Articles

Short answer: AI can reason about marketing data. It cannot record it. So will AI marketing attribution work for me?…

Most lead-gen forms are great at one thing: counting responses. You get a number, a spreadsheet fills up, and everyone…

What is an Alternative to SegMetrics? A Practical Guide You’re looking for a marketing analytics tool and considering your options. That’s a smart move. The…

Beyond Google Analytics: How to Choose the Right Marketing Analytics Platform You’re running ads, sending emails, and posting on social media. Your dashboar…

A Marketer’s Guide to the Best Analytics Visualization Tools You’ve got the data. It’s in your CRM, your ad platforms, your email service provider, and a do…

Which Marketing Tools Actually Perform? A Data-First Guide You’re asking one of the most common questions in marketing: “Which are the top-performing market…

You’re running ads on Google, Facebook, TikTok, and LinkedIn. Each platform shows strong ROAS. But your bank account tells a…

Why Attribution Matters More Than Ever If you’re running paid ads, email campaigns, webinars, or funnels, you already know one…

Compare the Top Tools That Actually Track Revenue Marketing attribution is broken for most businesses. You run ads. Send emails.…

Many modern marketers have one rather comical problem: too much data. And it’s hardly surprising. Social media platforms, SEO tools,…

Influencer marketing tips fill the internet. Most of them are garbage. They tell you to “be authentic” and “find the…

Digital marketing success isn’t just about running campaigns…it’s about knowing which campaigns actually drive revenue. When you’re juggling data from…

When it comes to marketing, the analysis of each touchpoint leading up to a purchase is essential. Funnel attribution, which,…

You run a marketing agency. It works. Clients pay you but you’re stuck doing everything yourself. You want to grow…

How many businesses can genuinely say they monitor their buyers across each customer touchpoint—from the first time they come across…

In the past couple of weeks, we’ve talked about how to write testimonials and all of the places you should…

Miva ecommerce, marketing attribution

The wrong pricing model can kill your SaaS business before it even starts. You spend months building the perfect product…

Most GoHighLevel agency owners lie to themselves about their reporting. Not intentionally. But they tell themselves that their current setup is good enough. That they can make sense of the scattered data across platforms. That clients will understand the complexity.

Hotels throw money at marketing. Most don’t know where it goes. There has never been a direct connection between hospitality…

If you’re searching for the best Shopify alternative, you’re not alone. While Shopify is a powerful and popular eCommerce platform,…

In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…

Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy

Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…

These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…

Data is gold, yet raw stats alone don’t reveal what moves the needle. The right marketing analytics software translates those…

When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…

Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.

Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.

Learn how to find out if your content marketing is driving engagement and sales for your business. SegMetrics makes it easy to track and optimize your content.

As a content creator, growing from a side hustle to a sustainable business is no small feat. You need more…

Learn how to find out if your paid ads are working, exactly what metrics you should be watching, and how to use those metrics to GROW your business.

Scaling a coaching business requires a blend of strategic planning, innovative marketing, and smart analytics. Coaches who are serious about…

When it comes to growing your business, a solid CRM isn’t just a fancy address book as it’s the heartbeat…

What if you had ONE place where you could dive into ALL of your marketing data? That’s exactly what SegMetrics’ new Data Explorer does. Learn more in this deep dive!

Get data-backed answers to your trickiest marketing questions — instantly — with the latest version of SegMetrics!

To celebrate our 10 year anniversary, we took a look at the evolution of marketing analytics — including AI, what’s coming next, and what most marketers get wrong about their data.

Learn how SegMetrics can help you catch credit card scammers and fix your targeting.

Is your business driven by data or hunches? Discover the secrets to building a data-driven team culture in our latest Happy Hour Analytics deep dive video!

Want to see how accurate Google and Facebook’s ad data really is? With the SegMetrics Chrome extension, you can get accurate ad data for your ads, campaigns, and ad groups — right inside your Google and Facebook dashboards.

Learn how SegMetrics can help you find your most profitable traffic sources.

If you want to score big on Black Friday, avoid these common BF/CM ad mistakes.

Smash your Black Friday goals with this collection of BF/CM advice from 19 strategy, marketing, ads, email, and data experts.

Are you ready for Black Friday? Double-check your Black Friday preparation with with these advanced analytics recommendations.

FREE Black Friday analytics masterclass. Discover how to leverage data-driven insights to uplevel and optimize your BF/CM revenue.

