Zoom in. Zoom out. Know it all.
See every level of your marketing in perfect clarity — from the big picture down to the smallest details. Finally, one tool to explore all your data with ease.
Learn moreConversion Feeder
Teach your ad platforms who actually buys
Ad platforms can’t see what happens after the opt-in, so they optimize on guesses. SegMetrics’ Conversion Feeder sends your actual sales data back to Facebook, Google, TikTok, and other platforms every day. Make sure the algorithms know who’s worth chasing so they bring you more of them.
Ad platform AI runs on guesses. Give it answers.
The ad algorithms aren’t dumb, but they are working with half the picture. Ad platforms can see a fast, on-site purchase, but not the sale that closes weeks later on a call, in your cart, or past their short attribution windows. Their solution? Optimize on the conversions they happen to catch and guess at the rest. So you’re paying to reach more of the wrong people.
SegMetrics’ Conversion Feeder sends your real sales back every day, so the algorithm learns who actually buys, not just who bought fast.
The power of sending the ad platforms filtered, segmented conversions
AUTOMATIC SYNC
No more manual CSV uploads
No more monthly spreadsheet exports. No more broken uploads or stale data training your ads on customers from two months ago. Set up Conversion Feeder once and it runs in the background, every day, sending fresh, accurate conversions back to your ad platforms automatically.
FILTER BY FUNNEL
Train each campaign on its unique buyers
Don’t let the ad algorithm target generic customers for different kinds of funnels. Use SegMetrics’ Conversion Feeder to send back proven buyers for each specific ad campaign. Using a webinar or sales calls? Optimize for people who buy from these funnels.
FILTER BY VALUE
Want to find more whales?
A one-time $50 buyer and a $5,000 lifetime customer look identical to the algorithm … unless you tell it otherwise. With Conversion Feeder, you can filter by customer value and only send your high-value buyers back to train the algorithms. Make the platform optimize for the customers worth having, not just the ones easy to win.
FILTER BY PERSONA
Go beyond job titles and guesses
The ad platforms already know who's a copywriter, a CEO, a yoga instructor. What they don't know is who actually buys from you. Your data does. Conversion Feeder lets you filter by custom fields like industry, job role, and company size so you can train the ad algorithms on the exact audience you’re looking for.
More Powerful Features
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Ad blockers? Not a problem.
Track every user interaction, even the ones blockers try to hide. With server-side tracking, your data stays intact—and your ROI gets sharper.
Learn moreMeet your new AI analyst
Connect SegMetrics to your AI tool and ask your marketing questions in plain English. Get real analysis from your live data — not just numbers.
Learn moreTrusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
Start your 14-day free trial of SegMetrics today!
Frequently Asked Questions
What is Conversion Feeder?
Conversion Feeder is a SegMetrics tool that automatically sends your real conversion data back to your ad platforms — Facebook, Google, TikTok, and Bing — every day. Instead of the platforms guessing who to target from limited pixel data, they learn from your actual, long-tail sales, so their algorithms optimize for the people who really buy.
How is this different from uploading conversions myself?
Manual CSV uploads are slow, easy to forget, and break when the formatting's off. Worse, they can't pass the one thing that matters most: the specific ad click that drove each sale. Conversion Feeder runs automatically every day and ties every conversion back to its originating click — something a manual upload simply can't do.
Can I control which conversions get sent to the ad platforms?
Yes, and you decide what "best customer" means and send back only those buyers. This allows you to filter what you send:
- By tag (e.g. only webinar buyers)
- By customer value (e.g. only customers worth over $1,000)
- By persona or custom field (industry, job role, company size)
- Or any combination
This filtering and segmentation makes SegMetrics' Conversion Feeder incredibly powerful for improving your ad results. Filter the data, and the algorithm stops optimizing for your average customer and starts hunting for your best ones.
How is Conversion Feeder different from other tools?
Most tools that send conversions back either dump your entire customer list at the platform or only let you segment in broad strokes. SegMetrics is built differently:
- Filter on any dimension — tags, lifetime value, products, or custom fields
- Optimize for LTV — feed back customers who stay and rebuy, not just anyone who converted once
- Two-minute setup — no code, no deduplication headaches, no risk to your existing optimization
Is the data accurate?
Yes. Conversion Feeder runs on SegMetrics' cross-device, cross-platform, lifetime attribution engine. That means:
- Conversions tied to the real ad click that drove them
- Verified, full-funnel data — not pixel guesses
- 100% transparency: click any number and see the real people behind it
How long does it take to set up?
About two minutes. Pick your ad account, choose your pixel or conversion target, set any filters, and click save. From then on it runs in the background every day. No spreadsheets, no weekly uploads, and no maintenance to worry about.
Customer and Community Voices
Join 3000+ happy marketers and advertising agencies
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.