Marketing Funnel Optimization

Optimize Every
Step of Your
Customer Funnel

Test how changes to any touchpoint affects the LTV.
Because attribution isn’t only for ad clicks.

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Attribution for emails, webinars and more

Discover the revenue associated with any marketing activity - online or off.

Full source and channel comparisons

Compare how different cohorts are behaving at each funnel stage.

A/B test for LTV and retention

Test how changes affect sales lower down the funnel, not just open & click rates.

Track across your platforms

Analyze touchpoints in WebinarJam, Click Funnels, Lead Pages and more

Analyze your full customer journey


Attribute revenue to any funnel step

Ad clicks aren’t all that matters. With SegMetrics see how every funnel step affects your revenue, even over email sequences, webinars or sales calls.

We added SegMetrics yesterday to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.

— Michelle Warner — Strategy Consultant


Don’t rely on bulk averages

For any funnel step, instantly break down your KPIs based on any criteria to find your outliers. Compare how people from different channels, traffic sources or even with different tags behave.

How does it work?

SegMetrics retains all the source information about someone after they have entered your funnel.

This is then joined with the tags, custom fields and customer data you add to them within your email platform or CRM.

When combined, you can see the spending of people from each source, and even find sub-groups of people who perform certain actions within your funnel.

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.


Test whole new funnel ideas

Have you wondered if a new email sequence would improve your sales? With SegMetrics you can measure how any step affects LTV, so you can optimize for more than just click rates.


Track the journey across platforms

Data shouldn’t be trapped in silos. SegMetrics integrates with marketing tools such as webinar systems to capture every step of your customers’ journey.

See all our integrations

Understand how LTV grows over time

Want to see the delay between ad click and ROI? The sales velocity report will show you how the customer spending of different groups grows over time.


See individual lifetime spend data

There’s no black box numbers in SegMetrics. For any metric you can click into the relevant customer data to see who they are and their full customer history.

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Find your most profitable lead sources, scale what works and kill what doesn’t.

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Its easy to bet on the winners when you know who they are