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Article

What is Digital Marketing Analytics? And Why Does It Matter?

When people think about digital marketing analytics, they tend to jump right into metrics. Conversion rates, CTR, bounce rates —…

Keith Perhac

Founder @ SegMetrics

 

Article

How to improve your ROAS

Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.

Ryan Johnson

Marketer @ SegMetrics

 

Article

Video: How to validate your ad tracking

Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.

Ryan Johnson

Marketer @ SegMetrics

 

Article

Video: How to find your best content

Learn how to find out if your content marketing is driving engagement and sales for your business. SegMetrics makes it easy to track and optimize your content.

Ryan Johnson

Marketer @ SegMetrics

 

Article

8 Tips for Scaling Your Content Creator Business

As a content creator, growing from a side hustle to a sustainable business is no small feat. You need more…

Denise Cullom

Marketer @ SegMetrics

 

Article

Video: How to track and scale your paid ads

Learn how to find out if your paid ads are working, exactly what metrics you should be watching, and how to use those metrics to GROW your business.

Ryan Johnson

Marketer @ SegMetrics

 

Article

8 Tips for Scaling Your Coaching Business and How to Track Progress

Scaling a coaching business requires a blend of strategic planning, innovative marketing, and smart analytics. Coaches who are serious about…

Denise Cullom

Marketer @ SegMetrics

 

Article

The 5 Best CRMs for Lead Tracking and How to Maximize Their ROI

When it comes to growing your business, a solid CRM isn’t just a fancy address book as it’s the heartbeat…

Denise Cullom

Marketer @ SegMetrics

 

Article

How to answer your thorniest marketing questions, in real-time

What if you had ONE place where you could dive into ALL of your marketing data? That's exactly what SegMetrics' new Data Explorer does. Learn more in this deep dive!

Ryan Johnson

Marketer @ SegMetrics

 

Article

Introducing SegMetrics 4.0 Hubble

Get data-backed answers to your trickiest marketing questions — instantly — with the latest version of SegMetrics!

Ryan Johnson

Marketer @ SegMetrics

 

Article

10 Years of SegMetrics and the Evolution of Marketing Analytics (Video)

To celebrate our 10 year anniversary, we took a look at the evolution of marketing analytics -- including AI, what's coming next, and what most marketers get wrong about their data.

Ryan Johnson

Marketer @ SegMetrics

 

Article

Just Ask Ian: Don’t let scammers skew your marketing data

Learn how SegMetrics can help you catch credit card scammers and fix your targeting.

Ryan Johnson

Marketer @ SegMetrics

 

Article

Video: How to build a data-driven culture

Is your business driven by data or hunches? Discover the secrets to building a data-driven team culture in our latest Happy Hour Analytics deep dive video!

Ryan Johnson

Marketer @ SegMetrics

 

Article

Drop some truth bombs on Google and Facebook’s ad dashboards with our new Chrome extension

Want to see how accurate Google and Facebook's ad data really is? With the SegMetrics Chrome extension, you can get accurate ad data for your ads, campaigns, and ad groups — right inside your Google and Facebook dashboards.

Ryan Johnson

Marketer @ SegMetrics

 

Article

Just Ask Ian: Find your best traffic sources with SegMetrics

Learn how SegMetrics can help you find your most profitable traffic sources.

Ryan Johnson

Marketer @ SegMetrics