Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Tracking & Reporting

Just Ask Ian: Ad platforms are lying about your REAL cost per lead

Don’t just take the ad platforms word for how well your ads are doing. They don’t have access to all your data — including the lifetime value of your ad leads. In this video, we show you a better way to find lead value.

Ryan Johnson

Marketer @ SegMetrics

Popular

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All Marketing Advertising Innovators

Tracking & Reporting

Video: How to build custom dashboards

Learn how to show your boss marketing ROI without boring slides. Inside custom dashboards from SegMetrics.

Ryan Johnson

Marketer @ SegMetrics

Tracking & Reporting

Video: How to boost LTV with data-driven marketing

Learn how to unlock the DNA of your best customers — and use that data to boost your lifetime customer value.

Ryan Johnson

Marketer @ SegMetrics

Tracking & Reporting

Just Ask Ian: Stop wasting money on the wrong ads!

Learn how SegMetrics can help you get REAL names and REAL email addresses for ACTUAL sales from your paid ads. No more mystery Google Ads sales.

Ryan Johnson

Marketer @ SegMetrics

Growth Strategies

How to Turn Leads Into Cash FAST (with Paul Ace)

Learn how to rapidly scale your lifetime customer value in this deep-dive tactical interview with Keith Perhac (CEO of SegMetrics) and Paul Ace (CEO of Amplify C-Com).

Ryan Johnson

Marketer @ SegMetrics