CONVERSION FEEDER

Teach your ad platforms who actually buys

Ad platforms can’t see what happens after the opt-in, so they optimize on guesses. SegMetrics’ Conversion Feeder sends your actual sales data back to Facebook, Google, TikTok, and other platforms every day. Make sure the algorithms know who’s worth chasing so they bring you more of them.

Daily Auto-Sync

Send fresh conversion data to your ad platforms daily

Filtered Conversions

Train the ad AI’s on your best buyers, not averages

Easy Set-Up

Pick your pixel, set your filters, and you’re done

Ad platform AI runs on guesses. Give it answers.

The ad algorithms aren’t dumb, but they are working with half the picture. Ad platforms can see a fast, on-site purchase, but not the sale that closes weeks later on a call, in your cart, or past their short attribution windows. Their solution? Optimize on the conversions they happen to catch and guess at the rest. So you’re paying to reach more of the wrong people.

SegMetrics’ Conversion Feeder sends your real sales back every day, so the algorithm learns who actually buys, not just who bought fast.

The power of sending the ad platforms filtered, segmented conversions

AUTOMATIC SYNC

No more manual CSV uploads

No more monthly spreadsheet exports. No more broken uploads or stale data training your ads on customers from two months ago. Set up Conversion Feeder once and it runs in the background, every day, sending fresh, accurate conversions back to your ad platforms automatically.

FILTER BY FUNNEL

Train each campaign on its unique buyers

Don’t let the ad algorithm target generic customers for different kinds of funnels. Use SegMetrics’ Conversion Feeder to send back proven buyers for each specific ad campaign. Using a webinar or sales calls? Optimize for people who buy from these funnels.

FILTER BY VALUE

Want to find more whales?

A one-time $50 buyer and a $5,000 lifetime customer look identical to the algorithm … unless you tell it otherwise. With Conversion Feeder, you can filter by customer value and only send your high-value buyers back to train the algorithms. Make the platform optimize for the customers worth having, not just the ones easy to win.

FILTER BY PERSONA

Go beyond job titles and guesses

The ad platforms already know who’s a copywriter, a CEO, a yoga instructor. What they don’t know is who actually buys from you. Your data does. Conversion Feeder lets you filter by custom fields like industry, job role, and company size so you can train the ad algorithms on the exact audience you’re looking for.

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Frequently Asked Questions

What is Conversion Feeder?

Conversion Feeder is a SegMetrics tool that automatically sends your real conversion data back to your ad platforms — Facebook, Google, TikTok, and Bing — every day. Instead of the platforms guessing who to target from limited pixel data, they learn from your actual, long-tail sales, so their algorithms optimize for the people who really buy.

How is this different from uploading conversions myself?

Manual CSV uploads are slow, easy to forget, and break when the formatting’s off. Worse, they can’t pass the one thing that matters most: the specific ad click that drove each sale. Conversion Feeder runs automatically every day and ties every conversion back to its originating click — something a manual upload simply can’t do.

Can I control which conversions get sent to the ad platforms?

Yes, and you decide what “best customer” means and send back only those buyers. This allows you to filter what you send:

By tag (e.g. only webinar buyers)
By customer value (e.g. only customers worth over $1,000)
By persona or custom field (industry, job role, company size)
Or any combination

This filtering and segmentation makes SegMetrics’ Conversion Feeder incredibly powerful for improving your ad results. Filter the data, and the algorithm stops optimizing for your average customer and starts hunting for your best ones.

How is Conversion Feeder different from other tools?

Most tools that send conversions back either dump your entire customer list at the platform or only let you segment in broad strokes. SegMetrics is built differently:

Filter on any dimension — tags, lifetime value, products, or custom fields
Optimize for LTV — feed back customers who stay and rebuy, not just anyone who converted once
Two-minute setup — no code, no deduplication headaches, no risk to your existing optimization

Is the data accurate?

Yes. Conversion Feeder runs on SegMetrics’ cross-device, cross-platform, lifetime attribution engine. That means:

Conversions tied to the real ad click that drove them
Verified, full-funnel data — not pixel guesses
100% transparency: click any number and see the real people behind it

How long does it take to set up?

About two minutes. Pick your ad account, choose your pixel or conversion target, set any filters, and click save. From then on it runs in the background every day. No spreadsheets, no weekly uploads, and no maintenance to worry about.

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