7 Best Ad Platforms to Promote Your Coaching Ads

The best thing about coaching ads is that they have so much potential to help people feel like they know you, and thus are more likely to trust you. Make sure to try different combinations and see what works best for your business!

Here are the top 7 paid advertising platforms to promote your coaching ads:

1. Google Ads platformGoogle Ads is a great platform for coaching companies because it allows you to target your audience in a specific way.

You can choose your location, demographics, and interests, so you can make sure your ads are reaching the right people. This means that you’re not wasting money on clicks from people who aren’t interested in what you’re selling.

You’ll also be able to track how well your ads are performing by tracking data like click-through rates and impressions per dollar spent—and then use that information to make changes that improve performance.

It’s easy (and free) to get started! You don’t have to spend money on expensive marketing platforms or pay for someone else’s expertise—all you need is an internet connection and some time (and we’ve got plenty of tips for optimizing your campaigns).

2. Facebook Ads Platform – Facebook Ads is a great platform for coaching companies to use because it allows you to target your customers in a very specific way. You can reach people who are interested in coaching services, as well as those who have recently searched for things like “coaching” and “personal growth.” This gives you access to a large pool of potential clients, while also ensuring that they have expressed interest in the industry.

Another benefit of Facebook Ads is that it allows you to target specific demographics. For example, if you are looking for female clients between the ages of 35-45 who live in LA, Facebook Ads will allow you to find them quickly and easily.

Facebook Ads also offers a wide range of options for ad types and formats. This allows you to place coaching ads that will appeal most effectively to their target audience.

3. Linkedin Ads Platform – The LinkedIn Ads platform offers a number of benefits to coaching companies. It’s the best way to reach potential clients and current clients who are looking for coaching services because it allows you to target your coaching ads specifically to those people.

For example, if you’re a business coach for women in tech, you can use LinkedIn Ads to find women who work in tech and want to improve their careers, and then connect with them directly through an ad that says something like: “I’m a coach who helps women succeed in tech careers. Come learn more about how I can help!”

Another benefit is that LinkedIn Ads has an excellent interface that makes it easy for anyone on your team (or even freelancers) to manage campaigns. You can set up multiple campaigns for different goals or audiences, so if you want one campaign to focus on getting new leads and another one focused on getting more sales from existing leads, you can do that easily with LinkedIn Ads.

4. Youtube ads platform – YouTube is a great platform for your coaching ads, because it allows you to reach people who are actually looking for what you have to offer. You can use the Ads platform on YouTube to target people based on their location, device type, and so much more.

With YouTube Ads, you can show your coaching company’s video content to people who are interested in learning more about what you do and what services your company provides. This is useful because it gives them a chance to see what they might get out of working with you before they even contact you.

You’ll also be able to target specific keywords that will help Google know exactly how many people are searching for those terms every month—which means that when someone searches for “coaching,” they’ll see your ad instead of someone else’s!

The best part about using the YouTube Ads platform is that it’s easy: once you set up an account and start bidding on keywords related to your business (like “coaching”), all it takes from there is setting a budget amount per day and watching as Google shows your ads alongside videos related to those keywords on YouTube videos that people want to watch anyway!

5. Twitter Ads Platform  –  Twitter Ads is an effective way to reach a very specific audience and get them to engage with your brand.

It’s important to have a clear understanding of your market, and you should use the Twitter Ads platform to target people who are interested in what you offer.

Think about the type of person that would be interested in your coaching business: Someone who is looking for guidance, someone who wants to improve their life, or someone who might need help with a specific problem.

Once you know who your ideal customer is, you can use Twitter Ads to reach them with relevant content.

For example, if you’re running a coaching business that helps people break bad habits, then you might want to target people who’ve expressed an interest in self-improvement or personal growth on Twitter.

6. Bing Ads Platform –  Bing Ads is a great platform for a coaching company because it allows you to target your audience based on their search history and interests. In other words, you can show ads to people who are already interested in what you do, rather than trying to convince them to become interested.

Bing Ads has several key features that can help your coaching ads reach more people and generate more leads. For example, Bing Ads has a built-in campaign planning tool that allows you to set up an entire marketing campaign before even launching it. You can plan out all of your ads and keywords, as well as set up budgets and target audiences. This will help you create a successful marketing plan that will reach the right people at the right time.

This is good for coaching companies because it means that your ads will be more relevant to your audience, which means they’re more likely to convert. When someone clicks on your ad and becomes a customer, it also means that Bing Ads will give you credit for driving them there. This helps your company’s overall ROI.

7. TikTok Ads PlatformTiktok ads is an ad platform that allows you to run ads on tiktok. Tiktok is a social media app that allows users to create and share videos with friends, family, and the world. Tiktok has over 10 million unique monthly users and over 1 billion videos are viewed each day on the platform.

Tiktok Ads allows you to run ads on Tiktok by targeting a specific audience based on their interests, demographics, location, and behavior. It also gives you the ability to create custom audiences based on your existing customer data so you can reach customers who are likely to be interested in your product or service.

If your company offers coaching services then using Tiktok Ads could help you reach potential customers who are interested in coaching while they are experiencing feelings of anxiety or frustration with stressors in their lives such as relationships with family members or coworkers at work. By running targeted coaching ads on Tiktok users may be exposed to your ad when they’re feeling frustrated with a situation in their lives and may be more open to the idea of doing something about it like hiring a coach who can help them work through these issues so they can feel better about themselves again.

SegMetrics gives you unparalleled insight into your Coaching business by connecting the actual people in your marketing systems to your paid ads platform(s), whether that’s Google Ads, Facebook, LinkedIn, YouTube, Twitter or any of the other platforms that integrate seamlessly into your analytics. 

Get started with SegMetrics today, to uncover the hidden profits in your marketing and optimize your business at the click of a button.

Vanessa Copley

Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading science fiction and horror novels, studying real estate, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their birds and guinea pigs.

Looking for a Coaching Payment Provider? Here are the 5 Best Payment Processors for Your Business

When looking for a coaching payment provider for your business, be sure to choose a platform that’s easy to use & functional enough for your coaching practice. 

Other details to check include:

  • Transaction fees
  • Subscription processing
  • Recurring payments
  • Accepted cards

Here are 5 of the top online coaching payment processors and their strengths.

1) Stripe 

Stripe is a great option to take payments online with zero friction, especially if you want to accept international payments. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, and grow their revenue.  

It also provides a service of transferring money from your bank account to your Stripe account. It is one of the easiest payment gateways to set up and requires the least amount of code to integrate. 

Stripe also offers a large number of developer tools including well-designed documentation, informative videos, a developer forum, and plugins for popular e-commerce store builders. 

2) Paypal  

PayPal is the world’s leading online payment provider, accepted in over 200 countries. Customers can pay with their credit card, debit card, or bank account directly from their bank account. 

