Your Funnel
Watch every lead move through your funnel and pick up value at each step — from first click to email to webinar to sale. SegMetrics follows the money the whole way, so you see exactly where revenue is made.
Discover your real lead value
Every channel. Every dollar. One source of truth.
SegMetrics connects every click, email, call and purchase back to a real person, so you can see what your marketing is actually worth and scale the parts that pay.
Trusted by 3000+ marketers
Person-level attribution
Track real customers across your entire marketing funnel
Your Ads
See which campaigns, ad sets, and creatives actually drive buyers — not just clicks. SegMetrics ties paid spend straight to the customers it earned, so you can scale what works and kill what doesn't.
Your Offers
See how upsells, order bumps, and price points compound into real lifetime value — not just first-sale revenue.
Your Emails
Know which subject lines, sequences, and broadcasts actually move buyers — not just openers and clickers.
Your Courses
Find out where your best members come from — and what makes them stay.
Currently Analyzing
0M
Subscribers & Leads
$0B
Annual Rev
0B
Page Views
Go beyond
tracking & reporting
SegMetrics provides advanced marketing analytics, insights, recommendations, and support. Kind of like having a senior data analyst and CRO agency on call, 24/7.
Customer Journey & Lead Value
See what leads are worth at every step
SegMetrics pulls your ad platforms, CRM, email tool and payment processor into a single timeline for each person. Every tag, custom field, sequence, charge, refund and renewal, in the order it actually happened.
Filter by any tag or custom field you already track and see the revenue attached to it: what a webinar attendee is worth against a PDF downloader, or which nurture sequence adds value and which one kills it.
Conversion Feeder
Teach your ad platforms who actually buys
Ad platforms can’t see what happens after the opt-in, so they optimize on guesses. Conversion Feeder sends your actual sales data back to Facebook, Google, TikTok and the rest every day, so the algorithms learn who is worth chasing and bring you more of them.
Filter what you send by funnel, by customer value or by any custom field. A one-time $50 buyer and a $5,000 lifetime customer look identical to the algorithm unless you tell it otherwise.
AI & MCP
The engine for your AI marketing agents
If you point an AI agent at your ad platform, CRM and payment processor as three separate data sources, it has to guess at how they connect. Sure, it'll give you an answer with total confidence. Ask again tomorrow and you'll get a different answer.
SegMetrics gives your AI agents a single, reconciled, person-level dataset using a language that AI understands. Even better: every answer comes with the SegMetrics report behind it, so you can check the numbers rather than take the AI's word for it.
Telephoto Analytics
Zoom from the whole account down to a single person
Start at the top-line number. Break it down by channel, then campaign, then creative, then the individual contact who bought. Every level stays in focus, and you never leave the report to get there. No browser switching, no exports, no pivot tables, no waiting on your data team.
4.7/5 based on 2,374 reviewsGDPR Compliant
Thousands of Founders, Agencies, Creators, Coaches, Marketers
grow with SegMetrics
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
“Our team in Seven Mile uses SegMetrics extensively with our clients. We’ve got about 40 or 50 clients at any given time.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Built by marketers, for marketers
What produces customers worth the most money 3, 6, 12 months later?
That sounds like a reporting question. It isn’t. To answer this question, first you have to connect your ad data to your CRM data to your payment data. Then you have to fingerprint each person’s identity together across all three tools (and all their devices), then track them for a year without losing the thread.
No tool could do it, so we built one that did: SegMetrics.
Ten years and thousands of funnels later, we’re still championing data-driven optimization.
Outliers, not averages
Averages hide the answer. Segments find it.
Your webinar leads are worth $122 on average. That one number hides the designers worth $20 and the copywriters worth $275, so it can’t tell you who to go after next.
Averages tell you how your marketing is performing. Outliers tell you what to do about it. SegMetrics splits every number by any tag, source, offer or action you already track, so the high and low performers stop hiding inside the average.
Webinar leads
Average lead value
$122
- Designers$20-84%
- Developers$72-41%
- Copywriters$275+125%
Ad leads
Average lead value
$88
- Google Ads$41-53%
- Facebook Ads$135+53%
With you every step of the way
Passionate support is our superpower
Setup isn’t a support ticket. Dedicated analytics experts are here to help if you need it, to make sure you’re tracking what matters and can hit the ground running.
If you have a question about your data or a report you can’t work out how to build, we’ll solve it, even when it’s technically convoluted or completely specific to your business.
And when you want someone to do the work with you rather than answer questions about it, our consulting team is available for funnel audits, custom implementation, team training and ongoing strategy.
See your marketing from every angle
SegMetrics includes pre-built dashboards that track specific parts of your marketing –– across channels, platforms, and the entire customer journey.
Data Explorer
Your marketing x-ray machine
Pick any report, add a filter, change the timeframe, swap the dimension, and the numbers refresh in place. Break revenue down by source, offer, audience or segment and see where it actually comes from.
The first question is never the last one. “Which campaign brought the most revenue?” leads to “from which audience?” leads to “on which offer?” Keep pulling the thread without starting over, and without a spreadsheet export.
One reconciled dataset
When your tools disagree, we settle it
Your ad platform, your CRM and your payment processor will each give you a different number for the same campaign, and all three will be confident. SegMetrics connects and reconciles them into one dataset where a customer is a customer and a dollar is a dollar.
Duplicate contacts get merged. Currencies, refunds and failed payments get handled. What’s left is a number you can put in front of a client or a CFO without a caveat.
Insights from day one
Bring your history with you
Most attribution tools start counting the day you install them, which means waiting six months for an answer. SegMetrics imports your historical data from the tools you already use, so your first login has years of context in it.
130+ integrations across ad platforms, CRMs, email systems, course platforms, payment processors and more. Contacts are stitched together across every system automatically, so you can follow a lead wherever it goes.
Customer and community voices
Join 3000+ happy marketers and advertising agencies
Real reactions from marketers using SegMetrics, straight off the feed.
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.