Put simply: we connect every sale to an ad.
SegMetrics records the ad ID for every visitor (if they came from an ad).
Unlike with Facebook or Google’s tracking, we can store that information indefinitely.
If the lead makes a purchase, we then send the data back to the relevant ad platform via their Offline Conversion APIs.
The ad platforms then use each piece of conversion data to further refine the traffic that they are sending you so that you get more sales.
How much data are you missing?
- 43% of internet users have installed adblockers
- 60% of Americans have an iPhone and iOS