The PayPal button can be integrated into your website, blog, or social media channels. You can also embed a PayPal button on your Facebook page, allowing friends to make a donation to your cause with one click! PayPal offers fraud protection for both buyers and sellers.  

All transactions are processed securely through PayPal’s secure servers and all payments are made through PayPal’s secure gateway, no merchant account is required. All information is encrypted using 128-bit SSL encryption technology so that sensitive data is protected during transmission over the internet. 

3) SamCart 

Samcart is a direct payment processor that allows you to accept payments from customers in the US, UK, and Canada. 

Samcart does not charge fees for processing payments but rather offers three plans to suit your needs. Basic is $9.99 a month for up to 1,000 transactions per month, Pro: is $29.99 per month for up to 5,000 transactions and Enterprise is for more than 5,000 transactions per month. 

SamCart is great if you are selling digital products or online services. It works especially well as a coaching payment provider because they also offer a drag and drop design editor and offers a library of pre-designed templates. Instantly boost sales with 1-click upsells, order bumps, multi-option checkout, abandoned cart recovery, split testing and much more. Today’s top coaches, teachers and trainers use SamCart. 

4) Easy Pay Direct  

Easy Pay Direct understands that all businesses have special requirements when it comes to payment processing. That’s why their Gateway is packed with features while keeping the system super simple. 

They allow you to collect payments from your customers in a number of different ways:  Credit card, debit card, or check, PayPal, Apple Pay, Google Pay and other online payment services and even Electronic funds transfer (EFT).  Easy Pay Direct is a great solution for businesses that want to provide their customers with an easy way to make purchases online without having to enter any personal information. The system works by sending the customer’s credit card information directly to the merchant’s server so that the merchant can process it directly. The customer will never see or have access to this information. 

This means that there are no fees associated with using Easy Pay Direct, or any other type of transaction fee (except for credit card fees). Additionally, there are no monthly subscription fees associated with using Easy Pay Direct either!

5) Braintree Direct 

Braintree Direct is a global payment solutions company that started in the UK in 2007 with the goal of making the online checkout process simple. Braintree direct has one simple mission: to make payment processing easy allowing users to accept payments online, in-person and through mobile apps. 

Braintree Direct was acquired by PayPal in 2011 for $800 million dollars. The company offers credit card processing services for individuals and businesses alike. It also provides merchant account services for those who want to accept payments online but do not want to use their own servers to process them.

SegMetrics gives you unparalleled insight into your Coaching business by connecting the actual people in your marketing systems to your payment processors, whether that’s Stripe, Paypal, Braintree Direct, Easy Pay Direct or SamCart. 

Get started with SegMetrics today, to uncover the hidden profits in your marketing and optimize your business at the click of a button.

Vanessa Copley

Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading science fiction and horror novels, studying real estate, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their birds and guinea pigs.

8 Best Email Providers for Your Coaching Business (2022 Edition)

If you are trying to grow your coaching business or online course, setting up a winning coaching email provider is an absolute must. Below are 8 of the top email providers for coaching practice.

Active Campaign 

Active Campaign is a great email marketing service to help you reach your audience, whether it’s through Facebook ads or newsletters. It’s easy to use and has a wide range of features and integrations with other apps.

It has automation, so you can create a series of emails for your coaching business that go out automatically at certain times. You can also add triggers to your emails, like when someone clicks on a link in one of your emails or if they haven’t opened one for a while. This helps you tailor your messages to individual users based on what they’ve done before and gives you more control over what gets sent out.

Active Campaign also has analytics tools that allow you to see how effective your campaigns are. You can see how many people opened an email or clicked on something inside it, as well as where they came from (if they were referred by another website). This helps you understand which campaigns are working well so you can focus on them instead of those that aren’t doing so well.

You can use Active Campaign with Facebook Ads Manager, Google Analytics 360 Suite, Google Display & Video 360 Suite, Google AdWords Editor Toolkit and LinkedIn Sales Navigator (and other social media platforms). It also integrates with Zapier so that all your contacts from different places can be combined

Mailchimp 

 MailChimp is one of the most popular coaching email provider platforms out there. It’s easy to use, powerful, and has a ton of features that make it great for almost any business.

MailChimp offers us a robust platform with a lot of flexibility. The ability to segment customers is incredibly valuable, as is its ability to connect with other apps via Zapier. This means you can connect MailChimp with other applications like Shopify or WordPress so that when someone signs up for your newsletter, they get added as a customer in your Shopify store or automatically have their name added to your WordPress blog’s subscriber list.

The only downside to MailChimp is that it doesn’t have quite as many integrations as some of its competitors–but it still has plenty. And if you’re looking for something simple and intuitive with plenty of features, then MailChimp may be the perfect fit for you!

ConvertKit  

 ConvertKit is a great email service that allows you to send emails, manage your list, and get analytics on everything you do. But there are a few things you should know about it before diving in.

First off, ConvertKit is not free. You need to pay for the number of people who are subscribed to your list, as well as what type of plan you want (you can choose between 3 different plans). This can be a little bit confusing at first because the pricing seems complicated, but once you get the hang of it, it’s easy enough to figure out.

Another thing to keep in mind is that not all features are available on every plan. For example, if you have a free plan with under 100 subscribers and want to send out broadcast emails (which are basically emails sent out automatically), this won’t be possible unless you upgrade your plan or move up to one of their paid plans. This means that if you want certain features but don’t want to pay for them yet (or don’t want to pay too much), then this could be something important for you to consider when choosing which plan best suits your needs.

GetResponse 

If you are looking for another great coaching email provider, check out getresponse.com They offer a free 14 day trial and you can pick a template for free when you register. Set up is so easy, you may send your first newsletter in five minutes after signing up.

GetResponse offers a variety of features, including, email templates and templates that are customizable, autoresponder series and autoresponder, email automation and segmentation, CRM integration and tracking and analytics and reporting.

Their customer success team is available 7 days a week, 24 hours a day.  They speak 8 languages so if English isn’t your first language, this may be a great company for you.

Aweber 

For over 20 years, AWeber has helped over a million entrepreneurs connect with their leads and customers through email marketing.  AWeber’s easy signup forms and autoresponders make it easy to build your audience, boosted by their 24/7 support.  We also love Aweber because it has tons of great features and options—and it can integrate with just about any system you can imagine. 

Aweber allows you to create an auto-responder sequence, set up welcome messages for first-time subscribers, and even send out promotional emails on your behalf. With Aweber, you can also manage multiple lists, merge them together into one master list if needed, and even create separate lists based on different interests or demographics.

If you’re looking for an easy way to grow your subscriber base without having to spend hours manually sending emails out every day then Aweber could be just what you need!

Klaviyo

 Klaviyo is an email platform that helps coaching marketers send personalized emails to their customers. It provides a variety of features that make it easy to create and send effective email campaigns through a single interface.

