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How KPIs are Wrecking Your Marketing and Holding Back Your Business
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Accurate Data Attribtion at Your Fingertips
Since you’re on this page, you probably spend hours meticulously tracking your chosen KPIs.
For marketers that want to rapidly boost sales, figuring out how to improve your funnel is a constant battle.
The challenge can be viewed in one of two ways:
OPTION ONE: Monitor your KPIs
Make sure none of the overall numbers drift in the wrong directions.
Put simply, KPIs become like warnings on your car dashboard.
OPTION TWO: Humanizing your metrics
Dig into where different customer types are leaking out of your funnel
That is to say, optimizing your marketing for humans, not for metrics.
If you’re like most marketers, then the ad platforms have tricked you into the first mindset.
All they care about is whether you keep throwing your money at them. Whether or not that ad spend turned into revenue isn’t their concern.
That’s smart business for THEM. But it doesn’t help YOU.
They will give you some overall data about limited “conversions”, like the average rate that visitors become leads. But, they won’t tell you about how different types of visitor converted.
To make it worse, you will be left in the dark of how your leads move through any nurture steps and blind to how each group converts.
What you need is the power to optimize your whole funnel, both to bring in the highest quality leads and to fine tune each funnel step for specific customer type.
Having run a Conversion Rate Optimization agency for over a decade, I can tell you that digging into these advanced details – these OUTLIERS – is key to leveling up your business. You need tools that won’t give you tunnel vision on questionable metrics.
What were the old choices?
You could stick to out-of-the-box ad reporting. This is most common with people who fixate on cost per lead and are basing everything on Facebook and Google’s metrics.
You could waste days exporting CSVs and wrestling with pivot tables, painstakingly uncovering each number. And then hope you didn’t have a formula error somewhere.
You could start using an attribution tool that gives you details on IF your leads became customers, but not WHY.
But now there’s a better option…
So, what do we recommend?
We recommend moving away from focusing solely on top-level tracking, and instead looking at the ENTIRE customer journey, from ad click to nurture sequence to eventual purchase.
Equipped with this unique journey tracking you can:
- Stop the ad AIs from sending you piles of weak leads
- Find the EXACT groups who are most engaged through your funnel
- Optimize your upsells for each customer type
- And much more…
It’s all about empowering you to dive into each funnel step to maximize revenue at each customer group.
For example, let’s say you’re selling to two distinct groups such as hobbyists and professionals.
Your current tools probably show you overall stats, like how 20% of leads are attending the webinar. But it’s only with SegMetrics that you will be able to dive into how each group is responding.
It would show you that 35% of the hobbyists are attending but only 5% of the professionals.
With that insight you would know that a different topic or pitch is needed for professionals, that your funnel needs fixing for a certain cohort.
SegMetrics has helped thousands of businesses dig into their funnel. They have brought in the best possible leads and boosted LTV at each funnel step.
Every one of these marketers has embraced our funnel optimization tool. Through running SegMetrics we have honed the product to increase sales through nurture campaigns.
With SegMetrics, you’ll learn how to carry out the 3-step funnel optimization process.
Step 1, find your best leads.
With full lifetime value attribution, you can scrap the sources of time wasting leads and focus your efforts on the marketing strategies that bring in paying customers.
Step 2, pinpoint the best product orbit.
Discover which upsell works best for each customer type, so you can show leads the most tempting product combinations.
Step 3, optimize your nurture strategy.
A/B test your nurture strategies, finding the approaches that work best for leads with different backgrounds or motivations to move them towards the sale.
That full-funnel approach is the difference between funnel optimization and traffic optimization.
Now, you can probably tell that I can go on for hours about this, I love to nerd out on funnel strategies that help marketers succeed. I want to see you multiply your sales without all the stress and frustrations.
Here’s what I invite you to do now...
First, book a free SegMetrics demo, where one of our experts will go through:
- Your exact marketing setup and how you are currently optimizing your funnel
- All of the KPIs you didn’t know that you needed
- How SegMetrics can bring you massive boosts in revenue and LTV
We want you to get instant value, to understand how you could be pinpointing any leak in your sales funnel.
As a BONUS, if you then go ahead with a trial you will get our Kickstart Series, a free pair of calls to perfect your setup and guide you into finding the most valuable insights.
It doesn’t matter if you have a new business with a first batch of sales, or have a sophisticated funnel. We’ve been able to help businesses of all sizes fix their funnel leaks.
That creates a positive loop. Each lead becomes dramatically more valuable, meaning you are able to outbid competitors for attention, bringing in even more customers.
We would love the opportunity to meet with you, diagnose what’s going on and find the best opportunities in your marketing. It also helps us as well, the more people we help, the more we learn and the better our product gets.
If all of this sounds appealing, go ahead and grab your FREE demo now.
There is no risk other than a small amount of time. This could set your funnels on the way to doubling or even tripling your sales in a short time period.
Follow the link below to book your demo.
Thanks for reading and we look forward to a session where we can start helping you level up your marketing!
Sincerely,
Keith Perhac
CEO of SegMetrics
