Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

SegMetrics
 
Popular

Browse Data Beats Opinion

Want to go deeper? Click on a category below for more from Data Beats Opinion.

How to generate leads with PDF lead magnets - Playbook announcement banner
Announcements
How to generate leads with PDF lead magnets

If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.

 
Alternative to Shopify Store
Tools & Recommendations
The Best Shopify Alternatives in 2025: A SegMetrics Compatible Guide

If you're searching for the best Shopify alternative, you're not alone. While Shopify is a powerful and popular eCommerce platform,…

 
Types of Marketing Attribution Models
Article
What Are the 4 Types of Marketing Attribution Models — And Why You Should Use Each One

In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…

 
Article
Looker Studio API + SegMetrics: The Ultimate Duo for Marketing Data Analysis

Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy

 
Just Ask Ian: Stop wasting money on the wrong ads - banner
Tracking & Reporting
Just Ask Ian: Stop wasting money on the wrong ads!

Learn how SegMetrics can help you get REAL names and REAL email addresses for ACTUAL sales from your paid ads. No more mystery Google Ads sales.

 
Saas Busines Model
Article
Scaling a SaaS (Software as a Service) Business Model

Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…

 
How to rapidly scale your lifetime customer value (LTV)
Growth Strategies
How to Turn Leads Into Cash FAST (with Paul Ace)

Learn how to rapidly scale your lifetime customer value in this deep-dive tactical interview with Keith Perhac (CEO of SegMetrics) and Paul Ace (CEO of Amplify C-Com).

 
Web Hosting Solution
Article
How to Choose a Cheap Web Hosting Solution Without Hurting Your Conversion Funnel

These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…

 
Google's cookie bites banner
Marketing Trends
Google abandons plans to phase out third-party cookies in Chrome: What digital marketers need to know

Google finally throws in the towel on their plans for a one-click prompt to disable tracking cookies. What does it mean for you?

 
Marketing Analytics Software
Tools & Recommendations
5 marketing analytics software that fuel your growth

Data is gold, yet raw stats alone don’t reveal what moves the needle. The right marketing analytics software translates those…

 
digital marketing analytics
Article
What is Digital Marketing Analytics? And Why Does It Matter?

When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…

 
Snowball Creations guest post on ROAS
Article
How to improve your ROAS

Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.

 
Can you trust your ad platform data? banner
Ad Tracking
Video: How to validate your ad tracking

Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.

 
Creator series banner - What's your best content?
Article
Video: How to find your best content

Learn how to find out if your content marketing is driving engagement and sales for your business. SegMetrics makes it easy to track and optimize your content.

 
Growth Strategies
8 Tips for Scaling Your Content Creator Business

As a content creator, growing from a side hustle to a sustainable business is no small feat. You need more…