Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
Learn how to improve your marketing and revenue with straight-forward strategies you can do today.

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AI Search Tracking feature from SegMetrics for marketing analytics
Announcements
Introducing AI Search Tracking

AI traffic is already shaping buyer behavior — but most analytics tools bury it in referral data. SegMetrics' AI Search Tracking identifies AI-driven traffic and measures its true impact on leads, revenue, and lifetime value so you can make smarter, data-driven decisions.

 
Inbox Goldmine - Episode 11 of Data Beats Opinion podcast - Guest Chris Orzezchowski - banner image
Growth Strategies
Chris Orzechowski: There’s so much money in your list (Episode 11)

Want to make more money with your email list? In this episode, email automation expert Chris Orzechowski breaks down how to find the hidden buyers on your list, advanced automation tricks to earn more, plus his "future of email' predictions.

 
Metric Alerts feature banner image for SegMetrics
Announcements
Introducing Metric Alerts

No more manually checking all of your marketing dashboards to ensure everything is on track. Metric Alerts watch your KPIs 24/7 and ping you if there’s a problem.

 
Shopify Trust Secrets - Episode 10 of the Data Beats Opinion podcast - With host Keith Perhac and guest Kurt Elster
Growth Strategies
Kurt Elster: Navigate AI’s hidden e-com tricks and risks (Episode 10)

AI is changing the game for e-commerce sites...but not necessarily in the ways you expect. How can you navigate the tricks and risks in this new era?

 
SegMetrics video banner - Ad platforms are lying about your real cost per lead
Tracking & Reporting
Just Ask Ian: Ad platforms are lying about your REAL cost per lead

Don’t just take the ad platforms word for how well your ads are doing. They don’t have access to all your data — including the lifetime value of your ad leads. In this video, we show you a better way to find lead value.

 
Data Beats Opinion - Episode 9 - Neville Medhora - SegMetrics
Growth Strategies
Neville Medhora: Will your business survive AI? (Episode 09)

AI hasn't just sped up business. It's also rewritten the rules for whole industries. How will your business survive now that expertise is free?

 
Data Beats Opinion - Episode 08 - Jake Ruzi - SegMetrics
Growth Strategies
Jake Ruzi: What makes your online course better than AI? (Episode 08)

Host Keith Perhac, founder of SegMetrics, joins Jake Ruzi, the Notebook Guy, to talk about how to stand out and stay relevant when AI supercharges the competition for online courses.

 
Announcements
Introducing Multi-Report Tables

Stop hopping between spreadsheets! SegMetrics' new Multi-Report Tables allow you to combine data from different reports into a single-clean table.

 
Data Beats Opinion podcast banner - Abi Prendergast - SegMetrics
Growth Strategies
Abi Prendergast: Inside the new evergreen webinar playbook (Episode 07)

Host Keith Perhac, founder of SegMetrics, joins Abi Prendergast, founder of Apt Content, to how to grow your business with evergreen webinar funnels. Learn the new webinar playbook.

 
How to systematize your marketing like an engineer - Data Beats Opinion - banner
Growth Strategies
Colleen Schnettler: Systematize your marketing like an engineer (Episode 06)

Host Keith Perhac, founder of SegMetrics, joins Colleen Schnettler of SaaS Marketing Gym and Simple File Upload to talk about how technical founders can build sustainable marketing systems.

 
How to show your boss marketing ROI without boring slides banner - SegMetrics
Tracking & Reporting
Video: How to build custom dashboards

Learn how to show your boss marketing ROI without boring slides. Inside custom dashboards from SegMetrics.

 
Data Beats Opinion - Brennan Dunn - banner
Growth Strategies
Brennan Dunn: Meet the future of website personalization

Host Keith Perhac, founder of SegMetrics, joins Brennan Dunn of RightMessage to talk about the power and profits of building a segmentation engine in your business

 
Data Beats Opinion - Ep 04 banner - Olly Richards - SegMetrics
Growth Strategies
Olly Richards: How to grow your education business without working more

Host Keith Perhac, founder of SegMetrics, joins business coach Olly Richards to talk about how to scale an education business without burning out.

 
Black Friday Playbook banner - SegMetrics
Announcements
How to run a winning Black Friday promo

If you’re ready to build a Black Friday campaign that sells, we've got everything you need. All the strategy, tactics, psychology and analytics behind winning BFCM promos. Free.

 
Banner for Data Beats Opinion Episode 3 -- featuring Jason Resnick
Growth Strategies
Jason Resnick: How to build funnels like an email automation expert (Episode 03)

Host Keith Perhac, founder of SegMetrics, joins email expert Jason Resnick to explore the strategies, psychology and tricks behind advanced automation.