Klaviyo’s Email Providers are a set of tools that allow you to integrate your existing email service provider (ESP) with the Klaviyo platform so that you can use the two together seamlessly. If you are currently using an ESP, this makes it easy for you to keep using your current ESP and start taking advantage of all the benefits of Klaviyo without having to switch providers or switch over from one system to another.

Klaviyo is a cloud-based email marketing platform that helps you send personalized emails, manage your direct mail campaigns and track your email marketing performance. Klaviyo lets you send personalized emails to customers based on their purchase history, send automated emails to new customers who have made an order with you and personalize your emails using third-party information like weather conditions, location and time of day.

Infusionsoft (now Keap)

Infusionsoft by Keap is a classic choice in the world of coaching email providers. Their all-in-one marketing and sales automation software is ideal for growing a small business. It effortlessly combines CRM, email marketing and e-commerce.

The Infusionsoft (Keap) Email Provider is a service that delivers email messages to your recipients on behalf of Infusionsoft, with your permission. This service helps you get more out of your relationship with Infusionsoft by letting you send messages with your own branding and style via your own email server.

Keap also integrates with over 2500 applications.  They also offer custom, free migration from these platforms: ActiveCampaign, AWeber, ConstantContact, HubSpot, MailChimp, and Ontraport.

Constant Contact

With a best-in-class email deliverability rate of 97%, Constant Contact will help you get the right message to the right customer, every time, so you can drive more sales, engage your audience, and track what’s working–all on a single platform.  

With Constant Contact, you can create and send emails to your customers, subscribers, or contacts. You can also keep them up to date with your latest news and promotions. And because Constant Contact is an all-in-one solution for email marketing, you won’t have to pay for any extra services.

You can even use the platform to manage your social media accounts, so all of your marketing activities are in one place!

SegMetrics gives you unparalleled insight into whichever coaching email provider you choose by connecting the actual people in your marketing systems to your email provider, whether that’s Active Campaign, Mail Chimp, ConvertKit, GetResponse, Aweber, Klavio, Infusionsoft (Keap) or Constant Contact. 

Get started with SegMetrics today, to uncover the hidden profits in your marketing and optimize your business at the click of a button.

Vanessa Copley

Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading science fiction and horror novels, studying real estate, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their birds and guinea pigs.

17 Tips for Improving Your Shopify Product Pages and Getting More Purchases

There are a lot of things to think about when it comes to creating an online store. You need to make sure your website is well-designed and easy to navigate, that you have the right products and prices in place, and that you’re doing everything you can to drive traffic to your site.

But one of the most important elements of any e-commerce website is the product page. This is where your customers will ultimately make their purchase decision, so it’s important to make sure that your product pages are optimized to convert visitors into buyers.

Here are 17 tips for improving your Shopify product pages and getting more purchases.

1. Highlight the Benefits of Your Product Not the Features

When promoting your products on a Shopify store, it is important to remember to prioritize benefits over features. 

Features tell people what your products can do, while benefits show potential customers how those features will benefit them. Thus, when writing descriptions and creating content for product pages, it is essential to focus on highlighting the benefits that your items offer rather than their generic features. 

Take this Amazon Stress Ball for example:

The seller clearly outlines the benefits of the product in the first three points. They want to portray how the product can help you, not just what it does.

This helps sell the product by triggering an emotional response in the potential customer and telling them how this product can solve their pain points.

By emphasizing the many ways that your products can benefit customers, you will engage buyers and help them see the true value of what you are offering. Whether they are looking for improved efficiency at work, better health and fitness results, or general peace of mind and relaxation, you have something to offer them that can provide real value in their lives. 

So start highlighting those benefits today – after all, that’s what really sells!

2. Use High-Quality Images

One of the first things an online shopper will notice on your site is the quality of your product images. If the images are of poor quality, it makes them question the quality of the product itself. 

On the other hand, if the images are high-quality, it gives confidence in the company and its products. 

For these reasons, it’s important to make sure to use high-quality images on your Shopify product pages. By using clear, well-lit images, customers will get a good idea of what they’re buying. High-quality images also help to build trust and confidence, both of which are essential for any successful online business. 

Use a tool like Lightroom to enhance your product images by correcting any color issues or brightening up the images.

Whether you hire a professional or take the images yourself, prioritize high-quality imagery. It’ll make a world of difference for your conversion rate.

3. Track Conversion Details

Although tracking conversion details isn’t a product page-only optimization trick, it will help you get more purchases. Tracking ad performance and conversions is essential for any marketing campaign. 

Whether you are running online ads, creating content, or posting on social media, it is crucial to have a way to collect data and measure your results. That’s where marketing attribution software comes in. 

This kind of software makes it easy to oversee all aspects of your marketing efforts, tracking key metrics like visitor engagement levels and conversion rates. And by providing detailed data on every touchpoint along the customer journey, it helps you identify the most effective channels and strategies for reaching your audience. 

This allows you to spend more of your time and budget on these high-converting channels to drive more purchases. For Shopify store owners, you can easily integrate your store with SegMetrics to begin accurately tracking the KPIs that matter most.

So if you want to make the most of your marketing budget and drive better results, then investing in a robust marketing attribution software is a must.

Segmetrics Shopify Integration

4. Write a Clear, Concise Title for Each Product

Although it may not seem important, a well-optimized title is vital to not only hook a shopper’s attention but also to optimize for search engines. 

A good title should be clear and concise, accurately describing the product. 

Additionally, the title should be unique enough to stand out from the competition and capture the attention of potential customers. 

Finally, it is important to use relevant keywords in the title to ensure that the page appears prominently in search results as well as paid ads such as Google AdWords. 

5. Write a Detailed Product Description

In order to write a great product description, you need to have a clear understanding of your target audience. Once you know who you are writing for, you can focus on what features and benefits will resonate most with them. It’s also important to keep your language clear and concise, as well as to use positive words that will encourage shoppers to buy your product. 

With these tips in mind, let’s take a look at how to write a product description that will help increase sales on your Shopify store. First, start by introducing the product and its main benefits. 

Then, dive into the details of what makes your product unique. Be sure to use positive language throughout, and highlight any exclusive offers or deals. 

Finally, wrap up the description with a strong call-to-action that will encourage shoppers to add the product to their cart.

Writing attention-grabbing product descriptions can be difficult and it’s a good idea to A/B test them from time to time to see which version converts best.

You can also use an AI writing tool like Copysmith which was built for e-commerce and helps you write high-converting, SEO-optimized product page content.

Copysmith

6. Provide Fast Customer Support

As an online retailer, it’s important to provide fast and responsive customer support in order to keep your customers happy and build trust. 

One way to do this is to provide a live chat option on your product pages. This way, customers can get help with their purchase right away, without having to search for contact information or wait for an email response. 

Additionally, you can use an AI chatbot to answer frequently asked questions or direct customers to the most relevant pages on your site. 

