The One Thing (Probably) Holding Your Marketing Funnels Back

So. You want more leads. You’ve spent a few months writing blog posts to boost your organic traffic and have spent money on advertising with Google, Facebook, and Twitter. You worked hard to create a smashing opt in — an assessment that’s tailored carefully to your dream audience. But… something isn’t working. People are coming to […]



Finding $221,075 in New Revenue For Entrepreneur on Fire

SUMMARY The Client John Lee Dumas of EOFire sold over $2,137,739 in online courses this year. He’s a great example of how being generous with free stuff can be extremely profitable, giving away a steady stream of content to bring in leads and drive sales. The problem isーhe had no idea which content impacted revenue […]


How SegMetrics Fed Dr. Axe Insights for A Healthier Product Development Roadmap

SUMMARY The Client Axe Wellness (draxe.com) is one of the most successful health blogs around. They offer a ton of actionable advice. They have well-tested and high-converting lead magnets that deliver their users high-impact content on fitness, natural remedies, diet and overall health. The problem is their team had no way to measure lead value… […]


How to Build an Advertising Sales Funnel: The $200K Case Study

If you’re a longtime reader, you know the power of a good email nurture sequence and you even know how to create one using the hero’s journey to build a highly effective marketing funnel. Those articles have lots of detail about how you can take a cold lead, who hasn’t heard of you before, and […]


Why You Shouldn’t Use URL Shorteners in Ads

URL shorteners like Bit.ly were hailed as the greatest thing to happen to social media and PPC since Bing Crosby tap-danced with Danny Kaye. URL Shorteners gave us a ton of benefits. In one simple URL we could: Track how many people clicked Where it was shared from Append UTM values and easily manage all […]


The Lead Gen Tool You Can Learn from Seventeen Magazine

Picture this… You launch a new marketing tool that your prospects are so excited about that it gets shared with all their friends. This new tool goes way beyond the classic lead form — prospects aren’t just willing to share a name and email address, they happily tell you what they ate for breakfast, their […]


Getting Ahead with Paid Ads on Facebook and Google

Advertising is not new. In fact, there’s proof that advertising has been around since before modern history. The Egyptians used papyrus to make sales messages and wall posters; the ruins of Pompeii feature political campaign ads. Yet the industry today looks much different than it did in the pre-modern era… and it continues to evolve. […]


Off-Again-On-Again: Facebook Brings back URL Dynamic Parameters

Facebook ads has done it again. After URL Parameters were suddenly removed from Facebook Ads in March of 2018, this cornerstone of ad tracking has been in a serious case of on-again-off-again over the last few months. So, can you use Dynamic URL Parameters, and are they going to help you make better ads? The […]


What We Learned Analyzing 43 Million Leads and $2.6 Billion in Sales

Here at SegMetrics, we help our customers understand their marketing funnels — where people come from, what they buy, and what turns leads into customers. This gives us unparalleled access to a treasure-trove of analytic data on what type of messaging people respond to, and how leads act in direct marketing email funnels. With our […]