Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS, […]
Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There […]
Once you have followed the generic advice around match types and automated bidding, it’s easy to feel lost about how […]
Ad platform automations are great…so long as they’re receiving good data. Facebook and Google can currently measure basic goals in […]
Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking […]
Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the […]
Ecommerce is brutal. Between climbing ad costs and narrowing profit margins, it keeps getting harder to turn a profit. Facebook […]
As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to […]
Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded, […]
SegMetrics has helped us get way more value out of our marketing and provided reports that we could only dream of.
If you want to know where the opportunities are hiding in your customer and subscriber data, SegMetrics will show you.