Last revised on February 2, 2015
SegMetrics will collect certain non-personally identify information about you as you use our sites. We may use this data to better understand our users. We can also publish this data, but the data will be about a large group of users, not individuals.
We will also ask you to provide personal information, but you’ll always be able to opt out. If you give us personal information, we won’t do anything evil with it.
SegMetrics makes available services that include our web site (https://segmet.wpengine.com), our blog, our API, and any other software, sites, and services offered by SegMetrics in connection to any of those (taken together, the “Service”). It is SegMetrics’ policy to respect your privacy regarding any information we may collect while operating our websites.
Like most website operators, SegMetrics collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. SegMetrics’ purpose in collecting non-personally identifying information is to better understand how SegMetrics’ visitors use its website. From time to time, SegMetrics may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.
SegMetrics also collects potentially personally-identifying information like Internet Protocol (IP) addresses. SegMetrics does not use such information to identify its visitors, however, and does not disclose such information, other than under the same circumstances that it uses and discloses personally-identifying information, as described below. We may also collect and use IP addresses to block users who violated our Terms of Service.
Gathering of Personally-Identifying Information
Certain visitors to SegMetrics’ website choose to interact with SegMetrics in ways that require SegMetrics to gather personally-identifying information. The amount and type of information that SegMetrics gathers depends on the nature of the interaction.
SegMetrics collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with SegMetrics. SegMetrics does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain Service-related activities.
Additionally, some interactions, such as posting a comment, may ask for optional personal information. For instance, when posting a comment, may provide a website that will be displayed along with a user’s name when the comment is displayed. Supplying such personal information is completely optional and is only displayed for the benefit and the convenience of the user.
SegMetrics may collect statistics about the behavior of visitors to and users of the Service. For instance, SegMetrics may monitor the most popular parts of the https://segmet.wpengine.com. SegMetrics may display this information in the aggregate publicly or provide it to others. However, SegMetrics does not disclose personally-identifying information other than as described below.
Protection of Certain Personally-Identifying Information
SegMetrics discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on SegMetrics’ behalf or to provide services available at SegMetrics’ websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using the Service, you consent to the transfer of such information to them. SegMetrics will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, SegMetrics discloses potentially personally-identifying and personally-identifying information only when required to do so by law, or when SegMetrics believes in good faith that disclosure is reasonably necessary to protect the property or rights of SegMetrics’, third parties or the public at large. If you are a registered user of the Service and have supplied your email address, SegMetrics may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with SegMetrics and our products. We primarily use our website and blog to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request (for example via a support email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. SegMetrics takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.
SegMetrics uses third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run the Service. You understand that although you retain full rights to your data, it may be stored on third party storage and transmitted through third party networks.