Zoom in. Zoom out. Know it all.
See every level of your marketing in perfect clarity — from the big picture down to the smallest details. Finally, one tool to explore all your data with ease.
Learn moreFingerprint Tracking
Stop double counting your leads
Your customers don’t buy in a straight line. They click an ad on their phone, read an email on their laptop, and convert on a tablet two months later. Most analytics tools see that as three different people. SegMetrics sees one — and connects every touchpoint back to them.
Every user has a unique fingerprint
SegMetrics uses 9 different dimensions to identify and track users across different devices and sessions. When the new user’s fingerprint aligns with an existing one, we merge the data to give you a unified, complete and accurate view of that user.
Without Fingerprint Tracking, you end up double-counting users. This makes it impossible to get a clear picture of what is and isn’t working in your marketing.
The power of Fingerprint Tracking
RoAS Marketing
Better tracking = better ad targeting
Ad platforms optimize based on the data you feed them. Double-counted leads and missed cross-device conversions mean you're training the algorithm on garbage. Fingerprint tracking sends cleaner conversion signals back to your platforms — so they optimize toward customers who actually buy, not just click.
Privacy and Marketing
Don’t worry about ad blockers
Safari, Firefox, ad blockers — the list of things killing pixel-based tracking keeps growing. You're already blind on 30-40% of your traffic. SegMetrics uses first-party, server-side identification that works regardless of browser, device, or privacy settings — and stays GDPR and CCPA compliant.
Customer Lifetime Value
Optimize for LTV, not clicks
Click attribution tells you which ad got the cheapest lead. Fingerprint tracking tells you which got the most valuable customer. By connecting every purchase, upsell, and renewal back to the original touchpoint — even months later — you can optimize for LTV instead of front-end vanity metrics.
Data-Driven Marketing
Stop marketing in the dark
Most marketers scale on platform-reported ROAS, last-click attribution, or gut feel. Fingerprint tracking shows you the complete picture — which segments convert, which channels drive real revenue, and where leads actually drop off — so you stop guessing which funnel to invest in.
More Powerful Features
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Seeing is believing
Your marketing data tells a story — but only if you can see it. Turn raw numbers into clear visuals that show you exactly where to act.
Learn moreSee the proof behind every metric
Want to know exactly where your numbers come from? Activity Ledgers give you a line-by-line view of the raw data behind every metric in your reports.
Learn moreTrusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
Start your 14-day free trial of SegMetrics today!
Frequently Asked Questions
What is Fingerprint Tracking?
Fingerprint Tracking is SegMetrics’ proprietary user tracking technology that identifies leads and customers across multiple sessions, platforms, and devices. It follows each user throughout their entire customer journey — even if they switch browsers, devices, or clear cookies. This eliminates double-counting and reduces attribution gaps in your marketing data.
What does Fingerprint Tracking track?
SegMetrics’ Fingerprint Tracking uses nine unique dimensions to identify and follow users accurately over time:
- Email address
- Browser type and version
- IP address
- Native platform integrations
- Custom user fields
- Cross-domain click tracking
- Cookies
- Screen size and resolution
- Geo-location
By combining these signals with our identification algorithm, SegMetrics builds a reliable and persistent user profile — even when some data points are missing.
How does SegMetrics’ Fingerprint Tracking compare to other analytics tools?
Most analytics platforms rely on just a few signals — like ip address or cookies — to track users. In contrast, SegMetrics uses nine tracking dimensions, allowing for much higher accuracy across platforms, devices, and time. No other marketing analytics platform offers this level of cross-device, cross-session tracking precision out of the box.
Is SegMetrics’ Fingerprint Tracking accurate?
Yes. Fingerprint Tracking is one of the most accurate ways to track users across multiple devices and sessions. Because it uses nine combined data points (instead of just one or two), SegMetrics can correctly identify users even when some information — like cookies or device ID — is unavailable. This leads to cleaner attribution, fewer data gaps, and more reliable reporting.
Customer and Community Voices
Join 3000+ happy marketers and advertising agencies
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.