Offline Conversions

Train the Ad AIs with SegMetrics’ Offline Conversions

Train the Facebook and Google Ad AIs to send you the best possible traffic, by feeding them a new source of meaningful conversion data, no matter if the conversions took place online, offline, in-person, or over the phone.

Optimize for real sales

Reduce timely report-building with email reports, custom dashboards & more — right to your client’s inbox.

Show the fruits of your labor with ROI and CRO reporting for lead gen, funnel conversion, ad spend and more.

Optimize for real sales

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The ad platforms can’t see who becomes a customer

Ad platforms are increasingly intelligent, but they’re only as good as the data they’re given. If all they can see is lead magnet downloads, that’s what they’ll optimize for.

The basic ad platform pixel can’t show them if the leads they’re sending you turn into customers or are time wasters.

feed the AIs real conversions

Feed the bots data about every sale

Offline Conversions sends the event data back to your ad platforms. Even if a sale happened after a long nurture sequence (months — or years — later), the AIs will learn that the person converted and to send you similar traffic.

Using Offline Conversions, you can send back your conversion data within the platforms’ attribution window, no matter if the conversions took place online, offline, in-person, or over the phone:

  • TikTok — Up to 28 day
  • Facebook — Up to 28 days
  • Google — Up to 90 days
How does it work?

Put simply: we connect every sale to an ad. 

SegMetrics records the ad ID for every visitor (if they came from an ad).

Unlike with Facebook or Google’s tracking, we can store that information indefinitely.

If the lead makes a purchase, we then send the data back to the relevant ad platform via their Offline Conversion APIs.

The ad platforms then use each piece of conversion data to further refine the traffic that they are sending you so that you get more sales.

How much data are you missing?

  • 43% of internet users have installed adblockers
  • 60% of Americans have an iPhone and iOS

Better Together...

You’ll love how easy it is to get the data you want​

SegMetrics gives you offline conversion super powers — and that’s just the tip of the iceberg. Explore our many features to help you uncover hidden profits. 

Ad Reporting

SegMetrics shows you the ad spend and ROI across all of your platforms, including Google, Facebook, TikTok, LinkedIn and more — all in one report.

Sales and Revenue Report

SegMetrics doesn’t report on anonymous checkout events. It shows you where every dollar in your bank account came from, even accounting for and refunds.

Customer Journey

SegMetrics doesn’t limit you to bulk analysis. Uncover where people enter your funnel and how they moved through it.

Robust tracking

Show the bots their blindspots

The bot can’t optimize for conversions they can’t see, which includes actions hidden by iOS 14, iOS 17, or ad blockers.

SegMetrics sends them this missing data so that they can optimize for every sale, not just the minority that slip past the various obstacles.

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Find your most profitable lead sources, scale what works and kill what doesn’t.

Its easy to bet on the winners when you know who they are