Conversion Feeder
Train your ad platform AI’s on accurate sales data
Learn moreOrders Dashboard
Everything you
want to know about your buyers
Meet the orders dashboard that reveals your sales and revenue performance across channels, segments and products.
Do you know what’s really driving your sales?
Sales totals are the tip of the iceberg. The real story sits underneath – by product, channel, and segment.
With the SegMetrics Orders Dashboard, you can see how all of your products, deals, channels and segments impact your sales performance.
Which channels drive the bulk of revenue? Which quietly burn budget? Which segments buy more, faster, and more often?
Optimizing your sales starts with understanding exactly how and where money is flowing into your business – and where it’s getting lost.
Trusted by 3,000+ Marketers and Agencies
Inside the
Orders Dashboard
What sales tactics drive the most orders and revenue? SegMetrics brings every metric, trend, and insight into focus so you can scale smarter and faster.
Sales KPIs
Spot sales trends
at a glance
Our Orders Dashboard shows you shifts over time in orders, customers, revenue, AOV and customer value. Keep your finger on the pulse of your business.
- Visitors
- Leads
- Customers
Product Performance
Know your
money makers
Rank your products by orders and revenue. Then filter by date to find seasonal spikes in your best-sellers.
- Referrers
- Ads
- REvenue
Sales Analytics
Track every order
to its source
Which channel brings in the most orders? Which brings in the most revenue? Our Orders Dashboard gives you full-funnel tracking for all your orders.
- Visitors
- Ads
- Conversion
Product Orbit
Boost upsells and cross-sells
Discover which products your customers buy together – then use this info to create seamless upsells and cross-sells.
- Referrer
- Repeaters
- Sales
Joanna Wiebe
Founder, Copyhackers
“Since switching to SegMetrics, we’ve been able to rely on our dashboard in ways we just couldn’t with 'the other guys’.”
Brendan Dubbels
Senior Partner Manager, Ontraport
“At Ontraport, we don’t usually promote many other systems... however, SegMetrics has really made a huge difference in our business.”
Eben Pagan
Founder, Eben Pagan Training
“SegMetrics gives you X-Ray vision to reveal what your customers are doing, how your marketing funnel is working...”
Discover the hidden
profits in your marketing
Even more
powerful features...
Discover other ways that SegMetrics can help optimize your acquisitions.
Team Dashboards
Give anyone on your team access to the same reports
Learn moreData Visualization Tools
Spot the opportunities hiding in even the most complex data
Learn moreOrders Dashboard FAQ
What is the SegMetrics Orders Dashboard?
The SegMetrics Orders Dashboard gives you a detailed view of your sales so you can see exactly where your revenue is coming from.
What KPIs does the Orders Dashboard track?
The Orders Dashboard tracks all of the key metrics related to sales and revenue, including:
- Total orders, customers and revenue
- Percentage of revenue collected
- Average order value (AOV) and lifetime value (LTV)
- Orders and revenue by product, deal, channel, tag, list and custom field
What decisions does the Orders Dashboard help me make?
The Orders Dashboard from SegMetrics gives you an x-ray look at what is and isn’t driving new orders, customers and revenue. You can see which channels, segments and tactics are the most profitable – and double down on those. You can also see which efforts are costing you money – and reduce or eliminate those.
Can I filter the Orders Dashboard?
Yes! You can filter SegMetrics’ Orders Dashboard by time frame, product, tag, list, deal, custom field and more. This allows you to discover the profitable outliers within any segment of your business.
How accurate and reliable is the data in the Orders Dashboard?
Very accurate. SegMetrics connects data from all your marketing tools – including your CRM, email provider, ad platforms, payment processor and more – into a single source of truth. End result? Transparent, lifetime, full-funnel analytics. This means you can see the full-funnel, lifetime impact behind any tag in your marketing system.
How is SegMetrics’ Orders Dashboard different from other analytics tools?
Most marketing analytics is siloed by marketing tool. This means you get the surface level, immediate-engagement data provided by the tool, but it’s not connected to lifetime revenue. With SegMetrics, you can see the full-funnel, lifetime revenue impact for any action.
What integrations are required to use the Orders Dashboard?
To get started, we recommend you hook up:
- Your email system (e.g. Kit, MailChimp)
- Your payment processor (e.g. Stripe, PayPal)
- Your website tracking
SegMetrics supports 130+ native integrations, making it easy to plug into your stack.
Who should use the Orders Dashboard?
The Orders Dashboard is built for:
- Marketing teams that want to track and report on their impact on lifetime revenue
- Revenue-focused founders who want to see the ROI of all their marketing
- Sales teams who want to understand how marketing impacts their deals and sales
- Agencies who want to prove their ROI to their clients
Is the Orders Dashboard included in all SegMetrics plans?
Yes! See all of our plans at https://segmetrics.io/pricing/.