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Learn moreSubscriptions Dashboard
Everything you
want to know about your subscribers
Meet the subscriptions dashboard that shows you exactly what’s driving MRR, churn and retention in your business.
How does each step of your funnel drive trials, retention and churn?
Every step in your funnel impacts your MRR.
The SegMetrics Subscription Dashboard shows how channels, products and cohorts drive trials, retention and churn. AKA, discover exactly how any and all of your efforts turn into MRR.
Visualize trends in your Active MRR, Trial MRR, New MRR and Churned MRR, then break each down by product and channel.
Filter by tags, custom fields and time frames to pinpoint exactly what helps – or hurts – your MRR.
X-ray vision into the health of your subscription business starts here.
Trusted by 3,000+ Marketers and Agencies
Inside the
Subscription Dashboard
What marketing tactics drive the most MRR? SegMetrics connects all of your marketing to MRR, retention and churn so you can find the real levers behind subscriber growth.
MRR Trends
Chart the push and pull behind your MRR
Monitor the metrics behind your MRR. Our Subscriptions Dashboard tracks trends across 16 different SaaS KPIs.
- Visitors
- Leads
- Customers
Channel Performance
What’s your
best channel?
Rank your channels by how they drive trials, MRR and churn. Prioritization is easy when you know where your best customers come from.
- Referrers
- Ads
- REvenue
Product MRR
Analyze product performance
Compare trials, churn and MRR by product and tag to find the most profitable segments in your business.
- Visitors
- Ads
- Conversion
Cohort Retention
See who sticks
Subscription businesses live and die by retention. Spot the leaks in your SaaS with our month-over-month retention tracking.
- Referrer
- Conversion
- Sales
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“It’s not enough for us to just track our ads right after the first click because someone may convert 6 months later. SegMetrics has made a huge difference in our ability to track what we are actually getting from our paid ads. We can even track the impact individual salespeople are having during the sales process.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden
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Learn moreSubscriptions Dashboard FAQ
What is the SegMetrics Subscriptions Dashboard?
The SegMetrics Subscriptions Dashboard gives you a central HQ for all of your SaaS KPIs. Track trends in your Monthly Recurring Revenue (MRR) and discover the marketing and sales activities that actually drive your MRR growth.
What KPIs does the Subscriptions Dashboard track?
The Subscriptions Dashboard tracks all of the key SaaS metrics, including:
- Active MRR, Trial MRR, New MRR and Churned MRR
- New and Active Subscriptions
- Subscription Age and Average Revenue per User (ARPU)
- Cancellations and Time Until Cancel
- Revenue Churn Rate, User Churn Rate
- New Trials, Active Trials, Trial Conversion Rate and Trial Length
- MRR, Trials and Churn by channel, product and tag
- Retention by cohort
What decisions does the Subscriptions Dashboard help me make?
SegMetrics’ Subscriptions Dashboard enables you to make data-driven decisions about what marketing and sales tactics to prioritize to improve trials and reduce churn. SegMetrics’s full-funnel, cross-platform, lifetime attribution means you can see how every step of your marketing impacts any KPI.
Can I filter the Subscriptions Dashboard?
Yes! You can filter SegMetrics’ Subscriptions Dashboard by time frame, product, tag, and custom field. This allows you to discover the most profitable segments hiding inside your data – waiting to be optimized.
How accurate and reliable is the data in the Subscription Dashboard?
Very accurate. SegMetrics connects data from all your marketing tools – including your CRM, email provider, ad platforms, payment processor and more – into a single source of truth. This means you can see the full-funnel, lifetime impact behind any piece of your marketing. Want to check the source of any metric? All of the names, emails and data behind any KPI in SegMetrics is fully transparent and searchable.
How is SegMetrics’ Subscription Dashboard different from other analytics tools?
Most SaaS analytics tool focus on MRR, churn and retention – but struggle to connect this to granular marketing and sales tactics. This means you get the surface level, MRR data but can’t really use it to make data-driven decisions about improving your marketing and sales. SegMetrics gives you the best of both worlds.
What integrations are required to use the Subscriptions Dashboard?
To start, we recommend you hook up:
- Your CRM (e.g. HubSpot, ActiveCampaign)
- Your payment processor (e.g. Stripe, PayPal)
- Your email system (e.g. Kit, MailChimp)
- Your website tracking
SegMetrics supports 130+ native integrations, making it easy to plug into your stack.
Who should use the Subscriptions Dashboard?
The Subscriptions Dashboard is built for:
- Growth teams that want to track MRR and drive subscription growth
- Revenue-focused SaaS founders who want to see the ROI of all their marketing
- Sales teams who want to understand who the most profitable customers are and how to find more of them
- Product teams who want to fully understand their SaaS users
Is the Subscription Dashboard included in all SegMetrics plans?
Yes! See all of our plans at https://segmetrics.io/pricing/.