Get accurate insights on leads from any traffic source. Tracking every customer from first click to lead, through the nurture sequence and onto every purchase.
Attribute purchases made months or years after becoming leads.
We use a range of identifiers such as IP and geolocation to identify each lead.
Track leads from any traffic source, such as ads, affiliates, SEO or referrals.
Track which landing pages bring in the leads most likely to become customers.
It’s easy to monitor the leads from each source, but which ones are sending you valuable customers?
SegMetrics is your single source of truth for tracking lead value.
Measure exactly where they came from, plus how much they spend.
Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table.
We doubled our business since last year.
— Ian Chew — Founding Executive, Seminal
SegMetrics doesn’t give you yet more mystery numbers. You can click into any lead to see who they are, how they found you, their touchpoint interactions and what purchases they’ve made.
I was ready to give up on Facebook ads, it wasn’t adding up with the reality of how many leads I was getting. But, then you guys changed everything. Facebook claimed one of my ads got 10 calls booked and another got zero. SegMetrics revealed that the first only got two and the second actually got five. I don’t get how people don’t use you, I’m now getting almost a 1000% return on my ads.
— Jason Gracia, Swyft Sites CEO
SegMetrics saves the traffic details and spend data for each new contact in your CRM or email system.
That means every action that lead makes can be linked back to their lead, even if they clear cookies or change devices. And with a direct connection to your marketing tools, double attribution becomes a thing of the past.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can
improve your marketing.
A customer’s journey doesn’t stop with a single purchase. SegMetrics uses LTV tracking to calculate your RoAS, whether it’s separate items or a repeat subscription.
Unlimited attribution windows capture the lifetime value of each lead, even if you send them through a lengthy nurture sequence.
“40% of revenue comes from returning or repeat purchasers, who represent only 8% of all visitors” –
–Adobe Digitial Index Report
Our fingerprinting technology analyzes data passed by the visitor’s browser, device, patterns of use and more to generate a multi-point unique fingerprint.
We use this to reliably identify visitors across domains, devices, iOS updates and more. That way you get consistent data about each lead.
Find your most profitable lead sources and nurture methods.
Start tracking all of your revenue today, with a free 14-day trial.
Its easy to bet on the winners when you know who they are.
No one understands marketing and analytics like Keith and the SegMetrics team; it makes total sense that they created SegMetrics.
We had answers to lifetime value questions within seconds that we’ve wanted to know from Infusionsoft for YEARS. And now we finally can.