Your Funnel
Watch every lead move through your funnel and pick up value at each step — from first click to email to webinar to sale. SegMetrics follows the money the whole way, so you see exactly where revenue is made.
Marketing analytics for coaches & Creators
You don't need more data. You need answers.
Most tools show where leads come from. SegMetrics shows what turns them into customers. We’ll show you how to scale what’s working.
SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we've been able to rely on our dashboard in ways we just couldn't with ‘the other guys’.
Joanna Wiebe
Founder, Copyhackers
Connect the tools you already use
How SegMetrics works
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. This gives you a transparent single source of truth for all your marketing.
From ads to email, AI search (AEO) to organic, from sales calls to retention. SegMetrics tracks it all and shows what's really driving your revenue.
Buyer-level attribution
Every channel. Every dollar. One source of truth.
SegMetrics maps every buyer back to the source. See where your revenue actually comes from — and how every step of your marketing impacts your bottom-line.
Your Ads
See which campaigns, ad sets, and creatives actually drive buyers — not just clicks. SegMetrics ties paid spend straight to the customers it earned, so you can scale what works and kill what doesn't.
Your Offers
See how upsells, order bumps, and price points compound into real lifetime value — not just first-sale revenue.
Your Emails
Know which subject lines, sequences, and broadcasts actually move buyers — not just openers and clickers.
Your Courses
Find out where your best members come from — and what makes them stay.
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4.7/5 based on 2,374 reviewsGDPR Compliant
More than tracking
and reporting
SegMetrics provides advanced marketing analytics, insights, recommendations, and support. Kind of like having a senior data analyst and CRO agency on call, 24/7.
Meet your AI marketing analyst
Connect your AI tool of choice directly to your SegMetrics account. Describe the problem — your AI investigates, identifies the drop-off, and tells you exactly what to fix.
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Know if your numbers are good
Stop comparing yourself to generic industry averages. Get real benchmarks for each step of your funnel from thousands of coaching and creator businesses.
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Someone who's seen this before
Most analytics tools leave you alone with your data. Ours comes with experts who've analyzed hundreds of creator and coach funnels — and know exactly what good looks like.
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White glove onboarding
A dedicated analytics expert will help configure your account, connect your integrations, and make sure you're tracking what actually matters — before you ever log in alone.
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4.7/5 based on 2,374 reviewsGDPR Compliant
Thousands of Creators, Coaches, Founders grow with SegMetrics
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
See your marketing from every angle
SegMetrics includes pre-built dashboards that track specific parts of your marketing –– across channels, platforms, and the entire customer journey.
Customer Journey
Market to people, not averages
First-party cookies, server-side tracking and advanced lead fingerprinting follow each person across domains, devices, iOS updates and platforms — so you see one real customer journey instead of a pile of disconnected sessions.
That means consistent, accurate data no matter how long the buying cycle runs, and no scrambling every time an ad blocker, a privacy setting or a shortened attribution window moves the goalposts.
Data Explorer
Your marketing x-ray machine
Slice and segment your people by any action or attribute you already track — clicked an ad, attended a webinar, entered a sequence, bought an upsell — and watch the revenue numbers move with them.
Every custom field and tag in your CRM becomes a filter, so you can ask a question about your funnel and get the answer in a couple of clicks instead of a spreadsheet export.
Customer and Community Voices
Join 3000+ happy marketers and advertising agencies
Real reactions from marketers using SegMetrics — straight off the feed.
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.