Data Beats Opinion

by SegMetrics

Thoughts & Interviews with experts who improve their business with data.
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Announcements
How to run a winning Black Friday promo

If you’re ready to build a Black Friday campaign that sells, we've got everything you need. All the strategy, tactics, psychology and analytics behind winning BFCM promos. Free.

 
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Announcements
How to generate leads with PDF lead magnets

If you’re ready to turn your PDF lead magnet into a customer-generation machine — we’ve got the exact playbook. Free. Proven. Ready when you are.

 
Article
Simplify Your Financial Reporting with Multi-Currency Conversion

If you’ve ever found yourself juggling currencies, trying to make sense of your ad spend, RoAS, and sales across boarders,…

 
Article
Announcing the SegMetrics Partner Directory

Hey Ad Agencies & Marketers, Welcome to 2024! As the new year unfolds, it’s the perfect time to boost your…

 
Announcements
New Feature: Analytic Insights

They told us that being locked in the SegMetrics office toiling away at new features would be bad for moral.…

 
Announcements
New Feature: Zapier Integration

One of the biggest feature requests we receive from customers is that they want to track their sales in SegMetrics,…

 
Announcements
[Update] Now Supporting Bing, Contact Journeys & Improved Cross-Domain Analytics

My uncle Ben always told me: "With great power comes great responsibility." Or maybe that was someone else. Oh well.…

 
Announcements
[Update] SegMetrics Summer Feature Blowout

Summer this year has been hot and humid, which is why we've locked ourselves in the SegMetrics office, toiling away…

 
Announcements
SegMetrics Update Version 2: Faster, Smoother, and Smarter Analytics

Over the past four months, our team has been hard at work researching and building a faster, more intuitive experience…