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by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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Top 5 Black Friday ad mistakes

If you want to score big on Black Friday, avoid these common BF/CM ad mistakes.

Ryan Johnson
Marketer @ SegMetrics
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Black Friday secrets from 19 experts

Smash your Black Friday goals with this collection of BF/CM advice from 19 strategy, marketing, ads, email, and data experts.

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Black Friday preparation: Advanced data-driven recommendations

Are you ready for Black Friday? Double-check your Black Friday preparation with with these advanced analytics recommendations.

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5 data-driven takeaways from Black Friday 2023
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5 data-driven takeaways from Black Friday 2023

To help you prepare for Black Friday 2024, we analyzed last year’s results and pulled out our 5 favorite BF/CM insights to help sharpen your strategy.

Ryan Johnson
Marketer @ SegMetrics
 
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Webinar: Black Friday analytics in action

FREE Black Friday analytics masterclass. Discover how to leverage data-driven insights to uplevel and optimize your BF/CM revenue.

Ryan Johnson
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Black Friday Readiness Checklist
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Your 2024 Black Friday Readiness Checklist

Streamline and uplevel your Black Friday promotion with this no-fluff, just-tell-me-what-I-gotta-do guide from the experts at SegMetrics.

Ryan Johnson
Marketer @ SegMetrics
 
Marketing
Black Friday Aftermath: Analyzing $2.3 Million over Black Friday & Cyber Monday 2018

Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year -- especially for ecommerce. This…

Keith Perhac
Founder @ SegMetrics