Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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What is Digital Marketing Analytics? And Why Does It Matter?

When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates — data points galore.

Keith Perhac

Founder @ SegMetrics

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10 Years of SegMetrics and the Evolution of Marketing Analytics (Video)

To celebrate our 10 year anniversary, we took a look at the evolution of marketing analytics -- including AI, what's coming next, and what most marketers get wrong about their data.

Ryan Johnson

Marketer @ SegMetrics