Brand assets
Writing a review, building a partner page, or introducing Keith on your podcast? Here's everything you need: logos, colors, fonts and a bio.
Our logo is two colors, yellow and teal, next to SEGMETRICS in two weights. Use the color version on light backgrounds, and the reversed or all-white version on dark ones.
When you write our name, it's one word with a capital S and a capital M: SegMetrics.
Data Beats Opinion is our motto. It's also the name of Keith's interview show, where he talks with marketers and founders about what their numbers actually say. You'll spot it on our hats, too.
Watch the episodes on our YouTube channel.
SegMetrics Blue is our main color. Amber is for buttons, and Night is the dark blue behind our page headers.
SegMetrics Blue
#00A3FF
RGB 0 / 163 / 255
Amber
#FFB900
RGB 255 / 185 / 0
Night
#0B1B2B
RGB 11 / 27 / 43
Headings are set in Poppins and everything else in Montserrat. When we want something to look handwritten, we use Caveat. All three are free on Google Fonts. The wordmark in our logo is Source Sans Pro, but that's part of the artwork, so download the logo rather than typing it out.
SegMetrics is a multi-touch marketing attribution platform that ties conversions to actual revenue & LTV across ads, email, funnels, & AI search engines.
SegMetrics was born from a simple frustration: marketers and business owners couldn't answer the most important question about their ads — which ones actually produce profitable customers? Most attribution tools stop at last-click. We track the entire customer journey, from first touch to purchase to lifetime value, so you can see what's actually working.
Founder
Keith Perhac is a marketer, developer and the founder of SegMetrics. After running a successful marketing agency, he became frustrated with the time-sink and limitations of existing reporting tools. He launched SegMetrics in 2015 to bring accurate attribution metrics to all marketers.
