Conversion Feeder
Train your ad platform AI’s on accurate sales data
Learn moreNurture Dashboard
Everything you
want to know about your followers
Meet the nurture dashboard that shows you which segments of your audience are worth the most.
How do your prospects actually become customers?
Stop treating tags as labels and start using them as profit signals.
With the SegMetrics Nurture Dashboard, you can see the real inputs and outputs behind every tag in your system.
What channels drive the most demos, trials and sales? How much does LTV of a lead jump between webinar registration and attendance? What is the lead value for each of your segments – and what channels fill your most valuable segments?
Find the routes through your marketing that have the highest ROI, as well as the hidden dropoffs undercutting your results.
Trusted by 3,000+ Marketers and Agencies
Inside the
Nurture Dashboard
What marketing tactics drive the most lifetime revenue? SegMetrics brings every metric, trend, and insight into focus so you can scale smarter and faster.
Tag Trends
Explore every step in your funnel
Our Nurture Dashboard makes it easy to analyze how specific events in your marketing funnel impact your bottom line. Filter by any tag to see trends, revenue and lead value over time.
- Visitors
- Leads
- Customers
Tag Performance
What are your contacts doing?
Shine a light on the tag-based actions that produce the most leads, customers, revenue and lead value. Or dig into the channels and referrers that drive that engagement.
- Referrers
- Ads
- REvenue
Tagging Orbit
Not all lead paths
are equal
With our Nurture Dashboard’s Tagging Orbit, you can see all of the different paths leads take to become customers – and which are the most lucrative.
- Visitors
- Tags
- Conversion
Sales Velocity
Accelerate your sales
Once a tag is applied, how long does it take a lead to become a customer? Discover the fast and slow lanes in your marketing.
- Referrer
- Conversion
- Sales
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden
profits in your marketing
Even more
powerful features...
Discover other ways that SegMetrics can help optimize your acquisitions.
Team Dashboards
Give anyone on your team access to the same reports
Learn moreData Visualization Tools
Spot the opportunities hiding in even the most complex data
Learn moreNurture Dashboard FAQ
What is the SegMetrics Nurture Dashboard?
The SegMetrics Nurture Dashboard gives you a tag-driven view of how engagement throughout your marketing impacts sales, revenue and lead value.
What KPIs does the Nurture Dashboard track?
The Nurture Dashboard tracks the performance of the tags used in your CRM and email platform. This is a great way to track engagement with and value driven by things like:
- Webinar registrations and attendance
- Movement through your nurture funnels
- Demos and other booked calls
- Lead magnets
What decisions does the Nurture Dashboard help me make?
The Nurture Dashboard from SegMetrics shows you all of the inputs and outputs behind the tags in your system. For inputs, you can see how different channels, referrals and other sources drive specific steps in your marketing funnel. For outputs, you can track how specific steps impact sales, lead value and lifetime revenue. This tag-driven view of your data empowers you to optimize any step in your marketing funnel for revenue.
Can I filter the Nurture Dashboard?
Yes! You can filter SegMetrics’ Nurture Dashboard by any tag. This lets you explore the results of any tag-driven action in your marketing. You can also filter by time window, channel, product, country and more – compare how different segments react to your funnel.
How accurate and reliable is the data in the Nurture Dashboard?
SegMetrics connects data from all your marketing tools – including your CRM, email provider, ad platforms, payment processor and more – into a single source of truth. End result? Transparent, lifetime, full-funnel analytics. This means you can see the full-funnel, lifetime impact behind any tag in your marketing system.
How is SegMetrics’ Nurture Dashboard different from other engagement analytics tools?
Most marketing analytics is siloed by marketing tool. This means you get the surface level, immediate-engagement data provided by the tool, but it’s not connected to lifetime revenue. With SegMetrics, you can see the full-funnel, lifetime revenue impact for any tag-based action.
What integrations are required to use the Nurture Dashboard?
To get started, we recommend you hook up:
- Your email system (e.g. Kit, MailChimp)
- Your payment processor (e.g. Stripe, PayPal)
- Your website tracking
SegMetrics supports 130+ native integrations, making it easy to plug into your stack.
Who should use the Nurture Dashboard?
The Nurture Dashboard is built for:
- Marketing teams that want to track and report on their impact on lifetime revenue
- Growth-focused founders who want to see the ROI of all their marketing
- Agencies managing marketing campaigns
Is the Nurture Dashboard included in all SegMetrics plans?
Yes! See all of our plans at https://segmetrics.io/pricing/.