Thoughts & Interviews with experts who improve their business with data. Learn how to improve your
marketing and revenue with straight-forward strategies you can do today.
Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the […]
Ecommerce is brutal. Between climbing ad costs and narrowing profit margins, it keeps getting harder to turn a profit. Facebook […]
As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to […]
Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded, […]
As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework […]
Recently Keith chatted with Dan McGaw, the founder and CEO of McGaw.io, formerly known as Effin Amazing, a marketing technology […]
Every marketer knows how important it is to constantly improve a website and track the results of your work. If […]
Weak marketing funnels can drag down a business. So of course, there are countless articles about elements such as improving […]
Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of […]
In our CRM, reports that should be available with a few clicks just aren’t there.
SegMetrics changed that for us. Now we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.