Alternative to Hyros

Looking for a Hyros alternative?

Marketers like you upgrade to SegMetrics to get 100% clarity on where their leads come from, how they act, and how much their marketing is really worth. Get a handle on the KPIs that matter most for your marketing funnels.

Built by marketers, for marketers.

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Just a few of the companies improving their marketing with SegMetrics

How does SegMetrics
Compare to Hyros?

Why are so many sharp marketers tracking their leads and sales with SegMetrics as opposed to Hyros?

For starters, Hyros is an invite-only platform. Any marketer or business owner that wants to try the platform will need to apply SegMetrics on the other hand is open to anyone and has a totally transparent pricing model. 

Both Hyros and SegMetrics track lead ROI from their source, for months or even years on end. This gives you a true Customer Lifetime Value metric, allowing you to know exactly how much you can spend to acquire a new customer. 

However, SegMetrics is more robust in that it doesn’t just track your ad campaigns, leads, and sales. It can track every action a brand-new lead takes, i.e. the entire customer journey. This includes tracking your email campaigns, letting you see exactly which emails perform best. 

Not only that, with SegMetrics you can quickly compare different segments, marketing funnels, products, and more. This lets you quickly identify the health of your business and see what areas need attention. Hyros is more focused on just the lead-attribution side of things, which is good but still doesn’t give you the business owner or marketer, the complete picture.

Plus, SegMetrics gives you the confidence and clarity you need to make better decisions across your entire business – not just on your ad campaigns and top-level metrics. 

And if you run a subscription-based business model, SegMetrics can also help you identify your churn rate, subscriber lifetime value, monthly recurring revenue per segment, and more. 

That’s why if you want a complete marketing funnel ROI tool that also allows you to quickly check the health of your business across all the most important areas, then SegMetrics is the way to go over Hyros.


Real Lifetime Lead Values

Know the value of your leads based on who they are and what they do.

No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.

Powerful List Segmentation

Create reports and segments based on tags, campaign, lead source, and much more. It's never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

The Metrics that Matter

SegMetrics was built to power the biggest names in the industry. Get the metrics that actually matter to your business — instantly.

And since we work with your existing data, you can start getting real value in as little as 5 minutes.


SegMetrics deciphers the data so you don’t have to.

We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds
Michelle Warner — Strategy Consultant

Lead Insights

See Why Leads Become Customers

Are leads who opened a certain email more likely to buy than those who did not? Does a particular free download lead to bigger purchases? Know how your marketing affects leads and strategically shape your funnel to increase conversion and value.

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Sales Velocity

Track ROI Over Customer Lifetime

Some leads can remain on your list for days, weeks, months or years before becoming customers. SegMetrics tracks your leads’ time-to-purchase and breaks down exactly what caused them to convert. There could be a dormant group just waiting for the right offer.

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Visitor Journey Tracking

Follow Every Step Your Leads Take

Every action a lead takes gives you valuable marketing data. The impact of your marketing depends on how easily you can gather the key metrics for your funnels. See every purchase, page visit, clicked ad, and more - and lets you see it all with the click of a button.

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For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren't there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.
— Chris Mason — Automation Marketer at Titans of Direct Response

Say Goodbye to Excel Exports

Calculating any of your important metrics in crm is tough.

We mean really tough.

And how confident are you that the numbers you're getting are accurate?

And Hello to Smart Reporting

Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.

SegMetrics takes the guesswork out. Accurately track the number of contacts added to your crm account every day, week, month and year.

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.

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Rolling Reports

Quickly Identify Trends & Growth

The metrics that drive your business are not static. With Rolling Reports, instantly get advanced reporting on how your Facebook ads did this week, or the month-over-month growth of your evergreen marketing funnels.

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Custom Dashboards

Create a Marketing Control Panel

Whether you need to keep a close eye on MRR, quickly get the Lead Value of all your sources, or any other metric you can think of - SegMetrics fits your reporting needs like a glove. Build custom dashboards in just a few clicks and make getting vital data simple and painless.

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Touchpoint Filtering

Filter Leads by Every Action

Using SegMetrics' advanced tracking features allows you to slice and dice your lead segments by any action that they've taken through your marketing campaigns. Find people who have clicked on a specific ad, viewed a page, downloaded a PDF, gotten on a sales call, or any combination of the marketing touchpoints that make up your customer journey.

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Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Start Your 14-Day Free Trial

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