07 Jun 2019 06:00:06 GMThttps://segmetrics.io/articles/new-feature-analytic-insights/https://segmetrics.io/articles/new-feature-analytic-insights/They told us that being locked in the SegMetrics office toiling away at new features would be bad for moral.…Wed, 29 May 2019 05:08:08 GMThttps://segmetrics.io/articles/new-feature-zapier-integration/https://segmetrics.io/articles/new-feature-zapier-integration/One of the biggest feature requests we receive from customers is that they want to track their sales in SegMetrics,…Fri, 24 May 2019 04:00:07 GMThttps://segmetrics.io/articles/boost-your-design-confidence-insights-for-non-designers-from-jane-portman-of-ui-breakfast/https://segmetrics.io/articles/boost-your-design-confidence-insights-for-non-designers-from-jane-portman-of-ui-breakfast/How confident are you with your design choices? As a non-designer, it can be positively overwhelming to make design decisions.…Mon, 20 May 2019 21:40:13 GMThttps://segmetrics.io/articles/the-definitive-guide-to-the-software-services-you-need-to-start-selling-information-products-2nd-edition/https://segmetrics.io/articles/the-definitive-guide-to-the-software-services-you-need-to-start-selling-information-products-2nd-edition/Are you looking for your perfect Tech Stack and online business tools to start selling information products? Well, you have…Mon, 06 May 2019 21:40:38 GMThttps://segmetrics.io/articles/introducing-the-segmetrics-marketing-tools-vault/https://segmetrics.io/articles/introducing-the-segmetrics-marketing-tools-vault/As long-time digital marketers, we’ve become somewhat of a sommelier of marketing tools – and we collect them with the…Wed, 01 May 2019 20:53:08 GMThttps://segmetrics.io/articles/how-to-build-an-audience-around-your-book/https://segmetrics.io/articles/how-to-build-an-audience-around-your-book/Did you know that The Great Gatsby was a complete flop? When F. Scott Fitzgerald died, his last royalty check…Thu, 07 Mar 2019 21:40:38 GMThttps://segmetrics.io/articles/prevent-subscriber-burnout-with-our-healthy-email-list-handbook/https://segmetrics.io/articles/prevent-subscriber-burnout-with-our-healthy-email-list-handbook/Your email list is like the goose that laid the golden egg. As the old fable goes, a lucky farmer…Thu, 28 Feb 2019 21:40:04 GMThttps://segmetrics.io/articles/beef-up-your-email-list-using-free-carrot-content/https://segmetrics.io/articles/beef-up-your-email-list-using-free-carrot-content/You’ve heard the story of the carrot and the stick, right? It goes something like this: A boy hitches up…Mon, 25 Feb 2019 21:40:04 GMThttps://segmetrics.io/articles/before-you-email-your-list-read-this-first/https://segmetrics.io/articles/before-you-email-your-list-read-this-first/Whoops. …You created a new product. …You gave it a sexy name. …You went all-out in search of publicity. …You…Thu, 21 Feb 2019 21:40:04 GMThttps://segmetrics.io/articles/why-your-100k-email-list-just-isnt-good-enough/https://segmetrics.io/articles/why-your-100k-email-list-just-isnt-good-enough/Does size matter? C’mon, get your mind out of the gutter. We’re talking about the size of your email list.…Mon, 18 Feb 2019 21:40:04 GMThttps://segmetrics.io/articles/content-mining-how-to-find-the-material-you-need-to-build-your-course/https://segmetrics.io/articles/content-mining-how-to-find-the-material-you-need-to-build-your-course/The best thing about creating your first course is that you don’t have to build it from scratch. You already…Thu, 14 Feb 2019 21:40:16 GMThttps://segmetrics.io/articles/defeating-the-secret-scary-syndrome-of-information-hoarding/https://segmetrics.io/articles/defeating-the-secret-scary-syndrome-of-information-hoarding/At the end of your day, do you close out dozens of browser tabs that you intended to look at…Mon, 11 Feb 2019 21:40:04 GMThttps://segmetrics.io/articles/local-versus-global-how-much-reach-can-you-have/https://segmetrics.io/articles/local-versus-global-how-much-reach-can-you-have/The internet has changed everything. It’s changed the way we do business. It’s changed the way we connect with people.