Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Getting lots of leads but few sales? Or people who are getting sticker shock at your prices? Well, a tripwire […]
We’re very excited here at SegMetrics to hear that open rates are the next victim of iOS updates. It’s a […]
It’s a simple calculation really, number of customers × spend per customer = revenue Yet it can still lead us […]
This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS, […]
Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There […]
Once you have followed the generic advice around match types and automated bidding, it’s easy to feel lost about how […]
Ad platform automations are great…so long as they’re receiving good data. Facebook and Google can currently measure basic goals in […]
Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking […]
Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the […]
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
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