Data Explorer
Go beyond dashboards. Slice and segment your data in real-time to find what’s working, what’s not, and where to scale — all in one powerful view.
Imagine having one tool that lets you dig into every piece of your marketing data — across platforms, funnels, and customer journeys. The Data Explorer helps you go beyond surface-level KPIs to uncover the real drivers of growth (and waste). Ask complex questions, spot hidden patterns, and get answers that actually move the needle.
FUNNEL OPTIMIZATION
Top-line metrics can look fine while problems grow underneath. Data Explorer lets you break funnel performance down by source, offer, time period, or segment — so you can catch shifts early. See which steps are improving, which are slipping, and where a small fix could unlock your next big win.
AD OPTIMIZATION
Ad platforms show you their version of the truth. Data Explorer shows you yours. Slice performance by platform, campaign, audience, and offer simultaneously to find the combinations that actually drive revenue — not just clicks. Spot the winners to scale and the losers to cut before they drain your budget.
KPI TROUBLESHOOTING
A dip in revenue could be a traffic problem, a conversion problem, or a retention problem — and each one has a different fix. Data Explorer lets you drill into any KPI to isolate the root cause fast. The sooner you find the real issue, the cheaper it is to solve.
DATA ANALYSIS
The first question is never the last one. "Which campaign brought the most revenue?" leads to "from which audience?" leads to "on which offer?" Data Explorer lets you keep pulling the thread — adding filters, changing dimensions, and drilling deeper without starting over. Every follow-up question gets a real-time answer.
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Your customers don’t buy in a straight line. They click an ad on their phone, read an email on their laptop, and convert on a tablet two months later. Most analytics tools see that as three different people. SegMetrics sees one — and connects every touchpoint back to them.
Learn morePick any two variables in your marketing data and see how they interact. The relationships between segments, channels, and offers are where your biggest wins hide.
Learn moreSee every step a contact takes — from first click to final conversion. Understand real behavior, spot spam leads, and support smarter decisions.
Learn moreTrusted by 3,000+ Marketers and Agencies
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Start your 14-day free trial of SegMetrics today!
The Data Explorer is SegMetrics’ interactive analytics tool that lets you analyze your marketing data at a granular level. It consolidates data from all your marketing tools — with over 130 native integrations — and enables you to explore and answer complex marketing questions in real-time — without needing a data science background.
With the Data Explorer, you can:
Unlike many analytics platforms that offer limited customization, SegMetrics’ Data Explorer provides deep, actionable insights by supporting:
Yes. The Data Explorer is built on SegMetrics’ cross-platform, cross-device, privacy-compliant tracking system, ensuring:
Absolutely. The Data Explorer is designed to balance ease-of-use with robust analysis capabilities. You can start with simple explorations focusing on one filter, tag, metric, or channel, and layer on more complexity as needed — no data science expertise required.
Yes. SegMetrics allows you to toggle between different attribution models — including Full Funnel, First Engagement, First Click, and Last Touch — directly within the Data Explorer. This flexibility helps you gain deeper insights into your funnel performance.
I don’t care what people use, but think everyone should use something more than basic GA data.
SegMetrics is the best tool to track your ads performance
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
Check out SegMetrics.
SegMetrics is good
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.
