Go beyond single sales to the real goal: building loyal customers. That’s why SegMetrics tracks LTV over months or years.
Optimize your ad spend based on actual lifetime value
Measure how changes affect LTV further down the funnel
Measure collected revenue, with data on refunds and cancellations
Transparent data lets you see the full marketing journey and purchase history
Each customer’s full journey is recorded in SegMetrics, so you can analyze the lifetime value associated with any traffic source or step in your marketing funnel.
No one understands marketing and analytics like Keith and the SegMetrics team; it makes total sense that they created SegMetrics.
We had answers to lifetime value questions within seconds that we’ve wanted to know from Infusionsoft for YEARS. And now we finally can.
Customer LTV is calculated with the actual processed payments, not website events. Payment integrations means the numbers match your bank account, factoring in cancellations or refunds.
With data on subscription retention and repeat purchase rates, you can start focusing on customer
loyalty. Optimize your funnel for retention and uncover sources of great customers.
“40% of revenue comes from returning or repeat purchasers, who represent only 8% of all visitors" — Adobe Digital Index report
Information from your ad platforms, websites and payment system are all tied back to a
customer’s entry in your CRM or email platform. That means data that matches your bank
account and stays consistent over the long term.
The easiest way to grow your business? Scale what works and kill what doesn’t. Custom Segments give you
the power to find exactly what works – for email content, Lead Magnets, webinars, and more – so that you
can improve your marketing.
Want to see the delay between ad click and ROI? The sales velocity report will show you how the
customer spending of different groups grows over time.
There’s no black box numbers in SegMetrics. For any metric you can click into the relevant customer data to see who they are and their full customer history.
Find your most profitable lead sources, scale what works and kill what doesn’t.
Its easy to bet on the winners when you know who they are
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often are Hyros, WickedReports, and SegMetrics.
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
Read the Case Study