Ryan Johnson

More than half of all web traffic today is bots. How does your site compare? See how much of yours is actually human, not padding.

Is your list ruining your email deliverability? In this episode of Data Beats Opinion, learn how to make sure new leads actually see your emails.

Deliver your SegMetrics dashboards straight to any inbox or Slack channel — on time. Your reporting is now automated.

Stop training your ads on the wrong customers. Conversion Feeder sends filtered conversion data to Facebook, Google, TikTok, and Bing — every day, automatically — so your ad targeting gets sharper without you touching a spreadsheet.

Is your retention making or breaking your lifetime revenue? In this episode of Data Beats Opinion, we demystify the new retention playbook.

The accuracy and insight of SegMetrics is now available inside your AI tool of choice. It’s like having an advanced data analyst on call, 24/7.

Paid ads, SEO, and cold outreach are breaking down. But there’s one old school channel that is still working: Owned Distribution. Find out how to leverage it for your business.

Agencies: Stop rebuilding the same dashboards for every client. Discover how SegMetrics’ helps you systematize and scale your agency dashboards.

AI traffic is already shaping buyer behavior — but most analytics tools bury it in referral data. SegMetrics’ AI Search Tracking identifies AI-driven traffic and measures its true impact on leads, revenue, and lifetime value so you can make smarter, data-driven decisions.

Want to make more money with your email list? In this episode, email automation expert Chris Orzechowski breaks down how to find the hidden buyers on your list, advanced automation tricks to earn more, plus his “future of email’ predictions.

No more manually checking all of your marketing dashboards to ensure everything is on track. Metric Alerts watch your KPIs 24/7 and ping you if there’s a problem.

AI is changing the game for e-commerce sites…but not necessarily in the ways you expect. How can you navigate the tricks and risks in this new era?

Don’t just take the ad platforms word for how well your ads are doing. They don’t have access to all your data — including the lifetime value of your ad leads. In this video, we show you a better way to find lead value.

AI hasn’t just sped up business. It’s also rewritten the rules for whole industries. How will your business survive now that expertise is free?

Host Keith Perhac, founder of SegMetrics, joins Jake Ruzi, the Notebook Guy, to talk about how to stand out and stay relevant when AI supercharges the competition for online courses.

Stop hopping between spreadsheets! SegMetrics’ new Multi-Report Tables allow you to combine data from different reports into a single-clean table.

Host Keith Perhac, founder of SegMetrics, joins Abi Prendergast, founder of Apt Content, to how to grow your business with evergreen webinar funnels. Learn the new webinar playbook.

Host Keith Perhac, founder of SegMetrics, joins Colleen Schnettler of SaaS Marketing Gym and Simple File Upload to talk about how technical founders can build sustainable marketing systems.

Learn how to show your boss marketing ROI without boring slides. Inside custom dashboards from SegMetrics.

Host Keith Perhac, founder of SegMetrics, joins Brennan Dunn of RightMessage to talk about the power and profits of building a segmentation engine in your business

Host Keith Perhac, founder of SegMetrics, joins business coach Olly Richards to talk about how to scale an education business without burning out.

If you’re ready to build a Black Friday campaign that sells, we’ve got everything you need. All the strategy, tactics, psychology and analytics behind winning BFCM promos. Free.

Host Keith Perhac, founder of SegMetrics, joins email expert Jason Resnick to explore the strategies, psychology and tricks behind advanced automation.

In this episode of Data Beats Opinion, Keith Perhac sits down with Lianna Patch to explore how brands can use humor and personality to stand out in an increasingly competitive market.

Learn how to unlock the DNA of your best customers — and use that data to boost your lifetime customer value.

In this episode of Data Beats Opinion, Keith Perhac sits down with Harris Kenny to explore how AI, programmatic outbound sales, and precision targeting are revolutionizing cold outreach.

If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.

Learn how SegMetrics can help you get REAL names and REAL email addresses for ACTUAL sales from your paid ads. No more mystery Google Ads sales.

Learn how to rapidly scale your lifetime customer value in this deep-dive tactical interview with Keith Perhac (CEO of SegMetrics) and Paul Ace (CEO of Amplify C-Com).

Ready to boost your return on ad spend? Discover the 12 key levers that ad agencies use to optimize your Google Ads.

Learn how to determine how accurate your Google and Facebook ad platform data is — and what you can do about it.

Learn how to find out if your content marketing is driving engagement and sales for your business. SegMetrics makes it easy to track and optimize your content.

Learn how to find out if your paid ads are working, exactly what metrics you should be watching, and how to use those metrics to GROW your business.

