Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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Happy Hour Analytics: Episode 1 -- The Best Attribution Models
Article
Video: The Best Attribution Model?!?

In this premier episode of Happy Hour Analytics, Keith and Scott break down the good, bad and ugly of the most popular attribution models

 
How to Optimize Any Lead Magnet
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How to optimize any lead magnet

Boost the ROI on your lead magnets with this no-fluff guide that distills over 20 years of lead magnet experience from CRO experts.

 
Data for the People hero image
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Data for the People!

Big News: We just dropped the price of SegMetrics Essentials in half!

 
Just Ask Ian: Who Are Your Hottest Leads?
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Just Ask Ian: Find your hottest leads with SegMetrics

Learn how SegMetrics can help you find the hidden pockets of hot leads already on your list.

 
Conversion funnel graphic
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What is a conversion rate?

Learn the fundamentals behind calculating conversion rates -- and how to improve them

 
How to optimize Google Ads?
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Optimizing Google Ads: 12 Key Levers

Learn the most powerful levers for optimizing your Google Ads and improving your return on ad spend.

 
Increasing upsells with SegMetrics
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Just Ask Ian: Increasing upsells with SegMetrics

Learn how SegMetrics can help you leverage sales data to increase your upsells -- without being pushy.

 
Optimizing ad conversions video thumbnail
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Just Ask Ian: Optimizing ad conversions with SegMetrics

Learn how SegMetrics can help you optimize your ad ROAS -- and fine-tune your advertising strategy.

 
Banner announcing the latest upgrade of the SegMetrics analytics platform: Dashboard 3.0
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Say Hello to Dashboard 3.0!

Announcing the launch of the biggest upgrade ever to SegMetrics' analytics platform: Dashboard 3.0.

 
Title card image. How far back can you track attribution?
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Just Ask Ian: Unlock long-term first touch attribution with SegMetrics

Learn how SegMetrics can help you track first touch attribution even months or years after leads enter your funnel.

 
Banner announcing Insights -- a new analytics tool from SegMetrics and ConvertKit
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Announcing Insights, a new collaboration between SegMetrics and ConvertKit

Today, in partnership with ConvertKit, SegMetrics is launching Insights – a new analytics tool that will clarify and amplify how creators grow their businesses.

 
Check This Out: "What's your ad spend ROI?" - with Ian from SegMetrics
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Check This Out: Tracking ad spend ROI with SegMetrics

How long does it take you to earn back what you’re spending on paid ads? In this week’s Check This…

 
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Check This Out: Uncovering Profitable Traffic with SegMetrics

In this week's Check This Out video, you'll see how SegMetrics helps you unveil the power of your traffic data…

 
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Simplify Your Financial Reporting with Multi-Currency Conversion

If you’ve ever found yourself juggling currencies, trying to make sense of your ad spend, RoAS, and sales across boarders,…

 
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Check This Out: Uncovering Common Marketing Problems with SegMetrics

In this week’s Check This Out video, we delve into how SegMetrics addresses and resolves common yet critical analytics issues that marketers face.