Conversion Feeder
Train your ad platform AI’s on accurate sales data
Learn moreAcquisition Dashboard
Everything you
want to know about your leads
Meet the acquisition dashboard that ties every lead to its true source and lifetime value.
Where are your most profitable leads coming from?
Lead spikes feel great – until revenue doesn’t move. It’s the acquisition trap. Quantity might be easier to chase, but quality pays the bills.
SegMetrics gives you x-ray vision into your acquisition quality. With lifetime attribution, full-funnel tracking and integrations with 100+ marketing tools – SegMetrics shows you exactly where your best leads are actually coming from, including AI Search.
Discover the channels, pages, countries and funnels that drive your revenue.
Once you know that, you can scale up what’s working and stop wasting time and money on junk leads that will never convert.
Trusted by 3,000+ Marketers and Agencies
Inside the
Acquisition Report
Tired of guessing what’s driving your lead flow? SegMetrics breaks down your best channels, pages, and segments by visitors, leads and revenue.
ACQUISITION KPIs
Track shifts in your acquisitions
Monitor the metrics behind your growth. Follow swings in visitors, leads and customers – and the dollar values of each.
- Visitors
- Leads
- Customers
COMPARE SOURCES
Profitable
channel or dud?
See which channels drive revenue – not just clicks. Then cut the deadweight and fund the proven winners ready to scale.
- Referrers
- Ads
- REvenue
LEAD MAGNETS
Discover your lead growth superstars
See the acquisition results for the top pages on your site. Optimization begins with accurate, transparent data.
- Visitors
- Ads
- Conversion
MULTI-TOUCH JOURNEYS
Explore lead
journey maps
Do you know the paths your leads take to become customers? With SegMetrics, you can see how each touchpoint drives leads toward a purchase – or doesn’t.
- Referrer
- Convesion
- Sales
Explore our custom
dashboard templates...
See all of our 100+ pre-built dashboards
Call Funnel Sales Performance
See your entire call funnel — bookings, show rates, and closed deals — with full revenue attribution.
Conversion Overview
Track your BOFU performance. See the last-touch moments that drive revenue.
Acquisition with Sales Velocity
See who’s coming into your funnel and how quickly they convert to customers.
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden
profits in your marketing
Even more
powerful features...
Discover other ways that SegMetrics can help optimize your acquisitions.
Team Dashboards
Give anyone on your team access to the same reports
Learn moreData Visualization Tools
Spot the opportunities hiding in even the most complex data
Learn moreAcquisition Dashboard FAQ
What is the SegMetrics Acquisition Dashboard?
The SegMetrics Acquisition Dashboard is your definitive source of truth for your lead generation analytics. It combines data from your ad platforms, website, email, CRM, and payment systems to show exactly where every lead came from – and how those leads convert and perform over time.
What KPIs does the Acquisition Dashboard track?
The Acquisition Dashboard tracks every key metric related to lead acquisition and quality, including:
- Page views, visitors, leads and customers
- Revenue and new lead value
- Total visitors, new leads and revenue for your channels, top pages and segments
- Leads by country of origin
- Lead flow at each stage of your funnel
How can I use the Acquisition Dashboard to improve my lead quality?
The Acquisition Dashboard is an excellent tool for identifying what is and isn’t driving profitable leads to your business. You can also identify what channels, pages and tactics are driving junk leads that will never buy. With this visibility, you can cut underperforming sources, optimize your winning lead sources, shift increased ad spend and time to proven winners, and eliminate wasted budget.
Can I customize or filter the Acquisition Dashboard?
Yes, the Acquisition Dashboard is fully customizable. Filter data by CRM tags, custom contact fields, products, platforms, campaigns, creative and more. You can switch time windows and attribution models on the fly. You can also save views for future analysis or sharing.
How accurate is the data in the Acquisition Dashboard?
It’s very accurate because it’s tied to real customer records, not just top-of-funnel clicks. SegMetrics de-duplicates leads, cleans UTM data, and connects clicks to contacts and purchases. You can even drill into contact-level journeys to validate every metric.
How is SegMetrics’ Acquisition Dashboard different from other tools?
Most dashboards stop at top-of-funnel metrics – or rely on just one platform’s data. SegMetrics combines multi-touch data from your ad platforms, website, email system, CRM, and payment processor. This cross-platform, single source of truth approach gives you transparent data, real LTV visibility, and full-funnel flows with the ability to verify any and every number with a click.
What integrations are required for the Acquisition Dashboard?
To get started, you’ll want to hook up:
- Your CRM (e.g. HubSpot, ActiveCampaign)
- Your payment processor (e.g. Stripe, PayPal)
- Your website tracking
SegMetrics supports 100+ integrations so you can bring all of your marketing data into the tool for full visibility and one-source analytics.
Who should use the Acquisition Dashboard?
The Acquisition Dashboard is built for:
- Growth marketers and demand gen teams driving lead growth
- Founders and operators scaling paid acquisition
- Agencies managing lead generation for clients
- Anyone who needs trustworthy lead tracking and ROI clarity
Is the Acquisition Dashboard included in all SegMetrics plans?
Yes! See all of our plans at https://segmetrics.io/pricing/.