What if you had ONE place where you could dive into ALL of your marketing data? That’s exactly what SegMetrics’ new Data Explorer does. Learn more in this deep dive!

Get data-backed answers to your trickiest marketing questions — instantly — with the latest version of SegMetrics!

To celebrate our 10 year anniversary, we took a look at the evolution of marketing analytics — including AI, what’s coming next, and what most marketers get wrong about their data.

Learn how SegMetrics can help you catch credit card scammers and fix your targeting.

Is your business driven by data or hunches? Discover the secrets to building a data-driven team culture in our latest Happy Hour Analytics deep dive video!

Want to see how accurate Google and Facebook’s ad data really is? With the SegMetrics Chrome extension, you can get accurate ad data for your ads, campaigns, and ad groups — right inside your Google and Facebook dashboards.

Learn how SegMetrics can help you find your most profitable traffic sources.

If you want to score big on Black Friday, avoid these common BF/CM ad mistakes.

Smash your Black Friday goals with this collection of BF/CM advice from 19 strategy, marketing, ads, email, and data experts.

Are you ready for Black Friday? Double-check your Black Friday preparation with with these advanced analytics recommendations.

To help you prepare for Black Friday 2024, we analyzed last year’s results and pulled out our 5 favorite BF/CM insights to help sharpen your strategy.

FREE Black Friday analytics masterclass. Discover how to leverage data-driven insights to uplevel and optimize your BF/CM revenue.

Streamline and uplevel your Black Friday promotion with this no-fluff, just-tell-me-what-I-gotta-do guide from the experts at SegMetrics.

Learn how SegMetrics can help you find which landing pages drive the most revenue.

In this premier episode of Happy Hour Analytics, Keith and Scott break down the good, bad and ugly of the most popular attribution models

Boost the ROI on your lead magnets with this no-fluff guide that distills over 20 years of lead magnet experience from CRO experts.

Big News: We just dropped the price of SegMetrics Essentials in half!

Learn how SegMetrics can help you find the hidden pockets of hot leads already on your list.

Learn the fundamentals behind calculating conversion rates — and how to improve them

Learn the most powerful levers for optimizing your Google Ads and improving your return on ad spend.

Learn how SegMetrics can help you leverage sales data to increase your upsells — without being pushy.

Learn how SegMetrics can help you optimize your ad ROAS — and fine-tune your advertising strategy.

Announcing the launch of the biggest upgrade ever to SegMetrics’ analytics platform: Dashboard 3.0.

Learn how SegMetrics can help you track first touch attribution even months or years after leads enter your funnel.

Today, in partnership with ConvertKit, SegMetrics is launching Insights – a new analytics tool that will clarify and amplify how creators grow their businesses.

How long does it take you to earn back what you’re spending on paid ads? In this week’s Check This…

In this week’s Check This Out video, you’ll see how SegMetrics helps you unveil the power of your traffic data…

If you’ve ever found yourself juggling currencies, trying to make sense of your ad spend, RoAS, and sales across boarders,…

In this week’s Check This Out video, we delve into how SegMetrics addresses and resolves common yet critical analytics issues that marketers face.

What are UTMs? UTM parameters — or UTM tags — are a free, simple, and easy way to track where…

In this week’s Check This Out video, we explore the world of customer journey mapping with SegMetrics. Dive into how…

Hey Marketers, Welcome to 2024! If you’re looking for fresh marketing support to help your campaigns succeed and get you…

Hey Ad Agencies & Marketers, Welcome to 2024! As the new year unfolds, it’s the perfect time to boost your…

In this week’s Check This Out video, we explore how to create custom dashboards in SegMetrics that highlight your client’s…

Are you ready to transform your advertising and marketing? At SegMetrics, we focus on understanding our impact on our clients’…

For digital agencies, marketing agencies, and ad agencies, maintaining a consistent and recognizable brand image is key. Customizing the look…

Are you struggling with data fragmentation? In the evolving world of digital marketing, piecing together the data from your marketing…

Using Studiocart for your orders and subscriptions? Take your analytics to the next level by integrating directly with SegMetrics. Whether…

Discover how much you could be saving each month if you use SegMetrics’ attribution software instead of Hyros. (And see how SegMetrics provides better tracking and a more complete view of your full customer journey.)

Google Analytics (specifically Universal Analytics) will always have a special place in my heart as a marketer. Universal Analytics was…

iOS 17 and macOS Sonoma are bringing changes to how Apple treats URL tracking parameters and user-level tracking. Read on for our overview of the changes →

At Segmetrics, we have over a decade of experience helping marketers improve their campaign success with Infusionsoft. In that time, we’ve…