Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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Metric Snapshots - Automate your dashboard delivery - SegMetrics
Announcements
Introducing Metric Snapshots

Deliver your SegMetrics dashboards straight to any inbox or Slack channel — on time. Your reporting is now automated.

 
Conversion Feeder - Feature Banner - SegMetrics
Announcements
Introducing Conversion Feeder

Stop training your ads on the wrong customers. Conversion Feeder sends filtered conversion data to Facebook, Google, TikTok, and Bing — every day, automatically — so your ad targeting gets sharper without you touching a spreadsheet.

 
Data Beats Opinion - Episode 13 - Ishita Agarwal - SegMetrics
Growth Strategies
Ishita Agarwal: The new retention playbook (Episode 13)

Is your retention making or breaking your lifetime revenue? In this episode of Data Beats Opinion, we demystify the new retention playbook.

 
Banner - SegMetrics MCP Server feature announcement
Announcements
Introducing SegMetrics MCP Server

The accuracy and insight of SegMetrics is now available inside your AI tool of choice. It's like having an advanced data analyst on call, 24/7.

 
Data Beats Opinion - Episode 12 - Greg Digneo - SegMetrics - promo banner
Growth Strategies
Greg Digneo: You need to own your distribution (Episode 12)

Paid ads, SEO, and cold outreach are breaking down. But there's one old school channel that is still working: Owned Distribution. Find out how to leverage it for your business.

 
Shareable Agency Dashboard Templates - announcement banner image
Announcements
Introducing Shareable Agency Dashboard Templates

Agencies: Stop rebuilding the same dashboards for every client. Discover how SegMetrics' helps you systematize and scale your agency dashboards.

 
AI Search Tracking feature from SegMetrics for marketing analytics
Announcements
Introducing AI Search Tracking

AI traffic is already shaping buyer behavior — but most analytics tools bury it in referral data. SegMetrics' AI Search Tracking identifies AI-driven traffic and measures its true impact on leads, revenue, and lifetime value so you can make smarter, data-driven decisions.

 
Inbox Goldmine - Episode 11 of Data Beats Opinion podcast - Guest Chris Orzezchowski - banner image
Growth Strategies
Chris Orzechowski: There’s so much money in your list (Episode 11)

Want to make more money with your email list? In this episode, email automation expert Chris Orzechowski breaks down how to find the hidden buyers on your list, advanced automation tricks to earn more, plus his "future of email' predictions.

 
Metric Alerts feature banner image for SegMetrics
Announcements
Introducing Metric Alerts

No more manually checking all of your marketing dashboards to ensure everything is on track. Metric Alerts watch your KPIs 24/7 and ping you if there’s a problem.

 
Shopify Trust Secrets - Episode 10 of the Data Beats Opinion podcast - With host Keith Perhac and guest Kurt Elster
Growth Strategies
Kurt Elster: Navigate AI’s hidden e-com tricks and risks (Episode 10)

AI is changing the game for e-commerce sites...but not necessarily in the ways you expect. How can you navigate the tricks and risks in this new era?

 
SegMetrics video banner - Ad platforms are lying about your real cost per lead
Tracking & Reporting
Just Ask Ian: Ad platforms are lying about your REAL cost per lead

Don’t just take the ad platforms word for how well your ads are doing. They don’t have access to all your data — including the lifetime value of your ad leads. In this video, we show you a better way to find lead value.

 
Data Beats Opinion - Episode 9 - Neville Medhora - SegMetrics
Growth Strategies
Neville Medhora: Will your business survive AI? (Episode 09)

AI hasn't just sped up business. It's also rewritten the rules for whole industries. How will your business survive now that expertise is free?

 
Data Beats Opinion - Episode 08 - Jake Ruzi - SegMetrics
Growth Strategies
Jake Ruzi: What makes your online course better than AI? (Episode 08)

Host Keith Perhac, founder of SegMetrics, joins Jake Ruzi, the Notebook Guy, to talk about how to stand out and stay relevant when AI supercharges the competition for online courses.

 
Announcements
Introducing Multi-Report Tables

Stop hopping between spreadsheets! SegMetrics' new Multi-Report Tables allow you to combine data from different reports into a single-clean table.

 
Data Beats Opinion podcast banner - Abi Prendergast - SegMetrics
Growth Strategies
Abi Prendergast: Inside the new evergreen webinar playbook (Episode 07)

Host Keith Perhac, founder of SegMetrics, joins Abi Prendergast, founder of Apt Content, to how to grow your business with evergreen webinar funnels. Learn the new webinar playbook.