The #1 funnel analytics for SaaS

Track the full journey from ad to trial to MRR, all in one report

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Stop guessing whether your ads are turning into money in the bank.

Track leads all the way from trial to revenue
See how different sources are interacting with your onboarding
Gather data for retention optimization experiments
See all of your cancellations and churn figures
Measure success in terms of lifetime value, not trial signups
Join touchpoint data from your ads, emails and payments

Just a few of the companies improving their marketing with SegMetrics
Attribute every penny

Discover how your ad spend creates MRR

SegMetrics can tie every user’s subscription data back to the ad that they clicked on.

This means that you can see which of your ads attracted longterm subscribers, not just which generated trial signups.

You can finally optimize your ad campaigns based on the associated revenue instead of the limited conversion data.

We added SegMetrics to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds
Michelle Warner — Strategy Consultant

Data you can trust

Where “80 conversions” means 80 names

When SegMetrics says you had 80 conversions, you can see 80 actual users. You can then click into any entry to see their marketing history, complete with every touchpoint and subscription history.

By saving the data based on contact data not visitor ID, it becomes impossible to double count a subscriber.

Learn more about the customer journey

Multi-purchase Attribution

Test onboarding strategies

With SegMetrics you can get the data needed to optimize your trial retention rate.

You can test any new idea whether it’s within the app or delivered via email, with SegMetrics showing you which one gave the biggest improvement to your churn rate.

Not having the visibility in the business that we get in the day-to-day reports through SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data and you don’t have the right attribution, you’re leaving a ton of money on the table.

We doubled our business since last year.
— Ian Chew — Founding Executive, Seminal

connect the tools you already use

Easy integrations for minimal setup

All you need to do is authorize the integrations with your other marketing tools, such as advertising platforms, payment processors and email automation software.

Both new and historical data will then start flowing in, recording UTMs, email interactions and sales.

See our integrations

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing.

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ECommerce Marketers Use SegMetrics to:

Rolling Reports

Quickly Identify Trends & Growth

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Custom Dashboards

Create a Marketing Control Panel

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Touchpoint Filtering

Filter Leads by Every Action

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Flexible pricing as you scale

Get Started Risk-Free with a 14-day Free Trial


$175 Plus $10 per 10k contacts
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$495 Plus $10 per 10k contacts
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Contact Custom Pricing
  • Custom Reporting
  • Advanced User Permissions
  • Full Web Tracking
  • Real-Time Data Sync
  • Dedicated Support
  • Custom Integrations
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All plans include 10,000 contacts free. Just $10/month per additional 10,000 contacts

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

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Its easy to bet on the winners when you know who they are

Follow your entire customer journey,
from ad to purchase to lifetime customer
in one easy-to-use app


Web Analytics

Google Analytics,

Advertising Platforms


Ad Platform Analytics

Wicked Reports,

Dashboard Tools

Onboarding & Dedicated Support Incl. Extra Extra
Historical Data Import
Full Web Tracking
Custom Dashboards
Cross Device Tracking
Prevent Cookie Blocking
Top of Funnel
Attribution Window Unlimited 30day 7day 30day 30day
Lifetime Conversion Tracking
RoAS Method Multi-Purchase Event Event Single-Purchase Single-Purchase
Middle of Funnel
Customer Journey Tracking
Nurture Sequence Analytics
Revenue Impact
Bottom of Funnel
Recurring Revenue Tracking
MRR, Churn & Retention
Collections & Refunds

Get the right answers, in seconds, with SegMetrics

Find your most profitable lead sources, scale what works and kill what doesn’t.

Start Your 14-Day Free Trial

Its easy to bet on the winners when you know who they are