Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
One of the biggest challenges when running ads is measuring accurate attribution data. This is difficult for a number of […]
In an age where some websites shove in more ads than halftime at the Superbowl, it’s understandable that 43% of […]
Want to take your funnels to the next level? Well, we would highly recommend you check out Fran Kern’s Hardcore […]
Getting lots of leads but few sales? Or people who are getting sticker shock at your prices? Well, a tripwire […]
We’re very excited here at SegMetrics to hear that open rates are the next victim of iOS updates. It’s a […]
It’s a simple calculation really, number of customers × spend per customer = revenue Yet it can still lead us […]
This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS, […]
Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There […]
Once you have followed the generic advice around match types and automated bidding, it’s easy to feel lost about how […]
No one understands marketing and analytics like Keith and the SegMetrics team; it makes total sense that they created SegMetrics.
We had answers to lifetime value questions within seconds that we’ve wanted to know from Infusionsoft for YEARS. And now we finally can.