Streamline and uplevel your Black Friday promotion with this no-fluff, just-tell-me-what-I-gotta-do guide from the experts at SegMetrics.

Learn how SegMetrics can help you find which landing pages drive the most revenue.

In this premier episode of Happy Hour Analytics, Keith and Scott break down the good, bad and ugly of the most popular attribution models

Boost the ROI on your lead magnets with this no-fluff guide that distills over 20 years of lead magnet experience from CRO experts.

Big News: We just dropped the price of SegMetrics Essentials in half!

Learn how SegMetrics can help you find the hidden pockets of hot leads already on your list.

Learn the fundamentals behind calculating conversion rates — and how to improve them

Learn the most powerful levers for optimizing your Google Ads and improving your return on ad spend.

Learn how SegMetrics can help you leverage sales data to increase your upsells — without being pushy.

Learn how SegMetrics can help you optimize your ad ROAS — and fine-tune your advertising strategy.

Announcing the launch of the biggest upgrade ever to SegMetrics’ analytics platform: Dashboard 3.0.

Learn how SegMetrics can help you track first touch attribution even months or years after leads enter your funnel.

Today, in partnership with ConvertKit, SegMetrics is launching Insights – a new analytics tool that will clarify and amplify how creators grow their businesses.

How long does it take you to earn back what you’re spending on paid ads? In this week’s Check This…

In this week’s Check This Out video, you’ll see how SegMetrics helps you unveil the power of your traffic data…

If you’ve ever found yourself juggling currencies, trying to make sense of your ad spend, RoAS, and sales across boarders,…

Marketers need more than just a collection of numbers – they need actionable insights. A Marketing KPI Dashboard is a…

A well-structured marketing KPI dashboard is essential for tracking and optimizing your marketing efforts. In today’s competitive online environment, businesses…

In this week’s Check This Out video, we delve into how SegMetrics addresses and resolves common yet critical analytics issues that marketers face.

What are UTMs? UTM parameters — or UTM tags — are a free, simple, and easy way to track where…

In this week’s Check This Out video, we explore the world of customer journey mapping with SegMetrics. Dive into how…

Hey Marketers, Welcome to 2024! If you’re looking for fresh marketing support to help your campaigns succeed and get you…

Hey Ad Agencies & Marketers, Welcome to 2024! As the new year unfolds, it’s the perfect time to boost your…

In this week’s Check This Out video, we explore how to create custom dashboards in SegMetrics that highlight your client’s…

Are you ready to transform your advertising and marketing? At SegMetrics, we focus on understanding our impact on our clients’…

For digital agencies, marketing agencies, and ad agencies, maintaining a consistent and recognizable brand image is key. Customizing the look…

Are you struggling with data fragmentation? In the evolving world of digital marketing, piecing together the data from your marketing…

Fill out ConvertKit’s survey for their annual State of the Creator Economy Report.

Black Friday is gearing up — it’s less than a week away and it can either be the biggest headache…

Maybe you’ve run into this particular challenge before. You’re an agency or a consultant working with different clients You’re setting…

Discover how much you could be saving each month if you use SegMetrics’ attribution software instead of Hyros. (And see how SegMetrics provides better tracking and a more complete view of your full customer journey.)

We’re always on the hunt for tools that make your life easier, especially when it comes to solving those pesky…

Fall is in full swing here in the PNW—rainy days are back, and leaves are turning vibrant colors. With under…

Have you ever found yourself puzzled by unexpected changes to your SegMetrics dashboards, widgets, or reports? We’ve all been there.…

Your new tool for clear, actionable marketing insights Our new AI Insights feature is designed to help you turn your,…

It’s time for a fresh round of SegMetrics updates. In the PNW, Summer is turning into Fall, the kids are…

Google Analytics (specifically Universal Analytics) will always have a special place in my heart as a marketer. Universal Analytics was…

Save big on SegMetrics Intelligence (Get up to 4 months free)

iOS 17 and macOS Sonoma are bringing changes to how Apple treats URL tracking parameters and user-level tracking. Read on for our overview of the changes →

As marketers, we’re constantly slammed with a mile-long to-do list. And the popular marketing tools we all use and love…

If you’ve ever had a cat, you know that they can be skittish creatures. Maybe even a little insane. One…

We’re excited to announce the private release of SegMetrics’ new analytics engine, Clarity, based on Hammerstone’s Refine builder. The SegMetrics…

