Get Clarity on
Your True Lead Value
Every Step of the Way

Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth. Get a handle on the KPIs that matter most for your marketing funnels. Built by marketers, for marketers.

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Just a few of the companies improving their marketing with SegMetrics

Finally Find the Lead Value for
Each Step of Your Marketing Funnel

  • Understand how each touchpoint in your marketing increases or decreases the value of your leads.

  • Combine touchpoints and lead sources to understand which traffic sources are the most valuable, and track revenue through the entire lifetime of the customer — even years later.

  • Get actionable insights without any coding, spreadsheet exporting, or pivot tables. Get answers to your burning questions in seconds.

Improve the ROI of Your Marketing Funnels

The hardest thing is to understand how different segments perform in your funnel. Our Facebook leads that registered for our webinars were worth 2.5x more than GoogleAds. So we focused GoogleAds on direct sales, and Facebook on our webinars, and dropped our CPA by almost half.
— Keith Perhac — Founder of SegMetrics

Accurate data you can trust

Bring In Your Existing Data,
No Coding required

Combine data directly from your email marketing tool, merchant accounts and more -- giving you 100% accuracy in your revenue and lead reporting. Automatically merge the data between all of your marketing tools, and automatically get to-the-penny reporting of your marketing effectiveness.

As soon as you sign up, you get access to all your historical data — allowing you to start analyzing your marketing from the moment you start.

No one understands marketing and analytics like Keith; it makes total sense that he created SegMetrics. We had answers to lifetime value questions within seconds that we’ve wanted to know from our CRM for YEARS. And now we finally can.
— Michael Danner — Director of Marketing Technology at Axe Wellness

Visitor Journey Tracking

Understand your whole
customer journey

Every action a lead takes gives you valuable marketing data. The impact of your marketing depends on how easily you can gather the key metrics for your funnels. See every purchase, page visit, clicked ad, and more - and lets you see it all with the click of a button.

Define your cohorts based on what your customers are doing through the marketing funnel, and find the segments that make you money, and those that don't. Go beyond top-level dashboards to find your most valuable cohorts.

Learn more about your customers' journey

No Data Scientists Required

Analyze and optimize with explorative reports

As marketers, our most impactful insights come from those "Huh, that's weird" moments. SegMetrics' explorative reports lets you filter and break down your cohorts in realtime, letting you find the segments that are working, and the ones that aren't.

Once you've identified the cohorts you want to monitor, save your reports, or put them on your live dashboards to keep tabs on their performance.

Learn more about explorative reports

SegMetrics deciphers the data so you don’t have to.

We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds
Michelle Warner — Strategy Consultant

All your the tools you already use

Connect your favorite marketing tools, eCommerce and more

Easily connect your marketing platform with your ecommerce and all the other tools you use, including Infusionsoft, Ontraport, ActiveCampaign, Google Ads, Facebook, MailChimp, Klaviyo and much more. Contacts are automatically connected through each of your systems, so you can follow your leads through their entire journey, no matter where it takes them.

See all 72 marketing integrations
And 63 other integrations...

Your marketing control panel

Build your unique KPI dashboard

What gets measured gets improved, and the more visible, the more they improve. SegMetrics' dashboard and team features keep your core KPIs at top of mind, and alert you if things start to slip.

Whether you need to keep a close eye on MRR, quickly get the Lead Value of all your sources, or monitor leads as they go through your funnel - SegMetrics fits your reporting needs like a glove. Build custom dashboards in just a few clicks and get the vital data you need to improve your marketing.

Learn more about custom dashboards

Currently Analyzing...

Lead Value

(as of January 19th, 2021 12:37 AM)

Built by marketers, for marketers

SegMetrics empowers hundreds of marketers like you

Online marketing is more competitive than ever, which means it's critical to understand which of your lead sources and marketing funnels are bringing you the best return on your marketing efforts, and which are a waste of time and money. See other marketers like you that are already using SegMetrics to optimize their marketing.

Read the case study

Thanks to SegMetrics, I can give my clients real-time understanding of their audience, and the major metrics that drive their growth. What used to take hours of merging spreadsheets is instantly available in my SegMetrics reports.
Marcus Blankenship — Executive Coach

With you every step of the way

Passionate support is our superpower

The SegMetrics support team has extensive experience working closely with marketers and agencies to solve their reporting needs. If you have a questions about your data, or a report you're looking to build reach out to our team. We’ll help resolve it ASAP - even if it’s technologically convoluted or completely specific to your business.

SegMetrics' reporting is always improving, and gaining new features every month. Our world-class development and analytics team is constantly working to make reporting easier, effective, and more reliable.

For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren't there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.
— Chris Mason — Automation Marketer at Titans of Direct Response

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

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