Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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How to improve your ROAS

Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.

Ryan Johnson

Marketer @ SegMetrics

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All Marketing Advertising Inside SegMetrics Innovators

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Video: How to validate your ad tracking

Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.

Ryan Johnson

Marketer @ SegMetrics

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Video: How to find your best content

Learn how to find out if your content marketing is driving engagement and sales for your business. SegMetrics makes it easy to track and optimize your content.

Ryan Johnson

Marketer @ SegMetrics

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Video: How to track and scale your paid ads

Learn how to find out if your paid ads are working, exactly what metrics you should be watching, and how to use those metrics to GROW your business.

Ryan Johnson

Marketer @ SegMetrics

Article

How to answer your thorniest marketing questions, in real-time

What if you had ONE place where you could dive into ALL of your marketing data? That's exactly what SegMetrics' new Data Explorer does. Learn more in this deep dive!

Ryan Johnson

Marketer @ SegMetrics

Article

Introducing SegMetrics 4.0 Hubble

Get data-backed answers to your trickiest marketing questions — instantly — with the latest version of SegMetrics!

Ryan Johnson

Marketer @ SegMetrics

Article

10 Years of SegMetrics and the Evolution of Marketing Analytics (Video)

To celebrate our 10 year anniversary, we took a look at the evolution of marketing analytics -- including AI, what's coming next, and what most marketers get wrong about their data.

Ryan Johnson

Marketer @ SegMetrics

Article

Just Ask Ian: Don’t let scammers skew your marketing data

Learn how SegMetrics can help you catch credit card scammers and fix your targeting.

Ryan Johnson

Marketer @ SegMetrics

Article

Video: How to build a data-driven culture

Is your business driven by data or hunches? Discover the secrets to building a data-driven team culture in our latest Happy Hour Analytics deep dive video!

Ryan Johnson

Marketer @ SegMetrics

Article

Drop some truth bombs on Google and Facebook’s ad dashboards with our new Chrome extension

Want to see how accurate Google and Facebook's ad data really is? With the SegMetrics Chrome extension, you can get accurate ad data for your ads, campaigns, and ad groups — right inside your Google and Facebook dashboards.

Ryan Johnson

Marketer @ SegMetrics

Article

Just Ask Ian: Find your best traffic sources with SegMetrics

Learn how SegMetrics can help you find your most profitable traffic sources.

Ryan Johnson

Marketer @ SegMetrics

Article

Top 5 Black Friday ad mistakes

If you want to score big on Black Friday, avoid these common BF/CM ad mistakes.

Ryan Johnson

Marketer @ SegMetrics

Article

Black Friday secrets from 19 experts

Smash your Black Friday goals with this collection of BF/CM advice from 19 strategy, marketing, ads, email, and data experts.

Ryan Johnson

Marketer @ SegMetrics

Article

Black Friday preparation: Advanced data-driven recommendations

Are you ready for Black Friday? Double-check your Black Friday preparation with with these advanced analytics recommendations.

Ryan Johnson

Marketer @ SegMetrics

Article

5 data-driven takeaways from Black Friday 2023

To help you prepare for Black Friday 2024, we analyzed last year’s results and pulled out our 5 favorite BF/CM insights to help sharpen your strategy.

Ryan Johnson

Marketer @ SegMetrics

Article

Webinar: Black Friday analytics in action

FREE Black Friday analytics masterclass. Discover how to leverage data-driven insights to uplevel and optimize your BF/CM revenue.

Ryan Johnson

Marketer @ SegMetrics