There’s a lot of information out there about split testing; after all, if there’s one thing marketers like to do,…

If you are looking for a Saas payment provider, it can be overwhelming when faced with the vast array of…

Sales and the technology tools to assist those sales are a vital part of any business -using the right general…

There is no secret recipe for choosing the right online advertising platform for your SaaS company, but it can pay…

Very few people realize just how powerful an advanced tagging strategy can be. Sure, you can use them to define…

Debuting a successful online product is all about having a plan and the right info product general tools to create…

In 2022, ecommerce sales this year are expected to reach nearly $5.5 trillion dollars(1). That’s an unprecedented number, with many…

In Ecommerce there are two rules. The first rule of successful ecommerce is to provide a product or products that…

Reaching your client base is a top concern for many businesses – as email rules change, ESPs make it increasingly…

Creating a successful online coaching business is difficult, but there are certainly many coahing general tools that you can use…

Payment providers for infoproducts are vitally important to your business if you want to succeed. You need to be able…

As an agency, your business health depends on your ability to bring in high paying clients and to keep those…

The best thing about coaching ads is that they have so much potential to help people feel like they know…

When looking for a coaching payment provider for your business, be sure to choose a platform that’s easy to use…

If you are running a sales business, your sales payment processor can make or break your business. The last thing…

If you are trying to grow your coaching business or online course, setting up a winning coaching email provider is…

There are a lot of things to think about when it comes to creating an online store. You need to…

When you are selling infoproducts, your email service provider is a critical component of your business. In this article, we…

With the right ad strategy, a digital agency can gain exposure and drive business growth – but how do you…

Ecommerce is a highly competitive and growing business model in 2022. For many ecommerce businesses, choosing an ecomm payment provider…

Ecomm email provider services are the foundational platform for many ecommerce businesses. Without an audience, ecomm simply won’t work. Many…

As an agency, you need to be able to accept payments from customers online smoothly and easily, and if you…

There is no secret recipe for choosing the right sales ads platform for your sales business, but it can pay…

Sending emails today sounds simple, but really, it isn’t. There is a lot to consider – new rules and regulations…

Email providers for agencies are a hot topic today – especially as deliverability becomes an increasingly difficult beast to manage,…

The best SaaS companies on the market today combine a plethora of tools and techniques to bring their offered service…

Are you getting lost in a market flooded with free ebooks? Or frustrated at having to give out blanket advice?…

One of the biggest challenges when running ads is measuring accurate attribution data. This is difficult for a number of…

In an age where some websites shove in more ads than halftime at the Superbowl, it’s understandable that 43% of…

Getting lots of leads but few sales? Or people who are getting sticker shock at your prices? Well, a tripwire…

We’re very excited here at SegMetrics to hear that open rates are the next victim of iOS updates. It’s a…

It’s a simple calculation really, number of customers × spend per customer = revenue Yet it can still lead us…

This week, Keith sat down with Thomas Smale, the CEO and founder of FE International, a top-ranked global M&A advisor of SaaS,…

Increasing traffic is no longer enough It’s the core challenge of every digital marketer; more sales for less money. There…

Once you have followed the generic advice around match types and automated bidding, it’s easy to feel lost about how…

Ad platform automations are great…so long as they’re receiving good data. Facebook and Google can currently measure basic goals in…

Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking…

Ad platform automations are great… if you’re an E-comm expecting visitors to buy immediately. Everyone else is left training the…

Ecommerce is brutal. Between climbing ad costs and narrowing profit margins, it keeps getting harder to turn a profit. Facebook…

As a marketer it’s pretty certain you use Google Analytics. It’s the swiss army knife of marketing tools, used to…

Sam has an online music course that she has been running for 4 years. The market has become increasingly crowded,…

As if 2020 wasn’t crazy enough, last June Apple announced that iOS14 would include a new App Tracking Transparency framework…

Every marketer knows how important it is to constantly improve a website and track the results of your work. If…

Weak marketing funnels can drag down a business. So of course, there are countless articles about elements such as improving…

Marketers have become rather obsessed with goals and conversions. (And with good reason!) We take them as the benchmark of…

We know every business owner wants to know the secret to getting conversions out of your marketing funnels. But not…

So, you’re thinking about offshoring your talent or outsourcing work. You’ve read all the books and articles about how it…

Imagine if there was no difference in the quality of products you purchased. You wouldn’t have the fun of buying…

You published your book?! Congratulations! Take a minute to let this sink in: People are paying to read the things…

