Train the Facebook and Google Ad AIs to send you the best possible traffic, by feeding them a new source of meaningful conversion data, no matter if the conversions took place online, offline, in-person, or over the phone.
Show the fruits of your labor with ROI and CRO reporting for lead gen, funnel conversion, ad spend and more.
Ad platforms are increasingly intelligent, but they’re only as good as the data they’re given. If all they can see is lead magnet downloads, that’s what they’ll optimize for.
The basic ad platform pixel can’t show them if the leads they’re sending you turn into customers or are time wasters.
Offline Conversions sends the event data back to your ad platforms. Even if a sale happened after a long nurture sequence (months — or years — later), the AIs will learn that the person converted and to send you similar traffic.
Using Offline Conversions, you can send back your conversion data within the platforms’ attribution window, no matter if the conversions took place online, offline, in-person, or over the phone:
Put simply: we connect every sale to an ad.
SegMetrics records the ad ID for every visitor (if they came from an ad).
Unlike with Facebook or Google’s tracking, we can store that information indefinitely.
If the lead makes a purchase, we then send the data back to the relevant ad platform via their Offline Conversion APIs.
The ad platforms then use each piece of conversion data to further refine the traffic that they are sending you so that you get more sales.
How much data are you missing?
SegMetrics gives you offline conversion super powers — and that’s just the tip of the iceberg. Explore our many features to help you uncover hidden profits.
SegMetrics shows you the ad spend and ROI across all of your platforms, including Google, Facebook, TikTok, LinkedIn and more — all in one report.
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SegMetrics doesn’t report on anonymous checkout events. It shows you where every dollar in your bank account came from, even accounting for and refunds.
SegMetrics doesn’t limit you to bulk analysis. Uncover where people enter your funnel and how they moved through it.
The bot can’t optimize for conversions they can’t see, which includes actions hidden by iOS 14, iOS 17, or ad blockers.
SegMetrics sends them this missing data so that they can optimize for every sale, not just the minority that slip past the various obstacles.
Find your most profitable lead sources, scale what works and kill what doesn’t.
“You can just see everything that you want to see without having to dig into the details or look up any numbers on a daily basis. You just automatically have them ping on your dashboard. It’s nice to have the big picture and then be able to get directly into a more detailed view when you need it.”
Read the Case Study