Lead Segmentation

Its easy to bet on the winners when you know who they are

Building a successful marketing campaign is about measurement, not intuition. Know where your best leads are coming from, what funnels make them convert, and where to focus your marketing efforts.

Find Out How

Filter Leads Quickly

Drill into your lead data to find out where to focus your marketing resources.

Smart Analytics

Visually break down your cohort reports to really understand what's going on with your marketing.

Real Lifetime Lead Values

Find what each of your leads is worth, to the penny, with 100% data accuracy.

Actionable Reporting

Get your saved reports mailed to you every week, with actionable insights in your mailbox.

SegMetrics is your complete
marketing analytics toolset in one package

The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you can improve your marketing

Real Lead Value™

The first step to optimizing your marketing is understanding how much revenue your average lead brings in -- whether paid, search, referral or by any other marketing channel.

SegMetrics unlocks this data for you by letting you filter your lead value data by tags, lead source, and more so you can double down on your most profitable marketing strategies.


For all the power that comes with Infusionsoft, it can be a really complicated tool. Reports that should be available with a few clicks just aren't there. With SegMetrics we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.
— Chris Mason — Automation Marketer at Titans of Direct Response

Find Your Real ROI

Stop throwing gobs of money at marketing without knowing which campaigns and channels actually work. Market smarter, not harder -- with the actual value of your leads.


We added SegMetrics yesterday to see if it could find answers to questions a client's had for over a year and that couldn't be put off any longer. It could, and did so within about 30 seconds
Michelle Warner — Strategy Consultant

Where are my Profitable leads really coming from?

SegMetrics tracks all refering information for every lead, then links each payment and purchase back to those attributions. See how money flows into your business — down to the penny — with 100% confidence in your data.

Already tracking your UTM parameters in Infusionsoft? Just import your existing data into SegMetrics to sort and analyze your historical lead data along with all the other data SegMetrics unlocks for you.

Find your most profitable lead sources — FREE for 14 days

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