Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Learn how SegMetrics can help you find your most profitable traffic sources.
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If you want to score big on Black Friday, avoid these common BF/CM ad mistakes.
Smash your Black Friday goals with this collection of BF/CM advice from 19 strategy, marketing, ads, email, and data experts.
Are you ready for Black Friday? Double-check your Black Friday preparation with with these advanced analytics recommendations.
To help you prepare for Black Friday 2024, we analyzed last year’s results and pulled out our 5 favorite BF/CM insights to help sharpen your strategy.
FREE Black Friday analytics masterclass. Discover how to leverage data-driven insights to uplevel and optimize your BF/CM revenue.
Streamline and uplevel your Black Friday promotion with this no-fluff, just-tell-me-what-I-gotta-do guide from the experts at SegMetrics.
Learn how SegMetrics can help you find which landing pages drive the most revenue.
In this premier episode of Happy Hour Analytics, Keith and Scott break down the good, bad and ugly of the most popular attribution models
Boost the ROI on your lead magnets with this no-fluff guide that distills over 20 years of lead magnet experience from CRO experts.
Big News: We just dropped the price of SegMetrics Essentials in half!
Learn how SegMetrics can help you find the hidden pockets of hot leads already on your list.
Learn the fundamentals behind calculating conversion rates -- and how to improve them
Learn the most powerful levers for optimizing your Google Ads and improving your return on ad spend.
Learn how SegMetrics can help you leverage sales data to increase your upsells -- without being pushy.
Learn how SegMetrics can help you optimize your ad ROAS -- and fine-tune your advertising strategy.
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
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