Zoom in. Zoom out. Know it all.
See every level of your marketing in perfect clarity — from the big picture down to the smallest details. Finally, one tool to explore all your data with ease.
Learn moreData Visualization Tools
Seeing is believing
Your marketing data tells a story — but only if you can see it. Turn raw numbers into clear visuals that show you exactly where to act.
The right visual for every situation
Raw data is difficult to interpret. That’s why SegMetrics includes 29 different visualization types. Make understanding even the most complex data a breeze.
The power of Data Visualization
FUNNEL OPTIMIZATION
Get x-ray glasses for your funnels
Funnel Columns show exactly where leads drop off and where they convert — step by step. Spot the weak points in your funnel at a glance, so you know whether to fix a landing page, rewrite an email, or rethink an offer. No guesswork, just clarity.
TROUBLESHOOTING
Find leaks before they sink you
Table Heatmaps surface your winners and losers instantly — color-coded so problem areas jump off the screen. Timeseries charts reveal when performance shifted and how trends are moving. Together, they give you both the raw numbers and the visual context to diagnose issues fast.
KPI TRACKING
Keep your goals in sight
Scorecards put your most important numbers front and center — revenue, ROAS, conversion rates, whatever you're tracking. Snapshots capture a point-in-time view so you can measure progress over weeks or months. Share both with your team to keep everyone aligned on what matters.
PERSONA RESEARCH
Map out your key personas
Treemaps reveal which audience segments drive the most revenue — and which ones don't. Scatter graphs show how different personas behave across your funnel, so you can spot the patterns that matter. Use what you find to tailor messaging, offers, and targeting to each group.
More Powerful Features
Discover other ways that SegMetrics can help you take the guesswork out of your growth.
Instant dashboards. Real answers.
Expert-built dashboards covering every critical area of your marketing — ready the moment you connect your data. No setup, no spreadsheets, no waiting.
Learn moreYour marketing x-ray machine
Go beyond dashboards. Slice and segment your data in real-time to find what’s working, what’s not, and where to scale — all in one powerful view.
Learn moreTrusted by 3,000+ Marketers and Agencies
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden profits in your marketing
Start your 14-day free trial of SegMetrics today!
Frequently Asked Questions
What is data visualization?
Data visualization is the process of turning raw data into charts, graphs, and other visual formats. These visual reports make it easier to understand trends, compare performance, and spot opportunities in your marketing data.
What data visualizations does SegMetrics support?
SegMetrics offers 29 different data visualization formats to help marketers explore and present their data effectively. These include:
- Scorecards and snapshots
- Bar charts, line charts, and area charts
- Funnel charts (bar, column, table)
- Tables with bars, heatmaps, and pie overlays
- Treemaps, bubble charts, scatter plots
- Donut charts and pie charts
- Stacked and percent-stacked formats
- Formula, HTML, and Markdown blocks for custom reports
This variety makes it easy to choose the right view for any data story.
How does SegMetrics’ data visualization compare to other analytics tools?
Unlike other marketing analytics tools, SegMetrics enables you to switch between different data visualizations on the fly. This flexibility enables you to analyze your data from different perspectives, find hidden insights, and customize dashboards for different stakeholders.
Is SegMetrics’ data visualizations accurate?
Yes! SegMetrics’ data visualizations are powered by our cross-platform, cross-device, privacy-compliant tracking. This means:
- Your data is accurate and up-to-date
- You can drill down into the source of any metric – all the way down to individual user actions
- Every visualization is backed by transparent, verifiable data
Can I build custom dashboards with SegMetrics' data visualizations?
Yes. You can build fully custom dashboards in SegMetrics using any of the 29 available visual formats. Dashboards can be shared, duplicated, and tailored for specific teams, goals, or campaigns.
Customer and Community Voices
Join 3000+ happy marketers and advertising agencies
Barry Hott
@binghott
I don’t care what people use, but think everyone should use something more than basic GA data.
Neil Shap
Founder, Linx Digital
SegMetrics is the best tool to track your ads performance
Zach Moreno
@ZachInSpace
With SegMetrics we were able to reduce our cost per acquisition by over 90%!
Liana Ling
@theleadgenqueen
Use platforms like GA4, the Ads Manager, or platforms like SegMetrics to track and measure your marketing success.
Troy Buckhold
Signed up a few weeks ago. Data is rolling in and it’s a game changer. Probably going to save $10k/month instantly.
˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
We integrate with SegMetrics now for those who want more advanced data. Team there is boss.
Aaron Parkinson
Agency Owner & CEO, 7 Mile Media
Our team in Seven Mile uses SegMetrics extensively with our clients. We've got about 40 or 50 clients at any given time. We know SegMetrics well, and we know that every agency is trying to accomplish the same thing, which is make more sales.
Michelle Araiza
@mktg_mindset
What a great way to spend my holiday break! 🤓 SegMetrics’ book has a ton of actionable tips to improve, automate, use data, and optimize your marketing funnel. (Pg 35 has a killer campaign template!) Perfect timing as I set new goals to make me a better marketer!
Kasim Aslam, CEO, Solutions_8
@kasimaslam
Start measuring your performance in a third-party tool (not the ad platform, like Google)... SegMetrics has a solid reputation.
Brennan Dunn
@brennandunn
Set up another client on SegMetrics today. Love, love, love being able to break down subscriber values by all the zero-party survey data we're tracking! It's simple to create reports once you have survey data attached to subscribers.
ConvertKit
Check out SegMetrics.
Reuben Gamez
SegMetrics is good
Jim Hamilton
@realjimhamilton
Tracking on ad platforms is toast. Now you need a 3rd party solution, like SegMetrics. That’s the only way to get attribution you can trust. Especially if you’re marketing a high-ticket offer w/ a longer sales cycle
Wynne Pirini
Reality is a LOT messier than these seductively simple funnel diagrams! These days, we are spoiled for choice with some very cool tools doing attribution modeling. The ones I get asked about most often include SegMetrics.
Gustavo Paniagua
Head of Marketing, Slidebean
Attribution could be, easily, the most challenging (tedious) part of my job, but the way SegMetrics figures which campaigns are having an impact on our revenue is something we were missing with the other tools we were using. As a marketing person, I’m thankful
Christian Lovrecich
@clovrecich
One thing SegMetrics has which caught my attention right away is that it tells you the average time it takes for someone to buy, and it tracks their every move before hand.
Edward Haskins
I recommend SegMetrics. I love that you can slice and dice everything and add it to a custom report. You can also segment by Tag as well as when that Tag was applied.
Robby Miles
@RobbyMiles
Using Segmetrics with some of our clients has been eye opening (for us and them). So nice to have the real data to work from.
Stephen Hutson
@stephen_hutson
My favorite tool for marketing analytics/BI is SegMetrics, hands down. The software is built with the infoproduct industry in mind. And the founder, Keith Perhac, knows his stuff.