ALTERNATIVE TO HYROS

Looking for a Hyros alternative?

Go beyond simple ad attribution. SegMetrics shows how every touchpoint and funnel step work together to bring you sales.

Marketers like you upgrade to SegMetrics to see where their best customers come from and why they purchase.

Pricing starts at only $175/month, grab a 14 day trial today.

Just a few of the companies improving their marketing with SegMetrics

Quick Overview

Hyros attributes your visitors with click data based on browser events, cookies and IP geo-location. SegMetrics’ attribution goes one step further to give you more detailed, robust data.

SegMetrics ties every interaction to our contact journey, pulled directly from the CRMs and shopping carts you already use, and further enhanced by our detailed fingerprinting. Track customers through every step in your marketing funnel – across devices, both offline and on.

Why do so many sharp marketers rely on SegMetrics to track their customers and sales instead of Hyros?

First off is price. You can start a free 14-day trial of SegMetrics right now after which pricing starts at just $175/month. If you’re curious about Hyros, you’ll need to get approved for a demo call.

 

Then comes tracking. Hyros’s “Print Tracking” is based on cookies, IP addresses and some standard server-side tracking. SegMetrics uses the same information, and combines it with advanced fingerprinting and a native connection with your email marketing platform to improve tracking across all devices.

 

Both Hyros and SegMetrics attribute sales back to the lead source. But only SegMetrics shows you how every step of your nurture sequence impacts your revenue, whether it’s an email or sales call.

 

But the biggest difference is flexibility. Hyros gives you some rigid reports, whereas SegMetrics’ custom dashboards give you an ideal overview to your business, with powerful filters to segment on any part of the customer journey.

Santo Cozzolino

SegMetrics is the tracking and analytics software we didn’t know we needed. It has helped us make data-driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!

— Santo Cozzolino — Consultant, Agilize

How does SegMetrics Stack Up to Hyros?

SegMetrics

VS

Hyros

Native Marketing Connection

Combine your existing links together with native tagging in your email and CRM integrations to track all the touchpoints in your funnel — online and offline.

VS

Link-Based Tagging

Categorize leads and clicks based on proprietary tags you add to your links.[1]

Compare Top, Middle and Bottom Funnel Touchpoints

SegMetrics lets you see how any step in your marketing funnel affects your bottom line, such as whether the webinar increased sales or how each upsell option affected revenue.

VS

Compare Top Of Funnel Touchpoints

Hyros can let you see how the different sources and campaigns contributed to your revenue.

Create Your Ideal Dashboard

Create a performance overview that’s perfect for you and even set it up to email out each week or month.

VS

Rigid Reporting

Hyros has fixed column sets and groupings, with pre-defined metrics.

Create Your Own Cohorts to See the Data How You Want

Segment the data to find your best customers. Group Segments into where they come from and what they do. Maybe you want to group data based on products or webinar views? Anything is possible.

VS

Limited Breakdown Options

Hyros allows you to see data grouped by campaign, source or goal.

Improve Both Sales and Retention

See how each touchpoint affects repeat purchases, subscriber churn, lifetime value or monthly revenue per segment. Identify high or low-performing cohorts to understand your next steps to improve your marketing.

VS

Focused on Sales & Calls

Hyros helps you see your upfront and LTV sales performance from paid ads.

Dig Through Your Past Data Today

SegMetrics imports all the past data from any integration, so you can start making decisions today — no waiting.

VS

No Historical Data Importing

Hyros’ click and data tracking starts the day you install the tracking pixel.

Robust Tracking

SegMetrics combines information from your email and CRM integrations with a first-party cookie solution to track page views and links.

VS

Web-based lead tracking

Hyros’ lead tracking is based on pixel data, which may be interrupted by ad blockers. [2]

Work at Your Pace

SegMetrics offers both DFY & DIY services. We’ll even train you and your team and assist with the set up. After that you can use SegMetrics how you wish, knowing we’re there for extra support if needed.

