Go beyond comparing lead sources and see the impact of every touch point in your marketing funnel.
Marketers like you upgrade to SegMetrics to get 100% clarity on where their leads come from, how they act, and how much their marketing is really worth.
Get a handle on the KPIs that matter most for your marketing funnels.
Built by marketers, for marketers.
Why are so many sharp marketers tracking their leads and sales with SegMetrics as opposed to Hyros?
For starters, Hyros is an invite-only platform. Any marketer or business owner that wants to try the platform will need to apply. SegMetrics on the other hand is open to anyone and has a totally transparent pricing model.
Both Hyros and SegMetrics track lead ROI from their source, for months or even years on end. This gives you a true Customer Lifetime Value metric, allowing you to know exactly how much you can spend to acquire a new customer.
However, SegMetrics is more robust in that it doesn’t just track your ad campaigns, leads, and sales. It can track every action a brand-new lead takes, i.e. the entire customer journey. This includes tracking your email campaigns, letting you see exactly which emails perform best.
Not only that, with SegMetrics you can quickly compare different segments, marketing funnels, products, and more. This lets you quickly identify the health of your business and see what areas need attention. Hyros is more focused on just the lead-attribution side of things, which is good but still doesn’t give you the business owner or marketer, the complete picture.
Plus, SegMetrics gives you the confidence and clarity you need to make better decisions across your entire business – not just on your ad campaigns and top-level metrics.
And if you run a subscription-based business model, SegMetrics can also help you identify your churn rate, subscriber lifetime value, monthly recurring revenue per segment, and more.
That’s why if you want a complete marketing funnel ROI tool that also allows you to quickly check the health of your business across all the most important areas, then SegMetrics is the way to go over Hyros.
Categorize leads and clicks based on proprietary tags you add to your links.
Combine your existing links together with native tagging in your email and CRM integrations to track all the touchpoints in your funnel — online and offline.
Hyros can let you see how the different sources and campaigns contributed to your revenue.
SegMetrics lets you see how any step in your marketing funnel affects your bottom line, such as whether the webinar increased sales or how each upsell option affected revenue.
Hyros has fixed column sets and groupings, with pre-defined metrics.
Create a performance overview that’s perfect for you and even set it up to email out each week or month.
Hyros allows you to see data grouped by campaign, source or goal.
Segment the data to find your best customers. Group Segments into where they come from and what they do. Maybe you want to group data based on products or whether they watched the webinar? Anything is possible.
Hyros helps you see your upfront and LTV sales performance from paid ads.
See how each touchpoint affects repeat purchases, subscriber churn, lifetime value or monthly revenue per segment. Identify high and low-performing cohorts to understand what you need to do next to improve your marketing.
Hyros' click and data tracking starts the day you install the tracking pixel.
SegMetrics imports all the past data from any integration, so you can start making decisions today -- no waiting.
Hyros' lead tracking is based on pixel data, which may be interrupted by ad blockers. 
SegMetrics combines information from your email and CRM integrations with a first-party cookie solution to track page views and links.
Hyros is invite only, and only works with business of a certain size and in certain industries.
SegMetrics offers both DFY & DIY services. We'll even train you and your team and assist with the set up. After that you can use SegMetrics how you wish, knowing we’re there for extra support if needed.
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
Getting someone’s email or opt-in is only the start of the process. With SegMetrics you can see how each touchpoint within your funnel affects the final revenue.
Maybe you’ve wondered if webinar attendees are any more likely to buy? Well SegMetrics can analyse your CRM to show you the full breakdown. You’ll have the power to analyse the full flower from ad campaign to post-purchase sequence.
Configure a Custom Segment based on the Tags people have (or don’t have) such as Lead Source, Webinar Viewed or Products Purchased. Now you’ll get critical metrics -- New Leads, Revenue, Lead Value and more -- for just the people in the Segment you’ve created.
It’s never been easier to get valuable performance data for different types of leads! See who clicks an email link or opt in for a specific offer – and how those actions lead to revenue.
Know the value of your leads based on who they are and what they do.
No metric is more
powerful than Lead Value for measuring the success of your marketing automation, traffic
sources, webinars and more.
Create reports and segments based on tags, campaign, lead source, and much more.
It's never been easier to see how many people take a certain action — like click an email
link or opt in for a specific offer — and how those actions lead to revenue.
SegMetrics was built to power the biggest names in the industry.
Get the metrics that actually matter to your business — instantly.
And since we work with your existing data, you can start getting real value in as little
as 5 minutes.
We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size
or type of your business, success shouldn’t depend on wrestling some sense out of confusing or
conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.
We added SegMetrics to see if it could find answers to questions a client's had
for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds — Michelle Warner — Strategy Consultant
For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren't there.
With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball. — Chris Mason — Automation Marketer at Titans of Direct Response
Calculating any of your important metrics in crm is tough. We mean really tough. And how confident are you that the numbers you're getting are accurate?
Take the guesswork out of your marketing. Accurately track the most important metrics related to
your marketing campaigns and see how your marketing choices increase (or stall) your growth,
with SegMetrics Smart Reporting.
SegMetrics takes the guesswork out. Accurately track the number of contacts added to
your crm account every day, week, month and year.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you
the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you
can improve your marketing.
SegMetrics is ON FIRE!! It is hands down the best analytics tool for marketers.
Read the Case Study