By providing fast and easy access to customer support, you can create a better shopping experience for your customers and improve your chances of making a sale.

7. Optimize Your Pages for Speed

As shoppers increasingly expect a fast and seamless experience, optimizing your Shopify product pages for speed has become essential. 

Fortunately, there are a number of ways to improve the speed of your product pages. One method is to use an app like Image Optimizer. This tool automatically compresses images, which can help to reduce page load times. 

Another way to optimize your page speed is to use a lightweight Shopify theme. A lightweight Shopify theme is one that doesn’t have a lot of extra features or design elements, which helps reduce the overall file size of your theme.

Regularly perform Google PageSpeed tests to ensure your site is in line with Google’s speed recommendations. This will not only improve your conversion rates but also help you rank higher in SERPs.

8. Use a Landing Page Builder

If you’re looking to increase sales on your Shopify storefront, a landing page builder can be an essential tool. These powerful tools allow you to easily create product pages that include all of the features and information that shoppers need to make informed purchase decisions. 

At the same time, they help to reduce distractions by minimizing the number of links and other non-essential elements on each page. 

This not only makes it easier for shoppers to focus on your products but also improves their overall experience on your site. 

An app like Pagefly makes it easy to design a product page exactly how you want. A dedicated product funnel can be much more effective in terms of turning a shopper into a customer when compared to just a basic Shopify produce page.

So if you’re looking for a way to boost conversions and improve sales, consider investing in a landing page builder.

9. Answer Common Questions Directly on the Product Page

As an online retailer, one of the best ways to convert casual browsers into paying customers is to provide clear and concise answers to any questions they may have about your products. 

This seems like a no-brainer, but you would be surprised how many businesses fail to do this. In many cases, customers will simply move on to a competitor’s site rather than take the time to contact customer service for answers.

Fortunately, Shopify makes it easy to add a FAQ section to your product pages. This way, your customers can quickly and easily find the information they need without leaving your product page.

Be sure to include any relevant details that your customers might need to know, such as sizing information or shipping details.

By directly answering common questions on your product pages, you can help boost your conversion rates and keep your customers happy.

10. Use Comparison Tables

Any good marketer knows that one of the best ways to sell a product is to show how it stacks up against the competition. And what better way to do that than with a comparison table? 

Comparison tables are an excellent way to show customers how your products compare to the competition in terms of features, price, and more. They can also help to highlight any unique selling points that you may have. 

Take a look at the comparison table below for example between Klaviyo and Mailchimp:

Here you can see that Mailchimp focuses on highlighting how they provide more value to potential customers with their platform over one of their competitors.

Creating these comparison tables is relatively simple and gives online shoppers an easy way to visualize how your product differs.

11. Add Videos of Your Products in Action

Adding videos of your products in action can be a great way to give potential customers a better look at what your product does. By including short video clips of people using your products or sharing their experiences with them, you can help showcase the unique capabilities and functions of your items. 

Whether you create these videos yourself or partner with someone who is an expert in the field, adding videos of your products in action on Shopify product pages can be a powerful tool for increasing engagement and driving sales.

12. Feature Customer Reviews

Social proof is an important factor for any retailer looking to promote their products online. By using social proof on your Shopify product pages, you can give potential customers the confidence they need to make a purchase. 

This might include mentioning testimonials from satisfied customers or showcasing customer reviews and star ratings. Additionally, showcasing other people using and enjoying your products can help encourage others to take the plunge and buy. 

13. Offer Free Shipping

Free shipping is one of the most powerful tools you can use to increase your average order value and boost conversions on your Shopify product pages. By offering free shipping on your product pages, you can remove one of the biggest barriers to purchase and encourage customers to add more items to their cart. 

According to Shopify “80% of consumers expect free shipping when ordering a certain dollar amount of products.”.

– Shopify

Whether you offer free shipping on all orders or provide free shipping over a certain order amount, it’s certainly an option you should strongly consider. 

Free shipping can help to build customer loyalty by creating a positive experience that encourages customers to come back and shop with you again in the future. If you’re not currently offering free shipping on your Shopify product pages, now is the time to start.

14. Use Urgency and Scarcity

By instilling a sense of urgency and conveying a sense of scarcity in potential customers, you can encourage them to take action now rather than waiting.

Just be sure to use these tactics responsibly. Never lie about the amount of stock you have or the deadline of a promotional deal. If customers catch on to this it can drastically hurt a brand’s reputation.

15. Offer Volume-Based Discounts

Offering volume-based discounts is a great way to increase sales on your Shopify product pages. By incentivizing customers to buy in bulk, you can easily boost your overall revenue. 

To get started with volume-based discounts on your Shopify product pages, it’s important to set up clear pricing tiers. 

This will make it easy for customers to know exactly how much they need to spend or how many pieces they need to order in order to qualify for a discount.

16. Cross-Sell Products

Cross-selling products is another strategy that can help increase average order value and boost profits. However, simply adding related products to your product pages is not enough – you need to entice customers to add them to their purchases. 

One effective way to do this is by bundling related products together. By bundling items, you make it easier for customers to see the value in purchasing multiple items at once. 

Amazon always does a great job at bundling and cross-selling items.

If you’re looking for another easy way to boost sales on your Shopify store, consider creating bundled product packages and prominently displaying them on your product pages.

17. Offer a Money-Back Guarantee 

eCommerce stores have to work a little harder than brick-and-mortar businesses to build trust with customers. After all, customers can’t physically see or touch the products they’re buying, so there’s always a risk that they’ll be disappointed when the product arrives. 

That’s why it’s so important to offer a money-back guarantee on your Shopify product pages. This simple act helps to instill confidence in your customers and let them know that you’re committed to their satisfaction. In addition, a money-back guarantee can encourage customers who are on the fence about making a purchase to finally take the plunge. 

So if you’re not already offering a money-back guarantee, try testing it out on your store to see what kind of conversion rate lift you get.

Conclusion

By following these 17 tips, you can improve your Shopify product pages and start seeing an increase in purchases. Hopefully, you found this information helpful, and remember to A/B test everything and keep track of the results so that you can continue to improve your pages and build off of what works.

Good luck!

Cody Arsenault

Cody is the founder of CodyArsenault.com, a blog that focuses on providing the tools and techniques to help others learn how to make money online. He's operated several e-commerce and niche blogs and has generated multiple 7 figures in online sales.

Lead gen quizzes 101: aka the interactive path to enthusiastic leads

Are you getting lost in a market flooded with free ebooks? Or frustrated at having to give out blanket advice? Well, it’s time to take inspiration from old-school magazines.

Making leads feel like individuals

How would you feel if you walked into a doctor’s office, told them a single symptom like stomach pain…and then they monologued at you about potential treatments for twenty minutes.? You would probably feel a lack of empathy – like the doctor wasn’t fussed about understanding your exact situation.

