Welcome to SegMetrics — your trustworthy, single source of truth for optimizing all of your marketing.
When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.
SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.
Trusted by 3,000+ Digital Marketers and Advertising Agencies
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
— Brendan Dubbels — Senior Partner Manager, Ontraport
“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”
— Joanna Wiebe — Founder, Copyhackers
SegMetrics’ ad attribution tracks your customers from initial ad click to purchase — even if there are multiple platforms, ad blockers, or months and years in between.
Then we send this validated data back to your ad platforms to improve your targeting and boost your ROAS. Don’t rely on Google or Meta to manage your ad campaigns. SegMetrics backs up every attributed purchase with real names, emails, purchases and full customer journeys.
Web-based analytics show you which traffic sources fill your funnel with leads, but those tools can’t always tell you if those contacts become customers.
With SegMetrics, track your leads through middle-of-funnel steps like nurture sequences, webinars, demo calls, and free trials — all the way to purchases. Accurate attribution and profitable optimization both start with transparent and trustworthy full-funnel data.
SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.
Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.
SegMetrics integrates with your existing marketing tech stack to instantly connect your historical and incoming data and provide a trustworthy, single source of truth for your marketing performance.
Follow your leads through every step of their journey, across all of your marketing tools, with our library of 100+ marketing integrations. Set up in minutes and start exploring your data — no dev or data analyst support required.
Finally, a step-by-step guide that walks you through creating and optimizing your automated marketing funnels. Get free, instant access now!
SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.
This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.