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by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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SegMetrics
 
marketing analytics
Article

The Best Marketing Attribution Tools for 2026 (And How to Choose the Right One)

Why Attribution Matters More Than Ever If you’re running paid ads, email campaigns, webinars, or funnels, you already know one thing:
Denise Cullom
Marketer @ SegMetrics
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All Marketing Advertising Innovators
Best Marketing Attribution Software
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Best Marketing Attribution Software (2026)

Compare the Top Tools That Actually Track Revenue Marketing attribution is broken for most businesses. You run ads. Send emails.…

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content marketing reporting
Article
Content Marketing Reporting: Metrics, Tools & Best Practices for Tracking Performance

Many modern marketers have one rather comical problem: too much data. And it’s hardly surprising. Social media platforms, SEO tools,…

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Influencer Marketing Tips
Article
8 Influencer Marketing Tips to Scale Your Business

Influencer marketing tips fill the internet. Most of them are garbage. They tell you to "be authentic" and "find the…

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Improve ROI
Article
12 Proven Strategies to Improve ROI on Digital Marketing Campaigns Using Data from Multiple Tools

Digital marketing success isn't just about running campaigns...it's about knowing which campaigns actually drive revenue. When you're juggling data from…

Denise Cullom
Marketer @ SegMetrics
 
Multi-device attribution
Article
Cross-Device Tracking: How Multi-Device Attribution Transforms Marketing ROI in 2026

When it comes to marketing, the analysis of each touchpoint leading up to a purchase is essential. Funnel attribution, which,…

Denise Cullom
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Scale your marketing agency business
Article
8 Tips on How to Scale Your Marketing Agency Business: A Complete Growth Guide

You run a marketing agency. It works. Clients pay you but you're stuck doing everything yourself. You want to grow…

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Article
15 Customer Touchpoints That Will Optimize Your Customer Journey

How many businesses can genuinely say they monitor their buyers across each customer touchpoint—from the first time they come across…

Vanessa Copley
Marketing
 
Article
How to Write an Effective Case Study for Your Website

In the past couple of weeks, we’ve talked about how to write testimonials and all of the places you should…

Keith Perhac
Founder @ SegMetrics
 
ecommerce store
Article
Marketing Attribution for Miva Ecommerce: Track Your Customer Journey with SegMetrics

Miva ecommerce, marketing attribution

Denise Cullom
Marketer @ SegMetrics
 
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5 Common SaaS Pricing Models and Which One Works Best for Your Business

The wrong pricing model can kill your SaaS business before it even starts. You spend months building the perfect product…

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The GoHighLevel Agency Secret: Why Smart Agencies Never Show Clients These Reports

Most GoHighLevel agency owners lie to themselves about their reporting. Not intentionally. But they tell themselves that their current setup is good enough. That they can make sense of the scattered data across platforms. That clients will understand the complexity.

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Hotel Marketing Analytics
Article
Hospitality Marketing Analytics: How Mews and SegMetrics Transform Hotel Revenue

Hotels throw money at marketing. Most don't know where it goes. There has never been a direct connection between hospitality…

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Alternative to Shopify Store
Tools & Recommendations
The Best Shopify Alternatives in 2025: A SegMetrics Compatible Guide

If you're searching for the best Shopify alternative, you're not alone. While Shopify is a powerful and popular eCommerce platform,…

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Types of Marketing Attribution Models
Article
What Are the 4 Types of Marketing Attribution Models — And Why You Should Use Each One

In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…

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Looker Studio API + SegMetrics: The Ultimate Duo for Marketing Data Analysis

Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy

Denise Cullom
Marketer @ SegMetrics