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Article

8 Influencer Marketing Tips to Scale Your Business

Influencer marketing tips fill the internet. Most of them are garbage. They tell you to "be authentic" and "find the…

Denise Cullom

Marketer @ SegMetrics

 

Article

12 Proven Strategies to Improve ROI on Digital Marketing Campaigns Using Data from Multiple Tools

Digital marketing success isn't just about running campaigns...it's about knowing which campaigns actually drive revenue. When you're juggling data from…

Denise Cullom

Marketer @ SegMetrics

 

Article

Cross-Device Tracking: How Multi-Device Attribution Transforms Marketing ROI in 2026

When it comes to marketing, the analysis of each touchpoint leading up to a purchase is essential. Funnel attribution, which,…

Denise Cullom

Marketer @ SegMetrics

 

Announcements

Introducing Metric Alerts

No more manually checking all of your marketing dashboards to ensure everything is on track. Metric Alerts watch your KPIs 24/7 and ping you if there’s a problem.

Ryan Johnson

Marketer @ SegMetrics

 

Growth Strategies

Kurt Elster: Navigate AI’s hidden e-com tricks and risks (Episode 10)

AI is changing the game for e-commerce sites...but not necessarily in the ways you expect. How can you navigate the tricks and risks in this new era?

Ryan Johnson

Marketer @ SegMetrics

 

Tracking & Reporting

Just Ask Ian: Ad platforms are lying about your REAL cost per lead

Don’t just take the ad platforms word for how well your ads are doing. They don’t have access to all your data — including the lifetime value of your ad leads. In this video, we show you a better way to find lead value.

Ryan Johnson

Marketer @ SegMetrics

 

Article

8 Tips on How to Scale Your Marketing Agency Business: A Complete Growth Guide

You run a marketing agency. It works. Clients pay you but you're stuck doing everything yourself. You want to grow…

Denise Cullom

Marketer @ SegMetrics

 

Growth Strategies

Neville Medhora: Will your business survive AI? (Episode 09)

AI hasn't just sped up business. It's also rewritten the rules for whole industries. How will your business survive now that expertise is free?

Ryan Johnson

Marketer @ SegMetrics

 

Article

15 Customer Touchpoints That Will Optimize Your Customer Journey

How many businesses can genuinely say they monitor their buyers across each customer touchpoint—from the first time they come across…

Vanessa Copley

Marketing

 

Article

How to Write an Effective Case Study for Your Website

In the past couple of weeks, we’ve talked about how to write testimonials and all of the places you should…

Keith Perhac

Founder @ SegMetrics

 

Growth Strategies

Jake Ruzi: What makes your online course better than AI? (Episode 08)

Host Keith Perhac, founder of SegMetrics, joins Jake Ruzi, the Notebook Guy, to talk about how to stand out and stay relevant when AI supercharges the competition for online courses.

Ryan Johnson

Marketer @ SegMetrics

 

Announcements

Introducing Multi-Report Tables

Stop hopping between spreadsheets! SegMetrics' new Multi-Report Tables allow you to combine data from different reports into a single-clean table.

Ryan Johnson

Marketer @ SegMetrics

 

Growth Strategies

Abi Prendergast: Inside the new evergreen webinar playbook (Episode 07)

Host Keith Perhac, founder of SegMetrics, joins Abi Prendergast, founder of Apt Content, to how to grow your business with evergreen webinar funnels. Learn the new webinar playbook.

Ryan Johnson

Marketer @ SegMetrics

 

Growth Strategies

Colleen Schnettler: Systematize your marketing like an engineer (Episode 06)

Host Keith Perhac, founder of SegMetrics, joins Colleen Schnettler of SaaS Marketing Gym and Simple File Upload to talk about how technical founders can build sustainable marketing systems.

Ryan Johnson

Marketer @ SegMetrics

 

Tracking & Reporting

Video: How to build custom dashboards

Learn how to show your boss marketing ROI without boring slides. Inside custom dashboards from SegMetrics.

Ryan Johnson

Marketer @ SegMetrics