Telephoto Analytics
See every level of your marketing in perfect clarity — from the big picture down to the smallest details. Finally, one tool to explore all your data with ease.
Other tools make it difficult to analyze your marketing data. You can't move from the macro- and micro-level without losing context. Telephoto Analytics integrates four tools to give you clarity that finally clicks.
CUSTOMER LIFETIME VALUE
Clicks and conversions only tell part of the story. Telephoto Analytics lets you follow any data point all the way to revenue — so you can see which campaigns, channels, and segments actually produce profit over time, not just activity. Optimize for the metrics that pay the bills.
FUNNEL OPTIMIZATION
See exactly where leads stall, drop off, or convert at every stage of your funnel. Telephoto Analytics lets you move from the overview to the individual contact in seconds — so you can pinpoint what's broken, test a fix, and measure the impact without leaving the tool.
KPI TRACKING
A number without context is just a number. Telephoto Analytics connects every KPI to the customer actions behind it — so when revenue dips or conversions spike, you can drill straight into the data to understand why. No guessing, no switching tools, just the full picture.
CUSTOMER RESEARCH
Know which segments spend the most, which channels bring your best customers, and which touchpoints actually move people to buy. Telephoto Analytics connects the dots across your entire funnel so you can make decisions based on real customer behavior — not assumptions or incomplete data from siloed tools.
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Your customers don’t buy in a straight line. They click an ad on their phone, read an email on their laptop, and convert on a tablet two months later. Most analytics tools see that as three different people. SegMetrics sees one — and connects every touchpoint back to them.
Learn moreYour marketing data tells a story — but only if you can see it. Turn raw numbers into clear visuals that show you exactly where to act.
Learn moreSee every step a contact takes — from first click to final conversion. Understand real behavior, spot spam leads, and support smarter decisions.
Learn moreTrusted by 3,000+ Marketers and Agencies
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Start your 14-day free trial of SegMetrics today!
Telephoto Analytics is a suite of marketing analytics tools from SegMetrics that helps you explore, analyze, and act on your marketing data quickly and with complete transparency. It’s designed for marketers who want accurate insights without needing to dig through spreadsheets or rely on dev teams.
Telephoto Analytics includes four key tools:
Most analytics platforms offer parts of this functionality, but only Telephoto Analytics combines all four tools — reporting, segmentation and analysis, data transparency, and customer journey tracking — in one place. It’s built specifically for marketers, with no SQL or dev support required.
Yes! Telephoto Analytics is powered by SegMetrics’ cross-platform, cross-device, privacy-compliant tracking system. That means you get:
You can trust the data because every metric is backed by real, auditable user actions.
I don’t care what people use, but think everyone should use something more than basic GA data.
SegMetrics is the best tool to track your ads performance
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
Check out SegMetrics.
SegMetrics is good
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.
