Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Learn the most powerful levers for optimizing your Google Ads and improving your return on ad spend.
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Learn how SegMetrics can help you leverage sales data to increase your upsells -- without being pushy.
Learn how SegMetrics can help you optimize your ad ROAS -- and fine-tune your advertising strategy.
Announcing the launch of the biggest upgrade ever to SegMetrics' analytics platform: Dashboard 3.0.
Learn how SegMetrics can help you track first touch attribution even months or years after leads enter your funnel.
Today, in partnership with ConvertKit, SegMetrics is launching Insights – a new analytics tool that will clarify and amplify how creators grow their businesses.
How long does it take you to earn back what you’re spending on paid ads? In this week’s Check This…
In this week's Check This Out video, you'll see how SegMetrics helps you unveil the power of your traffic data…
If you’ve ever found yourself juggling currencies, trying to make sense of your ad spend, RoAS, and sales across boarders,…
In this week’s Check This Out video, we delve into how SegMetrics addresses and resolves common yet critical analytics issues that marketers face.
What are UTMs? UTM parameters — or UTM tags — are a free, simple, and easy way to track where…
In this week’s Check This Out video, we explore the world of customer journey mapping with SegMetrics. Dive into how…
Hey Marketers, Welcome to 2024! If you’re looking for fresh marketing support to help your campaigns succeed and get you…
Hey Ad Agencies & Marketers, Welcome to 2024! As the new year unfolds, it’s the perfect time to boost your…
In this week's Check This Out video, we explore how to create custom dashboards in SegMetrics that highlight your client's…
Are you ready to transform your advertising and marketing? At SegMetrics, we focus on understanding our impact on our clients’…
In our CRM, reports that should be available with a few clicks just aren’t there.
SegMetrics changed that for us. Now we can see exactly which leads are most profitable and where our biggest opportunities lie. SegMetrics is like your marketing crystal ball.