Acquisition Dashboard

Everything you
want to know about your leads

Meet the acquisition dashboard that ties every lead to its true source and lifetime value.

Where are your most profitable leads coming from?

Lead spikes feel great – until revenue doesn’t move. It’s the acquisition trap. Quantity might be easier to chase, but quality pays the bills.

SegMetrics gives you x-ray vision into your acquisition quality. With lifetime attribution, full-funnel tracking and integrations with 100+ marketing tools – SegMetrics shows you exactly where your best leads are actually coming from.

Discover the channels, pages, countries and funnels that drive your revenue.

Once you know that, you can scale up what’s working and stop wasting time and money on junk leads that will never convert.

Lifetime Attribution

Discover the real LTV of your leads

Single Source of Truth

Track leads from all channels – all in one place

Intuitive Analysis

Get real-time answers to real-time questions

Trusted by 3,000+ Marketers and Agencies

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Inside the
Acquisition Report

Tired of guessing what’s driving your lead flow? SegMetrics breaks down your best channels, pages, and segments by visitors, leads and revenue.
ACQUISITION KPIs

Track shifts in your acquisitions

Monitor the metrics behind your growth. Follow swings in visitors, leads and customers – and the dollar values of each.

Visitors
Leads
Customers
COMPARE SOURCES

Profitable
channel or dud?

See which channels drive revenue – not just clicks. Then cut the deadweight and fund the proven winners ready to scale.

Referrers
Ads
REvenue
LEAD MAGNETS

Discover your lead growth superstars

See the acquisition results for the top pages on your site. Optimization begins with accurate, transparent data.

Visitors
Ads
Conversion
MULTI-TOUCH JOURNEYS

Explore lead
journey maps

Do you know the paths your leads take to become customers? With SegMetrics, you can see how each touchpoint drives leads toward a purchase – or doesn’t.

Referrer
Convesion
Sales

Explore our custom
dashboard templates...

Joanna Wiebe, CopyHackers

Joanna Wiebe

Founder, Copyhackers

“SegMetrics is perfect for digital training businesses like ours. Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with ‘the other guys’.”

brandan dubbel

Brendan Dubbels

Senior Partner Manager, Ontraport

“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”

Eben Pagan

Founder, Eben Pagan Training

“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working… and how to make it work better.”

Discover the hidden
profits in your marketing

Even more
powerful features...

Discover other ways that SegMetrics can help optimize your acquisitions.
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Give anyone on your team access to the same reports

Data Visualization Tools

Spot the opportunities hiding in even the most complex data

Acquisition Dashboard FAQ

What is the SegMetrics Acquisition Dashboard?

The SegMetrics Acquisition Dashboard is your definitive source of truth for your lead generation analytics. It combines data from your ad platforms, website, email, CRM, and payment systems to show exactly where every lead came from – and how those leads convert and perform over time.

The Acquisition Dashboard tracks every key metric related to lead acquisition and quality, including:

  • Page views, visitors, leads and customers
  • Revenue and new lead value
  • Total visitors, new leads and revenue for your channels, top pages and segments
  • Leads by country of origin
  • Lead flow at each stage of your funnel

The Acquisition Dashboard is an excellent tool for identifying what is and isn’t driving profitable leads to your business. You can also identify what channels, pages and tactics are driving junk leads that will never buy. With this visibility, you can cut underperforming sources, optimize your winning lead sources, shift increased ad spend and time to proven winners, and eliminate wasted budget.

Yes, the Acquisition Dashboard is fully customizable. Filter data by CRM tags, custom contact fields, products, platforms, campaigns, creative and more. You can switch time windows and attribution models on the fly. You can also save views for future analysis or sharing.

It’s very accurate because it’s tied to real customer records, not just top-of-funnel clicks. SegMetrics de-duplicates leads, cleans UTM data, and connects clicks to contacts and purchases. You can even drill into contact-level journeys to validate every metric.

Most dashboards stop at top-of-funnel metrics – or rely on just one platform’s data. SegMetrics combines multi-touch data from your ad platforms, website, email system, CRM, and payment processor. This cross-platform, single source of truth approach gives you transparent data, real LTV visibility, and full-funnel flows with the ability to verify any and every number with a click.

To get started, you’ll want to hook up:

  • Your CRM (e.g. HubSpot, ActiveCampaign)
  • Your payment processor (e.g. Stripe, PayPal)
  • Your website tracking

SegMetrics supports 100+ integrations so you can bring all of your marketing data into the tool for full visibility and one-source analytics.

The Acquisition Dashboard is built for:

  • Growth marketers and demand gen teams driving lead growth
  • Founders and operators scaling paid acquisition
  • Agencies managing lead generation for clients
  • Anyone who needs trustworthy lead tracking and ROI clarity

Yes! See all of our plans at https://segmetrics.io/pricing/.