Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Once you have followed the generic advice around match types and automated bidding, it’s easy to feel lost about how […]
Ad platform automations are great…so long as they’re receiving good data. Facebook and Google can currently measure basic goals in […]
Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking […]
Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the […]
Ecommerce is brutal. Between climbing ad costs and narrowing profit margins, it keeps getting harder to turn a profit. Facebook […]
As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to […]
Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded, […]
As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework […]
Recently Keith chatted with Dan McGaw, the founder and CEO of McGaw.io, formerly known as Effin Amazing, a marketing technology […]
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
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