Outsourcing Work Costs More than You Imagine

So, you’re thinking about offshoring your talent or outsourcing work.

You’ve read all the books and articles about how it can save your business money. You’re know you can get a great deal on overseas customer service reps, virtual assistants or developers. After all, labor costs in certain countries are mind-bogglingly low. It seems like a no-brainer.

But before you do, you should know the truth:
Offshoring isn’t as cheap as you might think.

The problem is, when people look at labor costs, they only look at the per-hour rate they’re paying. They don’t take into consideration all of the other expenses surrounding an overseas hire. This is a mistake we see time and again in our consulting business, and it can be solved by knowing just one simple number:

Total Cost of Ownership.

Continue reading “Outsourcing Work Costs More than You Imagine”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

How to Transform Any Product Into a Premium Product

Imagine if there was no difference in the quality of products you purchased.

You wouldn’t have the fun of buying clothes at a discount store or from a couture designer…There would be no difference in purchasing a Craigslist used car or a brand new luxury Lexus…And you’d get the same experience vacationing at a cheap hostel or a five-star resort. Continue reading “How to Transform Any Product Into a Premium Product”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

How to Turn Your Book Into a Course

You published your book?! Congratulations!

Take a minute to let this sink in: People are paying to read the things you’ve written. That’s one satisfying feather in your cap.

And whether your book is a self-published ebook or a physical book on Amazon, it was a huge undertaking. Hours of work. Blood, sweat, and tears even.

(But hopefully not too much blood…)

However, now that it’s done, think about this:

What if your book could be something more?

What if you could take all of that work you’ve already done, and create an entirely new product from it…

Continue reading “How to Turn Your Book Into a Course”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

19 Places You Should Be Using Customer Testimonials and Case Studies

People talk a lot about the value of customer testimonials and product case studies. But they don’t often talk about WHERE you should put them. It’s not enough to stick a testimonial on your website and call it a day — everybody does that!

Testimonials and case studies are powerful tools to overcome customers’ objections. You can use them literally anywhere you’re trying to convince your customers to take action. Here are a few suggestions to help you think outside the box.

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Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

How to Get Customer Testimonials that Crush Skepticism and Increase Sales

Every product needs quality testimonials. Whether you’re selling an e-book, an online course, or consulting services, a testimonial is a must-have on your website.

That’s because:

  • A testimonial is a sales tool that doesn’t feel salesy.
  • A testimonial builds trust without you saying a word.
  • A testimonial is the most effective way to overcome any objections or skepticism your potential customers might have about buying your product.

Think of a testimonial as a customer-multiplying machine. Put one happy customer’s story on your website, and it can turn into ten, a hundred or a thousand more happy customers. But not any old testimonial can work that kind of magic.

Here’s our formula for soliciting testimonials that get results.

Continue reading “How to Get Customer Testimonials that Crush Skepticism and Increase Sales”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

Lead the Way! Using Online Summits to Build Authority

When you buy something, WHO you buy it from is just as important as WHAT you’re buying.

No one wants to buy a used car from a shady, sleazy car salesman, right? You want to buy a car from someone helpful and knowledgeable. Someone you can trust.

Your customers face the same issue when they go in search of online products. They want to make sure that the person behind the product is helpful and knowledgeable. They want to connect with an authority who has lots of valuable information to share.

That’s why it’s incredibly important that you position yourself as a trusted expert. You can’t be a “nobody” and expect people to give you their time and money. You have to prove to the world that you’re the real deal.

How do you quickly establish authority?

One of the best ways to do this is hosting an online summit. It’s an online conference. There is material presented by experts who teach and share their experience. Anyone can attend as long as they have a connection to the internet.

Summits are the perfect venue to show your authority.

Continue reading “Lead the Way! Using Online Summits to Build Authority”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

Are you looking for product promotion in all the wrong places?

Let’s do a little mental exercise. Picture in your mind the vision of a successful CEO, entrepreneur, or business owner. What do you see? What words would you use to describe him or her?

If you’re like most people, you’ll probably think of some words like these:

  • Powerful
  • Tough
  • Smart
  • Calculating
  • Rich
  • Innovative
  • Leader
  • Donald Trump-ish
  • Financially savvy
  • Experienced
  • Driven
  • Fearless
  • A little crazy

Continue reading “Are you looking for product promotion in all the wrong places?”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

The #1 Way to Create a Product Idea that Sells

Today, we’re going to show you how to create the perfect product to complement your main offer – a product that excites your customer base and expands your revenue stream.

But first, let’s take a little trip down Imagination Lane.

Imagine, if you will, a world where burgers don’t come with fries. Insane, right? We think of a burger and fries as an inseparable pair. But it wasn’t always that way.

In the days before fast food chains struck it big, most burger joints served up lots of different side dishes. It wasn’t a given that your burger would come with fries. Then McDonalds came on the scene, and took a different approach. They wanted to focus on a single side that was tasty, affordable and portable (these being the glory days of drive-thrus). It also needed to be something special that customers couldn’t make for themselves at home.

Continue reading “The #1 Way to Create a Product Idea that Sells”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

How to Sell More Stuff – Eight Email Conversion Tips

We’ve arrived to the most exciting part of our discussion – how to improve your conversion rate, that is, how to transition your subscribers into paying customers. It’s time to watch your efforts translate to hard-earned profits.

Here are eight tips for increasing your conversion rate:

1. Maintain Multiple Lists

Depending on what mailing list or autoresponder service you use, you may be able to maintain multiple mailing lists. Utilizing different lists allows you to target subscribers with specific emails that are likely of greatest interest to them. You can build these different lists either by asking individuals directly to sign up for specific lists, or by segmenting your existing list depending on each individual’s prior activity on your site. Personalizing delivery in this way increases the relevancy of your content to each individual, and can help transition your subscribers into customers.

Continue reading “How to Sell More Stuff – Eight Email Conversion Tips”

Keith Perhac

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.