4.7/5 based on 2,374 reviews | GDPR Compliant

Optimize for revenue at every step of your funnel

Welcome to SegMetrics — your trustworthy, single source of truth for optimizing all of your marketing.

list reports
How SegMetrics Works

You have questions.
SegMetrics has answers.

When your data is fragmented across multiple tools, it’s hard to find answers to important questions about your marketing — like which ads bring in contacts with the highest LTV after 3, 6, and 12 months.

SegMetrics connects your data from all your marketing tools, including ad platforms, CRMs, email systems, payment processors and more. Find the hidden profits in your marketing.

Trusted by 3,000+ Digital Marketers and Advertising Agencies

Squadcast Logo
Bixa Media Logo
brandan dubbel

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

— Brendan Dubbels — Senior Partner Manager, Ontraport

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

— Joanna Wiebe — Founder, Copyhackers 

PERSON-BASED TRACKING

Improve ROAS with better ad attribution

SegMetrics’ ad attribution tracks your customers from initial ad click to purchase — even if there are multiple platforms, ad blockers, or months and years in between. 

Then we send this validated data back to your ad platforms to improve your targeting and boost your ROAS. Don’t rely on Google or Meta to manage your ad campaigns. SegMetrics backs up every attributed purchase with real names, emails, purchases and full customer journeys.

FULL CUSTOMER JOURNEYS

Stop marketing
in the dark

Web-based analytics show you which traffic sources fill your funnel with leads, but those tools can’t always tell you if those contacts become customers.

With SegMetrics, track your leads through middle-of-funnel steps like nurture sequences, webinars, demo calls, and free trials — all the way to purchases. Accurate attribution and profitable optimization both start with transparent and trustworthy full-funnel data.

Currently
Analyzing

Over 500 Million Leads
0 M
30B+ Annual Rev Tracked
$ 0 B
6B+ Page Views Tracked
0 B
DIAGNOSTIC SEGMENTATION

Filter your leads by
any action or attribute

SegMetrics syncs with your email marketing platform or CRM. This means you can filter by custom fields and tags to identify contacts who have clicked an ad, attended a webinar, joined a sales call, entered an email sequence and more.

Any action or attribute you track in your CRM, SegMetrics can filter your people based on it — and show you the impact it has on your bottom line.

100+ INTEGRATIONS

Connect data from your ad platforms, marketing tools, payments, and CRMs

Join up data from your favorite marketing tools

SegMetrics integrates with your existing marketing tech stack to instantly connect your historical and incoming data and provide a trustworthy, single source of truth for your marketing performance.

Follow your leads through every step of their journey, across all of your marketing tools, with our library of 100+ marketing integrations. Set up in minutes and start exploring your data — no dev or data analyst support required.

Optimize Your Marketing
With Our Ultimate Guide to Funnels

Finally, a step-by-step guide that walks you through creating and optimizing your automated marketing funnels. Get free, instant access now!

PRIVACY-COMPLIANT

No more
vulnerable 3rd party cookies

SegMetrics’s 1st party cookies, server-side tracking and advanced lead fingerprinting allows us to reliably identify and track your visitors across domains, devices, iOS updates, platforms, and throughout your full sales funnel.

This means you get consistent and accurate data about each lead and don’t have to worry about ad blockers, new privacy settings, siloed data or short attribution windows.

“SegMetrics is the tracking and analytics software we didn’t know we needed. It has helped us make data- driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!”

— Santo Cozzolino — Agilize Consulting

“SegMetrics is the tracking and analytics software we didn’t know we needed.It has helped us make data-driven decisions and took the guesswork out of where our opportunities for growth are. Anyone that wants to track their ad spend and analyze their business data properly should be using SegMetrics. It’s truly one of a kind!”

— Santo Cozzolino — Agilize Consulting

CUSTOM DASHBOARDS

All your KPIs
in one place

With SegMetrics, you can create custom, brandable dashboards with your KPIs, all set up exactly how you want them. Track critical channels over time, compare campaign performance, and explore your data with real-time filtering and personalized reporting.

Then share your dashboards with colleagues or clients with easy links. SegMetrics makes collaboration fast and easy.

Customer and Community Voices

Join 3000+ happy marketers
and advertising agencies

Barry Hott
Barry Hott@binghott
Read More
“I don’t care what people use, but think everyone should use something more than basic GA data.”
Michelle Araiza
Michelle Araiza@mktg_mindset
Read More
“What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!”
Wynne Pirini
Wynne Pirini
Read More
“Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.“
Neil Shap
Neil ShapFounder, Linx Digital
Read More
“SegMetrics is the best tool to track your ads performance”
Kasim Aslam, CEO, Solutions_8
Kasim Aslam, CEO, Solutions_8@kasimaslam
Read More
“Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.”
Gustavo Paniagua
Gustavo Paniagua Head of Marketing, Slidebean
Read More
"Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful"
Zach Moreno
Zach Moreno@ZachInSpace
Read More
"With SegMetrics we were able to reduce our cost per acquisition by over 90%!"
Brennan Dunn
Brennan Dunn@brennandunn
Read More
"Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers."
Christian Lovrecich
Christian Lovrecich@clovrecich
Read More
“One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.”
Liana Ling
Liana Ling@theleadgenqueen
Read More
“Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.”
ConvertKit
ConvertKit
Read More
"Check out SegMetrics."
Edward Haskins
Edward Haskins
Read More
“I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.”
Troy Buckhold
Troy Buckhold
Read More
“Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.”
Reuben Gamez
Reuben Gamez
Read More
“SegMetrics is good”
Robby Miles
Robby Miles@RobbyMiles
Read More
"Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from."
˗ˏˋ Jesse Hanley ˎˊ˗
˗ˏˋ Jesse Hanley ˎˊ˗@jessethanley
Read More
"We integrate with SegMetrics now for those who want more advanced data. Team there is boss."
Jim Hamilton
Jim Hamilton@realjimhamilton
Read More
“Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle”
Stephen Hutson
Stephen Hutson@stephen_hutson
Read More
"My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff."
Aaron Parkinson
Aaron ParkinsonAgency Owner & CEO, 7 Mile Media
Read More
"Our team in Seven Mile uses SegMetrics extensively with our clients. We’ve got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales."

Discover the untapped profits hiding in your marketing

SegMetrics is the trustworthy, actionable, single source of truth for your marketing. 

Discover what is and isn’t working in your funnel, from first click to final purchase.

Optimize and scale what works — and stop wasting your time on what doesn’t.