Customer Journey

Discover How Your Funnels Make Money

Every aspect of your marketing funnels - email opens, clicks, page visits and more - affects the likelihood of a lead becoming a customer. SegMetrics breaks down which lead actions inspire sales, so you can fine-tune your funnel at each individual step.

Find Out How

Build Funnels that Convert

Discover the campaign touch points that raise or lower your leads' value, and channel leads into them.

Create an Optimal Product Orbit

Find which products work together, and send customers through funnels that exponentially increase their value.

Calculate Your Lifetime ROI

Track the customer lifetime value through all your campaigns, and find out which funnels are making you money, and which aren't

Focus on the Right Products

Find which products are right for which lead sources, and tune your marketing campaigns appropriately to sell the right product to the right people.

SegMetrics is your complete
marketing analytics toolset in one package

Leads that have a positive experience with your marketing are almost three times as likely to convert to customers. Identify the elements of your funnel that turn leads into customers, and supercharge them!

Lead Insights

Understand Why Leads Become Customers

Are leads who opened a certain email more likely to buy than those who did not? Does a particular free download lead to bigger purchases? Know how your marketing affects leads and strategically shape your funnel to increase conversion and value.


No one understands Infusionsoft and analytics like Keith and Charlie; it makes total sense that they created SegMetrics. We had answers to lifetime value questions within seconds that we’ve wanted to know from Infusionsoft for YEARS. And now we finally can.
— Michael Danner — Director of Marketing Technology at Axe Wellness


Customer Timelines

Track ROI Over a Lifetime

Some leads can remain on your list for days, weeks, months or years before becoming customers. SegMetrics will track your leads’ time-to-purchase, and break down what exactly caused them to convert. There could be a dormant group just waiting for the right offer.

SegMetrics allows you to easily find the lifetime value of your leads, as well as how long it takes to turn a reader into a profitable customer -- even years later.


Customer Insight Metrics

Discover What Your Best Customers Have in Common

What common traits do your customers share, and what sets them apart from your leads that don't convert?

SegMetrics gives you a clear picture of who your customers are, how they respond to your marketing, and what kind of leads to pursue.


SegMetrics helps us make better decisions, saving us money. Turning off our worst performing campaigns and helping us deploy more capital to our best ROI campaigns.
— Drew Swanson — Digital Marketing Executive at Clinton Street LLC


Visitor Journey Tracking

Follow Visitors Through Every Click in Their Journey

Each time a lead interacts with your business, they give you data. The impact of your marketing depends on how easy it is to quickly gather the key metrics that clarify what’s working for your audience. SegMetrics automatically tracks your lead data - every purchase, page visit, opened email, and more - and lets you see it all with the click of a button.

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Find your most profitable lead sources, scale what works and kill what doesn't.

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