Contrast that to being asked a whole series of questions. Maybe they even correctly predict details like “let me guess, does it typically hurt around 1hr after eating?”. You get a confidence boost that they get what you’re going through and will give relevant advice.

It sounds ridiculous, lead magnets go with the first approach.

They draw people in based on a single pain point, then give some general advice about how to fix the issue. At best, they have a few sections acknowledging different ways it might play out.

Quiz Funnels Example
Want to get meta? You can take a quiz about whether you should create a quiz on askmethod.com

From Buzzfeed to Big Bucks

Personality quizzes have been around for almost 100 years, when Meet Yourself, a 336-page home-psychoanalysis test was published in 1936.

They became a common feature in magazines like Seventeen, Esquire and Men’s Health. Covers often posed questions such as “Which Backstreet boy is your perfect match?” or “What fad diet is right for your body type?” to entice shoppers into buying.

Then of course came the internet.

Quizzes became a core tactic in the world of clickbait. Whether it’s assigning people to Harry Potter houses, guessing where your accent is from, or testing your music knowledge, they regularly get millions of users and go viral.

Businesses started catching on as tools or plugins made building quizzes more accessible.

Companies such as LeadQuizzes or Typeform let businesses add fully customized quizzes to their website in a matter of minutes. They can be on a vast range of topics such as 

  • Is your business idea profitable?
  • What is your sleep hygiene score?
  • Which coffee blend is perfect for you?
  • Discover the foods aggravating your IBS
Copywriter Quiz Funnel
A B2B focused quiz from copyhackers.com

They can be extremely effective. According to LeadQuizzes they have an average lead capture rate of 33%. Quizzes and calculators are ideal for catching the interest of people who want more detail about a certain topic, so it’s no wonder that quizzes for Facebook ads are a popular strategy!

Diagnosing the mystery rash

That brings us to the first key question when setting up a funnel; what topic should you choose?

Obviously, it should be related to your business. Don’t go creating a quiz about Marvel heroes if you’re trying to attract potential leads for a course on SEO. Quizzes typically come in two general flavors:

Personality quiz – these are feel-good “which X are you?” tests that make people feel seen. They have a higher chance of going viral, but the leads won’t be as warm

Diagnostic quiz – these run through symptoms or experiences to find what’s causing issues. Showing people you understand their issue is great for attracting strong leads.

Diagnostic quizzes are more directly related to lead gen, so we will focus on them for this article.

To come up with your quiz idea, think about those nagging pain points that prospects struggle to solve. They should be the mystery rash they keep scratching but without any source of relief, that the usual creams can’t heal.

A bigger pain point will hit harder, so go for the issue keeping them awake at night if possible, 

You don’t have to get too left field with your ideas. If you have a set of default fact-finding questions you ask new customers, these can form the basis of your quiz.

Keep the quiz simple

It is easy to get caught up in the details when building a quiz. You might want the results to be as bespoke to each person as possible.

But the truth is, a few buckets will usually do.

Think of 3-5 groups you can separate customers into. It might differ on the issues they are experiencing, suggested ways to solve them, or level of pain awareness.

You can then work backward from there, coming up with the questions needed to separate people into these groups.

Once you have those planned out, build out the quiz in your chosen tool. You will be able to set up definitions such as “if answered c to q3, then show results page X”.

We would recommend making your quiz 6-10 questions long. Too short and it can feel uncaring, while too long can cause people to drop out.

These questions don’t even have to help you define which result people are shown. They can be just for fun, or even to help you find out more about your potential customers such as asking about demographics.

Measuring quiz performance

You will want to optimize your quiz funnel to bring in the most possible sales. That’s why you will want a set of metrics such as

  1. Number of visitors to the quiz page
  2. Quiz completion rate
  3. Conversion rate from quiz to purchase

You want to find a quiz that is both appealing in itself and as a source of good potential customers.

That sounds easy, but it is easy to get distracted by your metrics.

If you use a tool such as Google Analytics, it will be easy to look at the immediate stats such as how many people complete the quiz and turn into a lead. Running a tripwire quiz, where the results page is a sales pitch gives you some easy data about the related revenue.

But, what if you want to nurture these leads?

Back in my agency days, I had a client who offered a fitness course. So, we sold a recipe book for fitness folk. It was very popular, and we figured these leads would eventually buy after going through our email sequence. But, we were wrong. It turns out the people who enjoy cooking healthy food aren’t necessarily the people who enjoy working out. The quiz was tangential but wasn’t connected.

Ideally, we would recommend testing three or more variations of your quiz. It might be as simple as a tweak to the title or as big as a full overhaul.

Just like with lead magnets, not all quizzes are created equal. At SegMetrics we typically find a 3-10x variation in the lead-to-sale conversion rate for different lead magnets.

How to get the numbers

Even if you are immediately pitching your product after the quiz, it is important to measure long-term performance. 

People might not always be ready to buy and need some more nurturing.

Frank Kern is a big advocate of looking at the long-term picture. In his Hardcore Scaling YouTube series, he shows an example of a campaign that looks like it’s wasting his money.

Very few people are buying within 7 days of clicking the ad. Yet when he expands that to 4 weeks, the RoAS jumps up to 200%. The campaign was bringing in good leads, it’s just that they needed educating for a few weeks.

Step 1: Tag people with the quiz and results

Your email platform should support contact tags.

You can use this feature to add relevant information to people who join your list through a quiz. Tag people with both the name of the quiz and a segment based on the results.

We can’t give instructions for every platform, but as two examples…

Infusionsoft – Drag a web page automation goal onto a campaign canvas and double click to configure it. You can then add the URLs for your different result pages, along with adding a code snippet.

ActiveCampaign – Click through automations > start from scratch > web page to define the result pages, then use action options to define what tag should be assigned.

Integrated tools – Some quiz builders such as LeadQuizzes can natively connect to a range of CRMs including both Infusionsoft and ActiveCampaign, letting you map quiz results directly to different tags.

Step 2: Find the LTV from each quiz

The next step is to find the sales associated with each quiz over a meaningful timeframe. There are three main methods for this, depending on your setup.

Option A) Export and manipulate data from your email platform

If your email platform already imports revenue data then it’s a matter of viewing the revenue per tag. To do this you will need to:

  1. Export the list of subscribers, then tidy it up so it is just the name, quiz tags and revenue.
  2. Create a pivot table between the quiz tag, and the number of core purchases and revenue that were generated by those contacts.

Option B) Export and merge the lists from your email and payment platforms

The aim is to match up the email addresses of people on your subscriber list with customers in your payment processor. That way you can see the revenue associated with each quiz. To do this you will need to:

  1. Export the list of subscribers, then tidy it up so it is just email addresses and quiz tags.
  2. Export the list of customers from your payment processor and again tidy it up into only email address and revenue.
  3. Use a VLookup to attach the sale to their subscriber entry
  4. To see how much revenue is associated with each tag

Option 2c) Do it in a few clicks with SegMetrics

There are funnel analytics tools designed to look at long term customer data.

