SegMetrics helps you find marketing insights in your sales and marketing funnels.
Meet the faces behind SegMetrics — the people on our Customer Success, Development, Marketing, and Operations teams.
Founder & CEO, SegMetrics
SegMetrics was founded by Keith Perhac to create the marketing and advertising analytics tool he wished he had.
After consulting with notable information, education, and digital product businesses, Keith understood the challenges these businesses face answering simple advertising and sales funnel questions, like, “which of these ads produced customers worth the most money 3/6/12 months later?”
To address this problem, Keith founded SegMetrics to make it easier for marketers and business owners to get clear, understandable, actionable analytics. (You can watch Keith’s talk about founding SegMetrics from MicroConf 2015 here.)
Now, nearly a decade later, Keith is the Founder & CEO of SegMetrics, and charts our course forward.
SegMetrics’ clients and customers are supported by nearly a dozen people across our Customer Success, Development, Marketing, and Operations Teams.
Head of Operations
Head of Product Strategy
Head of Marketing
Content Marketing & Copywriting
It is with deep sadness that we say goodbye to Bill, who passed away in early 2022. Bill had been with us since the agency started and was an integral part of the team that built SegMetrics.
He was a friend, devoted father, and loving husband. We will always miss his amazing humor, his curiosity, and his amazing ability to take on any challenge.
He will be missed by all of us.
Go beyond faceless metrics and top of funnel attribution.
With SegMetrics, you’re doing more than counting clicks; you’re getting a clear, actionable view of where your individual customers are coming from and how they move through your marketing funnel.
Then scale what works and kill what doesn’t.
SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.
If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.