Data Beats Opinionby SegMetrics

Keith Perhac joins Jeremy Rivera on Unscripted SEO to talk first-touch and last-touch attribution, chat as the new SaaS interface, and what AI is changing in SEO and paid ads.

Your next big client is already checking you out, and you can't see them. In this episode of Data Beats Opinion, learn how to build for the invisible pipeline on YouTube.

Multi-touch attribution splits sales credit across every ad, email, and page a buyer touched. See how each model works with a real $997 course sale.

Most attribution tools are built for Shopify stores or B2B sales teams. Here is what coaches, course creators and info-product sellers need instead, and how the main tools compare.

The best AI marketing tools in 2026, picked by job: writing, SEO and AEO, research, social, ads, automation and attribution, plus how to measure their ROI.

AI can analyze your marketing. It can't track it. Learn why ChatGPT and Claude can't replace attribution software, and how to use them together.

Can't tell if your ads are making money? Learn why ad platform reporting over-reports, how to measure true ROAS, and how to decide which ads to scale or cut.

First-touch, last-touch, linear, time-decay, position-based, and W-shaped. Learn what each attribution model actually does (plus a simple way to pick the right one every time).

ChatGPT just recommended three of your competitors and skipped you entirely. In this episode of Data Beats Opinion, learn how to get found when AI controls search.

Why customers seem to vanish when they switch from phone to laptop, and how cross-device tracking stitches their sessions back into one customer journey.

A tracking pixel is a small snippet of code that records what visitors do on your site. Learn how pixel tracking works, how to check a pixel with a pixel helper, and how to connect every click to revenue.

AI can read your attribution data. It cannot capture it. Here's what a "pixel plus AI" tool actually replaces, and the four questions to ask before switching.

The best MCP servers for marketing in 2026: Klaviyo, HubSpot, Ahrefs, Google Ads, Stripe, Zapier and SegMetrics. What each one does, what it costs, and what it cannot do.

A guide to the best AI marketing tools in 2026 — content creation, SEO, all-in-one platforms — and how to connect them to actual revenue, not just activity.

Marketing attribution, explained without the jargon. Learn what attribution is, how it works, and why most marketers (and AI) get it wrong.