Article

SegMetrics — Your Agency’s Secret Optimization Weapon

Kai Davis
Head of Marketing @ SegMetrics

Are you ready to transform your advertising and marketing? At SegMetrics, we focus on understanding our impact on our clients’ businesses — especially for our agency partners.

We recently delved into the data of a selection of our agency partners and their client accounts. Our goal was to understand the impact a company experiences when its advertising agency incorporates SegMetrics into its business intelligence and funnel optimization strategy.

The results showcased the power of collaboration and the remarkable outcomes that skilled agencies and clients can achieve using SegMetrics. While the agencies’ expertise and clients’ commitment to doing the work are crucial, the unique insights that SegMetrics provides supercharge these efforts, empowering the team to make data-driven decisions and achieve impressive results.

The Analysis

This analysis explored data from 20 client accounts over several months. This allowed us to assess the long-term impact of SegMetrics beyond short-term fluctuations.

The results below include both average and median increases for each metric.

  • The average offers a general idea of overall improvement after incorporating SegMetrics into optimization strategies.
  • The median, the middle value in a list of numbers, helps eliminate the influence of outliers, offering a more accurate picture of typical client improvement.

This dual approach ensures a robust and reliable representation of SegMetrics’ potential impact on your or your client’s business. Of course, individual results may vary.

To ensure the reliability of our results, we removed extreme outliers (like an instance of a 5000%+ improvement in ROAS) before calculating averages. However, these outliers were included when calculating medians to provide a complete picture of the range of outcomes.

The Results

After carefully analyzing this anonymized data, we discovered significant improvements among our agency customers who use SegMetrics with their clients’ companies.

Revenue: Average increase of 46%; Median Increase of 24%

How We Got This Data — We looked at companies’ revenue in the months before signing up with SegMetrics and compared revenue after implementing SegMetrics in their analytics flow.

What This Means — Imagine boosting your bottom line by nearly 25%. That’s what a 24% increase in revenue could mean for your business. This could translate into an extra $24,000 monthly or more if you sell 100 courses at $1,000 each.

Here’s what one of our customers had to say about their experience:

“SegMetrics helped us figure out which campaigns impact our revenue. As a marketer, I’m thankful.” — Gustavo Paniagua, Head of Marketing, Slidebean

→ Start Your 14-Day Free Trial of SegMetrics


Average Order Value: Average increase of 38%; Median increase of 22%

How We Got This Data — We looked at companies’ Average Order Values in the months before signing up with SegMetrics. We compared Average Order Values after implementing SegMetrics in their analytics flow.

What This Means — A 22% increase in AOV means each sale generates more revenue. This could result from upselling or cross-selling additional resources, significantly boosting your overall revenue without requiring you to acquire new customers. If your average order value was $1,500 previously, this could translate into an additional $330 in revenue per order, making the new average $1,830.

Here’s what one of our customers had to say about their experience:

“We doubled our business since last year.” — Ian Chew, Founding Executive, Seminal

→ Start Your 14-Day Free Trial of SegMetrics


Lead Value: Average increase of 127%; Median increase of 83%

How We Got This Data — We looked at the companies’ lead values in the months before signing up with SegMetrics and compared lead values after implementing SegMetrics in their analytics flow.

What This Means — An 83% increase in lead value means your leads are more likely to convert or spend more. If your leads were worth $250 previously, this could mean they are now worth $457.

Here’s what one of our customers had to say about their experience:

“SegMetrics lets us track which leads produce income and see all of our revenue and leads in one place.” — Joe Daniel, Founder, Joe Daniel Football

→ Start Your 14-Day Free Trial of SegMetrics


Conversion Rate: Average increase of 37%; Median increase of 32%

How We Got This Data — We looked at the companies’ conversion rates in the months before signing up with SegMetrics and compared conversion rates after implementing SegMetrics in their analytics flow.

What This Means — A 32% increase in conversion rate means more of your website visitors are turning into paying customers. If your website converted 200/1000 visitors previously, you can convert an additional 64 customers for 264 conversions out of 1,000 visitors.

Here’s what one of our customers had to say about their experience:

“The way SegMetrics helps us to figure out which campaigns are impacting our revenue is something we were missing with other tools.” — Gustavo Paniagua, Head of Marketing, Slidebean

→ Start Your 14-Day Free Trial of SegMetrics


Cost Per Acquisition (CPA): Average decrease of 44%; Median decrease of 46%

How We Got This Data — We looked at the companies’ Cost Per Acquisition months before signing up with SegMetrics and compared it after implementing SegMetrics in their analytics flow.

What This Means — A 44% decrease in CPA means you’re spending less to acquire each new customer. If you spend $500 to acquire a customer, this improvement can drop your customer acquisition cost to $280. This allows you to save money on your marketing budget or reinvest the savings to attract even more customers.

Here’s what one of our customers had to say about their experience:

“With SegMetrics we were able to reduce our cost per acquisition by over 90%.” — Zach Moreno, Co-founder & CEO, Squadcast

→ Start Your 14-Day Free Trial of SegMetrics


Return on Advertising Spend (RoAS): Average increase of 106%; Median increase of 106%

How We Got This Data — We looked at the companies’ return on advertising spending in the months before signing up with SegMetrics. We compared it to the return on advertising spending after implementing SegMetrics in their analytics flow.

What This Means — A 106% increase in RoAS means you’re generating more than double the return on your ad spend. This means that if your $10,000 ad spend resulted in $20,000 in revenue previously, this improvement could generate an additional $21,200 in revenue.

Here’s what one of our customers had to say about their experience:

“I switched my funnel, switched my ads, and my ROAS shot up 400%.” — Jason Gracia, CEO, Swyft Sites

→ Start Your 14-Day Free Trial of SegMetrics


These figures capture the tangible impact SegMetrics delivers when paired with a skilled agency or a customer dedicated to optimizing their marketing funnels.

We take pride in working with professional agencies that use SegMetrics to achieve remarkable results for their clients. You can browse our Agency Partner Directory to see our agency partners.

In conclusion, this analysis demonstrates that agencies or businesses significantly enhance their marketing performance by incorporating SegMetrics into their ad and funnel optimization strategies and committing to doing the work.

We’re excited to continue supporting our clients in achieving their marketing goals, and we’re confident that SegMetrics’ can make a positive difference for your business, too. There are no magic bullets – just intelligent marketing. SegMetrics can help you uncover the hidden profits you’ve been missing.

Are you ready to experience the SegMetrics difference and uncover your hidden profits? Sign up for a free 14-day trial today, or book a no-pressure demo and receive a personal tour from one of our marketing experts.


Kai Davis

Head of Marketing @ SegMetrics

Kai has a lifelong love of marketing and understanding what motivates customers to convert. You can find him gardening, hiking, and running SegMetrics' marketing engine.


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