Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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How to Write an Effective Case Study for Your Website

In the past couple of weeks, we’ve talked about how to write testimonials and all of the places you should use them.

Keith Perhac

Founder @ SegMetrics

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19 Places You Should Be Using Customer Testimonials and Case Studies

People talk a lot about the value of customer testimonials and product case studies. But they don’t often talk about…

Keith Perhac

Founder @ SegMetrics

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How to Get Customer Testimonials that Crush Skepticism and Increase Sales

Every product needs quality testimonials. Whether you’re selling an e-book, an online course, or consulting services, a testimonial is a…

Keith Perhac

Founder @ SegMetrics