Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

Growth Strategies

Colleen Schnettler: Systematize your marketing like an engineer (Episode 06)

Host Keith Perhac, founder of SegMetrics, joins Colleen Schnettler of SaaS Marketing Gym and Simple File Upload to talk about how technical founders can build sustainable marketing systems.

Ryan Johnson

Marketer @ SegMetrics

Popular

Browse Data Beats Opinion

Want to go deeper? Click on a category below for more from Data Beats Opinion.

All Marketing Advertising Innovators

Tracking & Reporting

Video: How to build custom dashboards

Learn how to show your boss marketing ROI without boring slides. Inside custom dashboards from SegMetrics.

Ryan Johnson

Marketer @ SegMetrics

Growth Strategies

Brennan Dunn: Meet the future of website personalization

Host Keith Perhac, founder of SegMetrics, joins Brennan Dunn of RightMessage to talk about the power and profits of building a segmentation engine in your business

Ryan Johnson

Marketer @ SegMetrics

Growth Strategies

Olly Richards: How to grow your education business without working more

Host Keith Perhac, founder of SegMetrics, joins business coach Olly Richards to talk about how to scale an education business without burning out.

Ryan Johnson

Marketer @ SegMetrics

Announcements

How to run a winning Black Friday promo

If you’re ready to build a Black Friday campaign that sells, we've got everything you need. All the strategy, tactics, psychology and analytics behind winning BFCM promos. Free.

Ryan Johnson

Marketer @ SegMetrics

Growth Strategies

Jason Resnick: How to build funnels like an email automation expert (Episode 03)

Host Keith Perhac, founder of SegMetrics, joins email expert Jason Resnick to explore the strategies, psychology and tricks behind advanced automation.

Ryan Johnson

Marketer @ SegMetrics

Growth Strategies

Lianna Patch: The marketing strategy your competitors are too scared to try (Episode 02)

In this episode of Data Beats Opinion, Keith Perhac sits down with Lianna Patch to explore how brands can use humor and personality to stand out in an increasingly competitive market.

Ryan Johnson

Marketer @ SegMetrics

Tracking & Reporting

Video: How to boost LTV with data-driven marketing

Learn how to unlock the DNA of your best customers — and use that data to boost your lifetime customer value.

Ryan Johnson

Marketer @ SegMetrics

Growth Strategies

Harris Kenny: Why outbound sales just got interesting again (Episode 01)

In this episode of Data Beats Opinion, Keith Perhac sits down with Harris Kenny to explore how AI, programmatic outbound sales, and precision targeting are revolutionizing cold outreach.

Ryan Johnson

Marketer @ SegMetrics

Announcements

How to generate leads with PDF lead magnets

If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.

Ryan Johnson

Marketer @ SegMetrics

Tracking & Reporting

Just Ask Ian: Stop wasting money on the wrong ads!

Learn how SegMetrics can help you get REAL names and REAL email addresses for ACTUAL sales from your paid ads. No more mystery Google Ads sales.

Ryan Johnson

Marketer @ SegMetrics

Growth Strategies

How to Turn Leads Into Cash FAST (with Paul Ace)

Learn how to rapidly scale your lifetime customer value in this deep-dive tactical interview with Keith Perhac (CEO of SegMetrics) and Paul Ace (CEO of Amplify C-Com).

Ryan Johnson

Marketer @ SegMetrics

Article

How to improve your ROAS

Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.

Ryan Johnson

Marketer @ SegMetrics

Ad Tracking

Video: How to validate your ad tracking

Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.

Ryan Johnson

Marketer @ SegMetrics

Article

Video: How to find your best content

Learn how to find out if your content marketing is driving engagement and sales for your business. SegMetrics makes it easy to track and optimize your content.

Ryan Johnson

Marketer @ SegMetrics

Article

Video: How to track and scale your paid ads

Learn how to find out if your paid ads are working, exactly what metrics you should be watching, and how to use those metrics to GROW your business.

Ryan Johnson

Marketer @ SegMetrics