SegMetrics started in 2015 when our founder, Keith Perhac, was running a marketing agency helping information product and digital education businesses grow. Every client had the same problem: they could see clicks and conversions, but couldn’t connect that data to actual revenue.
The question that kept coming up was deceptively simple: “Which of these ads produced customers worth the most money 3, 6, or 12 months later?” No tool could answer it — so we built one.
Today, SegMetrics connects marketing data to revenue data for thousands of businesses. We focus on segment-based analysis — identifying which customer types and acquisition channels actually drive profitable growth, not just top-of-funnel vanity metrics.
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”
Most attribution tools stop at last-click. We track the entire customer journey — from first touch to purchase to lifetime value — so you can see what’s actually working and make smarter decisions about where to invest.
These aren’t platitudes on a wall. They’re the operating principles that drive every feature we build and every customer we serve.
Experienced operators who’ve spent their careers at the intersection of marketing and data.
“Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust.”
“Attribution could be, easily, the most challenging part of my job, but the way SegMetrics figures which campaigns impact our revenue is something we were missing.”
“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”
“Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.”
“We integrate with SegMetrics now for those who want more advanced data. Team there is boss.”
“At Ontraport, we don’t usually promote many other systems… however, SegMetrics has really made a huge difference in our business.”
