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by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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ecommerce store
Article

Marketing Attribution for Miva Ecommerce: Track Your Customer Journey with SegMetrics

Miva ecommerce, marketing attribution
Denise Cullom
Marketer @ SegMetrics
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All Marketing Advertising Innovators
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5 Common SaaS Pricing Models and Which One Works Best for Your Business

The wrong pricing model can kill your SaaS business before it even starts. You spend months building the perfect product…

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Marketer @ SegMetrics
 
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The GoHighLevel Agency Secret: Why Smart Agencies Never Show Clients These Reports

Most GoHighLevel agency owners lie to themselves about their reporting. Not intentionally. But they tell themselves that their current setup is good enough. That they can make sense of the scattered data across platforms. That clients will understand the complexity.

Denise Cullom
Marketer @ SegMetrics
 
Hotel Marketing Analytics
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Hospitality Marketing Analytics: How Mews and SegMetrics Transform Hotel Revenue

Hotels throw money at marketing. Most don't know where it goes. There has never been a direct connection between hospitality…

Denise Cullom
Marketer @ SegMetrics
 
Alternative to Shopify Store
Tools & Recommendations
The Best Shopify Alternatives in 2025: A SegMetrics Compatible Guide

If you're searching for the best Shopify alternative, you're not alone. While Shopify is a powerful and popular eCommerce platform,…

Denise Cullom
Marketer @ SegMetrics
 
Types of Marketing Attribution Models
Article
What Are the 4 Types of Marketing Attribution Models — And Why You Should Use Each One

In a world where marketing is driven by data, understanding how your data is analyzed is just as important as…

Denise Cullom
Marketer @ SegMetrics
 
Article
Looker Studio API + SegMetrics: The Ultimate Duo for Marketing Data Analysis

Looker Studio API full funnel analytics system that visualizes performance and attributes revenue with pinpoint accuracy

Denise Cullom
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Saas Busines Model
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Scaling a SaaS (Software as a Service) Business Model

Scaling a SaaS (Software as a Service) business model takes more than luck. You need clear strategies, focus and smart…

Denise Cullom
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Web Hosting Solution
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How to Choose a Cheap Web Hosting Solution Without Hurting Your Conversion Funnel

These days, staying offline is missing out on a ton of business opportunities. Thanks to the internet, the average business…

Denise Cullom
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Marketing Analytics Software
Tools & Recommendations
5 marketing analytics software that fuel your growth

Data is gold, yet raw stats alone don’t reveal what moves the needle. The right marketing analytics software translates those…

Denise Cullom
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digital marketing analytics
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What is Digital Marketing Analytics? And Why Does It Matter?

When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…

Keith Perhac
Founder @ SegMetrics
 
Snowball Creations guest post on ROAS
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How to improve your ROAS

Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.

Ryan Johnson
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Can you trust your ad platform data? banner
Ad Tracking
Video: How to validate your ad tracking

Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.

Ryan Johnson
Marketer @ SegMetrics
 
Creator series banner - What's your best content?
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Video: How to find your best content

Learn how to find out if your content marketing is driving engagement and sales for your business. SegMetrics makes it easy to track and optimize your content.

Ryan Johnson
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Growth Strategies
8 Tips for Scaling Your Content Creator Business

As a content creator, growing from a side hustle to a sustainable business is no small feat. You need more…

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Banner image for Creator Series post: Are your ads even working?
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Video: How to track and scale your paid ads

Learn how to find out if your paid ads are working, exactly what metrics you should be watching, and how to use those metrics to GROW your business.

Ryan Johnson
Marketer @ SegMetrics