…Thu, 07 Feb 2019 21:40:38 GMThttps://segmetrics.io/articles/grow-a-paying-customer-base-by-giving-away-your-content-for-free/https://segmetrics.io/articles/grow-a-paying-customer-base-by-giving-away-your-content-for-free/We want you to give away your best content for free. Ooh! Did you feel that? It’s your gut reaction…Mon, 04 Feb 2019 21:40:38 GMThttps://segmetrics.io/articles/protect-customer-data/https://segmetrics.io/articles/protect-customer-data/Let’s say you opened up a store in your town. You did everything you could to make sure it was…Fri, 01 Feb 2019 19:22:39 GMThttps://segmetrics.io/articles/what-to-say-and-how-to-say-it-our-goof-proof-plan-for-video-domination-part-2/https://segmetrics.io/articles/what-to-say-and-how-to-say-it-our-goof-proof-plan-for-video-domination-part-2/Lights, camera, action! In Part 1 of this series, we talked about how to present yourself on camera. You learned…Thu, 31 Jan 2019 21:40:04 GMThttps://segmetrics.io/articles/4-easy-steps-to-improve-lead-tracking/https://segmetrics.io/articles/4-easy-steps-to-improve-lead-tracking/We’ve heard from a number of customers over the past few months, and the biggest question people have is how…Thu, 31 Jan 2019 21:39:23 GMThttps://segmetrics.io/articles/what-to-say-and-how-to-say-it-our-goof-proof-plan-for-video-domination-part-1/https://segmetrics.io/articles/what-to-say-and-how-to-say-it-our-goof-proof-plan-for-video-domination-part-1/Lights, camera, action! Videos are the building blocks for your marketing funnel. But if you’ve never made a video before…or…Mon, 28 Jan 2019 21:40:04 GMThttps://segmetrics.io/articles/the-ups-downs-ins-and-outs-of-upsells-down-sells-and-cross-sells/https://segmetrics.io/articles/the-ups-downs-ins-and-outs-of-upsells-down-sells-and-cross-sells/There are so many ways to buy things these days. On your phone, your tablet, your computer. One-off purchases, bundles,…Thu, 24 Jan 2019 21:40:04 GMThttps://segmetrics.io/articles/the-must-read-marketing-segmentation-handbook/https://segmetrics.io/articles/the-must-read-marketing-segmentation-handbook/What’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on…Mon, 21 Jan 2019 21:40:13 GMThttps://segmetrics.io/articles/focus-makes-perfect-finding-your-most-successful-niche/https://segmetrics.io/articles/focus-makes-perfect-finding-your-most-successful-niche/Success is multi-faceted, with so many factors that can make or break your business. But there’s one factor that’s underappreciated…and…Thu, 17 Jan 2019 21:40:04 GMThttps://segmetrics.io/articles/expand-your-audience-with-tiered-pricing-and-the-goldilocks-principle/https://segmetrics.io/articles/expand-your-audience-with-tiered-pricing-and-the-goldilocks-principle/When you’re hungry, you don’t always want to eat the same thing. Sometimes you crave a fancy, five-star dining experience.…Mon, 14 Jan 2019 21:40:13 GMThttps://segmetrics.io/articles/do-you-know-your-numbers-metrics-matters/https://segmetrics.io/articles/do-you-know-your-numbers-metrics-matters/Different numbers tell different stories. Knowing your measurements, knowing your metrics, knowing your key performance indicators – call it what…Thu, 10 Jan 2019 21:40:38 GMThttps://segmetrics.io/articles/three-ways-to-overcome-customers-most-common-objections-to-purchasing/https://segmetrics.io/articles/three-ways-to-overcome-customers-most-common-objections-to-purchasing/It’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty…Mon, 07 Jan 2019 05:00:01 GMThttps://segmetrics.io/articles/why-tiered-pricing-is-the-only-way-to-price-your-product/https://segmetrics.io/articles/why-tiered-pricing-is-the-only-way-to-price-your-product/Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that…Mon, 31 Dec 2018 19:36:41 