SegMetrics will directly collect information from multiple sources, such as your subscriber data and payment processor to let you analyze lifetime revenue.

Quiz Results

You can even connect SegMetrics to your ad platforms. That will let you see the lifetime RoAS for each campaign based on the revenue associated with each quiz campaign.


Want help optimizing your quiz campaign?

If you want more detail about how to optimize your quiz funnels, then go ahead and register for our FREE Teachable Course that includes webinars with Chanti Zak and Jason Resnick that will help you connect with your audience in ways you didn’t think were possible.

We will be going through all the necessary steps to track LTV from quizzes and to optimize them for long-term performance.


Vanessa Copley

Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading science fiction and horror novels, studying real estate, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their birds and guinea pigs.

Why Facebook’s attribution data is mostly guesswork

One of the biggest challenges when running ads is measuring accurate attribution data. This is difficult for a number of reasons, including the fact that different systems calculate metrics and attribution differently.

Differences in measurement approach mean that SegMetric’s will typically disagree with the sales according to facebook. They include:

  1. Facebook measures thank-you page visits or web events, while SegMetrics looks at processed payments
  2. Facebook only attributes conversions to Facebook clicks, while SegMetrics attributes across all of your ad platforms
  3. View-through attributions will take credit for a sale, even if a customer barely glanced at the ad
  4. Facebook has a 7-day attribution window by default, which will miss sales that take over a week to convert

Let’s look at these in more detail…

Web events vs Payment Events

Facebook really only attributes checkout events, not real revenue. 

In marketing analytics, it is important to define a Source of Truth. Ideally, your Source of Truth should be as close to reality as possible. When measuring sales this means processed payments, or when measuring leads it means contacts in your email marketing system.

Facebook’s Pixel can’t access either of these sources of truth. It looks instead at javascript events or thank-you page visits. That means, it will still report that a sale has occurred even if 

👎 the payment fails
👎 the purchase is refunded
👎 the order is canceled later on

These uncompleted purchases can quickly burn through your profit margin, so it is vital to use an attribution tool that helps you avoid fake “sales”.

Similarly, leads can be double-counted over multiple browsers and sessions, even if there’s only one contact in your email marketing system.

SegMetrics hooks directly into your payment provider and email platforms. That lets us only report on actual sales that turned into money in the bank or leads that made it into your subscriber lists.

Facebook Focused vs Holistic Attribution

Accurately defining which clicks are responsible for a conversion is the most challenging part of marketing attribution.

Facebook makes things easy for itself…by pretending other ad platforms don’t exist.

Facebook’s first and last touch attribution only looks at the attribution within their platform. They will still claim credit for a sale even if there were other clicks, such as on Google or AdRoll, since their Pixel ignores these other touchpoints. We call this greedy attribution.

SegMetrics instead looks at all possible touchpoints and attributes leads and purchases to the corresponding ads based on your selected attribution model. This creates a holistic attribution system, which gives you true attribution across all of your marketing tools.

Facebook will claim attribution even when visitors came from other sources before or after

7-Day vs Lifetime Attribution

Facebook is limited to a 7-day click attribution window.

This means the attribution data is missing anyone who took their time before making a purchase. You can check your own typical time in Google Analytics, using their Time Lag report. For SegMetrics, it looks like this:

The Time Lag report for segmetrics.io

For our own funnels, Google reports roughly half of signups occur after 7-days. For e-commerce, we have typically seen an average of around 14 days from first ad click to purchase.

Note:  this stat can be distorted by people who came back after 30 days, whose cookie will have reset so that signup will now be measured as same day.

The 7-day window is dangerous as it can mislead marketers. In an attempt to follow the data, advertisers will be biased towards impulse buyers, disregarding potential customers who take a slower approach to making a purchase.

Facebook’s Inflated Metrics

Facebook has a history of dodgy data…

In 2018, they paid $40 million in a class-action lawsuit for inflating viewership metrics of their new video ads service by 150% to 900%.

While it disputes the lawsuit, Facebook did admit in 2016 to inflating its average video viewing figures by only counting views that lasted longer than three seconds.

— Fortune

This focus on video, unfortunately, decimated the written journalism industry, as the high-value metrics convinced publishers to move to video.

Unfortunately, that’s not the only time Facebook has been caught muddling the attribution metrics — and were sued again for misrepresentation of their “estimated potential reach” data.

The lawsuit cites an example when Facebook told advertisers it had a “Potential Reach” of 230 million adults, even though census data showed only 170 million were using Facebook. – CNBC

Then they blundered again with the “Conversion Lift” tool. A bug was found that lead to over attributed view-through sales. In some instances, Facebook are compensating advertisers for vouchers for millions of dollars of ad credit.

It’s reasons like these that it’s difficult to implicitly trust Facebook’s black-box data, and why it’s important to use data in holistically attributed, accessible systems like SegMetrics.

How to Determine the Truth

One of the core tenets of SegMetrics’ reporting is that all data should be available and accessible. You can see exactly which leads, customers and purchases are making up the data in each report.

Accurate attribution means no more inflated metrics.

You can then click into a contact to see details of their journey, down to every ad click, tag and purchase they have made. It gives you the ability to see how Facebook ads truly contributed to individual sales, instead of taking them on good faith.

Step 0) Trust but verify

We don’t want blind faith from our users. You should first verify your SegMetrics setup, such as that your ad_ids are pulling in and that your Pixel is firing for accurate attribution.

Start by going through your custom setup guide and the troubleshooting SOP. If you’re confused about any step, you’re welcome to email [email protected]

Once you’re set up, there are a couple of simple steps you can take to quickly understand where your conversions are coming from, and what your true ad attribution is. Check out these helpful articles we have on Facebook Lead Ad Tracking and Setting Up Facebook Ad Tracking.

Step 1) Filter to show only Facebook Ads

In the default report, SegMetrics will report across all of your ad platforms, and attribute leads and purchases correctly to the platform that brought them in. Facebook defaults to assigning all multi-touch attributions to Facebook.

To only show purchases that involved a Facebook ad click on their journey, go ahead and add a report filter.

Then make sure your date ranges are matching up.

Step 2) Flip the Script

The easiest way to get our true attribution numbers is to flip the script, and look at the leads or purchases for a single day, and then see where each one came from.

This can be a little time consuming, which is why we recommend looking at a day or two of day, but it’s the best way to understand the full customer journey of your ads, and verify what Facebook is reporting.

From the New Leads or Orders report, choose a specific 1 or 2 day timeframe that you can easily confirm with live data.

Next, choose the Contacts or Purchases table to get a list of all the contacts or customers that came in during that day. You’ll see their first-touch information in the report, which gives you a quick view if you are getting tracking or not.

Accurate Attribution Data starts with a client by client view.

