Raw data is difficult to interpret. That’s why SegMetrics includes 29 different visualization types. Make understanding even the most complex data a breeze.
Funnel Columns show exactly where leads drop off and where they convert — step by step. Spot the weak points in your funnel at a glance, so you know whether to fix a landing page, rewrite an email, or rethink an offer. No guesswork, just clarity.
Table Heatmaps surface your winners and losers instantly — color-coded so problem areas jump off the screen. Timeseries charts reveal when performance shifted and how trends are moving. Together, they give you both the raw numbers and the visual context to diagnose issues fast.
Scorecards put your most important numbers front and center — revenue, ROAS, conversion rates, whatever you’re tracking. Snapshots capture a point-in-time view so you can measure progress over weeks or months. Share both with your team to keep everyone aligned on what matters.
Treemaps reveal which audience segments drive the most revenue — and which ones don’t. Scatter graphs show how different personas behave across your funnel, so you can spot the patterns that matter. Use what you find to tailor messaging, offers, and targeting to each group.
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Data visualization is the process of turning raw data into charts, graphs, and other visual formats. These visual reports make it easier to understand trends, compare performance, and spot opportunities in your marketing data.
SegMetrics offers 29 different data visualization formats to help marketers explore and present their data effectively. These include:
This variety makes it easy to choose the right view for any data story.
Unlike other marketing analytics tools, SegMetrics enables you to switch between different data visualizations on the fly. This flexibility enables you to analyze your data from different perspectives, find hidden insights, and customize dashboards for different stakeholders.
Yes! SegMetrics’ data visualizations are powered by our cross-platform, cross-device, privacy-compliant tracking. This means:
Yes. You can build fully custom dashboards in SegMetrics using any of the 29 available visual formats. Dashboards can be shared, duplicated, and tailored for specific teams, goals, or campaigns.