GMThttps://segmetrics.io/articles/the-psychology-behind-why-people-dont-value-pdfs-no-matter-how-great-the-content/https://segmetrics.io/articles/the-psychology-behind-why-people-dont-value-pdfs-no-matter-how-great-the-content/Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly…Fri, 21 Dec 2018 21:35:38 GMThttps://segmetrics.io/articles/black-friday-2018-aftermath/https://segmetrics.io/articles/black-friday-2018-aftermath/Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year — especially for ecommerce. This…Thu, 29 Nov 2018 23:20:55 GMThttps://segmetrics.io/articles/do-evergreen-webinars-really-convert-to-sales/https://segmetrics.io/articles/do-evergreen-webinars-really-convert-to-sales/Evergreen Webinars are de rigueur for product marketing — especially to cold traffic. There are a number of online tools…Mon, 19 Nov 2018 05:00:41 GMThttps://segmetrics.io/articles/using-the-stair-step-model-for-landing-pages-that-work/https://segmetrics.io/articles/using-the-stair-step-model-for-landing-pages-that-work/You’ve heard the stats. All the way back in 1997 Nielsen showed that people don’t read online – they scan.…Mon, 12 Nov 2018 05:00:03 GMThttps://segmetrics.io/articles/tackling-price-objections-what-to-do-if-youre-hearing-your-prices-are-too-high/https://segmetrics.io/articles/tackling-price-objections-what-to-do-if-youre-hearing-your-prices-are-too-high/Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that…Mon, 05 Nov 2018 05:00:31 GMThttps://segmetrics.io/articles/how-to-convert-leads-that-dont-buy-the-90-day-funnel-strategy/https://segmetrics.io/articles/how-to-convert-leads-that-dont-buy-the-90-day-funnel-strategy/There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they…Mon, 29 Oct 2018 05:00:32 GMThttps://segmetrics.io/articles/how-upsell-funnels-are-like-printing-free-money/https://segmetrics.io/articles/how-upsell-funnels-are-like-printing-free-money/As a marketer, you have a bucket list of tactics to try — things that you’ll get to one day.…Mon, 22 Oct 2018 05:00:32 GMThttps://segmetrics.io/articles/the-one-thing-probably-holding-your-marketing-funnels-back/https://segmetrics.io/articles/the-one-thing-probably-holding-your-marketing-funnels-back/So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have…Mon, 15 Oct 2018 05:00:37 GMThttps://segmetrics.io/articles/update-subscriptions-contact-journey-cross-domain-analytics/https://segmetrics.io/articles/update-subscriptions-contact-journey-cross-domain-analytics/My uncle Ben always told me: “With great power comes great responsibility.” Or maybe that was someone else. Oh well.…Fri, 05 Oct 2018 01:44:46 GMThttps://segmetrics.io/articles/finding-221075-in-new-revenue-for-entrepreneur-on-fire/https://segmetrics.io/articles/finding-221075-in-new-revenue-for-entrepreneur-on-fire/SUMMARY The Client John Lee Dumas of EOFire sold over $2,137,739 in online courses this year. He’s a great example…Mon, 01 Oct 2018 22:22:10 GMThttps://segmetrics.io/articles/how-segmetrics-fed-dr-axe-insights-for-a-healthier-product-development-roadmap/https://segmetrics.io/articles/how-segmetrics-fed-dr-axe-insights-for-a-healthier-product-development-roadmap/SUMMARY The Client Axe Wellness (draxe.com) is one of the most successful health blogs around. They offer a ton of…Mon, 01 Oct 2018 05:00:52 GMThttps://segmetrics.io/articles/how-to-build-an-advertising-sales-funnel-the-200k-case-study/https://segmetrics.io/articles/how-to-build-an-advertising-sales-funnel-the-200k-case-study/If you’re a longtime reader, you know the power of a good email nurture sequence and you even know how…Wed, 26 Sep 2018 05:00:58 GMThttps://segmetrics.io/articles/why-you-shouldnt-use-url-shorteners-in-ads/https://segmetrics.io/articles/why-you-shouldnt-use-url-shorteners-in-ads/URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby…Fri, 21 Sep 2018 20:09:40 GMThttps://segmetrics.io/articles/the-lead-gen-tool-you-can-learn-from-seventeen-magazine/https://segmetrics.io/articles/the-lead-gen-tool-you-can-learn-from-seventeen-magazine/Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with…Mon, 