[Update] Now Supporting Bing, Contact Journeys & Improved Cross-Domain Analytics

Keith Perhac
Founder @ SegMetrics

My uncle Ben always told me: “With great power comes great responsibility.”

Or maybe that was someone else. Oh well.

This month we introduced a huge slew of new features, that we hope you enjoy, and a sneak peek at some cool stuff that’s coming down the pipeline.

So let’s get started!

Introducing Snippet 2.0

You may (or may not) remember last year when we introduced our new “Track Everything” feature that allowed SegMetrics to track every time leads visited a page, clicked on an email link, or submitted a webform. Well today, it gets even better with improved support for LeadPages, ClickFunnels and Cross-Domain tracking using 1st party cookies.

Wait, whaaaaa?

1st Party Cross-Domain Analytics

SegMetrics has always tracked visitors across subdomains out of the box; and until recently used 3rd party cookies to track visitors across all your domains.

With many users turning off third party cookies, or having them disabled automatically on mobile or in browsers like Safari, 3rd party cookies are no longer a valid option for analytics across domains.

Starting with Seg.js 2.0, all tracking cookies will be first-party — allowing you to track users between all your domains, without getting stopped by ad blockers.

Let me at the awesome!

To get started, go to your tracking snippet page, set up your options, and copy the tracking snippet into your site.

Improved Contact Journey

Recently Josh Doody (of Fearless Salary Negotiation) was lamenting the fact that Drip, Infusionsoft, ConvertKit, and really every CRM out there doesn’t give you an easy-to-read customer journey. You can look at tags, sure. Or Purchases, yeah. When someone filled out a form? That’s cool.

But seeing one part at a time doesn’t help you understand what’s really going on…

That’s why we introduced the contact activity flow. See every tag application, every page visit, email click and purchase, all in one place.

Just click on any contact email to view that contact’s entire journey — even from before they opt in.

Find the emails and pages that convert your leads into customers.

Bing Ad Support

Starting this week, our Facebook and AdWords integrations have a new friend to play with: Bing Ads!

Simply connect your AdWords account, make sure the SegMetrics tracking snippet is installed, and start getting your real ROI from your Bing ad spend.

Subscription Report Updates

In addition to our standard Subscription Churn, we’ve added Revenue Churn to the subscription-based metrics that SegMetrics calculates.

What is Revenue Churn, you may ask?

Where normal Churn calculates the number of subscriptions that you’ve gained or lost during a time period, Revenue Churn measures the amount of MRR that you’ve gained or lost during that timeframe. Revenue Churn is incredibly valuable for understanding how upgrades and downgrades affect your bottom line, and let you identify if your Churn is mainly from lower-priced plans, or more expensive plans.

New Subscription Filters

We’ve also added a number of new filters for the Subscription report:

  • Last Billed lets you filter by the last payment date of the subscription
  • Next Billed lets you filter by a subscriptions’s next payment date
  • Created Date lets you find subscriptions that were only created in the timeframe — useful for finding new MRR during a report

Coming up next!

We’ve got a lot coming up in the next update (ETA 6 weeks). Check out our roadmap:

New Integrations

Our next big update brings our first new CRMs to SegMetrics: Ontraport and ActiveCampaign.

We’re currently in open beta, so if you’re interested in trying them out, give us an email at

And in the next, NEXT update, we’re looking to add support for Drip, ConvertKit, WooCommerce and many more!

Funnel Reports

Introducing: Funnel Reports are our next major report for SegMetrics.

These are a key report for funnel marketing, and allow you to track the conversion rate and revenue generated at each step of a marketing funnel.

In a Funnel Report, you define up to 7 steps that people will undertake during the funnel, whether that is having a tag applied, clicking on a link or purchasing a product. Each of these steps is defined by using a number of standard SegMetrics Filters. After creating the funnel steps, you can easily see how many people complete each step of the funnel, as well as the revenue and lead value at each step.

Better Dashboards

We’re working on more customization and integration options for the Custom Dashboards, with 3rd party integration widgets and more flexible layouts.

Well, that’s all for this time! Looking for some awesome new features? Sad that a feature you wanted isn’t in the update list? Let us know in the comments below!

Keith Perhac

Founder @ SegMetrics

Keith is the Founder of SegMetrics, and has spent the last decade working on optimizing marketing funnels and nurture campaigns.

SegMetrics was born out of a frustration with how impossibly hard it is to pull trustworthy, complete and actionable data out of his client's marketing tools.

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