It was supposed to be simple. You created a website and an email list. You wrote a killer incentive to get people to subscribe. You get a pretty good conversion rate and your list is a decent size… But none of your subscribers ever seem to actually buy your products. You’ve heard the case studies […]
Every business wants to ensure they have good retention rates, how can segmenting your list help?
Quality will trump quantity when it comes to email lists. How can you boost the quality of your list?
Are you effectively harnessing the welcome email? Here’s what you need in order to be effective.
Is there a point to putting out more content in a crowded environment? We delve into some stats and case studies...
Over 40,000 users have signed up for Infusionsoft, and it’s understandable why. Infusionsoft provides businesses with a stellar way to automate their marketing. Unfortunately, trying to extract data from Infusionsoft can be challenging. And trying to extract the exact data you actually need to grow your business? Nearly impossible. If you’re one of the many […]
While Infusionsoft gives great reporting on broadcast emails, and individual emails sent out, it can be difficult to get open rates from the Campaign Builder. In fact, traditionally the only way to track email opens in an auto-responder sequence is to pull a pivot table from the email reports. At least until now — with […]
If you don’t ask, you’ll never know. It’s true in many situations – including your marketing. How can you personalize your customer’s experience if you don’t know what they need? Understanding your customers is crucial, but with customer insight comes digging through piles of data to find who’s doing what and what that means for […]
The end of the year brings challenges only info-marketers can understand. Whether you’re launching your own product, working for another company’s product launch, or consulting with clients on the eve of their launches, there’s a lot of stress in December. (Seriously, you have stress-eating crumbs all over your keyboard.) We’ve survived dozens of December/January launches, […]