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Tracking & Reporting

Video: How to build custom dashboards

Learn how to show your boss marketing ROI without boring slides. Inside custom dashboards from SegMetrics.

Ryan Johnson

Marketer @ SegMetrics

 

Growth Strategies

Brennan Dunn: Meet the future of website personalization

Host Keith Perhac, founder of SegMetrics, joins Brennan Dunn of RightMessage to talk about the power and profits of building a segmentation engine in your business

Ryan Johnson

Marketer @ SegMetrics

 

Article

Marketing Attribution for Miva Ecommerce: Track Your Customer Journey with SegMetrics

Miva ecommerce, marketing attribution

Denise Cullom

Marketer @ SegMetrics

 

Growth Strategies

Olly Richards: How to grow your education business without working more

Host Keith Perhac, founder of SegMetrics, joins business coach Olly Richards to talk about how to scale an education business without burning out.

Ryan Johnson

Marketer @ SegMetrics

 

Announcements

How to run a winning Black Friday promo

If you’re ready to build a Black Friday campaign that sells, we've got everything you need. All the strategy, tactics, psychology and analytics behind winning BFCM promos. Free.

Ryan Johnson

Marketer @ SegMetrics

 

Article

5 Common SaaS Pricing Models and Which One Works Best for Your Business

The wrong pricing model can kill your SaaS business before it even starts. You spend months building the perfect product…

Denise Cullom

Marketer @ SegMetrics

 

Growth Strategies

Jason Resnick: How to build funnels like an email automation expert (Episode 03)

Host Keith Perhac, founder of SegMetrics, joins email expert Jason Resnick to explore the strategies, psychology and tricks behind advanced automation.

Ryan Johnson

Marketer @ SegMetrics

 

Article

The GoHighLevel Agency Secret: Why Smart Agencies Never Show Clients These Reports

Most GoHighLevel agency owners lie to themselves about their reporting. Not intentionally. But they tell themselves that their current setup is good enough. That they can make sense of the scattered data across platforms. That clients will understand the complexity.

Denise Cullom

Marketer @ SegMetrics

 

Growth Strategies

Lianna Patch: The marketing strategy your competitors are too scared to try (Episode 02)

In this episode of Data Beats Opinion, Keith Perhac sits down with Lianna Patch to explore how brands can use humor and personality to stand out in an increasingly competitive market.

Ryan Johnson

Marketer @ SegMetrics

 

Growth Strategies

How to Rank in Google AI Overview: The Complete Guide to Dominating AI Search Results

Google changed everything. Their AI Overview now sits at the top of search results. It answers questions before users click…

Denise Cullom

Marketer @ SegMetrics

 

Tracking & Reporting

Video: How to boost LTV with data-driven marketing

Learn how to unlock the DNA of your best customers — and use that data to boost your lifetime customer value.

Ryan Johnson

Marketer @ SegMetrics

 

Article

Hospitality Marketing Analytics: How Mews and SegMetrics Transform Hotel Revenue

Hotels throw money at marketing. Most don't know where it goes. There has never been a direct connection between hospitality…

Denise Cullom

Marketer @ SegMetrics

 

Growth Strategies

Harris Kenny: Why outbound sales just got interesting again (Episode 01)

In this episode of Data Beats Opinion, Keith Perhac sits down with Harris Kenny to explore how AI, programmatic outbound sales, and precision targeting are revolutionizing cold outreach.

Ryan Johnson

Marketer @ SegMetrics

 

Announcements

How to generate leads with PDF lead magnets

If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.

Ryan Johnson

Marketer @ SegMetrics

 

Tools & Recommendations

The Best Shopify Alternatives in 2025: A SegMetrics Compatible Guide

If you're searching for the best Shopify alternative, you're not alone. While Shopify is a powerful and popular eCommerce platform,…

Denise Cullom

Marketer @ SegMetrics