Advanced Ad Attribution

Ad Attribution You Can Finally Trust

Marketing reports shouldn’t be black box figures. See transparent data on the real revenue generated by your ads.

No more attribution guesstimations

Lifetime attribution window

Attribute purchases made months or years after entering your funnel.

No double-counting

Our contact-based system means purchases won’t be double counted.

Optimize for sales

Our Conversion Feeder helps your ad AIs optimize for real sales.

Compliant with iOS 17+

All of our tracking is compliant with ATT, GDPR, and CCPA.

No more attribution guesstimations

Trusted by 3,000+ Digital Marketers

Measure success with sales, not leads

Businesses succeed due to sales, not just leads, and your campaigns should be the same. Our unlimited attribution windows can assign purchases even through long or complex funnels.

“In our CRM, reports that should be available with a few clicks just aren’t there. SegMetrics changed that for us. Now we can see exactly which leads are most profitable and where our biggest opportunities lie.”

 — Chris Mason, Automation Marketer at Titans of Direct Response


See the exact purchases attributed to each ad

SegMetrics doesn’t give you yet more mystery numbers. Ad reports show you the list of relevant customers and purchases so you can see who really clicked your ads.

How does it work?

SegMetrics saves the ad_ID and spend data for each new contact in your CRM or email system. 

That means every purchase that customer makes can be linked back to their original traffic source, even if they clear cookies or change devices. And with a direct connection to your marketing tools, double attribution becomes a thing of the past.

Better Together...

You’ll love how easy it is to get the data you want​​

SegMetrics gives you powerful ad attribution so you know which of your ads brought your high-value contacts and customers into your business — and that’s just the tip of the iceberg. Explore our many features to help you uncover hidden profits. 

Team Dashboards

It’s a fact that the more visible metrics are, the more they improve. SegMetrics’ dashboard and team features keep your core KPIs at top of mind, and alert you if things start to slip.

Visitor Tracking & Identification

Get accurate insights on leads from any traffic source. Tracking every customer from first click to lead, through the nurture sequence and onto every purchase.

Ad Reporting

Attribute every dollar of LTV back to the your ad campaigns. SegMetrics shows you the ad spend and ROI across all of your platforms, including Google, Facebook,  and more — all in one report.


Train the AIs to bring in real customers

Stop optimizing for weak events like “visited thank-you page” and focus on actual revenue. SegMetric’s Conversion Feeder sends data to the ad AIs about sales that they can’t detect themselves.


Find the ads that bring in lifetime customers

A customer’s journey shouldn’t stop with a single transaction. SegMetrics uses LTV tracking to calculate your RoAS, whether it’s separate items or a repeat subscription.


Don’t let ad blockers or iOS ruin your attribution

Our methods follow best practices from all major privacy protections such as Apple’s ATT. With 1st party cookies and optional server-side tracking you’ll never miss a sale.

Get Started in Less than 5 Minutes

Find your most profitable lead sources, scale what works and kill what doesn’t.

Its easy to bet on the winners when you know who they are