Black Friday and Cyber Monday are ostensibly the two largest shopping days of the year — especially for ecommerce. This year felt even more insane than any previous year, with Black Friday sales starting almost a week before Thanksgiving, and a barrage of sales emails coming from every direction — from Walmart to the artisanal […]
Let me tell you a story. A friend of mine launched a travel guide, priced at $47. He guaranteed that anyone who purchased the product would save $500 in flights within the first six months of using it. If they didn’t, he promised to refund the entire cost of the purchase. That’s a guaranteed $450 […]
There are two outcomes to any marketing funnel. Either the lead purchased the product you had for sale… or they didn’t. Today I want to talk about those customers who chose not to buy from you, despite having gone through an excellent, carefully structured nurture sequence — and why you shouldn’t write them off quite yet. […]
It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to get people to subscribe. You get a pretty good conversion rate and your list is a decent size… But none of your subscribers ever seem to actually buy your products. You’ve heard the case studies […]
Every business wants to ensure they have good retention rates, how can segmenting your list help?
Quality will trump quantity when it comes to email lists. How can you boost the quality of your list?
Are you effectively harnessing the welcome email? Here’s what you need in order to be effective.
Is there a point to putting out more content in a crowded environment? We delve into some stats and case studies...
Over 40,000 users have signed up for Infusionsoft, and it’s understandable why. Infusionsoft provides businesses with a stellar way to automate their marketing. Unfortunately, trying to extract data from Infusionsoft can be challenging. And trying to extract the exact data you actually need to grow your business? Nearly impossible. If you’re one of the many […]
While Infusionsoft gives great reporting on broadcast emails, and individual emails sent out, it can be difficult to get open rates from the Campaign Builder. In fact, traditionally the only way to track email opens in an auto-responder sequence is to pull a pivot table from the email reports. At least until now — with […]