17 Sep 2018 05:00:54 GMThttps://segmetrics.io/articles/getting-ahead-with-paid-ads-on-facebook-and-google/https://segmetrics.io/articles/getting-ahead-with-paid-ads-on-facebook-and-google/Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used…Mon, 10 Sep 2018 05:00:42 GMThttps://segmetrics.io/articles/off-again-on-again-facebook-brings-back-url-dynamic-parameters/https://segmetrics.io/articles/off-again-on-again-facebook-brings-back-url-dynamic-parameters/Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this…Tue, 04 Sep 2018 19:45:10 GMThttps://segmetrics.io/articles/embrace-variety-increase-opt-ins-with-tasty-super-targeted-content/https://segmetrics.io/articles/embrace-variety-increase-opt-ins-with-tasty-super-targeted-content/Imagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision…Sat, 01 Sep 2018 19:21:24 GMThttps://segmetrics.io/articles/what-we-learned-analyzing-43-million-leads-and-26-billion-in-sales/https://segmetrics.io/articles/what-we-learned-analyzing-43-million-leads-and-26-billion-in-sales/Here at SegMetrics, we help our customers understand their marketing funnels — where people come from, what they buy, and…Mon, 27 Aug 2018 05:00:39 GMThttps://segmetrics.io/articles/update-segmetrics-summer-feature-blowout/https://segmetrics.io/articles/update-segmetrics-summer-feature-blowout/Summer this year has been hot and humid, which is why we’ve locked ourselves in the SegMetrics office, toiling away…Mon, 20 Aug 2018 23:11:37 GMThttps://segmetrics.io/articles/the-secret-behind-star-wars-how-it-can-improve-your-emails/https://segmetrics.io/articles/the-secret-behind-star-wars-how-it-can-improve-your-emails/Like many heroes at the beginning of their quests, our hero starts out as nothing special. He lives on a…Mon, 13 Aug 2018 05:00:43 GMThttps://segmetrics.io/articles/how-to-split-test-effectively-even-with-low-traffic/https://segmetrics.io/articles/how-to-split-test-effectively-even-with-low-traffic/Some websites feel like magic. You arrive at their homepage looking for something and within a few clicks you’ve found…Mon, 06 Aug 2018 20:16:52 GMThttps://segmetrics.io/articles/from-cold-to-hot-how-to-warm-up-your-marketing-leads/https://segmetrics.io/articles/from-cold-to-hot-how-to-warm-up-your-marketing-leads/It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to…Mon, 30 Jul 2018 05:00:25 GMThttps://segmetrics.io/articles/half-of-your-marketing-is-wasted-do-you-know-which-half/https://segmetrics.io/articles/half-of-your-marketing-is-wasted-do-you-know-which-half/Let me guess… You’ve been staring at your marketing numbers for hours — maybe even days. Your eyes have gone…Sun, 24 Jun 2018 05:00:53 GMThttps://segmetrics.io/articles/get-your-customers-to-buy-now-with-these-time-tested-action-tactics/https://segmetrics.io/articles/get-your-customers-to-buy-now-with-these-time-tested-action-tactics/“The best thing about waiting until the last minute is that it only takes a minute.” —Wake Forest If there’s…Sun, 04 Mar 2018 21:40:16 GMThttps://segmetrics.io/articles/segmetrics-update-version-2/https://segmetrics.io/articles/segmetrics-update-version-2/Over the past four months, our team has been hard at work researching and building a faster, more intuitive experience…Mon, 17 Jul 2017 21:03:32 GMThttps://segmetrics.io/articles/the-definitive-guide-to-the-software-services-you-need-to-start-selling-information-products/https://segmetrics.io/articles/the-definitive-guide-to-the-software-services-you-need-to-start-selling-information-products/Whether you’re selling e-books or webinars, online courses or consulting services, building an online presence for your business can be…Sat, 06 May 2017 21:40:04 GMThttps://segmetrics.io/articles/infusionsoft-expert-roundup/https://segmetrics.io/articles/infusionsoft-expert-roundup/At Segmetrics, we have over a decade of experience helping marketers improve their campaign success with Infusionsoft. In that