Data Beats Opinion

by SegMetrics

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Google and iOS14.5 – What it means for advertisers

Because running profitable ads isn’t challenging enough, Apple has got the marketing world in a spin with the App Tracking Transparency (ATT) frame. It requires any applications that use cross-app tracking to show an opt-out prompt to the user, as well as limit the ways that websites can track people with cookies.
Keith Perhac
Founder @ SegMetrics
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