Attribution to find your most valuable customers

Stop relying on “trials” to assess your marketing campaigns, and discover which marketing activities convert to lifetime customer value.

mrr metrics
Attribute sales, not just trials

Traditional ad tools only attribute trials, leaving you in the dark about where your best customers come from.

Connect long sales cycles

Connect the dots through long sales cycles, with tracking for lead magnets, demos, kickstarts and other key activities.

Minimize churn rates

Long term subscribers are vital to your success.  Uncover what stops customer churn.

Optimize for each avatar

Unique customer segments need unique solutions. Advanced segmentation uncovers your most valuable customers.

Overcome Challenges for SaaS Marketing

Squadcast Logo

Reveal which ads bring in paying subscribers, not just trials

Most trial users never spend a dime, yet they make up the bulk of your conversion data.


SegMetrics attributes every purchase back to the trial source, even when the sale occurs behind the scenes, or in tools such as Stripe. 

SegMetrics then feeds this data back to the ad platforms to further optimize your traffic.

Zach Moreno

With SegMetrics we were able to reduce our cost per acquisition by over 90%

Zach Moreno — Co-founder & CEO, Squadcast


Optimize your ad spend for increasing customer lifetime value

Go beyond the sale with full-funnel lifetime value attribution, showing where your long-term subscribers came from.


Score leads based on their interactions with both your marketing and your app, to see how cohorts respond to different features.

SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.

Eben Pagan — Founder, Eben Pagan Training


Track leads through emails, demos and sales calls

Stop your sales team complaining about low quality leads by optimizing even the most complex funnels.


Our contact-based tracking stays consistent, even through nurture sequences or activities outside your website such as sales calls, so you can track revenue back to the source.

Attribution could be, easily, the most challenging (tedious) part of my job, but SegMetrics is making it more manageable.


The way you have helped us to keep figure which campaigns are having an impact on our revenue is something we were missing with the other tools we were using.  

Gustavo Paniagua — Head of Marketing, Slidebean

Find your Hidden Profits in Under 5 Minutes

Finally optimize every campaign and touchpoint to maximize revenue.

Its easy to bet on the winners when you know who they are.


Find which personas become your best customers

Where most tools let you filter by dry details such as browser or subscription level, SegMetrics digs into the attributes that are meaningful to your business.


Pipe user data such as role or industry into SegMetrics to discover which customer avatars create the most lifetime value.

Understanding your customer journey is hard to see. SegMetrics is like putting on night vision goggles for your marketing data. All of a sudden you can see the full picture of a customer journey. It’s powerful!

— Wes Bush — Founder, Product Led


Discover how users from each source interact with your app

Your customer journey doesn’t stop at sign-up. Track how each cohort interacts with your app to further improve retention.


SegMetrics imports tags, custom fields and web views, giving you deeper analytics on how different customer segments are using your app.

I was ready to quit because I was only using Facebook tracking, and their numbers were not matching up to reality. And then I found you guys, and I was able to change everything and turn it all around. It’s changed my business — it’s changed everything, our whole family, our life. It still doesn’t seem real.

— Jason Gracia — CEO, Swyft Sites

Questions SegMetrics
Can Answer

SegMetrics is your unbiased,
holistic tool for finding hidden profits.

Your SaaS funnels don’t have to be a mystery box any longer.  Use our deep analytics to understand your customers, leads and prospects and how they behave. Optimize every campaign and touchpoint to maximize your MRR.

Its easy to bet on the winners when you know who they are.

Flexible pricing as you scale

Get Started Risk-Free with a 14-day Free Trial


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Plus $10 per 10k contacts
Standard Reporting

Unlimited Users

Automatically track any ad click or link with a UTM value

UTM & Ad Web Tracking

8 Hour Data Sync

Standard Support

Standard Integrations


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Plus $10 per 10k contacts
Standard Reporting

Unlimited Users

Track every page visit on your site

Full Web Tracking

6 Hour Data Sync

Premium Support

Premium Integrations


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Custom Pricing

Custom Reporting

Advanced User Permissions

Automatically track any ad click or link with a UTM value

Full Web Tracking

Real-Time Data Sync

Dedicated Support

Custom Integrations