See SegMetrics in action

Talk to a marketing optimization expert

Have questions about SegMetrics?

Talk with one of our marketing optimization experts to see how SegMetrics helps you optimize your marketing, get more customers, and make smarter decisions.

Trusted by 3,000+ Digital Marketers and Advertising Agencies


Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table.

We doubled our business since last year.

Ian Chew — Founding Executive, Seminal

SegMetrics Overview

In the Demo We'll Cover

SegMetrics makes it easier to get measurable results with your marketing.

On your demo, we’ll take you through an overview of SegMetrics, including:

Measure your full ROI

Where your sales are coming from, down to the individual person

Find your most valuable customers

How to identify the custom segments that are making you the most money

See your full customer journey

See how SegMetrics tracks visitors through their entire customer journey

Get white glove VIP Support

How we work with you to support your marketing efforts with private Slack support and onboarding calls


Join up data from your favorite tools

SegMetrics connects to your existing tools and services to instantly connect your historical and incoming data, following your leads through every step of their journey. Explore our 95+ integrations.

“What we love most is the variety of native integrations — SegMetrics is the only reporting dashboard that features connections to SamCart, Facebook, MemberPress and ActiveCampaign (among others!)”

— Joanna Wiebe — Founder, Copyhackers


Stop measuring success with short-term goals

Track leads all the way from ad click to email interactions to purchase. Measure the actual revenue from each customer journey, not just if they reached the next funnel step.

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

— Brendan Dubbels — Senior Partner Manager, Ontraport


Audit every metric in your marketing funnel

Your data shouldn’t be hidden from you. Instead of black-box analytics, SegMetrics lets you see each contact, purchase or event that makes up your reports.

“SegMetrics is the tracking and analytics software we didn’t know we needed. It has helped us make data- driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!”

Santo Cozzolino — Agilize Consulting

Seeing is believing

SegMetrics makes it easy to
uncover your hidden profits

Dashboards & Metrics

Custom Reporting for Your Business

Build templates and dashboards to standardize tracking and reporting across your business. Report on new leads, churn, and even create forecasting metrics, all based on your historical data.

Advanced segmentation

Find your most valuable subscribers

Build detailed customer segments that show you how your marketing efforts are improving your business. Compare results over time, and find the impact you’re having on your business.


Trace The Whole Customer Journey

View the entire customer journey from any report, allowing you to easily answer one-off questions (like, ‘how did this person get on my list?’), and confirm the effectiveness of your marketing strategy.

Customer and Community Voices

Join 3000+ happy marketers
and advertising agencies

Barry Hott
Barry Hott@binghott
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“I don’t care what people use, but think everyone should use something more than basic GA data.”
Michelle Araiza
Michelle Araiza@mktg_mindset
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“What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!”
Wynne Pirini
Wynne Pirini
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“Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.“
Neil Shap
Neil ShapFounder, Linx Digital
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“SegMetrics is the best tool to track your ads performance”
Kasim Aslam, CEO, Solutions_8
Kasim Aslam, CEO, Solutions_8@kasimaslam
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“Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.”
Gustavo Paniagua
Gustavo Paniagua @gstvpa
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“If you are a marketing person struggling with marketing attribution, you should try @SegMetrics. It's making my job easier.”
Zach Moreno
Zach Moreno@ZachInSpace
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"With SegMetrics we were able to reduce our cost per acquisition by over 90%!"
Brennan Dunn
Brennan Dunn@brennandunn
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"Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers."
Christian Lovrecich
Christian Lovrecich@clovrecich
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“One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.”
Liana Ling
Liana Ling@theleadgenqueen
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“Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.”
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"Check out SegMetrics."
Edward Haskins
Edward Haskins
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“I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.”
Troy Buckhold
Troy Buckhold
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“Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.”
Reuben Gamez
Reuben Gamez
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“SegMetrics is good”
Robby Miles
Robby Miles@RobbyMiles
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"Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from."
˗ˏˋ Jesse Hanley ˎˊ˗
˗ˏˋ Jesse Hanley ˎˊ˗@jessethanley
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"We integrate with SegMetrics now for those who want more advanced data. Team there is boss."
Jim Hamilton
Jim Hamilton@realjimhamilton
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“Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle”
Stephen Hutson
Stephen Hutson@stephen_hutson
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"My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff."

SegMetrics is your complete
marketing analytics toolset in one package

Go beyond faceless metrics and top of funnel attribution.

With SegMetrics, you’re doing more than counting clicks; you’re getting a clear, actionable view of where your individual customers are coming from and how they move through your marketing funnel.

Then scale what works and kill what doesn’t.