Announcing Insights, a new collaboration between SegMetrics and ConvertKit

Ryan Johnson
Marketer @ SegMetrics
Banner announcing Insights -- a new analytics tool from SegMetrics and ConvertKit

Today, in partnership with ConvertKit, SegMetrics is launching Insights – a new analytics tool that will clarify and amplify how creators grow their businesses. 

Custom-built for businesses on ConvertKit’s Creator Pro plan, Insights answers some of the trickiest questions in marketing:

  • Where are your subscribers coming from?
  • Which ads or emails generate the most sales?
  • How much does it cost to acquire a subscriber – and a customer?
  • Who are your best customers and how are they finding you?

This is just a taste. Insights provides a comprehensive look at how your traffic becomes subscribers…and then customers. Insights represents a seismic shift in how creators can visualize, understand, and leverage their marketing data. Integrated ConvertKit analytics.

And because Insights is powered by SegMetrics’ Clarity Analytics Engine, that means you get an accurate, single source of truth for your marketing data. No more guessing. See what is and isn’t working in your marketing – and fast-track your growth.

What's included in Insights

Insights includes four dashboards that highlight critical stages of your marketing funnel:

1. The Acquisition Dashboard

The Acquisition Dashboard is all about how your audience is actually finding you. 

  • Who’s visiting your site? 
  • Which of those visitors actually subscribe? 
  • What are the specific pages bringing those new subscribers through the door?
  • And what are each of those subscribers or pages actually worth?

2. The Engagement Dashboard

The Engagement Dashboard is all about what your subscribers are doing on your list. 

  • How many people are clicking your emails?
  • How long do they stay engaged?
  • How much money are different segments of your list worth?
  • And what does your customer journey actually look like?

3. The Sales Dashboard

The Sales Dashboard is all about showing you the money. 

  • How much have you earned overall?
  • What’s the value of an average order and customer?
  • What are your top products?
  • And what channels, pages, and segments earn you the most money?


4. The Velocity Dashboard

The Velocity Dashboard is all about speed and timing. 

  • How quickly do your subscribers signup?
  • How quickly do your customers buy?
  • And how will your marketing actions today impact your business performance tomorrow?

Get a closer look with this first look overview of all the Insights dashboards from SegMetrics’ founder, Keith Perhac.

For detailed, feature-by-feature breakdowns of each dashboard, check out these walkthroughs of the Acquisition, Engagement, Sales, and Velocity dashboards. Powerful ConvertKit analytics.

Advanced filtering functionality

There’s more: Insights also gives you the ability to filter down your data to specific segments, cohorts, and timeframes. 

This gives you the ability to answer very granular questions about your business. Questions like: 

  • Where did the attendees of my last webinar originally come from?
  • What are my top-selling products for leads who find me through paid ads?
  • How much have I earned from people who’ve downloaded my free ebook?

With Insights, you can laser in on your best customers – and all the marketing tactics that are driving your business forward. Double down on those and stop wasting time and money on the tactics that aren’t delivering results.

To see Insights’ advanced filtering in action, check out this walkthrough video.

Try Insights today

For CovertKit Creator Pro users, Insights is a bridge to your audience, a set of lenses through which you can finally see the true impact of your creative efforts. Insights turns your marketing data into actionable insights.

Whether you’re already part of the ConvertKit family or have been looking for a reason to join, we invite you to take a closer look at CreatorPro and its new SegMetrics-powered Insights dashboards.

Ryan Johnson

Marketer @ SegMetrics

Ryan Johnson is a content strategist and product marketing manager with over 15 years experience bringing brands and products to life with integrated editorial and sales collateral, value-based messaging, and GTM strategies.

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