VS

Get on a Demo

Hyros is invite only, and only works with business of a certain size and in certain industries.

See the SegMetrics difference - start tracking your entire customer journey today

Find your most profitable lead sources, scale what works and kill what doesn’t.  With SegMetrics, you have the ability to optimize your marketing funnels using data based on your customer’s entire journey.

Its easy to bet on the winners when you know who they are.

TAG-BASED ANALYTICS

Fine Tune
Every Touchpoint

Getting someone’s email or opt-in is only the start of the process. With SegMetrics you can see how each touchpoint within your funnel affects the final revenue.

Maybe you’ve wondered if webinar attendees are any more likely to buy? Well SegMetrics can analyse your CRM to show you the full breakdown. You’ll have the power to analyse the full flower from ad campaign to post-purchase sequence.

Joanna Weibe

SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’. As an added bonus: their webinars are better than most paid training.

— Joanna Wiebe — Founder, Copyhackers

CONFIGURABLE COHORT FILTERS

Quickly Report on Specific Cohorts

Configure a Custom Segment based on the Tags people have (or don’t have) such as Lead Source, Webinar Viewed or Products Purchased. Now you’ll get critical metrics — New Leads, Revenue, Lead Value and more — for just the people in the Segment you’ve created.

 

It’s never been easier to get valuable performance data for different types of leads! See who clicks an email link or opt in for a specific offer – and how those actions lead to revenue.

Understanding your customer journey is hard to see. SegMetrics is like putting on night vision goggles for your marketing data. All of a sudden you can see the full picture of a customer journey. It’s powerful!

— Wes Bush — Founder, Product Led

Try the SegMetrics difference for free with our 14 day free trial

Get the insights that only deep, accurate attribution can give you, and use those insights to optimize your funnels, revenue and returns.

Its easy to bet on the winners when you know who they are

Real Lifetime Lead Values

Know the value of your leads based on who they are and what they do.

 

No metric is more powerful than Lead Value for measuring the success of your marketing automation, traffic sources, webinars and more.

Powerful List Segmentation

Create reports and segments based on tags, campaign, lead source, and much more. It’s never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

The Metrics that Matter

Create reports and segments based on tags, campaign, lead source, and much more. It’s never been easier to see how many people take a certain action — like click an email link or opt in for a specific offer — and how those actions lead to revenue.

SegMetrics deciphers the data so you don’t have to.

We built SegMetrics to be reliable, simple to set up, and easy to read. Because no matter the size or type of your business, success shouldn’t depend on wrestling some sense out of confusing or conflicting data. Get back to making clear-headed, informed decisions. We’ll handle the numbers.

We added SegMetrics to see if it could find answers to questions a client’s had for over a year and that couldn’t be put off any longer. It could, and did so within about 30 seconds.

— Michelle Warner — Strategy Consultant

Lead Insights

See Why Leads Become Customers

Sales Velocity

Track ROI Over Customer Lifetime

visitor journey tracking

Follow Every Step Your Leads Take

For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren’t there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.

— Chris Mason — Automation Marketer at Titans of Direct Response

SAY GOODBYE TO EXCEL EXPORTS

Calculating any of your important metrics in crm is tough. 

We mean really tough. 

And how confident are you that the numbers you’re getting are accurate?

AND HELLO TO SMART REPORTING

Take the guesswork out of your marketing. Accurately track the most important metrics related to your marketing campaigns and see how your marketing choices increase (or stall) your growth, with SegMetrics Smart Reporting.

SegMetrics takes the guesswork out. Accurately track the number of contacts added to your crm account every day, week, month and year.

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – so that you can improve your marketing.

Its easy to bet on the winners when you know who they are

Example Questions 
SegMetrics Can Answer

Rolling Reports

Quickly Identify Trends & Growth

Custom Dashboards

Create a Marketing Control Panel

Touchpoint Filtering

Filter Leads by Every Action

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Its easy to bet on the winners when you know who they are