time, we’ve…Fri, 05 May 2017 08:00:42 GMThttps://segmetrics.io/articles/which-type-of-email-user-are-you/https://segmetrics.io/articles/which-type-of-email-user-are-you/How many emails do you get in a day? Dozens? Hundreds? Thousands? Marketers sent over 838 billion emails in 2013…and…Mon, 01 May 2017 19:36:08 GMThttps://segmetrics.io/articles/customer-service-strategies-from-the-worlds-best-and-worst-companies/https://segmetrics.io/articles/customer-service-strategies-from-the-worlds-best-and-worst-companies/At SegMetrics, we know all about giving customers first-class service. It’s what we do every day — making sure your…Mon, 01 May 2017 19:11:59 GMThttps://segmetrics.io/articles/email-segmentation/https://segmetrics.io/articles/email-segmentation/Every business wants to ensure they have good retention rates, how can segmenting your list help?Mon, 09 May 2016 06:00:52 GMThttps://segmetrics.io/articles/4-tips-boost-email-list-quality/https://segmetrics.io/articles/4-tips-boost-email-list-quality/Quality will trump quantity when it comes to email lists. How can you boost the quality of your list?Mon, 25 Apr 2016 06:00:22 GMThttps://segmetrics.io/articles/create-welcome-email-series-works/https://segmetrics.io/articles/create-welcome-email-series-works/Are you effectively harnessing the welcome email? Here’s what you need in order to be effective.Mon, 11 Apr 2016 07:00:21 GMThttps://segmetrics.io/articles/getting-noticed-age-content-fatigue/https://segmetrics.io/articles/getting-noticed-age-content-fatigue/Is there a point to putting out more content in a crowded environment? We delve into some stats and case studies…Mon, 28 Mar 2016 07:00:49 GMThttps://segmetrics.io/articles/why-am-i-tagging-get-a-better-infusionsoft-system/https://segmetrics.io/articles/why-am-i-tagging-get-a-better-infusionsoft-system/Using tags but with no real system? Get more from Infusionsoft with these tips…Mon, 14 Mar 2016 07:00:07 GMThttps://segmetrics.io/articles/how-segmetrics-can-earn-john-lee-dumas-an-extra-221075/https://segmetrics.io/articles/how-segmetrics-can-earn-john-lee-dumas-an-extra-221075/John Lee Dumas sold an impressive $2,137,739 in online courses in 2015. But did Infusionsoft’s lacking analytics cause EOFire to…Tue, 23 Feb 2016 09:29:10 GMThttps://segmetrics.io/articles/dr-axe-finding-the-value-of-your-lead-magnets/https://segmetrics.io/articles/dr-axe-finding-the-value-of-your-lead-magnets/We’re going to go out on a short limb and guess you spend a ton of time and effort optimizing…Tue, 09 Feb 2016 07:23:41 GMThttps://segmetrics.io/articles/4-critical-metrics-hiding-in-your-infusionsoft-account-and-how-to-uncover-them/https://segmetrics.io/articles/4-critical-metrics-hiding-in-your-infusionsoft-account-and-how-to-uncover-them/Over 40,000 users have signed up for Keap / Infusionsoft, and it’s understandable why. Infusionsoft provides businesses with a stellar…Fri, 22 Jan 2016 08:33:32 GMThttps://segmetrics.io/articles/how-to-track-email-opens-in-infusionsofts-campaign-builder/https://segmetrics.io/articles/how-to-track-email-opens-in-infusionsofts-campaign-builder/While Infusionsoft gives great reporting on broadcast emails, and individual emails sent out, it can be difficult to get open…Fri, 22 Jan 2016 08:33:18 GMThttps://segmetrics.io/articles/stop-mining-data-and-let-customers-tell-you-what-they-want/https://segmetrics.io/articles/stop-mining-data-and-let-customers-tell-you-what-they-want/If you don’t ask, you’ll never know. It’s true in many situations – including your marketing. How can you personalize…Fri, 22 Jan 2016 08:33:06 GMThttps://segmetrics.io/articles/5-ways-to-get-more-value-out-of-your-launch-without-changing-your-plan/https://segmetrics.io/articles/5-ways-to-get-more-value-out-of-your-launch-without-changing-your-plan/The end of the year brings challenges only info-marketers can understand. Whether you’re launching your own product, working for another…Thu, 07 Jan 2016 04:49:56 GMT