People talk a lot about the value of customer testimonials and product case studies. But they don’t often talk about…

One of the biggest issues when you’re making a new product is “the unknown.” Until you launch, you have absolutely…

Every product needs quality testimonials. Whether you’re selling an e-book, an online course, or consulting services, a testimonial is a…

When you buy something, WHO you buy it from is just as important as WHAT you’re buying. No one wants…

Let’s do a little mental exercise. Picture in your mind the vision of a successful CEO, entrepreneur, or business owner.…

Today, we’re going to show you how to create the perfect product to complement your main offer – a product…

John Lee Dumas is a master at Lead Magnets and Infusionsoft marketing automation. A Lead Magnet is free content that…

We’ve arrived to the most exciting part of our discussion – how to improve your conversion rate, that is, how…

If one thing’s become clear, it’s that email marketing takes work, but it’s very much worth the effort. Your email…

Imagine that you are walking down a busy street in a big city. It’s all lined with restaurants. Every restaurant…

Think of some of the big-name online personalities you know and follow. They seem like they can do just about…

Welcome to the SegMetrics Authority Interview Series! This recurring interview series invites experienced product and course creators to share their…

Marketing your product to consumers is a process that goes through several steps and avenues. However, many of us will…

How confident are you with your design choices? As a non-designer, it can be positively overwhelming to make design decisions.…

Are you looking for your perfect Tech Stack and online business tools to start selling information products? Well, you have…

Did you know that The Great Gatsby was a complete flop? When F. Scott Fitzgerald died, his last royalty check…

Your email list is like the goose that laid the golden egg. As the old fable goes, a lucky farmer…

You’ve heard the story of the carrot and the stick, right? It goes something like this: A boy hitches up…

Whoops. …You created a new product. …You gave it a sexy name. …You went all-out in search of publicity. …You…

Does size matter? C’mon, get your mind out of the gutter. We’re talking about the size of your email list.…

The best thing about creating your first course is that you don’t have to build it from scratch. You already…

At the end of your day, do you close out dozens of browser tabs that you intended to look at…

The internet has changed everything. It’s changed the way we do business. It’s changed the way we connect with people.…

We want you to give away your best content for free. Ooh! Did you feel that? It’s your gut reaction…

Let’s say you opened up a store in your town. You did everything you could to make sure it was…

Lights, camera, action! In Part 1 of this series, we talked about how to present yourself on camera. You learned…

We’ve heard from a number of customers over the past few months, and the biggest question people have is how…

Lights, camera, action! Videos are the building blocks for your marketing funnel. But if you’ve never made a video before…or…

There are so many ways to buy things these days. On your phone, your tablet, your computer. One-off purchases, bundles,…

What’s the biggest misconception online marketers have about their own product? That their product is for EVERYONE. People hold on…

It’s a problem as old as time: you create a product, but people aren’t buying. Even if you have plenty…

Tiered pricing is one of those no-brainer concepts that some entrepreneurs and companies are hesitant to embrace. Don’t make that…

Imagine you’re on stage of The Value Is Right. The lights are bright, applause is thundering, and yet you clearly…

Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year — especially for ecommerce. This…

Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that…

There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they…

Imagine for a moment that instead of selling a course, you’re selling ice cream. (Mmm, ice cream.) You first decision…

It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to…

Let me guess… You’ve been staring at your marketing numbers for hours — maybe even days. Your eyes have gone…

“The best thing about waiting until the last minute is that it only takes a minute.” —Wake Forest If there’s…

Whether you’re selling e-books or webinars, online courses or consulting services, building an online presence for your business can be…

How many emails do you get in a day? Dozens? Hundreds? Thousands? Marketers sent over 838 billion emails in 2013…and…

At SegMetrics, we know all about giving customers first-class service. It’s what we do every day — making sure your…

Are you effectively harnessing the welcome email? Here’s what you need in order to be effective.

Is there a point to putting out more content in a crowded environment? We delve into some stats and case studies…

Over 40,000 users have signed up for Keap / Infusionsoft, and it’s understandable why. Infusionsoft provides businesses with a stellar…

While Infusionsoft gives great reporting on broadcast emails, and individual emails sent out, it can be difficult to get open…

If you don’t ask, you’ll never know. It’s true in many situations – including your marketing. How can you personalize…

The end of the year brings challenges only info-marketers can understand. Whether you’re launching your own product, working for another…