Click the Open icon next to each of the names to open the contact’s full customer journey.

Contact Activity in SegMetrics

Here you can see all the clicks that a contact has made during their marketing lifecycle, and quickly verify which purchases and conversion events are attributed to which ads.

Conclusion

Multi-Touch Attribution will always be a challenge for digital marketers. That’s why the most critical tool a marketer can have is an accurate attribution platform that allows you to verify the metrics it reports on — by being open about the data it collects, how it attributes, and its limitations.

There will never be a perfect marketing tool. But SegMetrics is dedicated to being open with its attribution and data, so that you can trust the marketing decisions you make.

Because you can’t reliably improve your marketing if you can’t trust your reporting platform to have accurate attribution data.

Vanessa Copley

Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading science fiction and horror novels, studying real estate, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their birds and guinea pigs.

Don’t let adblockers disrupt your data, with the new Self-Hosted Pixel

In an age where some websites shove in more ads than halftime at the Superbowl, it’s understandable that 43% of people now use some kind of adblocker.

Self Hosted Pixel
What do you mean “Too many ads?”

According to the Digital Trends report, the top reasons for using an ad blocker are:

  • 22.3% – Excessive amounts of ads
  • 22.3% – The irrelevance of ad messages
  • 19.9% – Ads are too intrusive
  • 16.7% – Ads take up too much screen space
  • 16.5% – Ads might contain viruses or bugs

And we agree with that. Ad overload makes the internet worse for everyone, so we respect people’s choice to block them. 

Blocking more than just ads

Unfortunately, other tools can get caught in the net.

For example, many adblockers stop Google Analytics from running, despite that it has nothing to do with displaying ads. It has many uses for website owners, such as monitoring that everything is running smoothly.

Some extensions also block the Facebook Pixel, in a quest to stop Zuckerberg and co. from watching you across every website. Combine this with the iOS changes, and measuring RoAS becomes a real challenge.

Even tools such as Google Tag Manager are often blocked, despite just being a container.

Dressing the part

SegMetric’s snippet plays by the rules. 

We don’t have anything to do with showing ads…

We don’t watch visitors anywhere other than your website…

We only save data about people who submit their email…

But, a few services take a sledgehammer approach that stops our snippet from loading. They stop any 3rd party javascript snippets from running, despite that this includes completely innocent tools.

But, our new Self-Hosted Pixel lets SegMetrics dress the part.

Think of an ad blocker like a simple security guard. If you walk past the desk wearing the company’s uniform, he’ll let you go past. But if you look like an outsider, you’ll be stopped and inspected.

With the Self-Hosted Pixel, the snippet will be dressed to look like part of your website’s infrastructure. Ad blockers won’t stop data from going back to the original domain, so you get 100% of your visitor data.

Performance tracking for every visit

Setting up the Self-Hosted Pixel only takes a few steps to configure. You will then get the full advantage of server-side tracking, but without the complex setup.

  1. Add a new CNAME record so your server talks to SegMetrics
  1. Enable the Self-Hosted Pixel option in the settings and message the domain name to our support team so they can double-check to make sure everything is configured correctly!
  1. Copy the updated SegMetrics Tracking Pixel onto your site to use your new Self-Hosted Pixel

That’s it! Your SegMetrics pixel will run smoothly for every visitor to your site, giving you even more accurate data.

Start Hosting Your Pixel

If you have a SegMetrics account, then read the support doc for more detailed instructions for how to configure your pixel.

Or if you’re not yet a user, go ahead and grab yourself a free 14 day trial.

Vanessa Copley

Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading science fiction and horror novels, studying real estate, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their birds and guinea pigs.

Tripwires 101, aka stop with the free stuff

Getting lots of leads but few sales? Or people who are getting sticker shock at your prices? Well, a tripwire offer could be just what you need.

Why lead magnets are like lettuce

How many free ebooks do you have sitting forgotten in your inbox? Ones where you gave them your email but then never got around to reading them.

It’s like lettuce. We pick one up with the best of intentions, convincing ourselves we’ll be virtuous and make some healthy salads. But we never get round to it, so it just sits there wilting at the back of the fridge until it starts smelling funky. 

So it’s not surprising that 700 million pounds of lettuce end up in the garbage each year.

Ebooks often suffer from the same fate. People grab them with the best of intentions. We want to learn the business advice, health tips, or whatever else was in the ebook. But, we get distracted so leave them to sit forgotten in inbox (although thankfully without the smell).

Using them to start building a relationship isn’t effective if they just get ignored. 

“People value what they pay for…You’re not doing [prospects] a disservice by charging them, you’re actually doing a profound service for the people who want to take action.”

Ramit Sethi

Sure, you can hope that people read your follow-up emails despite not opening the ebook. But, don’t trust your open rates, because they’re definitely lying to you.

Stop undervaluing your content

Yes, you’ll get more conversions if you give something away for free…

…but will that actually lead to more revenue?

If your core product has a three or four-figure price tag, it’s sensible to avoid the sticker shock and not scare people away.

A great alternative approach is a tripwire campaign, where you first sell a low-priced offer.

For example, let’s say your main product is a $300 dollar course. You want to give people a low-stakes first interaction, so you could offer a $20 mini-series as a first purchase.

Or perhaps you offer high ticker consulting services? A popular tactic is to sell a short book filled with advice as a low price introductory product, which is “free” other than the price of shipping.

Add a valuable tripwire offer

There are then two potential funnel strategies:

  1. The immediate upsell, where the checkout sequence pitches higher value products
  2. A nurture sequence, giving them time to find value from the first product before upselling

Both aim to sell the full course, with the best approach depending on your content and sales style.

A 2-Step Tripwire Sales Funnel

OptinMonster suggests this 2-Step approach for a tripwire sales funnel

Advantages of a tripwire

As well as making a bit of extra revenue, running a tripwire has various advantages compared to a lead magnet:

Freebie hunters – you don’t want an email list of people only after free tips. Charging upfront removes these time wasters.

Value perception – all of your content is valuable and helpful, so charge for it! Instead of making it a major jump from free to paid.

Cover ad costs – Revenue from the tripwire can go a long way to covering your advertising costs, giving you a much bigger reach.

“Yes” mode – it is easier to pitch the high ticket product when customers are already in a purchase mindset and happy to buy from you

So if you’ve been building your email list with dubious results, then go ahead and try selling a low-priced entry-level product instead.

Matching up the three pieces

Much like with lead magnets, the key is to optimize the set of three parts. That’s why you’ll want a set of metrics such as 

  1. Cost per visitor to the tripwire page
  2. Conversion rate for the tripwire
  3. Conversion rate for the upsell

You want to find a tripwire that will attract folk who will want the upsell. That sounds easy, but it is very easy to be misled by your metrics.

Tools such as Google Analytics make it easy to measure how many visitors are buying your tripwire. If you’re upselling them the same visit then it will also capture that data, but if you’re taking your time to nurture them first then it will fall short.

