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SegMetrics can tie every user’s subscription data back to the ad that they clicked on.
This means that you can see which of your ads attracted longterm subscribers, not just which generated trial signups.
You can finally optimize your ad campaigns based on the associated revenue instead of the limited conversion data.
We added SegMetrics to see if it could find answers to questions a client's had
for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds — Michelle Warner — Strategy Consultant
When SegMetrics says you had 80 conversions, you can see 80 actual users. You can then click into any entry to see their marketing history, complete with every touchpoint and subscription history.
By saving the data based on contact data not visitor ID, it becomes impossible to double count a subscriber.
With SegMetrics you can get the data needed to optimize your trial retention rate.
You can test any new idea whether it’s within the app or delivered via email, with SegMetrics showing you which one gave the biggest improvement to your churn rate.
Not having the visibility in the business that we get in the day-to-day reports through
SegMetrics would be pretty scary. If you don’t have daily visibility into your back-end data
and you don’t have the right attribution, you’re leaving a ton of money on the table. We doubled our business since last year. — Ian Chew — Founding Executive, Seminal
All you need to do is authorize the integrations with your other marketing tools, such as advertising platforms, payment processors and email automation software.
Both new and historical data will then start flowing in, recording UTMs, email interactions and sales.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you
the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you
can improve your marketing.
All plans include 10,000 contacts free. Just $5/month per additional 10,000 contacts
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
Read the Case Study