First off is price. You can start a free 14-day trial of SegMetrics right now after which pricing starts at just $175/month. If you’re curious about Hyros, you’ll need to get approved for a demo call. Read our full article on how SegMetrics’ pricing stacks up to Hyros’s pricing.
Then comes tracking. Hyros’s “Print Tracking” is based on cookies, IP addresses and some standard server-side tracking. SegMetrics uses the same information, and combines it with advanced fingerprinting and a native connection with your email marketing platform to improve tracking across all devices.
Both Hyros and SegMetrics attribute sales back to the lead source. But only SegMetrics shows you how every step of your nurture sequence impacts your revenue, whether it’s an email or sales call.
But the biggest difference is flexibility. Hyros gives you some rigid reports, whereas SegMetrics’ custom dashboards give you an ideal overview to your business, with powerful filters to segment on any part of the customer journey.