This can be dangerous, as a more popular tripwire won’t always mean more core product sales.

Here is an example of a previous client who had a fitness course, who was selling a recipe book for fitness folk. It was very popular but didn’t lead to many course sales. It turns out the people who enjoy cooking healthy food aren’t necessarily the people who enjoy working out. The tripwire was tangential but wasn’t connected.

Connect account data with Segmetrics

Take this set of lead magnets from EOFire. The Resource Guide is the most popular with 4,029 downloads, yet the Cheatsheet, Burnout Template, and 5 Reasons are all converting to paying customers at triple the rate

It is far more profitable for EOFire to promote these resources that are less initially popular, but more often lead to sales.

That is why it’s important to test a few different products before throwing resources promoting one in particular.

How to measure your tripwire performance

Even if you’re immediately pitching the upsell, it’s worth measuring long-term performance.

Frank Kern covers this in his Hardcore Scaling YouTube series. His campaigns look like they’re losing him money if he measures the sales generated within a week of people clicking an ad.

But, he then expanded the view to 4 weeks and the RoAS jumped up to 200%! The leads were great, it was just that they needed a few weeks of nurturing before they purchased.

It is only by looking at the long-term RoAS that he was able to assess which ad campaigns were turning a profit.

(Note: SegMetrics reports on this in the “Sales Velocity” report, showing the time from lead to first and second sale)

So, let’s look at how to measure the total revenue your tripwires have brought in.

Step 1: Tag your contacts

Use the tagging feature within your email platform.

Most major email platforms will let you tag subscribers with extra information. This might be the URL of the signup page or the name of the product they purchased.

We can’t cover every system, but for two examples…

HubSpot – HubSpot’s automations can enrich the contact’s data to show what product they purchased. 

Create a static list for each tripwire, then add an automation step to add contacts to the relevant list after they complete a purchase.

Add tripwire leads to a relevent sequence

MailChimp – Use Mailchimp’s automations to add tags to each contact. 

Create a separate tag for each tripwire, then tag people with the relevant one when they make a purchase.

Step 2: Find the LTV from each tripwire

The next step is to find the lifetime value of customers who bought each tripwire, even if their follow-up purchases were much later.

There are a few ways to do this, depending on your setup.

Option A) Export and manipulate data from your email platform

If your email platform already imports revenue data then it’s a matter of viewing the revenue per tag. To do this you will need to:

  1. Export the list of subscribers, then tidy it up so it is just the name, product tags and revenue.
  2. Create a pivot table between the tripwire tag, and the number of core purchases and revenue that were generated by those contacts.

Option B) Export and merge the lists from your email and payment platforms

The aim is to match up the email addresses of people on your subscriber list with customers in your payment processor. That way you can see the revenue associated with each tripwire. To do this you will need to:

  1. Export the list of subscribers, then tidy it up so it is just email addresses and tripwire tags.
  2. Export the list of customers from your payment processor and again tidy it up into only email address and revenue.
  3. Use a VLookup to attach the sale to their subscriber entry
  4. To see how much revenue is associated with each tag
Segmetrics Makreting Analytics

Option 2c) Do it in a few clicks with SegMetrics

There are funnel analytics tools designed to look at long term customer data.

SegMetrics will directly collect information from multiple sources, such as your subscriber data and payment processor to let you analyze lifetime revenue.

Order placed
ProductPurchasesLTVRevenue
Tripwire A23$82$1886
Tripwire B7$96$672
Tripwire C40$16$640

You can even connect SegMetrics to your ad platforms. That will let you see the lifetime RoAS for each campaign based on the revenue from both the tripwire and upsell.

Vanessa Copley

Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading science fiction and horror novels, studying real estate, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their birds and guinea pigs.

Great News, Open Rates are Dead!

We’re very excited here at SegMetrics to hear that open rates are the next victim of iOS updates. It’s a similar change to Gmail’s image prefetching update a few years ago, which will make open rate stats even more drastically inflated and meaningless.

“The iOS 15 update means that marketers could lose around half of their open rate data. That will render it effectively useless, as it can no longer be used as a legitimate KPI or optimization metric.”

Omnisend

And that’s great news! Because do you know what’s worse than not optimizing your campaigns? Optimizing them for misleading metrics…

Open and click rates – misleading marketers for decades 

Here at SegMetrics, we’re big optimization nerds. There’s nothing we love more than combing through data to determine what’s working.

So you’d think we’d enjoy open rates, rights?

Well, the bad news is that testing subject lines to improve open rates has never been helpful. According to Mailchimp’s data:

“Unfortunately, we found that opens and clicks don’t predict revenue any better than a coin flip!”

This is confirmed by research into 50 million emails, that concluded:

“Open rates wrongly predict success 53% of the time”

Or in other words, an improvement in open rates has no connection to improving sales.

(Note: We’re sorry if this reality check is distressing. We’ll understand if you want to take a minute to try and reason why we’re wrong)

Focusing on what matters – money!

Now we’re not just saying you should take a hit and hope approach to your emails. Open rates are meaningless, but there’s a better alternative!

How about…which emails actually make money!

Alternative #1, measure immediate sales

The most obvious choice is to measure which emails are leading directly to purchases. 

This is standard in e-commerce, where most emails are aimed at bringing in sales (although there’s other options). Most major email platforms have integrations for platforms such as Shopify and Woocommerce to attribute sales to email clicks.

For industries such as info products, this isn’t always so straightforward. You might have a nurture sequence where immediate sales aren’t the aim, which brings us to…

Alternative #2, measure impact on LTV

With tools such as SegMetrics, you can see how email sequences impact average lifetime value.

This is ideal if your aim is to increase spending, days, weeks or even months after someone received the emails. Revenue data from your email platform or payment processor will be matched up with someone’s contact data and the sequence they have been tagged with.

It is ideal if you have a long nurture sequence before pitching your course, or want to build the brand relationship after a first purchase.

Example: lead follow up sequence

Let’s say you have a free mini-course you email out to people who downloaded your lead magnet, after which you pitch your main product. You’ve been wondering if switching the content to a different content would be a good idea.

Previously, you might have looked at the open rate to see if the new series got in front of more eyeballs.

But with SegMetrics, you can split test them to see which brings in more revenue. Simply

  1. Tag leads with which email sequence they are receiving
  2. Let the emails run until enough people have gone through the funnel
  3. Use SegMetrics to see the revenue attributed to each tag

If you then want to take it up a level, you could even measure which course content works best with which lead magnet!

Vanessa Copley

Vanessa Copley is a business automation specialist and the founder of Custom Client Journey. She specializes in client journey management and bringing the human touch to your automated experience. In her free time, she enjoys reading science fiction and horror novels, studying real estate, practicing Tang Soo Do and spending time with her amazing children, the love of her life, and their birds and guinea pigs.